Universitas Muhammadiyah Sumatera Utara

What Universitas Muhammadiyah Sumatera Utara does

Universitas Muhammadiyah Sumatera Utara (UMSU) is a private Islamic university located in Medan, North Sumatra, Indonesia, founded in 1957 and operating under the Muhammadiyah organization, one of Indonesia's largest Islamic civil society networks. The university offers undergraduate (Sarjana), graduate (Pascasarjana/S2), and professional (Profesi) programs across more than 13 faculties spanning engineering, law, medicine, Islamic studies, computer science, teacher training, social and political sciences, agriculture, and economics. UMSU targets 5,000–6,000 new student admissions annually and graduated 2,440 students in Period 1 of 2026, suggesting a total active student body of approximately 20,000–24,000. A defining feature of UMSU is its internationalization: approximately 1,200 international students from over 20 countries are enrolled, and the university holds multiple accreditations including BAN-PT 'Unggul' (Excellent), FIBAA (Germany) for four study programs, MQA Malaysia recognition, and a placement in the Times Higher Education (THE) Impact Rankings 2026.

UMSU's operational technology stack is built on an integrated suite of digital platforms including E-Learning (elearning.umsu.ac.id), Student Portal (mahasiswa.umsu.ac.id), Digital Library (digilib.umsu.ac.id), Repository (repository.umsu.ac.id), KKN Online, and administrative systems covering employee information (SIMSDM), assets (SIMASET), and finance (SIMKEU). The university operates three active campuses in Medan — the Main Campus (Kapt. Mukhtar Basri), Medical Campus (Jl. Gedung Arca), and Graduate Campus (Jl. Denai) — with a fourth integrated campus (Kampus Terpadu) under development in Saintis Village, Deli Serdang. Specialized facilities include the Observatorium Ilmu Falak (Islamic astronomy observatory), Halal Center, and the Student Research and Creativity Center (SRCC).

The university's business model centers on tuition and academic fees across domestic and international programs as the primary revenue stream, supplemented by research grants (Rp3.1 billion external from Kemendiktisaintek and Rp2.4 billion internal grants awarded in 2026), international student fees, professional training services (including PPG teacher certification), and managed services via a government partnership with Badan Gizi Nasional for the Makan Bergizi Gratis (MBG) nutrition program. GTM operates through the Penmaru enrollment system, the Muhammadiyah network pipeline, high school visits, college fairs, and dedicated international student recruitment, with the UMSU Youth Forum and Pusat Bahasa supporting global outreach. Customer segments span domestic undergraduate students (primary), graduate students, international students, government agencies, and corporate partners across banking, telecom, and finance sectors.

Name

Universitas Muhammadiyah Sumatera Utara

Legal name

Universitas Muhammadiyah Sumatera Utara

Website

https://umsu.ac.id

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Universitas Muhammadiyah Sumatera Utara is a private Muhammadiyah-affiliated Islamic university in Medan, Indonesia, offering undergraduate, graduate, and professional programs across 13+ faculties to approximately 20,000–24,000 students, including 1,200 international students from 20+ countries.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Islamic Colleges & Sharia/Fiqh Institutes (EDAHAKAI)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate masters programs
• Professional certification programs
• International student programs

Headquarters

HQ city

Medan

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Primary revenue from tuition fees across undergraduate (Sarjana), graduate (Pascasarjana/S2), professional (Profesi), and international programs. Fee structure varies by faculty and program type.
2. Research Grants (Hibah): Revenue from government research grants (Hibah Dikti/Kemdiktisaintek) and internal university grants. In 2026, 33 lecturers secured Rp3.1 billion in Dikti grants, and 172 lecturers received Rp2.4 billion in internal hibah.
3. International Student Fees: Revenue from international students (approximately 1,200 from countries including USA, UK, Yemen, Cambodia, Thailand, Nigeria, Ghana, and others) studying at UMSU.
4. Professional Services and Training: Revenue from professional training programs, certification courses (PPG - Pendidikan Profesi Guru), TOEFL Prediction tests, and corporate training partnerships.
5. Community Service and Government Programs: Revenue from managing government-funded community programs including Makan Bergizi Gratis (MBG) / SPPG kitchens under the National Nutrition Agency (BGN) partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

UMSU delivers private higher education through undergraduate (Sarjana), graduate (Pascasarjana/S2), and professional (Profesi) degree programs across multiple faculties including engineering, law, medicine, Islamic studies, computer science, education, social sciences, agriculture, and economics. The university also offers international-class programs, overseas exchange opportunities, and continuing professional training (e.g., PPG), supported by a digital campus platform spanning E-Learning, Student Portal, Digital Library, and institutional repository, plus specialized centers for research, halal certification, career development, and Islamic astronomy.

Product overview

Universitas Muhammadiyah Sumatera Utara is a private university in Medan, North Sumatra, Indonesia, operating as a comprehensive higher education institution under the Muhammadiyah organization. The university offers a multi-tiered academic portfolio comprising undergraduate (Sarjana), graduate (Pascasarjana), and professional programs across multiple faculties. In support of its educational mission, UMSU operates a suite of digital platforms including the E-Learning system, Student Portal (Portal Mahasiswa), Digital Library, and institutional Repository for academic resource access. Administrative operations are supported by internal systems including the Employee Information System (SIMSDM), Financial Information System (SIMKEU), Asset Management Information System (SIMASET), Document Management Application, and Archiving Application. The university also maintains student engagement platforms such as the UMSU Youth Forum for internationalization and the annual UMSU Innovation & Creativity Carnival (UICC) for student competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Program Sarjana (Undergraduate Degree Programs) Undergraduate (S1/Sarjana) degree programs across multiple faculties including Engineering, Law, Medicine, Islamic Studies, Computer Science, Education, Social Sciences, Agriculture, and Economics, designed for prospective students seeking an accredited bachelor's degree.
• Program Pascasarjana (Graduate/Master's Programs) Graduate (S2 Master's and doctoral) programs offered through the Faculty of Postgraduate Studies at the dedicated Pascasarjana campus in Medan, targeting working professionals and recent graduates seeking advanced credentials and research specialization.
• Program Profesi (Professional Degree Programs) Professional degree programs for graduates of specific study programs to obtain professional certification and credentials, including the PPG (Pendidikan Profesi Guru) professional teacher education program with technology and digital competency training components.
• Kelas Internasional (International Class Programs) Premium international-class programs with English-medium instruction and overseas exchange/internship opportunities (e.g., Japan World Business, INTI Malaysia, Temasek Polytechnic Singapore, Chosun University Korea, New Zealand agribusiness), designed for Indonesian and international students seeking globally portable credentials.
• SPPG / Makan Bergizi Gratis (MBG) Nutrition Kitchen Services Managed nutrition-kitchen service operated by UMSU at its integrated campus for the National Nutrition Agency (Badan Gizi Nasional), serving students, pregnant women, nursing mothers, and stunting-affected children as part of the Makan Bergizi Gratis (MBG) program. UMSU is the first Muhammadiyah institution in North Sumatra to host this program.
• UMSU Press (Penerbit UMSU) University publishing house producing academic textbooks and scholarly works; a registered creative-works asset through which authors receive royalty payments from UMSU Press publications.

Quantifiable outcome

• 2,440 graduates in Period 1 of 2026 across all faculties
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Japan World BusinesscoreStrategic or Co-development Partner · 22 June 2026MoU signed for international internship program in Japan. Japan World Business will promote UMSU in Japan and facilitate internship placement for UMSU students in Japanese companies. UMSU aims to send students for internship and potentially employment in Japan.
• MQA Malaysia (Malaysian Qualifications Agency)coreStrategic or Co-development Partner · 19 June 2026Rektor UMSU visited MQA headquarters in Selangor, Malaysia to strengthen cooperation on higher education quality assurance, accreditation practices, academic benchmarks, and institutional development. Part of ongoing internationalization efforts.
• Syeikh Reza Abdul Jabbar & Ummu Khadijah Peggy Melati Sukma (New Zealand Agribusiness)minorStrategic or Co-development Partner · 13 June 2026Indonesian entrepreneurs managing 1,000 hectares of farmland with 4,000 cattle in New Zealand invited UMSU students for agricultural internships. Joint discussion on curriculum development for agriculture and Islamic business ethics. Interest in broader university cooperation with Indonesia.
• Various OPD (SKPD) Pemerintah Provinsi Sumatera UtaraminorStrategic or Co-development Partner · 3 June 2026MoU with multiple Regional Government Organizations of North Sumatra Province for academic cooperation, internships, and community service. Includes MURI record-breaking event and LLDIKTI collaboration.
• PT PegadaianminorStrategic or Co-development Partner · 21 May 2026MoU signed for 'Smart Financial for the Future' national seminar on financial literacy. FAI UMSU and PT Pegadaian collaborate to provide financial education for students, covering savings culture, safe investment, and productive use of financial services.
• PHRI Sumatera Utara (Indonesian Hotel and Restaurant Association)minorStrategic or Co-development Partner · 21 May 2026PHRI expressed support for Muktamar Muhammadiyah 2027 hosting, offering 10,000 hotel rooms in Medan for participants. Discussion included tourism development and creative economy collaboration.
• PT Telkom IndonesiaminorStrategic or Co-development Partner · 20 May 2026Telkom provided 4 cows for Eid al-Adha kurban to UMSU and conducted AI Gemini Academy training with UMSU for technology-enhanced teaching under the Tri Dharma framework.
• INTI International University (Malaysia)coreChannel Partner/ Reseller/ Distributor · 19 May 2026Five UMSU students departed for Student Exchange program at INTI International University Malaysia. Part of ongoing international mobility programs between the two institutions.
• Temasek Polytechnic (Singapore)coreChannel Partner/ Reseller/ Distributor · 12 May 2026FISIP UMSU received a visit from Temasek Polytechnic Singapore for a Culture Exchange program, strengthening educational ties between the institutions.
• PT Bank Sumatera Utara (Bank Nordeste)minorStrategic or Co-development Partner · 11 May 2026MoU for education service cooperation and joint development between UMSU and PT Bank Sumatera Utara (regional government-owned bank).
• MICCI Malaysia (Malaysian International Islamic Chamber of Commerce and Industry)minorChannel Partner/ Reseller/ Distributor · 18 October 2025Fakultas Teknik UMSU partnered with MICCI Malaysia for joint lectures and MoU signing, expanding engineering students' access to international business and trade networks.
• Pengadilan Tinggi Agama (PTA) MedanminorStrategic or Co-development Partner · 3 October 2025MoU for Tridharma cooperation including legal clinic programs for FH UMSU students at PTA Medan, Lubuk Pakam, and Binjai. Includes public lecture on Sharia Economic Dispute Resolution.
• Badan Gizi Nasional (BGN) / National Nutrition Agency of IndonesiacoreStrategic or Co-development Partner · 30 September 2025BGN partnered with UMSU to manage SPPG (Satuan Pelayanan Pemenuhan Gizi) kitchen for the Makan Bergizi Gratis (MBG) program at the integrated campus. UMSU's 8-hectare agricultural land supplies food materials. UMSU is the first Muhammadiyah institution in North Sumatra to host this program.
• Kementerian Komdigi (Ministry of Communication and Digital)coreStrategic or Co-development Partner · 29 September 2025Minister of Communication and Digital attended UMSU's new student inaugural lecture. Komdigi is supporting UMSU's digital ecosystem development including AI talent factory initiatives and combating online gambling/cybercrime.
• Bank Syariah Indonesia (BSN)minorStrategic or Co-development Partner · 25 September 2025MoU for industry partnership development in education, research, and community service. Supports FAI UMSU's certified internship programs in sharia banking.
• Grand Mercure Maha Cipta Medan AngkasaminorStrategic or Co-development Partner · 11 September 2025Hotel explored cooperation with UMSU for religious tourism development and support for Muktamar Muhammadiyah 2027.
• Jabatan Mufti Sarawak Malaysia (via Observatorium Ilmu Falak)minorStrategic or Co-development Partner · 10 July 2023OIF UMSU (Observatorium Ilmu Falak) established international cooperation with Jabatan Mufti Sarawak Malaysia for Islamic astronomy collaboration including hilal observation.
• PPD Rembau Malaysia (Pendidikan Daerah Rembau)minorChannel Partner/ Reseller/ Distributor · 14 June 2023FKIP UMSU partnered with PPD Rembau Malaysia for internationalization program implementation, facilitating cross-border educational collaboration.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Universitas Muhammadiyah Yogyakarta: Direct Muhammadiyah-affiliated private university in Yogyakarta offering comprehensive S1, S2, and professional programs across multiple faculties. Highly comparable as a peer Muhammadiyah PTMA institution competing for similar Indonesian student segments and international students.
• Universitas Muhammadiyah Malang: One of the largest Muhammadiyah private universities in Indonesia, based in Malang, East Java. Comparable as a peer PTMA institution with multi-faculty offerings, similar internationalization efforts, and shared Muhammadiyah governance model.
• Universitas Muhammadiyah Surakarta: Muhammadiyah private university in Central Java with broad S1/S2/Profesi portfolio. Direct peer under the same Muhammadiyah organizational umbrella, with comparable internationalization and Islamic-identity value proposition.
• Universitas Ahmad Dahlan: Muhammadiyah-affiliated private university in Yogyakarta with strong internationalization, FIBAA accreditation, and similar faculty structure. Direct PTMA peer with overlapping international student recruitment markets.
• Universitas Muhammadiyah Jakarta: Muhammadiyah-affiliated private university in Jakarta serving a comparable multi-faculty S1/S2/Profesi market. Direct peer under the same organizational structure with similar governance and value proposition.
• Universitas Muhammadiyah Semarang: Another Muhammadiyah-affiliated private university in Central Java with comparable multi-faculty structure and Islamic-identity positioning. Direct PTMA peer with similar target segments.
• Universitas Islam Indonesia: Major private Islamic university in Yogyakarta offering comprehensive programs with Islamic identity. Comparable as a private Islamic-affiliated comprehensive university competing for similar student segments in Indonesia.

Broad incumbents

• Universitas Sumatera Utara: Premier public university (PTN) located in Medan, North Sumatra. Direct regional competitor for top students, faculty, and research grants in the same catchment area where UMSU operates - the dominant public alternative.
• BINUS University: One of Indonesia's largest private universities, focused on technology, business, and creative industries with strong internationalization. Comparable as a leading private Indonesian university competing for similar international and domestic students.
• Universitas Gadjah Mada: Top-tier public research university in Yogyakarta, widely regarded as one of Indonesia's best. Represents the top end of the competitive set for student quality, faculty credentials, and research output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UniversitasMuhammadiyahSumateraUtara
• Xx.com/umsumedan
• Facebookfacebook.com/kampusumsu
• LinkedInlinkedin.com/company/universitas-muhammadiyah-sumatera-utara

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universitas Muhammadiyah Sumatera Utara