PartnerWeekly
PartnerWeekly is a US-based, performance-driven marketing company operating a proprietary real-time marketplace that connects consumers seeking short-term, installment, and personal loans with more than 70 lender advertisers via owned websites, affiliate networks, and multi-channel campaigns.
- Company typePrivate
- Founded1997
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PartnerWeekly does
PartnerWeekly, LLC is a privately-held, US-based performance marketing company founded in 1997 and headquartered in Las Vegas, Nevada. It operates a proprietary real-time marketplace that connects consumers seeking specialty finance products (short-term loans, installment loans, and personal loans) with more than 70 US lender advertisers, processing over 74 million consumers and generating 75 million+ impressions annually through its owned consumer-facing websites and an affiliate network of 37+ partners plus hundreds of additional third-party media partners.
The company's core technology stack is a cloud-based platform consisting of a real-time bid/match engine, a multi-channel campaign management layer spanning Paid Search, SEO, Display, Email, Direct Response Television, Radio, and Direct Mail, 24/7 fraud management tooling, turn-key integrations with major loan management systems, and a real-time statistics dashboard for affiliates. Its owned-and-operated consumer websites function as the upstream lead source, which the company then optimizes, curates, and resells to lender clients.
PartnerWeekly monetizes on a performance-based transaction model: lenders pay per lead that matches custom-qualified prospect criteria under CPA, CPC, SOAP, SOAP Hybrid, or Host/Post arrangements, with no startup fees or long-term exclusive contracts. Revenue is complemented by affiliate commissions and professional marketing services. Distribution runs through a direct enterprise sales team targeting online financial-product advertisers, a large affiliate/publisher network, and proprietary consumer web properties.
PartnerWeekly firmographics
Firmographics- Name
- PartnerWeekly
- Legal name
- PartnerWeekly, LLC
- Website
- https://partnerweekly.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PartnerWeekly is a US-based, performance-driven marketing company operating a proprietary real-time marketplace that connects consumers seeking short-term, installment, and personal loans with more than 70 lender advertisers via owned websites, affiliate networks, and multi-channel campaigns.
- Ownership category
- akta.pro rank
PartnerWeekly industry classification
Industry- Product category
- Performance Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Loan Brokers (6163)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
- akta.pro secondary industries
- Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where PartnerWeekly is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PartnerWeekly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Performance-Based Lead Generation: Generating and selling qualified consumer leads to lenders and financial product advertisers. Advertisers pay only for leads matching their specific business criteria with custom-qualified prospect parameters.
- Affiliate/Partner Commissions: Commissions paid to affiliates for driving consumer traffic and conversions. Multiple pricing models available including CPA, CPC, SOAP, SOAP Hybrid, and Host/Post arrangements.
- Multi-Channel Marketing Services: Campaign development and management services across online and offline channels including Paid Search, SEO, Display, Email, Direct Response TV, Radio, and Direct Mail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom-qualified leads with no exclusivity requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
PartnerWeekly product offering
Product offeringCore offering
PartnerWeekly operates a proprietary real-time marketplace that generates consumer leads for specialty finance products (short-term loans, installment loans, personal loans) and sells those leads to over 70 lender advertisers in the United States. The company combines owned consumer-facing websites, an affiliate/publisher network, and multi-channel marketing services (Paid Search, SEO, Display, Email, DRTV, Radio, Direct Mail) to deliver custom-qualified leads on a pay-per-lead basis with turn-key integrations into major loan management systems.
Product overview
PartnerWeekly is a performance-based marketing company offering an integrated suite of services for the fintech consumer finance market. The core offering consists of a proprietary real-time marketplace that connects consumers seeking specialty finance products with lender advertisers, supported by consumer-facing websites that generate leads, and multi-channel marketing services (Design, Integrate, Target, Optimize). The company processes millions of consumer searches annually and delivers leads through multiple delivery options with fraud management tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Generation Marketplace Proprietary real-time marketplace platform that connects consumers seeking specialty finance products (short-term loans, installment loans, personal loans) with lender advertisers. Advertisers receive custom-qualified leads via multiple delivery channels with no startup fees or long-term exclusive contracts. Processes millions of consumer searches annually and serves over 70 lenders in the United States.
- Multi-Channel Marketing Services
Quantifiable outcome
- Millions of leads generated annually
- +4 more outcomes
Companies that use PartnerWeekly
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
PartnerWeekly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PartnerWeekly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Speedwell HoldingscoreSpeedwell Holdings is one of the largest digital marketing companies in the United States with a portfolio of industry-leading specialty consumer finance companies. It provides extensive and customizable solutions to develop and manage brands, acquire consumers cost-effectively, and maximize return on investment. The partnership includes cutting-edge technology for on and offline direct marketing, media buying, list management, data solutions, brand management, website solutions, search, display advertising, lead distribution marketing, and credit reporting.
- Silo Data SystemscoreSilo Data Systems is a strategic partner dedicated to helping effectively monetize subprime and near-prime consumer segments within a secure and compliant environment. They provide strategic support for data monetization within the consumer finance market.
Scale indicators10 records
Recent moves5 records
Expansion highlights3 records
PartnerWeekly competitors and assessment
Company assessmentDirect peers
- TerraLeads: Affiliate network focused on financial services verticals (loans, insurance, credit products) operating CPA/CPL models with weekly payouts. Comparable in financial affiliate specialization and offer distribution model.
- ClickDealer: Performance marketing agency and affiliate network with significant financial services exposure, providing lead generation and CPA offers to lenders globally. Comparable performance-based model in the same fintech lead-gen category.
- Bankrate (Red Ventures): Financial services lead generation and marketplace operator owned by Red Ventures, monetizing consumer interest in credit cards, loans, and banking products through advertiser relationships. Direct comparable in fintech lead-gen model.
- LendingTree: Operates a loan marketplace connecting consumers seeking personal, installment, and small-dollar loans with lender advertisers. Comparable in matching borrowers to lenders and capturing performance-based fees, though more consumer-facing.
- QuinStreet: Public performance marketing company operating in financial services and other verticals, running large-scale lead generation and affiliate-style marketplaces for lenders. Most direct comparable in scale, business model, and target customer base.
- Credible: Operates a multi-lender consumer finance marketplace across student loans, mortgages, and personal loans, monetizing through lender referral fees. Comparable marketplace business model in consumer specialty finance.
- MaxBounty: Affiliate network specializing in financial services and CPA/CPL offers, providing affiliates access to lender offers with weekly payments. Direct peer as a financial-services-focused affiliate network.
- Even Financial: Operates a financial product search and connectivity platform linking consumers to lenders across personal loans, credit cards, and other products via API-based marketplace. Direct comparable as a lender-matching performance marketing platform.
Broad incumbents
- Impact: Enterprise partnership and affiliate management platform serving advertisers across financial services and other verticals. Broad incumbent providing partner/affiliate technology that overlaps with PartnerWeekly's affiliate network offering.
- CJ Affiliate (Commission Junction): Large, generalist affiliate marketing network with significant financial services advertiser base. Broad incumbent rather than vertical specialist; comparable as an affiliate platform infrastructure competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PartnerWeekly social profiles
Digital presencePartnerWeekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
PartnerWeekly leadership team
Management profileNumber of profiles
PartnerWeekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PartnerWeekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PartnerWeekly
What does PartnerWeekly do?
PartnerWeekly operates a proprietary real-time marketplace that generates consumer leads for specialty finance products (short-term loans, installment loans, personal loans) and sells those leads to over 70 lender advertisers in the United States. The company combines owned consumer-facing websites, an affiliate/publisher network, and multi-channel marketing services (Paid Search, SEO, Display, Email, DRTV, Radio, Direct Mail) to deliver custom-qualified leads on a pay-per-lead basis with turn-key integrations into major loan management systems.
Is PartnerWeekly a public or private company?
PartnerWeekly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PartnerWeekly founded?
PartnerWeekly was founded in 1997. It employs 51 to 100 people.
Where is PartnerWeekly based?
PartnerWeekly is headquartered in Las Vegas, United States, in the North America region.
How does PartnerWeekly make money?
Three revenue lines are on record. Performance-Based Lead Generation is the primary driver. The others are affiliate/Partner Commissions and multi-Channel Marketing Services.
Who are PartnerWeekly's main competitors?
Direct peers on record are TerraLeads, ClickDealer, Bankrate (Red Ventures), LendingTree, QuinStreet, Credible, MaxBounty and Even Financial. Broad incumbents are Impact and CJ Affiliate (Commission Junction).
Does PartnerWeekly have an API?
No public API is recorded for PartnerWeekly.
What industry is PartnerWeekly in?
PartnerWeekly's product category is Performance Marketing Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships), with a secondary code of MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 541810 and its SIC code is 7311.