Safety Signs

What Safety Signs does

Safety Signs, LLC is a family-owned traffic control and roadway safety services company headquartered in Lakeville, Minnesota, founded by the Blanchard family in 1993. The company provides end-to-end work zone safety solutions to municipalities, construction contractors, event planners, and commercial property owners throughout the Minnesota metro area. Its service portfolio spans traffic control equipment rental and 24/7 field operations, pavement marking and removal (latex, thermoplastic, MMA, preformed tape), concrete barrier supply and installation, permanent sign fabrication and installation, temporary fencing, and site furnishings. The Earl F. Andersen (EFA) sub-brand extends the offering into direct hardware sales of traffic signs, bleachers, and recreation infrastructure.

The company operates a custom-built TCR (Timecard, Scheduling, Invoicing) software platform covering employee timekeeping, driver scheduling with drag-and-drop functionality, payments, and automated e-invoicing with geo-fencing-based clock-in verification. It has invested in Smart Work Zone Systems, including remote-controlled message boards and tracking devices, and offers Temporary Pedestrian Access Route (TPAR) planning compliant with PROWAG accessibility guidelines. An in-house sign fabrication shop supports both custom and MUTCD-compliant signage work, while owned equipment fleets and trained, certified flaggers and supervisors are deployed 24 hours a day, 365 days per year.

Revenue is generated through quote-based professional services contracts covering equipment rental, subcontract work, project installation and removal, and direct hardware sales through the EFA channel. The go-to-market is direct enterprise field sales anchored at the Lakeville headquarters and a Maple Grove north office, with lead capture via phone, in-person visits, and online quote request forms. No public revenue figures, funding events, ownership transactions, or third-party institutional investors are disclosed.

Name

Safety Signs

Legal name

Safety Signs, LLC

Website

https://safetysigns-mn.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Safety Signs, LLC is a family-owned Minnesota traffic control and roadway safety services company founded in 1993, providing work zone traffic control, pavement marking, concrete barriers, permanent signage, temporary fencing, and site furnishings to municipalities, contractors, event planners, and commercial property owners in the Minnesota metro area.

Ownership category

akta.pro rank

Product category

Traffic Control and Roadway Safety Services

NAICS

Sign Manufacturing (33995), Security Guards and Patrol Services (561612)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)

akta.pro secondary industries

Temporary Pavement Markings & Delineation (Tape, Temporary Striping, Raised Markers) (TLAJALAE), Road Signage, Markings & Delineation (Regulatory/Warning/Guide Signs, Pavement Markings, Reflectors) (TLAJAGAB), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)

Keywords

• Traffic control services
• Work zone safety
• Pavement marking services
• Permanent sign installation
• Temporary concrete barriers

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Traffic Control Services and Device Rental/Subcontract/Purchase: Provides full-service traffic control including consultation, plan design, device rental, installation, maintenance, and removal. Devices available for rental, subcontract, and purchase. Operates 24 hours a day, 365 days per year for ongoing project support.
2. Pavement Marking Services: Furnishing and installing pavement markings including latex paint, thermoplastic, preformed tape, MMA markings, and cold weather applications. Also includes pavement marking removal services using waterblasting, grinding, and grooving methods.
3. Concrete Barrier Supply and Installation: Supply and installation of temporary concrete barriers for separating workers/pedestrians from traffic, protecting work zones, and special events. Various barrier types including water-filled barriers, crash cushions, and custom logo barriers.
4. Permanent Sign Fabrication and Installation: In-house sign fabrication shop capable of manufacturing custom or MUTCD-compliant signs. Installation services for regulatory, warning, guide, directional, street name signs and custom wayfinding.
5. Temporary Fence Furnish and Install: Furnishing and installing temporary chain link fence in various configurations including free-standing, ground mounted, and barrier mounted panels with optional windscreen and custom banners. Services for construction sites, special events, and project sites.
6. EFA Division (Earl F. Andersen) Product Sales: Division of Safety Signs selling traffic signs, accessories, bleachers for parks and recreation, and site furnishings. One-stop local sign shop for road, community, and business projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Safety Signs provides full-service traffic control for Minnesota work zones, roadways, and special events, offering consultation, plan design, and the rental, subcontract, or purchase of traffic control devices (signs, barricades, cones, message boards, arrow boards, impact attenuators, concrete barriers, temporary fencing, and smart work zone systems) along with installation, maintenance, and 24/7 removal services. The company also fabricates and installs permanent MUTCD-compliant signage, applies and removes pavement markings, supplies concrete barriers and temporary fencing, and sells site furnishings and signage products through its Earl F. Andersen (EFA) division.

Product overview

Safety Signs is a service-oriented company offering a coordinated portfolio of traffic safety and infrastructure solutions for Minnesota work zones, roadways, and events. The core offerings include Traffic Control Services (equipment rental, installation, and professional services like flagging and consulting), Permanent Signs (design, manufacturing, and installation of roadway signage), Pavement Markings & Removal (road marking application and elimination), Concrete Barrier (temporary barriers for work zone protection), Temporary Fence (chain link fencing for site security), and Site Furnishings (benches, playgrounds, bleachers, and recreational equipment). The company also operates Earl F. Andersen (EFA) as a sub-brand division providing a broader range of commercial and municipal signage and site furnishings. The services are designed to be complementary, allowing Safety Signs to provide comprehensive work zone safety solutions from equipment provision through installation and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Services

Quantifiable outcome

• 24/7 availability for traffic control services 365 days per year
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered moderate, minor and core.

• ATSSA (American Traffic Safety Services Association)moderateOthersIndustry association membership for traffic safety professionals. Proud affiliate displaying ATSSA logo on website. ATSSA Northland Chapter also listed as affiliate.
• ATSSA Northland ChapterminorOthersRegional chapter of ATSSA for traffic safety professionals in the Northland region.
• AGC MN (Associated General Contractors of Minnesota)moderateOthersTrade association for construction contractors in Minnesota. Proud affiliate displaying AGC MN logo on website.
• AWC MNminorOthersAffiliated industry organization in Minnesota. Logo displayed on website.
• Central Certification MNminorOthersCentral Certification program in Minnesota. Logo displayed on website.
• Lakeville Chamber of CommercemoderateGTM or Marketing PartnerLocal chamber of commerce membership for Lakeville, Minnesota. Proud affiliate displaying logo on website.
• TCR (T.C.R.S. Holding Company, LLC)coreTechnology or IntegrationSoftware platform for timecard submission, driver scheduling, invoice management, and payment processing. Company uses TCR system for employee timekeeping and customer invoicing. TCR provides geo-fencing, inventory management, scheduling, and e-invoicing capabilities.
• Earl F. Andersen (EFA)coreStrategic or Co-development PartnerEFA is a division of Safety Signs, LLC providing additional product offerings including traffic signs, accessories, bleachers, and site furnishings for road, community, and business projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AWP Safety (Area Wide Protective): Largest North American provider of traffic control and work-zone safety services, directly competing for the same municipal, DOT, and contractor RFPs that Safety Signs targets, though at national scale.
• Protection Services, Inc. Established traffic-control and pavement-marking services firm with comparable flagging, signs, and markings scope, bidding into many of the same Midwestern municipal and contractor accounts.
• Traffic Management, Inc. (TMI): Specialty traffic control and barricade rental provider serving general contractors, utilities, and municipalities with flagging and lane-closure services — directly overlapping Safety Signs' core work zone business.
• Highway Technologies: Multi-state traffic control and pavement-marking contractor serving DOTs, counties, and private construction clients with a scope and equipment base closely aligned to Safety Signs' offerings.
• RoadSafe Traffic Systems: National traffic control and pavement-marking services company offering flagging, lane closures, signs, and markings — directly comparable service mix to Safety Signs' traffic control and pavement markings lines.

Emerging players

• WorkArea Traffic Solutions: Specialty contractor focused on smart work-zone technology, temporary traffic control devices, and pavement markings — overlapping Safety Signs' smart work-zone and TPAR/PROWAG capabilities.
• Smart Work Zone: Niche technology and services provider focused on smart work-zone systems and queue warnings — partial overlap with Safety Signs' smart work-zone investment area.

Broad incumbents

• United Rentals (Traffic Safety & Barriers division): National equipment-rental giant with a dedicated traffic-safety and infrastructure-barriers product line; competes with Safety Signs on barricade, fence, and message-board rentals but as part of a much broader portfolio.
• 3M (Transportation Safety Division): Supplier of retroreflective sheeting and pavement-marking materials used in the products Safety Signs fabricates and installs; an upstream incumbent in the broader roadway safety supply chain.
• Hill & Smith Holdings (HSB Solomon, NAS, etc.): International provider of work-zone safety, barriers, and roadway signage products; competes indirectly through product channels and infrastructure contractors in markets adjacent to Safety Signs' geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@safetysignsllc1962
• Facebookfacebook.com/safetysignsllc
• LinkedInlinkedin.com/company/safety-signs
• TikToktiktok.com/@safetysignsllc?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Signs