Manjaku Baby Mall

What Manjaku Baby Mall does

Manjaku Baby Mall is a Malaysian omnichannel specialty retailer of baby and maternal products, operating under the legal entity MANJAKU RETAIL SDN BHD (registration 928920-U) with its headquarters at IOI City Tower 2, Putrajaya. The company serves new and expecting parents as well as parents of infants and toddlers (0–3 years) through a network of physical retail outlets distributed across Malaysia combined with a direct-to-consumer e-commerce storefront at manjaku.com. Its product catalog is organized into 11 core categories — milk powder (infant, growing-up, maternal), clothing (newborn through toddler), diapers & wipes, baby & nursing, personal care, bedding & nursery, groceries (baby food), travelling gear, healthcare, toys & learning, and "For Mum" — and combines in-house sub-brands (Baby Hippo, BZU BZU) with third-party labels such as Dutch Lady, Friso Gold, Molfix, Mimora, S26 SMA, and Pureen.

The e-commerce platform is built on MyShopline, a hosted commerce-as-a-service infrastructure that provides standard retail features including product catalog management, order tracking, customer accounts, and the integrated Manjaku Club members system. No proprietary technology stack, public APIs, mobile applications, or developer-facing integrations are referenced in the source material; the technology profile is therefore best characterized as a hosted SaaS storefront layered on top of conventional retail operations.

Revenue is generated through traditional direct retail sales of branded and proprietary products via both physical stores and the online channel, priced on a per-unit basis in Malaysian Ringgit (RM), with promotional discounting and conditional free shipping used as merchandising levers. The Manjaku Club loyalty program, a parenting-focused content blog ("Manjaku Tips"), and social media presence function as customer acquisition and retention mechanisms targeting a single persona segment: Malaysian parents navigating pregnancy through toddlerhood. The company has no disclosed external funding, no parent company, no institutional investors, and no public revenue figures.

Name

Manjaku Baby Mall

Legal name

MANJAKU RETAIL SDN BHD

Website

https://manjaku.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Manjaku Baby Mall is a Malaysian omnichannel retailer of baby and maternal products, selling branded and proprietary goods across 11 categories to Malaysian parents of infants and toddlers through physical stores nationwide and a MyShopline-hosted e-commerce platform.

Ownership category

akta.pro rank

Product category

Baby Products Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Health and Personal Care Retailers (456)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Kids & Baby Specialty Department Stores (CRAGAGAD)

akta.pro secondary industries

Baby, Kids & Maternity Online Retailers (CRAFADAI), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby products retail
• Infant care products
• Maternal care products
• Baby clothing
• Nursery products

Headquarters

HQ city

Bandar Baru Bangi

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Manjaku Baby Mall generates revenue through direct retail sales of baby and maternal products via both physical retail outlets and online e-commerce platform. The business operates on a traditional retail model with product margins across categories including formula, diapers, clothing, personal care, and nursery items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Manjaku Baby Mall is an omnichannel baby and maternal products retailer operating multiple physical stores across Malaysia alongside an e-commerce platform. The company sells baby and mother care products across 11 categories including milk powder, clothing, diapers and wipes, baby and nursing essentials, personal care, bedding and nursery, groceries, travelling gear, healthcare, toys and learning, and products for mothers.

Product overview

Manjaku Baby Mall is a Malaysian omnichannel baby and mother product retailer operating both physical stores across Malaysia and an e-commerce platform. The offering is a unified retail ecosystem organized into 11 core product categories spanning the complete motherhood journey: Milk Powder (infant, growing-up, and maternal formulas), Clothing (sized 0-3M through toddler), Diapers & Wipes, Baby & Nursing (feeding essentials), Personal Care, Bedding & Nursery, Groceries (baby food), Travelling Gear, Healthcare (supplements), Toys & Learning, and For Mum (maternal products). The portfolio includes both proprietary sub-brands such as Baby Hippo and BZU BZU (personal care and wipes), alongside third-party brands like Dutch Lady, Friso Gold, Molfix, Mimora, S26 SMA, and Pureen. The company also operates the Manjaku Club loyalty program for member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Milk Powder

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• Mamapapababy: Malaysian online-led baby products retailer covering feeding, bathing, nursery and toys; directly comparable in target customer and product mix to Manjaku's online storefront.
• Mothercare: Global specialty baby and maternity retailer with physical stores and e-commerce across multiple markets including Malaysia; comparable as a multi-category one-stop baby mall targeting parents from pregnancy through toddlerhood.
• Motherhood.com.my: Malaysian maternal and baby retailer offering maternity wear, nursing essentials, and baby products online; comparable in serving expecting mothers and overlapping on the 'For Mum' and newborn categories.
• Kiddy Palace: Malaysian baby products chain operating physical stores and online; competes head-to-head with Manjaku on multi-category baby assortment, formula, and nursery items in Malaysia.

Broad incumbents

• Shopee Malaysia: Dominant Southeast Asian e-commerce marketplace carrying third-party baby brands and formula at aggressive price points; competes for Manjaku's online basket through scale, pricing, and free-shipping economics.
• Pumpkin Patch: Established kids' apparel and baby products brand with multi-market presence; broader specialty kids retailer that overlaps with Manjaku's kids' clothing and gift segments.
• Toys"R"Us: Global toy and baby products retailer; overlaps with Manjaku's Toys & Learning and nursery categories, and historically has competed in the same specialty baby retail channel.

Emerging players

• Babymama: Malaysian-focused online baby and maternal products retailer with a more curated, niche assortment; emerging player targeting overlapping customer segments with a digitally native approach.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manjaku Baby Mall