De Neuville
- Company typePrivate
- Founded1984
- HeadquartersTremblay, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Neuville does
De Neuville is a French premium-chocolate company operating the country's largest chocolate-specialist franchise network, with 150 boutiques located across metropolitan France. The company manufactures its chocolates centrally at Roanne under a "100% made in France, palm-oil-free, pure cocoa butter" positioning, with product heritage traced to the Cardon-Duverger family from 1884 and the modern franchised brand dating to the mid-1980s. Its core product range spans chocolate assortments, personalized-message chocolates, regional specialties, tablets, macarons, and dragées, sold seasonally with concentrated demand around Easter, Christmas, and Valentine's Day.
The business operates on a multi-channel model combining franchise retail, proprietary e-commerce, Click & Collect, and a dedicated B2B portal serving corporate gifting, CSE (employee representative committees), schools, associations, and local-government clients. Franchisees are recruited and onboarded via structured "Devenir Franchisé" and "Reprendre une franchise" programs, while end-consumers are retained through the "Programme Privilège" loyalty scheme. Pricing is positioned at a premium mainstream tier relative to mass-market chocolate, leveraging the heritage and clean-label positioning rather than competing on price.
De Neuville SAS is a subsidiary within the Savencia Fromage & Dairy group, which provides shared services, manufacturing scale, and distribution synergies. With reported headcount of 101–250 and share capital of €1,292,205, the entity functions as the brand owner, manufacturer, and franchise system operator, while retail revenue accrues primarily at the franchisee level. No international expansion, M&A activity, or external funding rounds are disclosed.
De Neuville firmographics
Firmographics- Name
- De Neuville
- Legal name
- De Neuville SAS
- Website
- https://chocolat-deneuville.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
De Neuville industry classification
Industry- Product category
- Artisan Chocolate and Confectionery
- NAICS
- Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)
- SIC
- Sugar & Confectionery Products (2060), Bakery Products (2050)
- akta.pro primary industry
- Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD)
- akta.pro secondary industries
- Chocolate & Chocolate Confectionery (CRADABAA), Patisseries & Dessert Boutiques (CRAHAGAB), Chocolate & Confectionery Shops (THAFAGAD), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)
Keywords
Where De Neuville is headquartered
LocationHeadquarters
- HQ city
- Tremblay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
De Neuville business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Revenue generated from direct sales of chocolates, confectioneries, and gourmet products through 150 franchised and company-owned boutiques across France. Stores offer in-store purchasing, gift wrapping, and personalized service.
- E-commerce Sales: Online direct-to-consumer sales through the company's website, including home delivery services (Colissimo and Chronopost options), with free shipping threshold at €50. Online sales include Click & Collect functionality for in-store pickup.
- B2B Corporate Gifts: Professional/business segment revenue from corporate gift solutions, employee committee (CSE) programs, school and association fundraising, and local government bulk orders. Includes personalization services for business branding and multi-address delivery capabilities.
- Franchise Fees: Revenue from franchise network operations, including initial franchise fees and ongoing royalties from 150 franchise boutiques. Franchise opportunities are marketed on the website with investment requirements and support packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing with free shipping threshold |
| Unit Pricing | Pay-as-you-go | Click & Collect pricing |
| Other | Multi-year contract | Franchise investment requirements |
| Subscription | Annual | Loyalty program points system |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
De Neuville product offering
Product offeringCore offering
De Neuville manufactures and sells premium French artisan chocolates, confectioneries, macarons, dragées, and regional specialties through a network of 150 franchise boutiques across France, an e-commerce site, and dedicated B2B corporate gift channels. The company operates a vertically integrated franchise model, sourcing ingredients and producing chocolate products in France while distributing exclusively through owned and franchised retail locations.
Product overview
De Neuville is a French artisan chocolate company operating as a unified product portfolio centered around premium chocolates and confections. The core offering consists of chocolate assortments (assortiments), personalized chocolate messages, regional French specialties (Calissons, nougat, fruit pastilles), daily pleasures (tablets and squares), dragées, and macarons. Products are organized under branded collections including Tellement Français, Initiation Chocolat, La France à croquer, and Alphabet, with seasonal collections for Noël, Saint Valentin, and Pâques. The company also operates B2B modules including corporate gifts (cadeaux d'affaires), employee committee solutions (CSE), public institution solutions (collectivités), and school/association fundraising programs. A loyalty program (Programme Privilège) rewards customer purchases. All products are 100% made in France, palm oil-free, and use pure cocoa butter. The company operates 150 boutiques across France through a franchise model.
Differentiator
Problem solved
Functional benefit
Products and services
- Tablettes de chocolat (Chocolate Bars)
- Pralinés et bonbons de chocolat
- Macarons
- Dragées
- Spécialités régionales françaises
- Coffrets cadeaux (Gift Boxes)
- Solutions cadeaux entreprise
- Contrat de franchise De Neuville
Quantifiable outcome
- 35 years of presence in French market
- +3 more outcomes
Companies that use De Neuville
Customer profileSegments5 records
Ideal customer profiles3 records
De Neuville technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
De Neuville partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
De Neuville competitors and assessment
Company assessmentDirect peers
- Léonidas: Léonidas is a Belgian-origin premium chocolate retailer with a strong franchise/boutique network across France and Europe. Comparable product assortment (pralines, ballotins, gift boxes) and gifting focus.
- Pierre Marcolini: Pierre Marcolini is a Belgian-French premium chocolatier operating boutiques in France and select international cities with bean-to-bar craft positioning—overlaps with De Neuville in premium gifting and artisanal chocolate.
- La Maison du Chocolat: La Maison du Chocolat is a French premium chocolate maison offering artisanal ganaches, pralinés, and gift boxes through boutiques and e-commerce—directly comparable in premium positioning and product mix.
- Jeff de Bruges: Jeff de Bruges is the most direct competitor—another French chocolate franchise network with a comparable boutique model, French manufacturing, and B2C/B2B gifting focus. Operates with similar brand positioning in the same domestic market.
Broad incumbents
- Ferrero (France): Ferrero is a global confectionery incumbent (Ferrero Rocher, Kinder, Nutella) with strong French gifting-season presence via seasonal assortment boxes—competes in the same corporate gifting and confectionery gifting occasions.
- Cémoi: Cémoi is one of France's largest chocolate manufacturers with broad mass-market and premium product lines serving retail and B2B—comparable in manufacturing heritage and product breadth though larger scale.
- Lindt & Sprüngli (France): Lindt is a global premium chocolate incumbent with strong French retail presence (boutiques, supermarket premium tier)—competes in chocolate gifting and seasonal collections, with far larger scale.
- Monbana: Monbana is a French chocolate brand with both retail and professional/B2B chocolate offerings—similar in French manufacturing origins and multi-channel go-to-market including corporate gifts.
- Valrhona: Valrhona is a leading French chocolate manufacturer (owned by Savencia—the same parent as De Neuville) supplying professionals and premium retail—provides sister-company comparison for manufacturing scale and brand reach.
Emerging players
- Meert (Confiserie Meert): Meert is a historic French patisserie/confectionery house known for regional specialties (gaufres, pâtisseries)—overlaps with De Neuville in French artisanal confectionery and gifting occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Neuville social profiles
Digital presenceDe Neuville compliance and trust
Trust signalCompliance2 records
De Neuville financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Neuville leadership team
Management profileNumber of profiles
Profiles1 record
De Neuville funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Neuville M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Neuville
What does De Neuville do?
De Neuville manufactures and sells premium French artisan chocolates, confectioneries, macarons, dragées, and regional specialties through a network of 150 franchise boutiques across France, an e-commerce site, and dedicated B2B corporate gift channels. The company operates a vertically integrated franchise model, sourcing ingredients and producing chocolate products in France while distributing exclusively through owned and franchised retail locations.
Is De Neuville a public or private company?
De Neuville is a private company. It is classified as corporate owned and is currently operating.
When was De Neuville founded?
De Neuville was founded in 1984. It employs 101 to 250 people.
Where is De Neuville based?
De Neuville is headquartered in Tremblay, France, in the Europe region.
How does De Neuville make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, B2B Corporate Gifts and franchise Fees.
Who are De Neuville's main competitors?
Direct peers on record are Léonidas, Pierre Marcolini, La Maison du Chocolat and Jeff de Bruges. Broad incumbents are Ferrero (France), Cémoi, Lindt & Sprüngli (France), Monbana and Valrhona. Meert (Confiserie Meert) is listed as an emerging player.
Does De Neuville have an API?
No public API is recorded for De Neuville.
What industry is De Neuville in?
De Neuville's product category is Artisan Chocolate and Confectionery. Its primary akta.pro industry code is AFAKAAAD, Confectionery Manufacturing (Chocolate, Candy, Gum), with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 31135 and its SIC code is 2060.