What KJRH does

KJRH (branded as 2 News Oklahoma) is an NBC-affiliated local television station headquartered in Tulsa, Oklahoma, founded in 1954 and operating continuously for 70 years across the Tulsa metropolitan area and the surrounding Green Country region of Oklahoma. The station is wholly owned by The E.W. Scripps Company (NASDAQ: SSP), a publicly traded Cincinnati-based media conglomerate that acquired KJRH in 2018 as part of its purchase of Journal Broadcast Group; KJRH functions as a core operating subsidiary within Scripps' local media division and has no independent ownership or capital structure. Day-to-day leadership sits with General Manager Whitney Grover, with Ann Bruun as Director of Engineering and Dev Montgomery as HR contact routed through Scripps.

KJRH's product portfolio centers on its broadcast television channel and extends across a full multi-platform digital footprint. Core offerings include the KJRH-TV broadcast signal, dedicated iOS and Android mobile applications with push notifications and severe-weather alerting (Storm Shield app), live video streaming distributed via Uplynk (Uplinqk) CDN, smart TV applications, and the kjrh.com website. Weather services are a differentiated vertical, integrating National Weather Service data into interactive radar, weather cameras, hourly/daily forecasts, and an "Ask a Met" Q&A feature. Sub-brands include "Problem Solvers" (a consumer-advocacy investigative segment), "2 Works for You" (community engagement identity), "2 News En Espanol" (Spanish-language coverage serving Tulsa's Hispanic community), and "Read 2 Lead" / "Project Safe Schools" (community initiatives). Back-office support runs on Freshworks Freshdesk, and merchandise is sold through a Shop Scripps e-commerce partnership.

The business model is advertising-funded: content is free to viewers, and revenue is generated through television commercial placements, sponsored content, and community event coverage sold to local and regional advertisers seeking Tulsa-area audience reach. Distribution spans over-the-air broadcast, cable and satellite carriage, digital streaming via web and mobile, and smart TV platforms, giving the station reach across both traditional and cord-cutting audiences. Financial performance is not disclosed at the station level and is reported only within Scripps' consolidated results; the station operates with 101-250 employees under the "For-Profit" classification.

Name

KJRH

Legal name

The E.W. Scripps Company

Website

https://kjrh.com

Company type

Public

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

KJRH is an NBC-affiliated local television station in Tulsa, Oklahoma, owned by The E.W. Scripps Company. It delivers news, weather, sports, and community content to the Tulsa/Green Country market via broadcast, streaming, mobile apps, and smart TV platforms, monetizing through local advertising.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• Television news station
• Weather forecasting services
• Live video streaming
• NBC affiliate broadcasting

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels7 records

Core offering

KJRH (branded as 2 News Oklahoma) is an NBC-affiliated local television station serving Tulsa and the Green Country region of Oklahoma. The station produces and distributes local news, weather forecasting, severe weather alerts, sports coverage, and community-focused content across over-the-air broadcast, cable/satellite, website, mobile applications, and Smart TV platforms. It operates as part of The E.W. Scripps Company media network.

Product overview

KJRH (2 News Oklahoma) is an NBC-affiliated local television station providing broadcast journalism, weather forecasting, and sports coverage to Tulsa and Green Country, Oklahoma. The station operates as part of the E.W. Scripps Company media network. Its product portfolio centers on the KJRH-TV broadcast channel complemented by iOS and Android mobile applications for news consumption and live streaming, a Smart TV presence, and a Freshworks-powered customer support portal. Weather services include interactive radar, weather cameras, and meteorologist Q&A features. The station also maintains branded community-focused segments including Problem Solvers (consumer advocacy) and 2 News En Espanol (Spanish-language content).

Differentiator

Problem solved

Functional benefit

Brands

• 2 Works for You: Brand identity used by KJRH for its news content and community engagement initiatives.

Products and services

• KJRH-TV Broadcast (2 News Oklahoma)
• KJRH Mobile App (iOS/Android)
• KJRH Live Streaming
• Weather Forecasting Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KOKI-TV (FOX affiliate, Tulsa): FOX-affiliated local TV station in Tulsa, competing for the same news, weather, and sports audience and advertising budgets as KJRH.
• KTUL (ABC affiliate, Tulsa): ABC-affiliated local broadcast station serving the same Tulsa/Green Country market, directly competing for audience share and local advertiser spend against KJRH.
• KFOR-TV (NBC affiliate, Oklahoma City): Sister NBC affiliate within the Scripps network serving the adjacent Oklahoma City DMA; comparable format, content mix, and ownership model as KJRH.
• KOTV-DT (CBS affiliate, Tulsa): CBS-affiliated local TV station in the same Tulsa DMA as KJRH, competing head-to-head for the same local news, weather, and advertising dollars in Green Country.

Emerging players

• NewsON: OTT streaming aggregation app that carries local TV station feeds (including NBC affiliates); represents the emerging digital distribution channel that competes with KJRH's owned streaming surface for audience and ad inventory.

Broad incumbents

• WTMJ-TV (NBC affiliate, Milwaukee): Another Scripps-owned NBC affiliate in a similar mid-sized Midwestern DMA; closely mirrors KJRH's audience, content mix, and local ad-sales profile.
• WJAR (NBC affiliate, Providence, RI): Long-running NBC-affiliated local station under the same Scripps ownership umbrella as KJRH; highly comparable in format, programming pipeline, and operating model.
• WPTV (NBC affiliate, West Palm Beach): Scripps-owned NBC affiliate with a longstanding market-leading local news brand, comparable to KJRH's positioning in the Tulsa market.
• KTNV-TV (ABC affiliate, Las Vegas): Scripps-owned ABC affiliate with similar mid-sized-market local broadcast operating profile to KJRH; useful comparator for Scripps-station unit economics.
• WFTS-TV (ABC affiliate, Tampa): Scripps-owned ABC affiliate serving a large DMA with a comparable local news + weather + digital strategy to KJRH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kjrh2hd
• YouTubeyoutube.com/channel/UChrpaYlmaVsVyEF0bTqmuHw
• Facebookfacebook.com/kjrhtv
• Instagraminstagram.com/2newsok
• TikToktiktok.com/@2newsok
• LinkedInlinkedin.com/company/kjrh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KJRH