Loffler
Löffler is an Austrian family-owned manufacturer of functional sportswear—cycling, Nordic, running, outdoor, and ski-touring apparel—built on proprietary transtex®, hotBOND®, and WPM material platforms. It serves endurance athletes and teams across Europe via D2C e-commerce, a factory outlet, specialist retailers, and a B2B teamwear portal.
- Company typePrivate
- Founded1947
- HeadquartersRied Im Innkreis, Austria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Loffler does
Löffler GmbH is an Austrian, family-owned manufacturer of functional sportswear founded in 1947 and headquartered in Ried im Innkreis, Austria. The company designs and produces apparel for five core endurance-sport verticals: cycling (including a dedicated SKYS gravel line), Nordic sports/cross-country skiing, running, outdoor/hiking, and ski touring, with an explicit extension into technical underwear/base layers. Manufacturing is fully in-house at facilities in Austria and Europe, and the company emphasizes closed-loop supply-chain visibility through OEKO-TEX® Standard 100 (held since 1989), OEKO-TEX® STeP, and OEKO-TEX® MADE IN GREEN certifications, the last providing per-garment traceable QR codes.
The product portfolio is organized around several in-house proprietary material platforms: the transtex® base-layer family (including transtex®-LIGHT, transtex®-MERINO-200, transtex®-WARM-180, transtex®-3D, transtex®-HYBRID, and retr'X variants) for moisture management and insulation; the hotBOND® seamless-bonding process used in premium cycling bib shorts to eliminate traditional stitching; WPM (Water Proof Material) wind/waterproof fabrics; and the Airblocc softshell line, supplemented by partnerships such as the SQLab-XP/6 Pro seat pad for high-end bib shorts and use of GORE-TEX® and PrimaLoft® in ski-touring hardshells. Product breadth spans jerseys, bib shorts and tights, jackets and vests, racing suits, midlayers, pants, and accessories (overshoes, gloves, socks, warmers), with men's, women's, and kids' lines.
Commercially, Löffler operates a multi-channel go-to-market: direct-to-consumer e-commerce via the trilingual loeffler.at storefront (German, English, Italian); a factory outlet at the company headquarters; a network of specialist sports retailers; a dedicated B2B portal (b2b.loeffler.at) for teamwear and institutional orders; and an offering of dedicated club/teamwear customization. Pricing spans entry-level accessories from €14.99 through premium ski-touring hardshell pants at €429.99, with periodic outlet discounts of up to 37% and a newsletter-driven €5 acquisition offer. The company is privately held with no disclosed parent, institutional investors, or funding rounds; it maintains active brand and community presence through Instagram, Facebook, YouTube, Pinterest, and a Strava club for athlete engagement.
Loffler firmographics
Firmographics- Name
- Loffler
- Legal name
- Löffler GmbH
- Website
- https://loeffler.at
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Löffler is an Austrian family-owned manufacturer of functional sportswear—cycling, Nordic, running, outdoor, and ski-touring apparel—built on proprietary transtex®, hotBOND®, and WPM material platforms. It serves endurance athletes and teams across Europe via D2C e-commerce, a factory outlet, specialist retailers, and a B2B teamwear portal.
- Ownership category
- akta.pro rank
Loffler industry classification
Industry- Product category
- Performance Sportswear
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Women's, Misses', And Juniors Outerwear (2330), Women's, Misses', Children's & Infants' Undergarments (2340), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
- akta.pro secondary industries
- Running & Endurance Wear (CRAAAEAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Loffler is headquartered
LocationHeadquarters
- HQ city
- Ried Im Innkreis
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Loffler business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated through direct online sales via loeffler.at online shop, selling directly to end consumers (B2C) and business customers (B2B via dedicated portal)
- Retail and Specialist Trade: Products sold through well-sorted specialist retailers and the company's own factory outlet store
- Teamwear/B2B Custom Orders: Custom teamwear orders for sports teams and organizations via dedicated teamwear section and B2B portal
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level base layers and accessories |
| Unit Pricing | Pay-as-you-go | Standard cycling and outdoor garments |
| Unit Pricing | Pay-as-you-go | Premium performance garments |
| Unit Pricing | Pay-as-you-go | Sale/Outlet items |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Loffler product offering
Product offeringCore offering
Löffler designs, manufactures, and sells functional sportswear for endurance athletes across five sport verticals: cycling (road, gravel, e-bike), Nordic/cross-country skiing, running, outdoor/hiking, and ski touring. The product range covers jerseys, bib shorts, jackets, vests, base layers, pants, midlayers, and accessories for men, women, and children, with manufacturing conducted in-house in Austria and Europe and differentiated by proprietary material systems including transtex®, hotBOND®, WPM, and Airblocc Softshell.
Product overview
Löffler is an Austrian sportswear manufacturer producing highly functional sports apparel for cycling, running, Nordic sports (cross-country skiing), outdoor activities, and ski touring. The product portfolio includes core categories of jerseys, bib shorts/tights, jackets/vests, pants, midlayers, and accessories for Men, Women, and Kids. Key technology brands within the collection include SKYS (gravel-specific line), hotBOND® (seamless bonding technology), TRANSTEX® (functional base layers), WPM (waterproof materials), and SQLab seat pads. The company uses premium materials including GORE-TEX®, PrimaLoft®, and Merino-Tencel™ blends. Löffler also offers repair services, teamwear customization, and operates a B2B portal. Products are manufactured locally in Austria and Europe with OEKO-TEX® certifications ensuring sustainable and traceable production.
Differentiator
Problem solved
Functional benefit
Products and services
- Bike Jerseys Cycling jerseys for men and women in Slim, Mid, and Comfort fits, using hotBOND®, SKYS, and Merino-Tencel™ variants, designed for road, gravel, and mountain biking.
- Bike Bib Shorts & Tights Cycling shorts and bib tights with multiple seat pad options (SQLab, Comfort Gel Air, Gel) for road, gravel, and mountain biking; priced €159.99–€219.99.
- Bike Jackets & Vests Windproof and waterproof cycling jackets and vests using GORE-TEX®, WPM, Windshell, and PrimaLoft® materials for all-weather protection.
- Nordic Sports Collection (Cross-Country Skiing Apparel) Cross-country skiing apparel including pants, jackets, midlayers, and racing suits designed for Nordic sports with windproof and breathable materials.
- Running Apparel Running apparel including tights, jackets, and shirts designed for trail, road, and winter running, using moisture-wicking and weather-protective materials.
- Outdoor & Hiking Apparel Outdoor clothing including pants, jackets, and midlayers for hiking and trekking with weather protection and breathability.
- Ski Touring Collection Ski touring apparel including hardshell pants and jackets using GORE-TEX® and PrimaLoft® for ascending and descending in alpine terrain, priced €279.99–€429.99.
- Midlayers & Hoodies Insulating mid-layer garments for layering using TECH-MERINO, TRANSTEX®, STRETCHFLEECE, and TECH-STRETCH materials for winter sports.
- TRANSTEX® Base Layers / Underwear Functional thermal underwear and base layers using proprietary transtex® and transtex®-LIGHT systems for moisture management and temperature regulation during sports, priced from €52.49.
- Cycling Accessories Cycling accessories including overshoes, gloves, socks, arm warmers, leg warmers, knee warmers, helmet covers, and bandanas.
- SKYS Gravel Collection Gravel cycling product line featuring shorts, jerseys, and jackets designed for off-road riding with features like multiple storage pockets and durable construction materials.
- Repair Service Product repair service enabling customers to have damaged Löffler clothing repaired rather than replaced, supporting product longevity and sustainability.
- Teamwear (Custom B2B Apparel) Custom teamwear and club apparel programs for cycling clubs, running teams, and other sports organizations, ordered through the teamwear section and dedicated B2B portal at b2b.loeffler.at.
Companies that use Loffler
Customer profileSegments6 records
Ideal customer profiles2 records
Loffler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Loffler partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Loffler competitors and assessment
Company assessmentDirect peers
- Castelli: Italian premium cycling apparel brand producing jerseys, bib shorts and jackets for road, gravel and off-road cycling with proprietary technologies — directly overlaps Löffler's core cycling line and DACH/Italian retail footprint.
- Assos: Swiss premium cycling apparel brand specializing in road and gravel jerseys, bib shorts and shells - comparable Swiss/Central European heritage brand with similar tech-driven, premium-priced positioning to Löffler.
- Maloja: Bavarian multi-sport functional apparel brand covering cycling, running, Nordic and outdoor — comparable Austrian/German-speaking mid-sized family-owned sportswear manufacturer with similar lifestyle-tech positioning.
- Craft: Swedish functional sportswear brand with multi-sport apparel lines (cycling, running, Nordic, teamwear) and proprietary base-layer platforms — directly comparable across Löffler's cross-segment portfolio and European manufacturing base.
- Rapha: British premium cycling apparel and accessories brand with strong DTC and direct-to-rider storytelling — comparable premium positioning, cycling-first focus and brand-led digital marketing model to Löffler's higher-end bib shorts and jerseys.
- Sportful: Italian functional sportswear brand owned by Manifattura Valcismara, with deep cycling and Nordic/cross-country ski apparel lines (including racing suits) - highly comparable to Löffler's cycling and Nordic product mix and European family-owned positioning.
- GOREWEAR: Cycling and running apparel brand built around GORE-TEX and other W.L. Gore membrane technologies; competes with Löffler's WPM, Airblocc and GORE-TEX-equipped jackets and premium shells in the same DACH retail channels.
- Pearl Izumi: US/Japanese-rooted functional apparel brand covering cycling, running and Nordic sports with a wide range of bib shorts, jerseys and shells — comparable multi-sport apparel focus and OEM heritage to Löffler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Loffler social profiles
Digital presenceLoffler compliance and trust
Trust signalCompliance3 records
Loffler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loffler leadership team
Management profileNumber of profiles
Loffler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loffler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loffler
What does Loffler do?
Löffler designs, manufactures, and sells functional sportswear for endurance athletes across five sport verticals: cycling (road, gravel, e-bike), Nordic/cross-country skiing, running, outdoor/hiking, and ski touring. The product range covers jerseys, bib shorts, jackets, vests, base layers, pants, midlayers, and accessories for men, women, and children, with manufacturing conducted in-house in Austria and Europe and differentiated by proprietary material systems including transtex®, hotBOND®, WPM, and Airblocc Softshell.
Is Loffler a public or private company?
Loffler is a private company. It is classified as family owned and is currently operating.
When was Loffler founded?
Loffler was founded in 1947. It employs 11 to 50 people.
Where is Loffler based?
Loffler is headquartered in Ried Im Innkreis, Austria, in the Europe region.
How does Loffler make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail and Specialist Trade and teamwear/B2B Custom Orders.
Who are Loffler's main competitors?
Direct peers on record are Castelli, Assos, Maloja, Craft, Rapha, Sportful, GOREWEAR and Pearl Izumi.
Does Loffler have an API?
No public API is recorded for Loffler.
What industry is Loffler in?
Loffler's product category is Performance Sportswear. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands, with a secondary code of CRAAAEAD, Running & Endurance Wear. Its NAICS code is 339920 and its SIC code is 3949.