Universitas Sumatera Utara

What Universitas Sumatera Utara does

Universitas Sumatera Utara (USU) is a state university headquartered in Medan, North Sumatra, Indonesia, established in 1952 and inaugurated by President Soekarno in 1957 as Indonesia's seventh state university. It has operated under PTN-BH (Legal Entity State University) status since 2003, is governed by a Majelis Wali Amanat (Board of Trustees), and is supervised by the Kementerian Pendidikan Tinggi, Sains, dan Teknologi. The institution delivers higher education across 17 faculties and 259 study programs — from Diploma and Sarjana levels through Magister, Doktoral, Spesialis, and Sub-Spesialis — to approximately 42,687 students, supported by 952 academic staff including 218 full professors.

Its core products are academic programs anchored on an integrated digital platform stack: SILA (Sistem Informasi Layanan Administrasi) consolidates administrative services; ASA (Aplikasi Satu Atap) is a one-stop application portal for thesis exams, internships, and research permits; and SATU USU (Sistem Akademik Terpadu) handles academic records, grading, and course registration. Supporting platforms include the Direktori Dosen faculty database, Talenta Publisher (hosting 50+ academic journals), Repositori USU, Kelas USU LMS, and a Virtual Campus tour. Research is structured around TALENTA focus areas (Tropical Science and Medicine, Agroindustry, Local Wisdom, Energy, Natural Resources, Technology, and Arts).

The revenue model combines recurring tuition fees across program tiers with annual billing, government operational and research grants under PTN-BH, sponsored research from Kemdikti Saintek and BRIN, and income from international student tuition (including KNB and Erasmus+ programs). Distribution runs through Indonesia's national SNBP/SNBT admission pathways, the dedicated penerimaan.usu.ac.id portal, and an International Affairs Office that manages cross-border recruitment. The customer base is dominated by domestic Indonesian students, supplemented by international students, industry and government research partners, and an alumni network spanning government, banking, and business leadership.

Name

Universitas Sumatera Utara

Legal name

Universitas Sumatera Utara

Website

https://usu.ac.id

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Universitas Sumatera Utara is a state university in Medan, Indonesia, delivering higher education across 17 faculties and 259 programs to ~42,687 students, supported by integrated digital academic platforms and government, tuition, and research funding.

Ownership category

akta.pro rank

Product category

Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Polytechnic & Applied Sciences Universities (EDAHAEAB)

akta.pro secondary industry

Technical Universities with Specialized Engineering Domains (EDAHAEAI)

Keywords

• Higher education services
• University degree programs
• Academic research
• Student admissions
• Vocational education

Headquarters

HQ city

Medan

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Revenue generated from student tuition fees across all academic programs including Diploma, Sarjana (Undergraduate), Sarjana Terapan (Applied Undergraduate), Profesi (Professional), Magister (Master's), Doktoral (Doctoral), Spesialis (Specialist), and Sub-Spesialis programs. Fee structures vary by faculty and program level.
2. Government Funding and Subsidies: As a PTN-BH (Perguruan Tinggi Negeri Badan Hukum - Legal Entity State University), USU receives government funding for educational operations, research activities, and infrastructure development from Ministry of Education and Kemdikti Saintek.
3. Research Grants and Projects: Funding from government agencies including Kemdikti Saintek, BRIN (Badan Riset dan Inovasi Nasional), and international organizations for research projects, community service programs, and student impact initiatives.
4. International Student Tuition: Revenue from international students including exchange students, degree-seeking students, and KNB (Kredit Beneficiario Negara) scholarship program participants from developing countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Universitas Sumatera Utara is a state university providing higher education programs across 17 faculties and 259 study programs, ranging from Diploma to Doctoral levels, including professional and specialist programs in medicine, engineering, law, economics, sciences, humanities, and social sciences. The university also operates digital academic and administrative platforms (SILA, ASA, SATU USU) that serve students throughout their academic journey, alongside research programs and community service initiatives aligned with the Tridharma framework.

Product overview

Universitas Sumatera Utara operates as a comprehensive higher education institution offering a platform of integrated digital services for students, lecturers, and staff. The core product portfolio centers on three interconnected administrative platforms: SILA (Sistem Informasi Layanan Administrasi) for broad administrative services, ASA (Aplikasi Satu Atap) for one-stop application processing, and SATU USU (Sistem Akademik Terpadu) for integrated academic management. Supporting these are the Lecturer Directory (Direktori Dosen) for faculty profiles, Talenta Publisher for academic journal publishing, Tracer Study for alumni career tracking, Kelas USU for online learning, and the Virtual Campus for remote campus exploration. The university also maintains specialized digital services including ticket systems for service requests, library access, and the SDGs-based research portal. The ecosystem is designed around the Tridharma higher education framework covering teaching, research, and community service.

Differentiator

Problem solved

Functional benefit

Brands

• TEoUX - The Era of Ultimate Excellence: The tagline and branding initiative for USU's internationalization efforts during the 2026-2031 leadership period under Rector Prof. Dr. Muryanto Amin
• Kampus Berdampak
• SILA - Sistem Informasi Layanan Administrasi
• ASA - Aplikasi Satu Atap

Products and services

• SILA - Sistem Informasi Layanan Administrasi Digital administrative service platform that integrates all student administrative needs in one digital portal, covering tuition payment receipts, student ID cards, email/password services, scholarship documentation, and academic certificates. Used by USU students across all academic levels.
• ASA - Aplikasi Satu Atap One-stop digital application platform for managing thesis exam applications, internship requests, research permits, transcript retrieval, diploma retrieval, and various academic service requests. Used by USU students needing academic document processing.
• SATU USU - Sistem Akademik Terpadu Integrated academic system serving as the academic portal for students, providing access to course registration, grades, schedules, and other academic services. Used by USU students for academic management.
• Talenta Publisher University journal publishing platform hosting 50+ academic journals across various disciplines including medicine, engineering, social sciences, and natural sciences. Used by academic researchers and the scholarly community.
• Undergraduate Degree Programs (Sarjana) 51 undergraduate (Sarjana) degree programs across 17 faculties covering medicine, law, engineering, agriculture, economics, dentistry, cultural studies, mathematics and natural sciences, social and political sciences, public health, nursing, psychology, pharmacy, computer science, forestry, and vocational studies. Offered to Indonesian and international students.
• Postgraduate Degree Programs (Magister and Doktoral) 43 Magister (Master's) and 24 Doktoral (Doctoral) programs offered across faculties with research-focused advanced education. Research component fees apply for thesis/dissertation supervision and laboratory work where applicable. Offered to graduate students seeking advanced degrees.
• Diploma and Vocational Programs 14 Diploma programs and 7 Sarjana Terapan (Applied Undergraduate) programs offering practical skills and direct workforce preparation at lower tuition rates compared to undergraduate programs. Offered to students seeking vocational education.
• Professional and Specialist Programs 7 Profesi (Professional) programs, 26 Spesialis (Specialist) programs, and 4 Sub-Spesialis (Sub-Specialist) programs for advanced professional and medical education. Offered to graduates seeking professional certification and medical specialization.
• Kelas USU - Online Learning Platform Online learning management system for delivering course content, assignments, and educational materials to USU students.
• USU Teaching Hospital - Rumah Sakit Prof. Dr. Chairuddin P. Lubis General hospital and medical services operated by USU as a teaching hospital for medical education and clinical training. Serves both USU medical students and the public.
• USU Dental Hospital - Rumah Sakit Gigi dan Mulut Dental and oral health services operated by USU as a teaching facility for dental education and clinical practice. Serves both USU dental students and the public.

Quantifiable outcome

• 42,687 enrolled students across all programs
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Kemdikti Saintek (Diktisaintek Berdampak)coreStrategic or Co-development Partner · 1 January 2026Partnership with Ministry of Higher Education, Science and Technology for implementing national higher education transformation agenda. Supports Campus Berdampak (Impact Campus) programs, student impact initiatives, research funding, and alignment with Indonesia's Golden Vision 2045 goals. USU serves as a model institution for Diktisaintek's impactful higher education initiatives.
• Universiti Sains Malaysia (USM)flagshipStrategic or Co-development PartnerLong-standing bilateral partnership for student and faculty exchanges, collaborative research projects, and knowledge sharing. One of USU's key regional partnerships in Southeast Asia for academic mobility and joint scholarly activities.
• University of TwenteflagshipStrategic or Co-development PartnerEuropean partner university for student exchanges, research collaboration, and academic staff development. Part of broader Erasmus+ and bilateral cooperation framework for technology and engineering disciplines.
• Namseoul UniversitycoreStrategic or Co-development PartnerKorean university partnership for student exchanges, cultural programs, and academic collaboration. Supports USU's internationalization objectives and provides mobility opportunities for students and faculty.
• Hong Kong Youth Education Exchange CentrecoreStrategic or Co-development PartnerPartnership for youth education exchange programs, supporting student mobility and cross-cultural learning experiences between Hong Kong and Indonesia.
• Badan Riset dan Inovasi Nasional (BRIN)coreStrategic or Co-development PartnerNational research and innovation agency partnership for joint research initiatives, research funding, and innovation development. BRIN coordinates national research priorities and provides grants for collaborative research projects with universities.
• Bank IndonesiacoreStrategic or Co-development PartnerPartnership with Indonesia's central bank for research collaboration, economic studies, and talent development in banking and finance sectors. Includes joint research on regional economic development and monetary policy.
• Konsulat Jenderal Republik Indonesia, MalaysiacoreGTM or Marketing PartnerConsular partnership facilitating academic relations between Indonesia and Malaysia, supporting bilateral student exchanges, and assisting Indonesian students studying abroad and Malaysian students in Indonesia.
• Kinra Sei MangkeiminorStrategic or Co-development PartnerIndustrial estate partnership in Sei Mangkei area for industry-academia collaboration, internship opportunities, and research linkage with manufacturing and processing industries in North Sumatra.
• Asosiasi Asuransi Jiwa IndonesiaminorStrategic or Co-development PartnerPartnership with Indonesian life insurance association for student placements, industry research, and curriculum input in actuarial and insurance studies.
• Universitas AirlanggacoreStrategic or Co-development PartnerPartnership with leading Indonesian university for collaborative research, faculty exchange, and student mobility programs. Both institutions are among Indonesia's top state universities.
• Universitas Sebelas MaretcoreStrategic or Co-development PartnerPartnership with prominent Indonesian state university for academic collaboration, research partnerships, and shared development of educational programs and best practices.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Universitas Indonesia: Indonesia's flagship state university offering comprehensive programs across 17+ faculties and consistently ranked in the global top 300. Directly comparable to USU as a PTN-BH comprehensive state university targeting the same domestic student pool with similar program breadth.
• Institut Teknologi Bandung: Leading Indonesian technology-focused state university with strong engineering and science faculties. Comparable to USU's Engineering and Computer Science faculties and as a fellow PTN-BH institution attracting top national students through similar admission pathways.
• Universitas Gadjah Mada: Yogyakarta-based comprehensive state university with 18+ faculties and strong research output, ranking in the global top 300. Directly comparable to USU in scale, faculty count, PTN-BH status, and breadth of academic programs.
• Universitas Padjadjaran: West Java-based PTN-BH state university with 16+ faculties spanning medicine, law, agriculture, and engineering. Directly comparable to USU in faculty count, accreditation level, and competitive positioning for top-tier Indonesian students.
• Universitas Airlangga: Surabaya-based PTN-BH state university with strong medicine, dentistry, and public health programs. Already a USU partner; directly comparable as a regional Indonesian state university with similar faculty structure and program mix.
• Universitas Hasanuddin: South Sulawesi-based comprehensive state university with strong medicine, agriculture, and marine sciences. Comparable to USU as a major regional Indonesian state university serving a similar scale of students outside Java.
• Universitas Sebelas Maret: Central Java-based PTN-BH state university with 16+ faculties covering engineering, medicine, and social sciences. Already a USU partner; comparable in scale, structure, and tier within Indonesia's state university system.
• Universitas Diponegoro: Central Java-based PTN-BH state university with 11+ faculties including medicine, engineering, and social sciences. Comparable to USU in PTN-BH structure, faculty scale, and program breadth across applied and academic disciplines.
• Universitas Brawijaya: East Java-based comprehensive state university with 18+ faculties and a strong agriculture and engineering focus. Comparable to USU as a large Indonesian state university targeting top-tier students through national admission pathways.

Regional players

• Universiti Sains Malaysia: Malaysian public research university ranked in the global top 150, with extensive programs and research output. Comparable to USU as a flagship regional state university with active bilateral student exchange (USU partner) and similar faculty structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/usuofficial
• YouTubeyoutube.com/c/usuofficial
• Facebookfacebook.com/USUOfficial
• LinkedInlinkedin.com/school/universitassumaterautara
• Instagraminstagram.com/official.usu
• TikToktiktok.com/@officialusu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Sumatera Utara