Bricktown Brewery

What Bricktown Brewery does

Bricktown Brewery is a privately held regional brewpub chain headquartered in Oklahoma City and operating 22 restaurant locations across five U.S. states (Oklahoma, Kansas, Missouri, Arkansas, and Texas). Founded in 1992 as the first licensed craft brewery in Oklahoma since Prohibition, the company serves American comfort food alongside five proprietary year-round craft beers (Bluesberry Ale, Old King Kolsch, Bar Hop Hazy IPA, Millie McFadden's Red Rye Ale, and Wiley's Blood Orange Wheat) plus 5-10 seasonal and limited-release beers annually. The primary customer base consists of local diners and craft beer enthusiasts in secondary and tertiary markets of the Southern Plains region.

The company's digital ecosystem is built on third-party platforms rather than proprietary technology: the BTB Fan Club loyalty program and mobile app (iOS and Android) are powered by Paytronix; online ordering runs on MyGuestAccount; gift cards are sold via QuickGifts; catering is distributed through EZCater and direct restaurant contact; and private event bookings are managed via Perfect Venue. The loyalty program uses a freemium points-based model (1 point per $1 spent, $10 reward per 100 points, birthday free entree, Double Points Mondays), with rewards not valid at the Remington Park casino-adjacent location or third-party delivery orders. Other technology integrations include StoreRocket for the website store locator and Google Analytics for web traffic tracking.

Bricktown Brewery Restaurants LLC operates as a privately held limited liability company domiciled in Oklahoma with no disclosed parent company, institutional investors, or venture funding. Revenue is generated through transaction-based streams: in-restaurant food and beverage sales (the dominant stream), carryout and third-party delivery, catering, and gift card sales. The company also pursues multiple marketing channels including Facebook, Instagram, YouTube, and Twitter (with per-location social accounts), email marketing tied to the rewards program, and partnership-driven catering and gift card distribution. One of the 22 locations (Fort Smith, AR) is temporarily closed due to fire.

Name

Bricktown Brewery

Legal name

Bricktown Brewery Restaurants LLC

Website

https://bricktownbrewery.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bricktown Brewery is a privately held regional brewpub chain operating 22 restaurant locations across 5 U.S. states. It serves American comfort food with proprietary craft beers and earns revenue through dine-in, carryout, catering, gift cards, and a points-based loyalty mobile app.

Ownership category

akta.pro rank

Product category

Casual Dining Brewpub Restaurants

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft brewery restaurants
• Brewpub dining
• American comfort food
• Craft beer production
• Restaurant catering services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: In-restaurant dining and carryout sales of prepared food and beverages including proprietary craft beers, cocktails, and non-alcoholic beverages
2. Loyalty Program Engagement: Rewards program drives repeat customer visits through points accumulation and redemption, birthday rewards, and promotional bonuses
3. Catering Services: Large party platter menus and catering services available through EZCater platform and direct restaurant contact
4. Gift Cards: Digital and physical gift card sales through QuickGifts platform and in-restaurant purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bricktown Brewery operates a chain of brewpub restaurants serving in-house brewed craft beer alongside scratch-made American comfort food across 22 locations in 5 states. Offerings include dine-in service, carryout, online ordering, large-party catering, a mobile loyalty rewards program (BTB Fan Club), and gift cards. The company maintains a core lineup of five proprietary craft beers plus seasonal and limited releases.

Product overview

Bricktown Brewery is a restaurant chain operating 22 locations across 5 states (Oklahoma, Kansas, Missouri, Arkansas, Texas) with a focus on craft beer and American comfort food. The company's product portfolio includes restaurant dining services with a curated selection of locally brewed beers and scratch-made food, supplemented by a digital ecosystem comprising a loyalty program (Bricktown Brewery Fan Club), mobile applications for iOS and Android, online ordering capabilities, and gift card services. The core restaurant operations feature five flagship craft beers brewed in-house (Bar Hop Hazy IPA, Bluesberry Ale, Millie McFadden's Red Rye Ale, Old King Kölsch, Wiley's Blood Orange Wheat), along with a full menu of American comfort food including burgers, sandwiches, pizzas, salads, and seafood. The digital products (loyalty program, mobile app, online ordering, gift cards) are built on third-party platforms including Paytronix for the mobile app and loyalty system, and MyGuestAccount for online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Bricktown Brewery Fan Club (Loyalty Rewards Program) Free membership loyalty program offering 1 point per $1 spent on food and non-alcoholic beverages; 100 points redeemable for $10 reward; free entree during birthday month (expires after 30 days); Double Points on 1st and 3rd Mondays of each month. For individual diners and families visiting Bricktown Brewery locations.
• BTB Fan Club Mobile App iOS and Android mobile application for managing loyalty rewards, generating QR check-in codes for server/bartender lookup, viewing rewards balance, and receiving promotional communications. Built in partnership with Paytronix.
• Bricktown Brewery Gift Cards Digital and physical gift cards available for purchase through the QuickGifts platform and in-restaurant, redeemable for food and beverage purchases across Bricktown Brewery locations.
• Large Party Platter Catering Catering service offering large party platter menus for group events, available through the EZCater platform and direct restaurant contact at multiple locations.
• Online Ordering (Carryout and Delivery) Digital ordering system for carryout orders placed through the proprietary MyGuestAccount platform accessible via website and mobile app, plus third-party delivery integration.
• Bricktown Brewery Craft Beer Program In-house brewed craft beer lineup featuring five core year-round beers (Bluesberry Ale, Old King Kolsch, Bar Hop Hazy IPA, Millie McFadden's Red Rye Ale, Wiley's Blood Orange Wheat) plus 5-10 seasonal and limited release beers per year, served across all restaurant locations.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Flying Saucer Draught Emporium: Independent craft beer bar/restaurant chain with wide tap list and pub food. Comparable craft beer focus but smaller scale and less brewpub integration than BTB.

Direct peers

• BJ's Restaurant Brewhouse: Large multi-state brewpub chain combining scratch-made food with proprietary craft beer in a casual dining setting. Closest direct comp to Bricktown Brewery on format, unit scale, and menu mix (pizza, burgers, beer).
• Rock Bottom Restaurant & Brewery: Brewpub concept with on-site brewed beer and full menu service. Directly comparable business model to Bricktown Brewery: brewed-on-premise beer plus casual dining.
• Yard House: Upscale-casual restaurant/brewery chain pairing a large draft beer selection with American cuisine. Directly comparable to BTB on the in-house beer + broad American menu model, though larger and geographically broader.
• Gordon Biersch Brewery Restaurant: Brewpub chain serving in-house lagers alongside American fare. Closely matches BTB's hybrid brewpub/casual dining format and emphasis on house-brewed signature beers.
• Twin Peaks Restaurant: Sports-lodge casual dining chain with deep bar/brew offerings and American comfort food. Comparable target demographic and dine-in/bar-led revenue mix.
• HopCat: Craft beer-focused chain with broad tap list and casual American menu. Comparable on craft-beer-led positioning and casual dining format, slightly more beer-emphasis than BTB.

Broad incumbents

• Buffalo Wild Wings: National sports bar and casual dining chain with broad bar program. Comparable unit economics, dine-in + carry-out/delivery model, and loyalty program presence, though without on-site brewing.
• Applebee's: National casual dining chain with broad American menu and bar program. Comparable on casual dining + bar revenue mix, multi-state footprint, and loyalty/online ordering infrastructure.
• Red Robin Gourmet Burgers: Casual dining chain focused on burgers and beer with a broad bar program. Comparable family-friendly casual dining format and loyalty/app program adoption, though national rather than regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-aV8MxVoHkSwoXLGJX_o5g
• Facebookfacebook.com/BricktownBreweryRestaurants
• Instagraminstagram.com/bricktownbrewery
• Xx.com/btbrewery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bricktown Brewery