Speedwell Holdings

Name

Speedwell Holdings

Legal name

Speedwell Holdings, LLC

Website

https://speedwellholdings.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Lead Generation Services: Generates leads for fintech companies and financial product providers, monetizing through performance-based arrangements where clients pay for qualified leads or consumer applications generated.
2. Performance-Based Marketing: Multichannel marketing services where compensation is tied to measurable outcomes such as consumer applications generated, leads delivered, or conversions achieved.
3. Data Services: Provides data-centric marketing solutions including consumer behavior analysis, risk assessment, and custom KPI reports such as data trend analysis, forecasting, credit performance, and customer segmentation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Speedwell Holdings provides multichannel performance-based marketing, proprietary lead generation platforms, and predictive data analytics to fintech and online financial product companies. It acquires and verifies consumer leads through its wholly-owned branded web properties (PartnerWeekly, LendingStore.com, MoneyMutual) and delivers them to lenders and advertisers, monetizing through performance-based arrangements tied to qualified leads and consumer applications generated.

Product overview

Speedwell Holdings operates as a unified portfolio of digital marketing and lead generation companies serving fintech and financial product companies. The portfolio includes Speedwell Holdings as the parent company, PartnerWeekly (lead generation for alternative finance), Silo Data Systems (subprime consumer data monetization), LendingStore.com (installment loans brand), and MoneyMutual (consumer lending brand). These brands are connected through shared proprietary technology platforms, multichannel marketing infrastructure, and predictive data analytics capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• PartnerWeekly: Industry-leading source of online and offline short term lending and alternative finance leads that connects consumers seeking specialty finance products with lenders and advertisers.
• Silo Data Systems
• LendingStore.com
• MoneyMutual

Products and services

• PartnerWeekly Lead Generation Platform Industry-leading lead generation platform for online and offline short-term lending and alternative finance that connects consumers seeking specialty finance products with lenders and advertisers while continuously monitoring performance metrics. Sold to lenders and financial product companies on a performance basis.
• Silo Data Systems Data services platform dedicated to helping financial product companies monetize subprime and near-prime consumer segments within a secure and compliant environment, with predictive modeling, custom risk scores, and custom KPI reporting.
• Performance-Based Multichannel Marketing Services End-to-end integrated online marketing services across content, email and SMS, social media, direct mail, direct response television and radio, contextual display, and mobile channels, delivered to fintech and online financial product clients on a performance basis.
• Predictive Analytics and Risk Scoring Services Analytics and risk assessment services combining real-time identity verification, credit reporting, bank account verification, and custom risk scores, delivered with customizable KPI reports such as data trend analysis, forecasting, credit performance, and customer segmentation.

Quantifiable outcome

• Millions of consumers driven to branded web properties monthly
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as the primary cloud infrastructure provider for hosting Speedwell Holdings' services and data storage. AWS maintains rigorous security programs with multiple certifications.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP is used as an additional cloud infrastructure provider for hosting services and data storage. GCP maintains rigorous security programs with multiple certifications.
• PartnerWeeklycoreOthersWholly-owned company that is the industry-leading source of online and offline short term lending and alternative finance leads. Allows consumers seeking specialty finance products to connect with lenders and advertisers.
• Silo Data SystemscoreStrategic or Co-development PartnerStrategic partner dedicated to helping monetize subprime and near-prime consumer segments within a secure and compliant environment.
• LendingStore.comsecondaryOthersConsumer-facing brand offering installment loans, connecting consumers with lenders through the Speedwell Holdings network.
• MoneyMutualsecondaryOthersConsumer-facing brand for short-term lending products, part of the Speedwell Holdings portfolio of industry-leading companies.
• Independent Third-Party AuditorsminorOthersIndependent third-party auditors conduct annual SOC 2 Type II audits and third-party penetration testing to verify security and compliance controls.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• QuinStreet: Public performance marketing and online lead generation company (ticker QNST) with a strong financial services vertical. Most direct comparable by business model: multichannel acquisition of high-intent consumers for financial products, with proprietary platforms and analytics. Closest large-cap public comp for Speedwell.
• MediaAlpha: Public performance marketing platform (ticker MAX) connecting advertisers in insurance and consumer finance with consumer acquisition partners. Directly comparable transaction-based lead distribution model and customer overlap in financial verticals.
• LendingTree: Public online lending marketplace (ticker TREE) that connects consumers with multiple lenders for loan products. Operates in the same consumer loan lead generation category as Speedwell's PartnerWeekly and LendingStore.com brands.
• Even Financial: Fintech recommendation and lead generation platform (acquired by MoneyLion) that connects consumers with financial products from banks and lenders. Highly comparable API-driven lead distribution and consumer-finance vertical focus.
• Credible: Online lending marketplace where consumers compare rates on student loans, mortgages, personal loans, and other credit products. Comparable consumer-facing financial product comparison and lender lead distribution model.
• NetQuote: Online lead generation platform that connects consumers with providers across insurance and financial services. Comparable B2B lead distribution model targeting financial product advertisers and lenders.
• Finder: Consumer financial comparison platform that connects users with providers across credit cards, loans, banking, and insurance. Comparable consumer-acquisition and lead distribution model in the same financial verticals.

Broad incumbents

• Bankrate: Major consumer financial comparison and lead generation brand owned by Red Ventures. Comparable in financial services lead gen and consumer acquisition, but operates at meaningfully larger scale and broader scope across personal finance verticals.
• Credit Karma: Major consumer finance platform owned by Intuit that monetizes users via financial product recommendations and lead generation to lenders and card issuers. Comparable financial lead gen model but at vastly larger scale and broader product set.

Emerging players

• FinanceBuzz: Smaller, fast-growing personal finance content and lead generation site focused on helping consumers find credit cards, loans, and banking products. Comparable consumer-acquisition model in financial services but with narrower scale and reach than Speedwell.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speedwellholdings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedwell Holdings