Bricktown Brewery
Bricktown Brewery is a privately held regional brewpub chain operating 22 restaurant locations across 5 U.S. states. It serves American comfort food with proprietary craft beers and earns revenue through dine-in, carryout, catering, gift cards, and a points-based loyalty mobile app.
- Company typePrivate
- Founded1992
- HeadquartersOklahoma City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Bricktown Brewery does
Bricktown Brewery is a privately held regional brewpub chain headquartered in Oklahoma City and operating 22 restaurant locations across five U.S. states (Oklahoma, Kansas, Missouri, Arkansas, and Texas). Founded in 1992 as the first licensed craft brewery in Oklahoma since Prohibition, the company serves American comfort food alongside five proprietary year-round craft beers (Bluesberry Ale, Old King Kolsch, Bar Hop Hazy IPA, Millie McFadden's Red Rye Ale, and Wiley's Blood Orange Wheat) plus 5-10 seasonal and limited-release beers annually. The primary customer base consists of local diners and craft beer enthusiasts in secondary and tertiary markets of the Southern Plains region.
The company's digital ecosystem is built on third-party platforms rather than proprietary technology: the BTB Fan Club loyalty program and mobile app (iOS and Android) are powered by Paytronix; online ordering runs on MyGuestAccount; gift cards are sold via QuickGifts; catering is distributed through EZCater and direct restaurant contact; and private event bookings are managed via Perfect Venue. The loyalty program uses a freemium points-based model (1 point per $1 spent, $10 reward per 100 points, birthday free entree, Double Points Mondays), with rewards not valid at the Remington Park casino-adjacent location or third-party delivery orders. Other technology integrations include StoreRocket for the website store locator and Google Analytics for web traffic tracking.
Bricktown Brewery Restaurants LLC operates as a privately held limited liability company domiciled in Oklahoma with no disclosed parent company, institutional investors, or venture funding. Revenue is generated through transaction-based streams: in-restaurant food and beverage sales (the dominant stream), carryout and third-party delivery, catering, and gift card sales. The company also pursues multiple marketing channels including Facebook, Instagram, YouTube, and Twitter (with per-location social accounts), email marketing tied to the rewards program, and partnership-driven catering and gift card distribution. One of the 22 locations (Fort Smith, AR) is temporarily closed due to fire.
Bricktown Brewery firmographics
Firmographics- Name
- Bricktown Brewery
- Legal name
- Bricktown Brewery Restaurants LLC
- Website
- https://bricktownbrewery.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bricktown Brewery is a privately held regional brewpub chain operating 22 restaurant locations across 5 U.S. states. It serves American comfort food with proprietary craft beers and earns revenue through dine-in, carryout, catering, gift cards, and a points-based loyalty mobile app.
- Ownership category
- akta.pro rank
Bricktown Brewery industry classification
Industry- Product category
- Casual Dining Brewpub Restaurants
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080), Retail-Eating Places (5812)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Bricktown Brewery is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices23 records
Markets served
Bricktown Brewery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: In-restaurant dining and carryout sales of prepared food and beverages including proprietary craft beers, cocktails, and non-alcoholic beverages
- Loyalty Program Engagement: Rewards program drives repeat customer visits through points accumulation and redemption, birthday rewards, and promotional bonuses
- Catering Services: Large party platter menus and catering services available through EZCater platform and direct restaurant contact
- Gift Cards: Digital and physical gift card sales through QuickGifts platform and in-restaurant purchase
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | BTB Fan Club Loyalty Program - Free membership with points earning |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Bricktown Brewery product offering
Product offeringCore offering
Bricktown Brewery operates a chain of brewpub restaurants serving in-house brewed craft beer alongside scratch-made American comfort food across 22 locations in 5 states. Offerings include dine-in service, carryout, online ordering, large-party catering, a mobile loyalty rewards program (BTB Fan Club), and gift cards. The company maintains a core lineup of five proprietary craft beers plus seasonal and limited releases.
Product overview
Bricktown Brewery is a restaurant chain operating 22 locations across 5 states (Oklahoma, Kansas, Missouri, Arkansas, Texas) with a focus on craft beer and American comfort food. The company's product portfolio includes restaurant dining services with a curated selection of locally brewed beers and scratch-made food, supplemented by a digital ecosystem comprising a loyalty program (Bricktown Brewery Fan Club), mobile applications for iOS and Android, online ordering capabilities, and gift card services. The core restaurant operations feature five flagship craft beers brewed in-house (Bar Hop Hazy IPA, Bluesberry Ale, Millie McFadden's Red Rye Ale, Old King Kölsch, Wiley's Blood Orange Wheat), along with a full menu of American comfort food including burgers, sandwiches, pizzas, salads, and seafood. The digital products (loyalty program, mobile app, online ordering, gift cards) are built on third-party platforms including Paytronix for the mobile app and loyalty system, and MyGuestAccount for online ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Bricktown Brewery Fan Club (Loyalty Rewards Program) Free membership loyalty program offering 1 point per $1 spent on food and non-alcoholic beverages; 100 points redeemable for $10 reward; free entree during birthday month (expires after 30 days); Double Points on 1st and 3rd Mondays of each month. For individual diners and families visiting Bricktown Brewery locations.
- BTB Fan Club Mobile App iOS and Android mobile application for managing loyalty rewards, generating QR check-in codes for server/bartender lookup, viewing rewards balance, and receiving promotional communications. Built in partnership with Paytronix.
- Bricktown Brewery Gift Cards Digital and physical gift cards available for purchase through the QuickGifts platform and in-restaurant, redeemable for food and beverage purchases across Bricktown Brewery locations.
- Large Party Platter Catering Catering service offering large party platter menus for group events, available through the EZCater platform and direct restaurant contact at multiple locations.
- Online Ordering (Carryout and Delivery) Digital ordering system for carryout orders placed through the proprietary MyGuestAccount platform accessible via website and mobile app, plus third-party delivery integration.
- Bricktown Brewery Craft Beer Program In-house brewed craft beer lineup featuring five core year-round beers (Bluesberry Ale, Old King Kolsch, Bar Hop Hazy IPA, Millie McFadden's Red Rye Ale, Wiley's Blood Orange Wheat) plus 5-10 seasonal and limited release beers per year, served across all restaurant locations.
Companies that use Bricktown Brewery
Customer profileSegments2 records
Ideal customer profiles3 records
Bricktown Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Bricktown Brewery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bricktown Brewery competitors and assessment
Company assessmentEmerging players
- Flying Saucer Draught Emporium: Independent craft beer bar/restaurant chain with wide tap list and pub food. Comparable craft beer focus but smaller scale and less brewpub integration than BTB.
Direct peers
- BJ's Restaurant Brewhouse: Large multi-state brewpub chain combining scratch-made food with proprietary craft beer in a casual dining setting. Closest direct comp to Bricktown Brewery on format, unit scale, and menu mix (pizza, burgers, beer).
- Rock Bottom Restaurant & Brewery: Brewpub concept with on-site brewed beer and full menu service. Directly comparable business model to Bricktown Brewery: brewed-on-premise beer plus casual dining.
- Yard House: Upscale-casual restaurant/brewery chain pairing a large draft beer selection with American cuisine. Directly comparable to BTB on the in-house beer + broad American menu model, though larger and geographically broader.
- Gordon Biersch Brewery Restaurant: Brewpub chain serving in-house lagers alongside American fare. Closely matches BTB's hybrid brewpub/casual dining format and emphasis on house-brewed signature beers.
- Twin Peaks Restaurant: Sports-lodge casual dining chain with deep bar/brew offerings and American comfort food. Comparable target demographic and dine-in/bar-led revenue mix.
- HopCat: Craft beer-focused chain with broad tap list and casual American menu. Comparable on craft-beer-led positioning and casual dining format, slightly more beer-emphasis than BTB.
Broad incumbents
- Buffalo Wild Wings: National sports bar and casual dining chain with broad bar program. Comparable unit economics, dine-in + carry-out/delivery model, and loyalty program presence, though without on-site brewing.
- Applebee's: National casual dining chain with broad American menu and bar program. Comparable on casual dining + bar revenue mix, multi-state footprint, and loyalty/online ordering infrastructure.
- Red Robin Gourmet Burgers: Casual dining chain focused on burgers and beer with a broad bar program. Comparable family-friendly casual dining format and loyalty/app program adoption, though national rather than regional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bricktown Brewery social profiles
Digital presenceBricktown Brewery compliance and trust
Trust signalCompliance1 record
Bricktown Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bricktown Brewery leadership team
Management profileNumber of profiles
Bricktown Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bricktown Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bricktown Brewery
What does Bricktown Brewery do?
Bricktown Brewery operates a chain of brewpub restaurants serving in-house brewed craft beer alongside scratch-made American comfort food across 22 locations in 5 states. Offerings include dine-in service, carryout, online ordering, large-party catering, a mobile loyalty rewards program (BTB Fan Club), and gift cards. The company maintains a core lineup of five proprietary craft beers plus seasonal and limited releases.
Is Bricktown Brewery a public or private company?
Bricktown Brewery is a private company. It is classified as unknown and is currently operating.
When was Bricktown Brewery founded?
Bricktown Brewery was founded in 1992. It employs 501 to 1,000 people.
Where is Bricktown Brewery based?
Bricktown Brewery is headquartered in Oklahoma City, United States, in the North America region.
How does Bricktown Brewery make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are loyalty Program Engagement, catering Services and gift Cards.
Who are Bricktown Brewery's main competitors?
Flying Saucer Draught Emporium is listed as an emerging player. Direct peers are BJ's Restaurant Brewhouse, Rock Bottom Restaurant & Brewery, Yard House, Gordon Biersch Brewery Restaurant, Twin Peaks Restaurant and HopCat. Broad incumbents are Buffalo Wild Wings, Applebee's and Red Robin Gourmet Burgers.
Does Bricktown Brewery have an API?
No public API is recorded for Bricktown Brewery.
What industry is Bricktown Brewery in?
Bricktown Brewery's product category is Casual Dining Brewpub Restaurants. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 5810.