RESCO

What RESCO does

RESCO is a third-generation, family-owned third-party logistics provider founded in 1957 and headquartered in Hudson, Wisconsin, with a second facility in River Falls, Wisconsin. The company specializes in promotional and marketing material fulfillment and describes its core vertical focus as food and beverage brands alongside gaming and entertainment brands, serving customers across the United States and Canada.

The company's service stack spans warehousing and distribution, value-added services (kitting, sub-packing, and assembly), source + print (procurement plus print management), in-house creative design, multi-channel logistics coordination, and a proprietary client platform called RESCO Online (ROL) that supports ordering and inventory visibility for 3,500+ active users. Operationally, RESCO runs a 132,000 sq ft facility with dry, refrigerated, and frozen storage zones and maintains SQF certification, enabling compliant food-grade sampling programs for consumer brand clients.

RESCO's business model is B2B services revenue from enterprise brand owners, primarily in food/beverage (named clients include Dole, Rich's, Bragg Live Food Products, Ventura Foods, Grobbel's, and Forever Oceans) with additional exposure to gaming/entertainment. Revenue is generated transactionally and contractually across fulfillment, kitting, print, and design services. The firm is a member of IFMA (International Foodservice Manufacturers Association), indicating embedded positioning in the foodservice brand supply chain. The company is privately held with 11-50 employees and has no disclosed outside funding.

Name

RESCO

Legal name

RESCO

Website

https://rescocompany.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

RESCO is a family-owned third-party logistics provider specializing in promotional marketing material fulfillment for food/beverage and gaming/entertainment brands, operating from Wisconsin with US and Canada coverage.

Ownership category

akta.pro rank

Product category

Promotional Fulfillment Services

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro industry

PRIMARYTLAIALAG

E-commerce & Direct-to-Consumer (DTC) Brands

Transportation & Logistics/Third-Party & Fourth-Party Logistics (3PL/4PL) / Contract Logistics/Industry-Specific Contract Logistics (Automotive, Pharma, Retail, Aerospace, etc.)

Keywords

• Promotional inventory fulfillment
• 3PL fulfillment services
• Marketing fulfillment services
• Sample management services
• Sales enablement logistics

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. 3PL Fulfillment Services: Core fulfillment revenue from storing, managing, and shipping promotional inventory for brands. Services include inventory tracking, lot code management, temperature-controlled storage, and scalable shipping from single packages to multi-thousand-piece push-outs. Revenue is generated through warehousing fees and per-order fulfillment charges.
2. Value-Added Services: Kitting, assembly, sub-packing, and rework services. Custom kit assembly for influencers, launches, customer engagements, trainings, and events. Food-safe sub-packing for sample programs. Revenue generated per project or per-kit basis.
3. Source + Print Services: Sourcing and production of branded premiums, wearables, signage, displays, and full-service printing from labels and literature to large format. Direct mail services from single VIP pieces to hundreds of thousands of pieces. Print-on-demand technology for custom materials.
4. Creative Design Services:

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

RESCO provides third-party logistics (3PL) fulfillment, value-added kitting, sourcing and printing, creative design, and sample management services for promotional and marketing inventory. The company stores, assembles, customizes, and ships branded materials, samples, point-of-sale displays, and sales collateral on behalf of food and beverage brands and gaming/entertainment companies. Its proprietary RESCO Online platform enables 24/7 self-service ordering, inventory visibility, and reporting for client sales and marketing teams.

Product overview

RESCO is a third-generation family business (operating since 1957) offering an integrated portfolio of sales and marketing fulfillment services. The core offering is Flexible 3PL Fulfillment, which is supported by four add-on service pillars: Value-Added Services (kitting, food-safe subpacking, assembly/rework), Source + Print (sourcing, production, and printing of branded materials), Creative Design (in-house design including web, merchandising, social media, and point-of-sale), and Sampling (professional sample management from an SQF-certified facility). RESCO Online serves as the front-end platform/portal that ties the offering together, providing a private customizable storefront dashboard for field teams to order samples, collateral, POS materials, and other branded assets. RESCO operates 132,000 square feet of warehouse space with temperature-controlled storage (dry, refrigerated, frozen) and serves food and beverage and gaming and entertainment brands primarily.

Differentiator

Problem solved

Functional benefit

Brands

• RESCO Online (ROL): A private, customizable storefront dashboard to provide sales and marketing resources, enabling teams to easily prepare for meetings, events, customer calls and sampling needs.

Quantifiable outcome

• Sample waste reduced by over 90% in sub-pack programs
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Snappy: Digital corporate gifting and branded merchandise platform that enables recipient choice and self-service ordering. Comparable to RESCO Online as a tech-forward ordering layer for promotional and gifting fulfillment.
• Printfection: Swag and promotional merchandise management platform with self-service storefronts and global fulfillment. Comparable to RESCO Online for software-managed promotional merchandise distribution to distributed teams.

Direct peers

• BrandMuscle (Augeo): Provider of brand management, local marketing execution, and channel marketing fulfillment for distributed brands and dealer networks. Comparable in helping brand marketing teams manage co-op, collateral, and promotional materials distribution to field sales.
• National Pen: Promotional products and printing company that sources, prints, and ships branded merchandise and marketing materials for SMB and enterprise customers. Overlaps with RESCO's source+print and direct mail capabilities.
• HALO Branded Solutions: One of the largest US providers of branded merchandise, recognition programs, and corporate gifting fulfillment for enterprise customers. Closely comparable to RESCO in serving brand marketing and sales teams with integrated sourcing, kitting, and fulfillment services.
• Leap Group: Marketing services and promotional merchandise company offering brand merchandise, fulfillment, and creative services to enterprise clients. Overlaps with RESCO's integrated creative + source + print + fulfillment model.

Broad incumbents

• Staples Promotional Products: Large promotional products division offering branded merchandise and marketing collateral fulfillment at scale. Broader incumbent competing with RESCO for enterprise brand merchandise and marketing inventory programs.
• 4imprint: Public promotional products company offering branded merchandise, apparel, and print-on-demand fulfillment to organizations of all sizes. Broader and larger than RESCO but overlaps in the promotional merchandise and fulfillment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rescocompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RESCO