Le Comptoir de Mathilde
Le Comptoir de Mathilde is a French artisanal gourmet food company founded in 2007 that manufactures and sells chocolates, spreads, biscuits, and gift boxes via multilingual e-commerce across 7+ European markets and a franchise boutique network in France, serving individual consumers and corporate gifting clients.
- Company typePrivate
- Founded2007
- HeadquartersTulette, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Le Comptoir de Mathilde does
Le Comptoir de Mathilde is a French artisanal food company founded in 2007 and headquartered in Tulette, France, that manufactures and distributes gourmet chocolates, spreadable pastes, biscuits, baba cakes soaked in alcohol, and a broad line of sweet and savory grocery products under a 'no palm oil, no GMOs, made in France' positioning. The catalog exceeds 580 SKUs spanning chocolates (170), savory grocery (136), spreads (41), sweet grocery (73), baba cakes (20), and gifts (143), with signature items including Eiffel Tower-shaped chocolate lollipops and customizable gift boxes.
The company's commercial engine combines a multilingual, multi-currency PrestaShop-based e-commerce storefront deployed across 7+ European language markets (France, UK, Germany, Netherlands, Spain, Italy) with a network of physical retail boutiques in France operated through a franchise model and integrated click-and-collect. Distribution is complemented by a dedicated B2B 'Offre entreprise' corporate gifting program targeting enterprise clients for employee, client, and event gifting, and by gift cards and 'Custom Boxes' personalization services. Marketing spans an owned newsletter (Choco'letter) with a 10% new-customer offer, active presence on TikTok, Pinterest, YouTube, and Meta, a recipe-and-product blog, and Google Ads with retargeting. Underlying third-party integrations include Snowplow and Google Analytics for analytics, Gorgias for customer service, and Doofinder for on-site search.
The company is privately held with no disclosed institutional investors, owned and led by founder Richard Fournier, and operates with 101-250 employees. Reported brand health metrics include a 9.4/10 customer satisfaction score across 6,339 reviews and nominations in 2027 for 'Meilleure Chaîne de Magasins,' 'Meilleure Franchise,' and 'Meilleur E-commerçant' awards. No revenue, funding, or M&A activity is publicly disclosed; growth has been internally financed and channel-led (e-commerce + franchise + corporate) rather than acquisition-led.
Le Comptoir de Mathilde firmographics
Firmographics- Name
- Le Comptoir de Mathilde
- Legal name
- Le Comptoir de Mathilde
- Website
- https://lecomptoirdemathilde.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Le Comptoir de Mathilde is a French artisanal gourmet food company founded in 2007 that manufactures and sells chocolates, spreads, biscuits, and gift boxes via multilingual e-commerce across 7+ European markets and a franchise boutique network in France, serving individual consumers and corporate gifting clients.
- Ownership category
- akta.pro rank
Le Comptoir de Mathilde industry classification
Industry- Product category
- Artisanal Confectionery
- NAICS
- Confectionery Manufacturing from Purchased Chocolate (311352), Chocolate and Confectionery Manufacturing (31135), Baked Goods Retailers (445291), Confectionery Merchant Wholesalers (42445)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Chocolate Confectionery (CRADABAA)
- akta.pro secondary industries
- Chocolate & Confectionery Shops (THAFAGAD), Patisseries & Dessert Boutiques (CRAHAGAB), Online Bakery & Desserts Delivery (CRAHAIAK), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)
Keywords
Where Le Comptoir de Mathilde is headquartered
LocationHeadquarters
- HQ city
- Tulette
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Comptoir de Mathilde business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (B2C): Direct sales of artisanal gourmet food products to individual consumers through e-commerce platform and physical retail boutiques. Products include chocolates, spreads, biscuits, baba cakes, and gift boxes.
- Corporate Sales (B2B): Dedicated corporate gifting program ('Offre entreprise') for business clients purchasing gourmet gift solutions for employees, clients, and events.
- Franchise Revenue: Franchise model for physical retail boutiques, generating revenue through franchise fees and product wholesale to franchise locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products ranging from €4.95 to €52.50 |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Le Comptoir de Mathilde product offering
Product offeringCore offering
Le Comptoir de Mathilde is a French artisanal chocolate and fine grocery manufacturer founded in 2007, producing handmade chocolates, spreadable pastes, biscuits, baba cakes, and gourmet gift boxes free of palm oil and GMOs. The company sells its products through its own multilingual e-commerce platform (7+ European languages) and a network of franchised retail boutiques across France, and also offers a dedicated corporate gifting program.
Product overview
Le Comptoir de Mathilde is a French fine grocery and chocolate company founded in 2007, specializing in artisanal gourmet food products. The product portfolio centers on four core categories: (1) Handmade chocolates including bars, lollipops, and fondues; (2) Spreadable pastes without palm oil or GMOs; (3) Artisanal biscuits and cookies in various flavors; and (4) Savory and sweet fine grocery items including terrines, mustards, jams, and honeys. The company also offers gift boxes (Summer Box, Mathildettes gift sets, Appetizer Kits), custom personalized boxes, gift cards, and corporate offerings. Products emphasize French manufacturing, natural ingredients without palm oil or GMOs, and are available through both physical stores and e-commerce. The brand promotes expertise and know-how dating back to 2007, with free delivery on orders over €60.
Differentiator
Problem solved
Functional benefit
Brands
- Mathildettes: Savory spreadable product line featuring spreads like tapenade, salmon cream, pesto, and truffle potato spread
Products and services
- Chocolate
Quantifiable outcome
- 9.4/10 customer satisfaction rating from 6,339 reviews
Companies that use Le Comptoir de Mathilde
Customer profileSegments3 records
Ideal customer profiles3 records
Le Comptoir de Mathilde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Le Comptoir de Mathilde partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Le Comptoir de Mathilde competitors and assessment
Company assessmentDirect peers
- De Neuville: French chocolatier operating a franchised boutique network selling artisanal chocolates and gift boxes, mirroring Le Comptoir de Mathilde's franchise-plus-gifting model.
- Jeff de Bruges: French chocolate retail chain built on franchised boutiques and seasonal gifting, directly comparable in product category and go-to-market.
- La Maison du Chocolat: Premium French chocolate maker selling handmade chocolates and gift assortments via boutiques and e-commerce, overlapping in premium chocolate and gifting.
- Fauchon: French gourmet food house selling chocolates, spreads, biscuits, and fine grocery gift boxes, closely matching Le Comptoir de Mathilde's multi-category fine-food range.
- Michel Cluizel: French artisanal chocolate manufacturer emphasizing quality craftsmanship and clean ingredients, comparable in premium chocolate production.
- Weiss: Historic French chocolate maker selling bars, confections, and gifts through retail and online, overlapping in artisanal French chocolate.
Regional players
- Léonidas: Belgian chocolate brand with a large franchised boutique network across Europe; comparable model but rooted in a different home market.
Broad incumbents
- Ladurée: French luxury patisserie and confectionery brand with international boutiques and gifting; broader dessert/patisserie focus but overlapping premium French sweets positioning.
- Godiva: Large premium chocolate brand with global boutiques and gifting, an established incumbent in the premium chocolate category the company competes in.
- Lindt & Sprüngli: Global premium chocolate manufacturer and retailer; a much larger incumbent overlapping in premium chocolate confectionery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Le Comptoir de Mathilde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Comptoir de Mathilde leadership team
Management profileNumber of profiles
Profiles1 record
Le Comptoir de Mathilde funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Comptoir de Mathilde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Comptoir de Mathilde
What does Le Comptoir de Mathilde do?
Le Comptoir de Mathilde is a French artisanal chocolate and fine grocery manufacturer founded in 2007, producing handmade chocolates, spreadable pastes, biscuits, baba cakes, and gourmet gift boxes free of palm oil and GMOs. The company sells its products through its own multilingual e-commerce platform (7+ European languages) and a network of franchised retail boutiques across France, and also offers a dedicated corporate gifting program.
Is Le Comptoir de Mathilde a public or private company?
Le Comptoir de Mathilde is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Comptoir de Mathilde founded?
Le Comptoir de Mathilde was founded in 2007. It employs 101 to 250 people.
Where is Le Comptoir de Mathilde based?
Le Comptoir de Mathilde is headquartered in Tulette, France, in the Europe region.
How does Le Comptoir de Mathilde make money?
Three revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are corporate Sales (B2B) and franchise Revenue.
Who are Le Comptoir de Mathilde's main competitors?
Direct peers on record are De Neuville, Jeff de Bruges, La Maison du Chocolat, Fauchon, Michel Cluizel and Weiss. Léonidas is listed as a regional player. Broad incumbents are Ladurée, Godiva and Lindt & Sprüngli.
Does Le Comptoir de Mathilde have an API?
No public API is recorded for Le Comptoir de Mathilde.
What industry is Le Comptoir de Mathilde in?
Le Comptoir de Mathilde's product category is Artisanal Confectionery. Its primary akta.pro industry code is CRADABAA, Chocolate & Chocolate Confectionery, with a secondary code of THAFAGAD, Chocolate & Confectionery Shops. Its NAICS code is 311352 and its SIC code is 2060.