Adalysis
Adalysis is a London-based SaaS platform that automates and audits Google Ads and Microsoft Ads workflows for PPC agencies and in-house brand advertisers, offering tiered subscriptions starting at $149 per month to a 2,000+ customer base globally.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adalysis does
Adalysis Ltd is a London-based, privately held SaaS company that builds workflow automation software for paid search advertisers managing Google Ads and Microsoft Ads accounts. Founded in 2013 by Brad Geddes and Emmanuel Gad, the platform unifies approximately 15 functional modules and more than 40 specialized PPC tools covering daily audits (100+ prebuilt checks), 24/7 performance monitoring with customizable alerts and root-cause flowcharts, budget pacing and forecasting, ad testing, impression-weighted quality score analysis, Performance Max optimization, keyword and search term management, bulk campaign building, and reporting. Technically, the product is a deterministic, rule-based automation layer over the Google Ads and Microsoft Ads APIs, with cached account data for faster load times than the native ad-platform UIs; the company positions this deterministic architecture against probabilistic AI assistants to deliver repeatable, auditable outcomes. Adalysis operates a tiered monthly subscription model starting at $149, with auto-upgrade mechanics that move customers to higher tiers as the spend they monitor increases, and combines a self-serve PLG motion (30-day free trial, no credit card) with an enterprise demo path. The customer base of 2,000+ PPC agencies and brand advertisers is served globally through a content-led acquisition strategy anchored by original PPC research, gated guides, free audit and Looker Studio tools, an affiliate program, and SEO, with the company remaining bootstrapped at 1-10 employees.
Adalysis firmographics
Firmographics- Name
- Adalysis
- Legal name
- Adalysis Ltd
- Website
- https://adalysis.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adalysis is a London-based SaaS platform that automates and audits Google Ads and Microsoft Ads workflows for PPC agencies and in-house brand advertisers, offering tiered subscriptions starting at $149 per month to a 2,000+ customer base globally.
- Ownership category
- akta.pro rank
Adalysis industry classification
Industry- Product category
- Paid Search / PPC Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Adalysis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Adalysis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Monthly subscription SaaS model with tiered pricing based on account spend levels. Users are automatically upgraded if their monitored accounts increase in spend beyond their package tier threshold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level subscription starting at $149/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Adalysis product offering
Product offeringCore offering
Adalysis sells a SaaS platform that scans Google Ads and Microsoft Ads accounts and produces recommendations and automations to improve PPC performance. The platform delivers automated daily account audits, 24/7 performance monitoring with alerts, budget pacing and forecasting, ad testing, keyword and search-term analysis, Quality Score insights, Performance Max optimization, customizable rule-based workflows, and white-label reporting across one or many accounts. It is sold on a tiered monthly subscription starting at $149/month, with a 30-day free trial available without a credit card.
Product overview
Adalysis is a unified PPC automation software platform for Google Ads and Microsoft Ads, used by PPC agencies and in-house brand teams. The platform is organized as a single integrated product (the Adalysis Platform) with approximately 15 named sub-product modules covering the full PPC workflow: account optimization and automation, budget management, performance monitoring, auditing, rule-based alerts, bid management, Performance Max tools, campaign building, quality score analysis, ad management, search term analysis, keyword analysis, and reporting. The platform includes more than 40 specialized PPC tools, 7 performance monitor templates, and over 100 prebuilt audit checks. Adalysis also provides supplementary free offerings including a free PPC audit report, standalone free PPC tools, and Looker Studio reporting templates. The platform supports multi-account management and caches data for faster load times than native Google Ads.
Differentiator
Problem solved
Functional benefit
Products and services
- Adalysis Platform Unified SaaS PPC automation software for Google Ads and Microsoft Ads used by PPC agencies and in-house brand teams. Provides account audits, 24/7 performance monitoring, budget management, ad testing, keyword and search-term analysis, quality score tools, Performance Max optimization, customizable rule-based alerts, and white-label reporting via monthly subscription starting at $149/month with a 30-day free trial.
- Free PPC Audit Free standalone PPC account audit that scores account health, performance, and effective spend across key PPC metrics. Available without a subscription and used to demonstrate platform value and convert prospects into trials.
- Free PPC Tools Collection of free standalone PPC utilities available without an Adalysis subscription, used as a top-of-funnel acquisition asset for independent PPC managers.
- Looker Studio Reporting Templates Free reporting templates for Looker Studio (formerly Google Data Studio) that let users test-drive Adalysis-style PPC reporting as a top-of-funnel lead magnet.
Quantifiable outcome
- 50% increase in conversions (eBrandz case study)
- +2 more outcomes
Companies that use Adalysis
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Adalysis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature10 records
Adalysis partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Adalysis competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr is a direct PPC management and optimization platform for Google Ads and Microsoft Ads, offering bid management, automation, reporting, and account workflows. Highly comparable to Adalysis across product scope, customer base (agencies and in-house teams), and SaaS subscription model.
- Skai (formerly Kenshoo): Skai is an omnichannel ad management and intelligence platform with deep Google Ads and Microsoft Ads support, plus broader channel coverage. Closely comparable in workflow automation, agency/brand customer base, and PPC feature set, though broader in scope.
- Marin Software: Marin Software provides a cross-channel PPC and paid search management platform with bidding, budgeting, and reporting automation. Directly comparable to Adalysis for agencies and brand advertisers managing Google and Bing Ads at scale.
- Acquisio: Acquisio (now part of Web.com) offered PPC bid and campaign management automation for agencies and SMB advertisers, historically a direct competitor in workflow automation for Google and Bing Ads.
- PPC Samurai (Shape): Shape offers PPC workflow tools and agency-focused automation for Google Ads and Microsoft Ads, including bulk editing and bidding. Comparable to Adalysis in target customer (agencies) and core PPC automation feature set.
- WordStream: WordStream provides PPC management software and advisory services for Google Ads and Microsoft Ads, targeting SMBs and agencies. Overlaps with Adalysis in account optimization, reporting, and agency workflow support.
Emerging players
- SpyFu: SpyFu focuses on PPC competitive intelligence and keyword research for Google Ads, with overlap to Adalysis's PPC keyword and search-term analysis tooling but a narrower, research-oriented feature set.
Broad incumbents
- SEMrush: SEMrush is a broad digital marketing platform with PPC toolkit, SEO, and competitive intelligence offerings. Broader incumbent that competes with Adalysis in PPC keyword research, competitor analysis, and reporting.
Others
- Supermetrics: Supermetrics is a data pipeline and reporting integration layer for marketing platforms including Google Ads and Microsoft Ads. Adjacent rather than direct — overlaps with Adalysis's reporting and Looker Studio use cases rather than campaign optimization.
- Databox: Databox is a business analytics and reporting dashboard tool used by marketers and agencies for cross-channel performance reporting. Comparable to the reporting/ad-hoc dashboarding portion of Adalysis rather than its PPC automation core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adalysis social profiles
Digital presenceAdalysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adalysis leadership team
Management profileNumber of profiles
Profiles2 records
Adalysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adalysis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adalysis
What does Adalysis do?
Adalysis sells a SaaS platform that scans Google Ads and Microsoft Ads accounts and produces recommendations and automations to improve PPC performance. The platform delivers automated daily account audits, 24/7 performance monitoring with alerts, budget pacing and forecasting, ad testing, keyword and search-term analysis, Quality Score insights, Performance Max optimization, customizable rule-based workflows, and white-label reporting across one or many accounts. It is sold on a tiered monthly subscription starting at $149/month, with a 30-day free trial available without a credit card.
Is Adalysis a public or private company?
Adalysis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adalysis founded?
Adalysis was founded in 2013. It employs 1 to 10 people.
Where is Adalysis based?
Adalysis is headquartered in London, United Kingdom, in the Europe region.
How does Adalysis make money?
One revenue line is on record: saaS Subscription.
Who are Adalysis's main competitors?
Direct peers on record are Optmyzr, Skai (formerly Kenshoo), Marin Software, Acquisio, PPC Samurai (Shape) and WordStream. SpyFu is listed as an emerging player. SEMrush is listed as a broad incumbent. Others are Supermetrics and Databox.
Does Adalysis have an API?
No public API is recorded for Adalysis.
What industry is Adalysis in?
Adalysis's product category is Paid Search / PPC Management Software. Its primary akta.pro industry code is HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 5132 and its SIC code is 7372.