Martini Sportswear

What Martini Sportswear does

Martini Sportswear is an Austrian outdoor apparel company founded in 1958 and headquartered in Annaberg, Austria, operating as a private for-profit business with 101–250 employees. The company designs, manufactures, and sells technical sportswear for mountain and endurance sports — mountaineering, hiking, trail running, cycling, ski touring, cross-country skiing, freeride skiing, and winter hiking — for both men and women. Its assortment is structured around four sport-specific product lines (Highventure for alpine/hiking, Hillclimb for trail running and mountain activities, Alpmate for everyday outdoor use, and Velox for cycling) and is built on third-party performance fabric technologies such as Primaloft and G-LOFT insulation, Dermizax waterproof membranes, Pertex Shield, and Polartec Power Stretch.

The business model is direct-to-consumer e-commerce through martini-sportswear.com, with the site localized in German, English, Italian, and French, explicit Swiss (CHF) pricing and shipping terms, free shipping above €150 / CHF 200, free returns (excluding Switzerland), and purchase-on-invoice. Pricing is unit-based, with tees at €79.90–€89.90, shorts at €99.90–€129.90, pants at €149.90–€169.90, and hybrid jackets at €249.90–€269.90. The company also operates a Martini Flagship Store, a Reparaturservice (repair service), an outlet section for prior-season inventory, and community/brand programs (Martini Speed Team athletes, Martini Mountain Club, Martini Insider newsletter, Martini Project Fund).

Martini's distribution footprint is regional European, anchored in Austria and Switzerland and extended into German-, Italian-, and French-speaking markets through its localized storefront. The company is privately held with no disclosed funding rounds, parent company, subsidiaries, acquisitions, leadership changes, patents, certifications, or third-party retail/wholesale partnerships in the available data; the brand therefore operates with a single integrated DTC channel and a brand-led, community-supported marketing motion.

Name

Martini Sportswear

Legal name

Martini Sportswear

Website

https://martini-sportswear.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Martini Sportswear is an Austrian heritage outdoor apparel brand (est. 1958) selling technical sportswear for hiking, cycling, running, ski touring, and skiing to European consumers via a localized direct-to-consumer e-commerce storefront.

Ownership category

akta.pro rank

Product category

Outdoor Sportswear

NAICS

Sporting Goods Retailers (45911), Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Climbing & Mountaineering Gear Retail (CRAMAAAB), Winter Accessories & On-Mountain Essentials Retail (Hand/Foot Warmers, Packs, Hydration, Sunglasses) (CRAMAJAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Outdoor sportswear
• Hiking apparel
• Ski touring clothing
• Trail running gear
• Cycling apparel

Headquarters

HQ city

Annaberg

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Martini Sportswear manufactures and sells technical outdoor apparel for mountain sports including mountaineering, hiking, trail running, cycling, ski touring, cross-country skiing, and freeride skiing. Products span jackets (hybrid, insulated, hardshell, windbreaker), shirts, pants, shorts, base layers, and accessories, organized into four sport-segmented product lines (Highventure, Hillclimb, Alpmate, Velox) for men and women.

Product overview

Martini Sportswear is an outdoor sportswear brand offering a comprehensive product portfolio organized into four distinct product lines: Highventure (alpine/hiking gear), Hillclimb (trail running/mountain activities), Alpmate (everyday outdoor), and Velox (cycling). The core product categories span Jackets & Vests (including hybrid jackets, insulated Primaloft/G-LOFT options, windbreakers, and hardshell rainwear), Shirts & Hoodies, Functional Underwear (base layers and socks), Pants & Shorts (including thermal and hardshell options in multiple length sizes), and Accessories (headbands, caps, gloves, backpacks). The brand serves both men's and women's segments across six outdoor sports: mountain climbing & hiking, running & trail running, cycling, ski touring, cross-country skiing, and freeride skiing.

Differentiator

Problem solved

Functional benefit

Brands

• Highventure: Product line for hiking and mountaineering
• Hillclimb
• Alpmate
• Velox

Products and services

• Highventure product line Product line featuring hybrid jackets, pants, and tights designed for alpine and hiking activities, targeting mountaineers and hikers needing durable, weather-resistant apparel with freedom of movement.
• Hillclimb product line Product line focused on lightweight, breathable apparel for trail running and mountain activities, including shorts, shirts, and hybrid jackets designed for runners and trail runners.
• Alpmate product line Product line offering everyday outdoor apparel including t-shirts, pants, shorts, and hybrid jackets suitable for multi-sport alpine use.
• Velox product line Product line focused on cycling-specific apparel including jerseys, jackets, and cycling pants for road, mountain bike, and gravel riding.
• Jackets & Vests Core product category including midlayer and fleece jackets, hybrid jackets, Primaloft and G-LOFT insulated jackets, vests, windbreaker jackets, and hardshell/rain jackets for men and women.
• Shirts & Hoodies T-shirts, long-sleeve shirts, and hoodies for men and women designed for outdoor activities.
• Functional Underwear Base layer functional underwear including socks, tops, and bottoms for temperature regulation during outdoor activities.
• Pants & Shorts Outdoor pants and shorts including short pants, 3/4 pants, long pants, thermal shorts, and hardshell rain pants in regular, long, and short sizes for men and women.
• Accessories Outdoor accessories including headbands, caps, hairbands, balaclavas, beanies, gloves, and backpacks for men and women.
• Martini Flagship Store Physical retail flagship store offering the Martini Sportswear product range to consumers.
• Repair service Repair service for Martini Sportswear products to extend product lifecycle.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mammut Sports Group: Swiss premium outdoor brand offering technical apparel, hardshells and insulation for mountaineering, ski touring and hiking. Closest comparable: same Alpine heritage positioning, similar performance-fabric tech stack (Gore-Tex, Primaloft) and overlapping product categories in midlayers, hardshells and base layers.
• Salewa / Oberalp Group: South Tyrolean (Italian/Austrian) outdoor brand with overlapping mountaineering, hiking and ski touring apparel. Directly comparable Alpine heritage positioning, sport-vertical product structure (Speed Hiking, Ski Touring, Mountaineering), and DTC-plus-wholesale distribution model.
• Schöffel: German technical outdoor apparel brand with strong winter/hiking and ski-touring presence. Comparable mid-to-premium price points, similar German-speaking European customer base, and direct overlap in hiking pants, insulated jackets and ski-touring apparel.
• Löffler: Austrian sportswear brand headquartered in Ried im Innkreis making technical apparel for cycling, running, ski touring and cross-country skiing. Highly comparable multi-sport product structure, Austrian manufacturing heritage, and overlapping tech categories (functional underwear, jerseys, bike and XC apparel).
• Dynafit: Specialist ski-touring and trail-running apparel and equipment brand owned by Oberalp. Directly comparable in the ski-touring apparel vertical (lightweight insulation, breathability, ascent/descent layering) and competes for the same end-users as Martini's Alpmate/Skitouren range.
• Norrøna: Norwegian premium technical outdoor brand with sport-specific product lines (mountain, ski, trail, bike). Comparable structure of vertically-organized performance apparel lines, comparable DTC-led model, and overlap in ski-touring, mountaineering and cycling apparel.
• GORE Wear: Specialist cycling and running apparel brand built around Gore-Tex/Shakeout fabric tech. Directly comparable as a fabric-tech-led multi-sport apparel brand, especially with Martini's Velox (cycling) and Hillclimb (trail running) lines that use similar membranes and stretch materials.

Broad incumbents

• Arc'teryx: Canadian premium technical outerwear brand (owned by Amer Sports/ANTA), offering jackets, midlayers and shells with high-performance membranes and insulation. Operates in the same premium price tier and is the category leader Martini benchmarks against on tech fabrics and pricing.
• Vaude: German sustainable outdoor brand covering hiking, cycling and ski-touring apparel plus packs. Comparable European DACH focus, comparable sustainability/repair positioning, and direct overlap in hiking jackets, pants and functional wear.
• Jack Wolfskin: Large German outdoor brand (owned by ANTA Sports) with broad hiking, ski and travel apparel assortment. Competes with Martini in the mid-premium outdoor apparel tier across DACH retailers and offers scale advantages in wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/martinisportswear
• LinkedInlinkedin.com/company/martini-sportswear-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martini Sportswear