RoadSafe Traffic Systems
RoadSafe Traffic Systems is the largest US traffic safety and pavement marking provider, operating 60+ branches and 2,000+ vehicles across all 48 contiguous states. PE-backed by Investcorp and Trilantic North America since 2021, it has completed 16 acquisitions while serving state DOTs, contractors, railroads, and utilities.
- Company typePrivate
- Founded2007
- HeadquartersChicago, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What RoadSafe Traffic Systems does
RoadSafe Traffic Systems is the largest US provider of traffic safety and pavement marking services, operating 60+ branch offices across all 48 contiguous states with a fleet of more than 2,000 vehicles and a workforce in the 1,001-5,000 range. The company delivers traffic control services (flagging, lane closures, work zone management), pavement marking and material sales, 3M-certified sign manufacturing and installation, and a Smart Work Zone technology line that includes Waze-integrated sequential road flares, variable message signs, automated flagging assistance devices (AFADs), queue warning trailers, and camera and radar trailers. Customers are predominantly state departments of transportation, local agencies, contractors, engineering firms, Class I railroads, and telecom and utility providers, with multi-year contracts and quote-based pricing.
The business is run as a PE-backed roll-up. Since 2021, Investcorp and Trilantic North America have funded 16 acquisitions, layering on pavement marking, barricade, safety products, and access solutions capabilities across the Mountain West, Southwest, Mid-Atlantic, and Southeast. Revenue is generated through professional services contracts, hardware sales, usage-based equipment rentals, and sign manufacturing, all distributed through direct field sales via the branch network rather than a self-serve channel. Smart Work Zone and connected-fleet technologies (including Motive AI dash cams) are positioned as a differentiation layer that complements the labor- and fleet-heavy core services.
Operationally, the company emphasizes regulatory compliance (MUTCD, AASHTO MASH, FHWA, NCHRP-350, OSHA, ANSI) as a prequalification moat for DOT bidding, and reports measurable fleet-safety outcomes including a 20% reduction in OSHA-recordable events and a 25% drop in accident-related maintenance costs after deploying Motive's AI-powered dash cams. Growth has been driven primarily by acquisition and by extending the product line into construction-site safety and connected work zone technology rather than by disclosed organic revenue metrics.
RoadSafe Traffic Systems firmographics
Firmographics- Name
- RoadSafe Traffic Systems
- Legal name
- RoadSafe Traffic Systems, Inc.
- Website
- https://roadsafetraffic.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RoadSafe Traffic Systems is the largest US traffic safety and pavement marking provider, operating 60+ branches and 2,000+ vehicles across all 48 contiguous states. PE-backed by Investcorp and Trilantic North America since 2021, it has completed 16 acquisitions while serving state DOTs, contractors, railroads, and utilities.
- Ownership category
- akta.pro rank
RoadSafe Traffic Systems industry classification
Industry- Product category
- Traffic Safety and Work Zone Services
- NAICS
- Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)
- akta.pro secondary industries
- Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where RoadSafe Traffic Systems is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RoadSafe Traffic Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Traffic Control Services: Expert traffic control services including flagging, temporary traffic control, pavement marking, and special event traffic management. Provided through a nationwide network of 60+ locations.
- Traffic Safety Products Sales: Sale of traffic control equipment including signs, barricades, cones, crash cushions, lighting, PPE, and pavement marking materials. Products sold nationwide through branch offices.
- Equipment Rentals: Daily rentals for traffic equipment including variable message signs, arrow boards, speed trailers, crash cushions, and other traffic control products. Available through 'Request a Quote' with delivery options.
- Sign Manufacturing & Installation Services: 3M certified providers of MUTCD-compliant traffic signs, overhead guide signs, and commercial signage with manufacturing and installation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional traffic control and safety services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RoadSafe Traffic Systems product offering
Product offeringCore offering
RoadSafe Traffic Systems delivers traffic control, pavement marking, sign manufacturing and installation, and smart work zone technology services for roadways across the United States through a network of 60+ branch offices and a 2,000+ vehicle fleet. The company also sells and rents traffic safety products including signs, barricades, cones, crash cushions, barriers, lighting, personal protective equipment (PPE), and pavement marking materials to government agencies, contractors, utilities, and railroad operators.
Product overview
RoadSafe Traffic Systems is a provider of infrastructure safety services operating across the United States through 60+ locations with 2,000+ vehicles. The company offers a comprehensive portfolio of traffic safety and pavement marking services and products. The core service offerings include Traffic Control Services (flagging, lane closures), Pavement Marking & Material Sales, Sign Manufacturing & Installation (3M certified, MUTCD-compliant), Smart Work Zone & Technology Solutions, and Safety Equipment & Supplies. The product portfolio encompasses: traffic control products (signs, barricades, cones, drums), pavement marking products (paint, thermoplastics, line stripers), Smart Work Zone technology (Variable Message Signs, Arrow Boards, Queue Warning Trailers, Radar Speed Trailers, Impact Monitoring), crash protection equipment (Temporary and Permanent Crash Cushions, Temporary Barriers including Zoneguard Steel and Sentry Water-Cable), lighting solutions (Balloon Lighting, Light Towers, Crosswalk Beacons, Sequential Barricade Lights), Personal Protective Equipment (vests, hard hats, safety glasses, gloves, fall protection), and Portable Traffic Signals and Automated Flagging Devices (AFAD). The company has completed 16 acquisitions since 2021 to expand capabilities in pavement marking, traffic control, and safety products.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Control Services
Quantifiable outcome
- 20% reduction in OSHA-recordable events
- +2 more outcomes
Companies that use RoadSafe Traffic Systems
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
RoadSafe Traffic Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
RoadSafe Traffic Systems partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
RoadSafe Traffic Systems competitors and assessment
Company assessmentOthers
- 3M: 3M is both a supplier (certified provider designation) and adjacent player in reflective sheeting, pavement marking materials, and traffic sign substrates. It enables RoadSafe's MUTCD-compliant sign manufacturing but also competes with reflective and pavement marking product lines.
Direct peers
- Traffic Management Inc. Traffic Management Inc. provides work zone traffic control, flagging, pavement marking, and equipment rental services across multiple US states. It is a direct competitor to RoadSafe in traffic control services for highway, bridge, and municipal projects.
- Safety Zone Specialists: Safety Zone Specialists is a regional work zone traffic control and pavement marking provider that competes with RoadSafe for state DOT and contractor contracts in its served geographies.
- AWP Safety: AWP Safety (formerly Area Wide Protective) is one of the largest North American providers of traffic safety, pavement marking, and work zone services, directly comparable to RoadSafe in services offered, customer mix (DOTs, contractors, utilities), and national operating model.
- Highway Safety Solutions: Highway Safety Solutions offers traffic control, pavement marking, and work zone services to DOTs and contractors. It competes with RoadSafe on a regional basis in several overlapping states.
- Precision Traffic & Safety Services: Precision Traffic & Safety Services provides traffic control, pavement marking, and equipment rental to DOTs and contractors across the US. Its service mix and customer base closely overlap with RoadSafe's core offering.
Broad incumbents
- Hill & Smith Holdings: Hill & Smith is a global infrastructure group with US operations in highway safety barriers, signage, and work zone products. It is a broad incumbent supplying complementary (and in some cases competing) products to the same DOT customers RoadSafe serves.
- Lindsay Corporation: Lindsay Corporation produces road safety products, barriers, and intelligent transportation systems for DOTs and contractors. Its product portfolio and DOT customer base partially overlap with RoadSafe's hardware sales and Smart Work Zone offerings.
- Valmont Industries: Valmont Industries manufactures highway safety structures, lighting, and traffic infrastructure products through its infrastructure segment. While broader in scope than RoadSafe, it overlaps in supplying DOTs with crash cushions, sign supports, and roadway safety hardware.
Emerging players
- Stinson Equipment Services: Stinson Equipment Services provides construction equipment and site safety solutions, including traffic control equipment rentals and sales. It is an emerging player with partial overlap in RoadSafe's rental and equipment supply business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RoadSafe Traffic Systems social profiles
Digital presenceRoadSafe Traffic Systems compliance and trust
Trust signalCompliance11 records
RoadSafe Traffic Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoadSafe Traffic Systems leadership team
Management profileNumber of profiles
Profiles4 records
RoadSafe Traffic Systems subsidiaries and ownership
Company hierarchySubsidiaries11 records
RoadSafe Traffic Systems funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoadSafe Traffic Systems M&A and investment
M&A and investmentM&A18 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoadSafe Traffic Systems
What does RoadSafe Traffic Systems do?
RoadSafe Traffic Systems delivers traffic control, pavement marking, sign manufacturing and installation, and smart work zone technology services for roadways across the United States through a network of 60+ branch offices and a 2,000+ vehicle fleet. The company also sells and rents traffic safety products including signs, barricades, cones, crash cushions, barriers, lighting, personal protective equipment (PPE), and pavement marking materials to government agencies, contractors, utilities, and railroad operators.
Is RoadSafe Traffic Systems a public or private company?
RoadSafe Traffic Systems is a private company. It is classified as private equity controlled and is currently operating.
When was RoadSafe Traffic Systems founded?
RoadSafe Traffic Systems was founded in 2007. It employs 1,001 to 5,000 people.
Where is RoadSafe Traffic Systems based?
RoadSafe Traffic Systems is headquartered in Chicago, United States, in the North America region.
How does RoadSafe Traffic Systems make money?
Four revenue lines are on record. Traffic Control Services are the primary driver. The others are traffic Safety Products Sales, equipment Rentals and sign Manufacturing & Installation Services.
Who are RoadSafe Traffic Systems's main competitors?
3M is listed as an others. Direct peers are Traffic Management Inc., Safety Zone Specialists, AWP Safety, Highway Safety Solutions and Precision Traffic & Safety Services. Broad incumbents are Hill & Smith Holdings, Lindsay Corporation and Valmont Industries. Stinson Equipment Services is listed as an emerging player.
Does RoadSafe Traffic Systems have an API?
No public API is recorded for RoadSafe Traffic Systems.
What industry is RoadSafe Traffic Systems in?
RoadSafe Traffic Systems's product category is Traffic Safety and Work Zone Services. Its primary akta.pro industry code is TLAJALAG, Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures), with a secondary code of TLAJALAB, Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators). Its NAICS code is 4884 and its SIC code is 4700.