Signs Plus

What Signs Plus does

Signs Plus is a family-owned custom sign design, fabrication, and installation company founded in 1992 in Bellingham, Washington by Jim and Jamie Sutterfield. Operating from a 30,000-square-foot manufacturing facility with 35+ employees, the company delivers end-to-end signage services spanning planning (code research, permitting, engineering), design, fabrication, installation, financing/leasing, and ongoing maintenance including night patrol. Manufacturing capabilities span CNC routing, LED electronic message displays, channel letters, neon fabrication, sandblasted and monument signs, push-thru acrylic letters, vehicle wraps, vinyl and digital graphics, awnings, and architectural/wayfinding systems.

The company's go-to-market is sales-led and project-based, with custom pricing per project and a dedicated sales/project-management team led by a Sr. Project Manager with 35+ years of industry experience. A leasing program provides 100% financing with included maintenance, introducing a recurring-revenue element to the otherwise one-time-sale model. Signs Plus serves a diversified vertical mix including casinos, financial institutions, healthcare, education, grocery, hospitality, retail, development/real estate, and energy — with named enterprise customers such as Silver Reef Casino, Angel of the Winds Casino, Northern Quest Casino, Peoples Bank, Bank of the Pacific, WECU, Swire Coca-Cola, PeaceHealth, and Whatcom Community College.

Ownership and leadership remain concentrated in the founding family: Jim Sutterfield serves as President, Jamie Sutterfield as Public Relations, their daughter Sydney Van Wingerden as COO/Partner, and Kelly Pfannenstiel as CFO/Partner. The company has grown organically with no external funding, no parent company, and no disclosed M&A activity. Geographic reach spans the Pacific Northwest — primarily Washington State with installation work extending to Alaska, Arizona, and Oregon — positioning Signs Plus as a regionally embedded, full-service custom sign manufacturer rather than a national or digital platform.

Name

Signs Plus

Legal name

Signs Plus Inc.

Website

https://signsplusnw.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Signs Plus is a family-owned Pacific Northwest custom sign manufacturer and installer, founded 1992 in Bellingham, WA, serving casinos, financial, healthcare, education, retail, and hospitality with full design, fabrication, installation, leasing, and maintenance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sign Manufacturing & Installation: Full design, fabrication, and installation of custom signs for individual client projects. All signs are custom designed and built for clients' specific requirements with prices established for each project to ensure optimal cost benefits. Includes illuminated signs (channel letters, LED signage, electronic message centers, monument/pylon signs, wayfinding signs), non-illuminated signs, and architectural signage.
2. Sign & Lighting Maintenance Services: Ongoing maintenance services including electrical sign repairs, cleaning, painting, exterior lighting repairs, and night patrol services for signs and lighting during nighttime hours.
3. Sign Leasing: Lease financing for signs providing 100% financing with no down payment, tax advantages as operational expenses, and included repairs and property/liability coverage for the duration of the lease.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Signs Plus designs, fabricates, and installs custom commercial signage including illuminated signs (channel letters, LED message centers, neon), non-illuminated signs (dimensional letters, banners, vehicle wraps), and architectural wayfinding signage. The company provides full-service support from planning, permitting, and design through fabrication, professional installation, and ongoing maintenance for businesses across multiple industries.

Product overview

Signs Plus is a custom sign design, fabrication, and installation company offering a comprehensive portfolio of illuminated and non-illuminated signage products. The core product lines include: illuminated signs (Channel Letters, Electronic Message Displays with LED technology, Neon Signage, Monument Signs, Pylon Signs, Push-Thru Acrylic Letters, and Illuminated Accents); non-illuminated signs (Dimensional Letters & Logos, Sandblasted Signs, A-Boards, ADA-compliant Interior Signs, Banners, Vehicle Wraps, and Vinyl/ Digital Graphics); and custom fabrication (Awnings, Storefront Fascias, and Architectural Elements). The company also provides full-service support including Planning (code research, engineering), Design, Installation (with crane capabilities up to 115'), Finance/Leasing programs, and ongoing Sign Maintenance including night patrol services. Signs Plus serves diverse industries including Casinos, Development, Education, Energy, Financial, Grocery, Healthcare, Hospitality, Municipal, and Retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Letters Three-dimensional illuminated letters fabricated for storefront and building exterior signage, used by commercial businesses seeking high-visibility branding.
• Electronic Message Displays Programmable LED-based digital signs and message centers used by retail, financial, hospitality, and other commercial businesses to display dynamic content.
• Neon Signage Custom neon illuminated signage fabricated for commercial businesses seeking classic and vibrant signage aesthetics.
• Monument Signs Ground-level architectural signage structures used for property identification at commercial developments, healthcare facilities, retail centers, and business parks.
• Pylon Signs Tall, pole-mounted signage structures for high visibility at commercial properties, retail centers, and highway-adjacent businesses.
• Push-Thru Acrylic Letters

Quantifiable outcome

• LED message centers cost 40 to 60% less per thousand viewers than other forms of advertising
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Whatcom Women in BusinessminorOthersJamie Sutterfield actively builds and maintains relationships within the community through involvement with Whatcom Women in Business organization, supporting women entrepreneurs and business networking in the Whatcom County area.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FASTSIGNS: The largest custom sign and graphics franchise network in North America, offering design, fabrication, and installation of channel letters, vehicle wraps, banners, and wayfinding signage to businesses of all sizes — directly mirroring Signs Plus's product mix and SMB-to-enterprise customer base.
• Image360: A national franchise focused on custom signs, graphics, and visual communications for commercial clients. Overlaps directly with Signs Plus in illuminated signs, dimensional letters, vehicle wraps, and full design-build project delivery.
• Signarama: A global sign and graphics franchise offering custom signs, banners, vehicle wraps, and digital signage solutions to small and mid-market businesses — a directly comparable one-stop-shop model to Signs Plus.
• Poblocki Sign Company: A Midwest-based custom sign manufacturer offering architectural signage, wayfinding, channel letters, and digital displays with full design-build-install services — closely aligned with Signs Plus's project-based, full-service commercial model.
• North American Signs: A custom sign design, fabrication, and installation company serving national brands and regional businesses across the Midwest and beyond — comparable in capabilities, project mix, and customer verticals to Signs Plus.
• Stewart Signs: A full-service sign manufacturer specializing in illuminated signage, channel letters, monuments, and architectural signs for commercial and institutional customers — a directly comparable custom sign fabricator.

Broad incumbents

• YESCO (Young Electric Sign Company): A large, established sign manufacturer with full design, fabrication, installation, and maintenance capabilities across illuminated signage, channel letters, monuments, and electronic displays — a broader incumbent with much wider geographic reach than Signs Plus.
• Daktronics: A large incumbent in electronic LED displays, scoreboards, and large-format digital signage serving commercial, sports, and transportation customers. Comparable to Signs Plus at the LED electronic message display end of the product portfolio but operating at much larger scale and broader scope.

Regional players

• Tube Art Group: A Pacific Northwest–based sign and lighting company offering custom fabrication, installation, and maintenance for commercial clients — a regional peer competing with Signs Plus in the same core geography.

Emerging players

• WatchFire Signs: A manufacturer of LED electronic message centers and digital signage displays sold through sign companies and dealers. Signs Plus specifies WatchFire products (e.g., Silver Reef pylon), making it both a supplier and a competitive reference for digital signage capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SignsPlusNW
• Instagraminstagram.com/signspluswa
• Xx.com/signsplusnw
• LinkedInlinkedin.com/company/signs-plus-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signs Plus