Shepher Distributors

What Shepher Distributors does

Shepher Distributors is a private B2B wholesale distributor of toys, games, dolls, sporting goods, and novelties, operating as a DBA of 2M Distributors And Sales LLC. Founded in 1945 and headquartered at 100 Andrews Rd., Suite 3, Hicksville, NY, the company serves independent toy retailers, retail chains, and other businesses seeking bulk wholesale access to products from major manufacturers including Mattel, Hasbro, Spin Master, and Fisher-Price. The product catalog spans more than 20 categories including action figures, Barbie, NERF, Play-Doh, Hot Wheels, games, puzzles, plush, and children's sporting goods, alongside a closeouts/overstock program and a "Displays, PDQ & CDU" merchandising category.

The company runs on a Shopify-based e-commerce platform at shepher.com, with pricing and ordering gated behind a pre-registration and login flow. All website orders ship from a centralized Memphis, TN warehouse, and Shepher offers a tiered local LTL freight program for NY and NJ customers ($45/pallet at $2,500+ orders; $55/pallet at $1,500–$2,499 orders effective May 18). Payment processing is PCI DSS validated.

The revenue model is one-time wholesale purchase resale: Shepher buys inventory from major toy manufacturers and resells in bulk quantities to authorized retail accounts at login-gated prices, with a regional freight pricing structure as the primary commercial differentiator. The go-to-market is sales-led and account-based, supported by a single sales email and phone contact and a sales inbox at [email protected]. Operations are supported by a 1–10 person team under CEO Matthew Monchik.

Name

Shepher Distributors

Legal name

2M Distributors And Sales LLC

Website

https://shepher.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Shepher Distributors is a private B2B wholesale toy distributor (DBA of 2M Distributors And Sales LLC) selling bulk inventory from major manufacturers such as Mattel, Hasbro, and Spin Master to independent toy retailers and businesses through a Shopify-based, login-gated e-commerce platform shipping from Memphis, TN.

Ownership category

akta.pro rank

Product category

Wholesale Toy Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

akta.pro primary industry

Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• Wholesale toy distribution
• B2B toys
• Closeout toys
• Sporting goods wholesale
• Novelty toys

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Toy Distribution: Revenue generated through wholesale distribution of toys to retailers and businesses. The company purchases inventory from major toy manufacturers (Mattel, Hasbro, Spin Master, etc.) and resells in bulk quantities to authorized retailers. Products include regular inventory and closeout/overstock items. Pricing is login-gated, indicating a B2B account-based sales model with volume-based ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Shepher Distributors operates a B2B wholesale distribution business, reselling toys, games, dolls, sporting goods, and novelties sourced from major manufacturers (Mattel, Hasbro, Spin Master, Fisher-Price, and others) to retailers and businesses. Orders are placed through a Shopify-based e-commerce platform with login-gated pricing, and inventory ships from a Memphis, TN warehouse with regional LTL freight pricing available to NY and NJ. The company also offers closeout/overstock inventory and downloadable inventory files to its registered wholesale customers.

Product overview

Shepher Distributors (DBA 2M Distributors And Sales LLC) is a wholesale toy distributor serving retail customers. The company operates an e-commerce platform (built on Shopify) through which it distributes toys from major manufacturers including Mattel, Hasbro, Spin Master, and Fisher-Price. The product portfolio comprises over 20 product categories spanning action figures, dolls, construction toys, arts and crafts, games, sporting goods, and seasonal items. Shepher functions as a B2B wholesale intermediary, offering inventory files, closeout items, and newly received products to business customers, with pricing and purchasing available to registered/logged-in wholesale accounts only.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Figures Wholesale action figures including Transformers, Marvel, Spiderman, Star Wars, WWE, and DC Comics characters sourced from Hasbro, Mattel, and Spin Master, sold to retailers in bulk.
• Arts & Crafts Arts and crafts supplies including Crayola, Cra-Z-Art, Playmonster, and Alex Brands products such as crayons, markers, activity sets, and craft kits, offered at wholesale to retailers.
• Barbie Wholesale Barbie dolls, playsets, and accessories from Mattel including Fashionista, Movie dolls, and Dream Besties lines.
• Construction Toys Building block and construction toys including Mattel Mega Bloks, RMS International motion blocks, and Spin Master soft blocks.
• Displays, PDQ & CDU Pre-packed, displayed, and counter display units for retail merchandising of toys at point of sale.
• Dolls & Accessories Dolls and accessories from various manufacturers including Baby Alive, Disney Princess, and other licensed character dolls.
• Friction Vehicles Friction-powered toy vehicles for children, sold wholesale to retailers.
• Games Board games, card games, and party games including licensed and generic game products sold wholesale to retailers.
• Hot Wheels & Matchbox Hot Wheels and Matchbox die-cast vehicles from Mattel, sold wholesale to retailers.
• Infant/Preschool/Toddler Toys Age-appropriate toys for infants and toddlers including Fisher-Price and other early childhood development products.
• Misc./Novelty Toys Novelty and miscellaneous toys including jump rockets, slime products, and novelty items from JA-RU and Hasbro.
• NERF NERF foam blasters and accessories from Hasbro, sold wholesale to retailers.
• Peg Toys Traditional peg toys including yo-yos, handcuffs, and novelty items from JA-RU.
• Play-Doh Play-Doh modeling compounds and playsets from Hasbro, sold wholesale to retailers.
• Playsets Themed playsets and playset accessories across various toy brands.
• Plush Plush toys and stuffed animals sold wholesale to retailers.
• Puzzles Jigsaw puzzles and puzzle games sold wholesale to retailers.
• Radio Control Toys Radio-controlled vehicles and toys sold wholesale to retailers.
• Seasonal Toys Seasonal and holiday-themed toys and gifts sold wholesale to retailers.
• Sporting Goods Children's sporting goods including basketballs, soccer balls, footballs, volleyballs, and sports equipment from Spalding, Franklin Sports, and others.
• Vehicles Toy vehicles including die-cast, plastic, and other vehicle types sold wholesale to retailers.
• Closeouts & Overstock Inventory Discounted closeout and overstock toy inventory from major manufacturers, available to registered wholesale accounts at reduced wholesale prices.
• Inventory Files Downloadable inventory files provided to wholesale buyers to support bulk purchasing and assortment planning.
• Newly Received Items Recently received wholesale inventory from major toy manufacturers, listed separately for registered wholesale buyers to source fresh product.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Oriental Trading Company: Major U.S. B2B and B2C wholesaler of novelties, toys, party supplies, and closeout goods — directly comparable to Shepher's mix of toys, novelties, and sporting goods sold in bulk to retailers.
• Toysmith: Designer, manufacturer, and wholesaler of toys and novelties distributed through retail channels — comparable toy/novelty catalog with overlapping distribution channels to Shepher.
• Dollar Days: B2B closeout and overstock wholesaler selling bulk lots to retailers, nonprofits, and resellers — directly comparable to Shepher's closeouts/inventory-files offering and bulk B2B model.
• Amscan: Wholesale manufacturer and supplier of party goods, novelties, and seasonal merchandise — overlaps with Shepher's novelties and seasonal toy categories serving retail and event customers.
• K&M International: Wholesale distributor of toys, novelties, and impulse merchandise to retail and concession accounts — comparable assortment, customer base, and B2B wholesale motion to Shepher.

Broad incumbents

• Spin Master: Global toy and entertainment company behind numerous brands carried by Shepher — relevant as both an upstream supplier and a broader wholesale competitor to independent toy distributors.
• Mattel: Global toy manufacturer (Barbie, Hot Wheels, Fisher-Price) whose brands dominate Shepher's catalog — a key upstream supplier whose wholesale and direct-retail decisions shape Shepher's available inventory.
• Hasbro: Major toy and game manufacturer (NERF, Play-Doh, Marvel, Star Wars) — core brand partner for Shepher and a broader incumbent whose distribution strategy directly affects Shepher's positioning.
• JAKKS Pacific: Multi-category toy manufacturer with broad retail distribution across action figures, dolls, and novelty toys — directly overlaps with Shepher's product categories but operates at far greater scale as a brand owner.

Others

• Faire: B2B wholesale marketplace connecting independent retailers with brands and distributors — an adjacent platform that competes for the same independent toy/sporting-goods retailers that buy from Shepher, but does not itself inventory toys.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shepher Distributors