Harrell and Harrell
Harrell & Harrell is a family-owned Jacksonville, Florida personal injury law firm founded in 1985 that represents injured individuals across 25+ practice areas on a contingency fee basis, serving Northeast Florida through two offices and a multi-channel digital intake engine.
- Company typePrivate
- Founded1985
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Harrell and Harrell does
Harrell & Harrell, P.A. is a Jacksonville, Florida-based personal injury law firm founded in 1985 by Bill Harrell and operated as a family-owned professional association under Florida law, with multiple Harrell family members (Julie Harrell, Holt Harrell, Renee Harrell) serving as attorneys alongside non-family trial attorneys including David Black and BJ Taylor. The firm maintains a 51–100 employee footprint across two Jacksonville offices (Sunbeam Road headquarters and Blanding Boulevard secondary office) and serves clients throughout Northeast Florida including Jacksonville, Orange Park, and St. Augustine. Its revenue model is exclusively contingency-based: clients pay no fees unless the firm wins, the firm guarantees its fee will never exceed the client's recovery, and free consultations are offered with no obligation, generating outcome-based performance revenue from settlement and jury awards.
The firm's service portfolio spans over 25 specialized personal injury practice areas, including auto/car accidents, truck accidents, motorcycle accidents, dog bites, slip and fall, medical malpractice, Social Security Disability, premises liability, workers' compensation, product liability, wrongful death, nursing home abuse, traumatic brain injury, spinal cord injury, boating, pedestrian, bicycle, aviation, maritime/admiralty, Takata airbag recall, whistleblower, and class actions. Operational capability is differentiated by a clinical layer comprising an in-house medical director, full-time staff nurses, a medical library, and external partnerships with economists, vocational experts, and mental health professionals to support medically-complex claims. Documented case outcomes include a $13.1M wrongful death verdict, a $1.75M rear-end collision verdict, $1.5M trip and fall, $1.2M slip and fall, $875K slip and fall, $469K auto accident, and $300K premises liability, contributing to a cumulative lifetime recovery of over $1 billion for clients.
The go-to-market motion is sales-led, relying on a multi-channel acquisition engine (SEO-optimized website, active social media on Facebook/Instagram/TikTok/YouTube/LinkedIn, video educational content, 24/7 live chat, toll-free phone lines, and two physical offices) to drive free consultation requests that are converted via attorney-led intake. The firm holds extensive third-party validation including Martindale-Hubbell AV Preeminent, Florida Bar Board Certified Civil Trial Lawyer, Florida Legal Elite, Top 100 Trial Lawyers, Multi-Million Dollar Advocates Forum, and a 2020 Jacksonville Business Journal Community Impact Award. The firm is privately held with no external funding, no parent company, and no disclosed M&A activity.
Harrell and Harrell firmographics
Firmographics- Name
- Harrell and Harrell
- Legal name
- Harrell & Harrell, P.A.
- Website
- https://harrellandharrell.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Harrell & Harrell is a family-owned Jacksonville, Florida personal injury law firm founded in 1985 that represents injured individuals across 25+ practice areas on a contingency fee basis, serving Northeast Florida through two offices and a multi-channel digital intake engine.
- Ownership category
- akta.pro rank
Harrell and Harrell industry classification
Industry- Product category
- Personal Injury Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Litigation Support & Expert Witness Services (BPAHALAG)
Keywords
Where Harrell and Harrell is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harrell and Harrell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury cases. Clients pay no upfront fees or costs. The firm's fee is a percentage of the settlement or jury award recovered. If the firm does not win the case, clients owe no attorney fees. The firm guarantees it will never take a fee greater than what the client receives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency Fee - No Win, No Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Harrell and Harrell product offering
Product offeringCore offering
Harrell & Harrell, P.A. provides legal representation to injured individuals across Northeast Florida on a contingency fee basis (no fee unless the firm wins). Its practice spans 25+ personal injury and tort service lines including auto, truck, and motorcycle accidents; slip and fall; dog bites; medical malpractice; Social Security Disability; workers' compensation; product liability; wrongful death; nursing home abuse; traumatic brain and spinal cord injuries; boating, pedestrian, bicycle, aviation, maritime, railroad, and pool accidents; defective medical products and Takata airbag claims; and whistleblower and class action matters. The firm supports case development through an in-house medical director, staff nurses, an internal medical library, and partnerships with economists, vocational experts, and mental health professionals.
Product overview
Harrell & Harrell, P.A. is a personal injury law firm offering a unified suite of legal services focused exclusively on personal injury and tort law. The firm's practice areas span over 25 specialized legal services including Auto/Car Accidents, Truck Accidents, Motorcycle Accidents, Dog Bites, Slip and Fall, Medical Malpractice, Social Security Disability, Premises Liability, Workers Compensation, Product Liability, Wrongful Death, Nursing Home Abuse, Traumatic Brain Injury, Spinal Cord Injury, Boating Accidents, and others. The firm operates on a contingency fee basis, meaning clients pay no fees unless the firm wins their case. Services are delivered through their team of attorneys with support from medical experts, economists, vocational experts, and mental health professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Comprehensive legal representation for individuals who have been injured due to the negligence or wrongful actions of others, including case evaluation, negotiation with insurance companies, and trial litigation.
- Auto/Car Accident Legal Services Legal representation for victims of car accidents, including head-on collisions, rear-end collisions, and accidents involving negligent or underinsured drivers; covers medical cost recovery, lost wages, and pain and suffering.
- Truck Accident Legal Services Legal representation for victims of commercial trucking accidents, addressing federal safety regulations, multiple liable parties, and commercial insurance policies.
- Motorcycle Accident Legal Services Legal representation for motorcyclists injured due to negligent drivers, unsafe roadways, or defective motorcycles, including injuries from distracted, reckless, or impaired driving.
- Dog Bite and Animal Attack Legal Services Legal representation for victims of dog bites and animal attacks, including cases under Florida's strict liability dog bite law (FLSA 767.04) and complex landlord or workplace incidents.
- Slip and Fall/Trip and Fall Legal Services Legal representation for slip and fall accidents on another person's property, covering liability evaluation, premises liability law, and recovery for medical expenses, lost wages, and pain and suffering.
- Medical Malpractice Legal Services Legal representation for victims of medical negligence including surgical errors, misdiagnosis, delayed diagnosis, and hospital errors; handles Florida's complex pre-filing investigation requirements.
- Social Security Disability Legal Services Legal representation for SSDI and SSI claims, including initial applications, appeals, and hearings before administrative law judges.
- Premises Liability and Negligent Security Legal Services Legal representation for injuries sustained on someone else's property due to unsafe conditions or criminal activity where reasonable security measures were not implemented.
- Workers Compensation Legal Services Legal representation for workplace injuries and illnesses, assisting with filing claims, appealing denials, and securing medical payments and disability benefits under Florida workers' compensation laws.
- Product Liability Legal Services Legal representation for injuries caused by defective products, including defective design, manufacturing defects, failure-to-warn claims, product recalls, and complex distribution chain cases.
- Wrongful Death Legal Services Legal representation for families of deceased victims whose death was caused by wrongful acts, negligence, default, or breach of contract, including motor vehicle, medical malpractice, nursing home, and workplace cases.
- Nursing Home Abuse Legal Services Legal representation for victims of nursing home neglect or abuse, including falls, medication errors, malnutrition, pressure sores, and wandering incidents, with private consultations offered at homes, offices, or hospitals.
- Traumatic Brain Injury Legal Services Legal representation for victims of traumatic brain injuries from accidents, focusing on compensation for medical expenses, lost wages, pain and suffering, and lifelong care needs.
- Spinal Cord Injury Legal Services Legal representation for spinal cord injury victims, addressing costs including surgeries, home healthcare, physical therapy, medications, medical equipment, and home modifications.
- Boating and Watercraft Accident Legal Services Legal representation for victims of boating accidents, including concussions, broken bones, traumatic brain injuries, and internal injuries from reckless behavior or negligence on Florida waterways.
- Pedestrian Accident Legal Services Legal representation for pedestrians injured in accidents involving negligent drivers in various settings.
- Bicycle Accident Legal Services Legal representation for cyclists injured due to negligent drivers or hazardous road conditions.
- Aviation Accident Legal Services Legal representation for victims of aviation accidents.
- Defective Medical Products and Dangerous Drugs Legal Services Legal representation for injuries caused by defective medical devices or improperly tested prescription medications.
- Takata Airbag Recall Legal Services Legal representation for victims of Takata airbag explosions in vehicle accidents, including cases where original statutes of limitations had expired.
- Maritime/Admiralty Law Legal Services Legal representation for maritime and admiralty law cases.
- Pool and Water Accident Legal Services Legal representation for injuries occurring in pools and water-related accidents.
- Railroad Injury Legal Services Legal representation for railroad worker injuries.
- Whistleblower Lawsuits Legal Services Legal representation for whistleblower cases.
- Class Actions Legal Services Legal representation for class action lawsuits.
- Hoverboard Accident Legal Services Legal representation for hoverboard-related accident injuries.
Quantifiable outcome
- Over $1 billion recovered for clients
- +3 more outcomes
Companies that use Harrell and Harrell
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Harrell and Harrell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harrell and Harrell partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Harrell and Harrell competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Morgan & Morgan is the largest personal injury law firm in Florida and the US, operating out of multiple offices including Jacksonville with thousands of attorneys. Directly comparable as a contingency-fee PI firm targeting accident victims across the same practice areas (auto, truck, slip & fall, medical malpractice) and operating under the same sales-led intake model.
Direct peers
- Rubenstein Law: Rubenstein Law is a Florida-based personal injury firm with offices in multiple cities including Jacksonville. It is a directly comparable contingency-fee PI firm serving Northeast Florida with overlapping practice areas (auto accidents, slip & fall, medical malpractice) and similar client acquisition approach.
- Steinger, Greene & Feiner: A Florida-based personal injury firm with offices across the state. Operates on contingency fees across similar PI practice areas (auto, slip & fall, wrongful death) with comparable client acquisition approach and overlapping geographic markets.
Regional players
- Dennis Hernandez Injury Attorneys: Dennis Hernandez is a Florida-based personal injury firm with offices across the state including Jacksonville. It operates on a contingency fee model with similar practice areas and is a direct competitor for auto accident and slip & fall cases in the Northeast Florida market.
- The Law Offices of Anidjar & Levine: Anidjar & Levine is a Florida personal injury firm with offices in Jacksonville and other Florida cities. It operates on contingency fees across similar PI practice areas and competes directly for the same accident victim client base in Northeast Florida.
- Friedman Rodman & Frank: A South Florida-based PI firm expanding into other Florida markets including Jacksonville. Comparable as contingency-fee personal injury representation with overlapping practice areas, competing for similar client segments.
- Pendas Lawyers: A Florida-based PI firm with offices including Jacksonville, operating on contingency fees across personal injury, workers' compensation, and Social Security Disability — directly overlapping with several of Harrell & Harrell's practice areas.
- Michael T. Gibson, P.A. A Jacksonville-based personal injury firm focused on auto accidents and similar PI cases. It is a hyper-local direct competitor for the same client base and accident victim cases in the Jacksonville market.
- Law Office of James O. Forth Jr. A Jacksonville-area plaintiff-side injury firm with overlapping PI practice areas. While smaller in scale, it is a comparable Northeast Florida contingency-fee PI competitor.
- Allred & Associates: A Florida-based plaintiff-side firm handling personal injury cases. Comparable contingency-fee business model and overlapping personal injury practice areas, operating in similar Florida markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Harrell and Harrell social profiles
Digital presenceHarrell and Harrell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harrell and Harrell leadership team
Management profileNumber of profiles
Profiles7 records
Harrell and Harrell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harrell and Harrell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harrell and Harrell
What does Harrell and Harrell do?
Harrell & Harrell, P.A. provides legal representation to injured individuals across Northeast Florida on a contingency fee basis (no fee unless the firm wins). Its practice spans 25+ personal injury and tort service lines including auto, truck, and motorcycle accidents; slip and fall; dog bites; medical malpractice; Social Security Disability; workers' compensation; product liability; wrongful death; nursing home abuse; traumatic brain and spinal cord injuries; boating, pedestrian, bicycle, aviation, maritime, railroad, and pool accidents; defective medical products and Takata airbag claims; and whistleblower and class action matters. The firm supports case development through an in-house medical director, staff nurses, an internal medical library, and partnerships with economists, vocational experts, and mental health professionals.
Is Harrell and Harrell a public or private company?
Harrell and Harrell is a private company. It is classified as family owned and is currently operating.
When was Harrell and Harrell founded?
Harrell and Harrell was founded in 1985. It employs 51 to 100 people.
Where is Harrell and Harrell based?
Harrell and Harrell is headquartered in Jacksonville, United States, in the North America region.
How does Harrell and Harrell make money?
One revenue line is on record: contingency Fee Legal Services.
Who are Harrell and Harrell's main competitors?
Morgan & Morgan is listed as a broad incumbent. Direct peers are Rubenstein Law and Steinger, Greene & Feiner. Regional players are Dennis Hernandez Injury Attorneys, The Law Offices of Anidjar & Levine, Friedman Rodman & Frank, Pendas Lawyers, Michael T. Gibson, P.A., Law Office of James O. Forth Jr. and Allred & Associates.
Does Harrell and Harrell have an API?
No public API is recorded for Harrell and Harrell.
What industry is Harrell and Harrell in?
Harrell and Harrell's product category is Personal Injury Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHALAG, Litigation Support & Expert Witness Services. Its NAICS code is 541110 and its SIC code is 8111.