Iowa City Hospice

What Iowa City Hospice does

Iowa City Hospice is a community-based, nonprofit hospice organization founded in 1983 in Iowa City, Iowa, after a 1979 initiative by Martha Lubaroff and Mary Child. The organization provides end-of-life hospice care and bereavement counseling to seriously ill individuals with a life prognosis of six months or less, plus grief support for families and community members regardless of hospice enrollment. Services are delivered wherever the patient resides — private homes, nursing homes, assisted living facilities, and hospitals — through an interdisciplinary team of nurses, nurse aides, social workers, nondenominational chaplains, music therapists, and trained volunteers across a seven-county Iowa service area (Johnson, Iowa, Linn, Cedar, Muscatine, Louisa, and Washington counties).

The organization's core products include Hospice Services, Bereavement Support and Counseling, and a portfolio of specialty programs: We Honor Veterans (Level 4 status), Pet Peace of Mind, Legacy Project (oral history and memory books), 11th Hour Volunteers (death vigil support), and Honoring Your Wishes (community-wide advance care planning based on the Respecting Choices model). Supporting programs include caregiver education via the SeriousIllness.org portal and downloadable resources. There is no proprietary technology platform; the offering is built on human clinical and volunteer labor.

Iowa City Hospice is a 501(c)(3) tax-exempt organization (EIN 42-1154098) with no parent company, no funding rounds, and no PE/VC backing. Revenue comes primarily from the Medicare Hospice Benefit (100% coverage for eligible beneficiaries), with secondary Medicaid hospice benefit and private insurance coverage, supplemented by community donations, planned giving, bequests, and memorial gifts that subsidize care for uninsured patients. The organization operates in mutual affiliation with the Visiting Nurse Association under the Iowa Care Community umbrella through shared governance, and is led by CEO Sara Krieger, who has held the role since 2005.

Name

Iowa City Hospice

Legal name

Iowa City Hospice

Website

https://iowacityhospice.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Iowa City Hospice is a community-based, nonprofit hospice organization founded in 1983 that provides end-of-life care, bereavement counseling, and advance care planning across a seven-county Iowa service area. It is funded primarily by Medicare, Medicaid, and private insurance, supplemented by charitable donations.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Hospice care services
• End-of-life care
• Bereavement counseling
• Palliative care support
• Advance care planning

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Medicare Hospice Benefit: Payment for hospice services is covered 100% by Medicare for eligible Medicare beneficiaries. This represents the primary revenue source for hospice care delivery.
2. Medicaid Hospice Benefit: Patients who have Medicaid insurance are also covered by a hospice benefit, providing a secondary public insurance revenue stream.
3. Private Insurance: Many private insurance policies also provide hospice benefit coverage. This represents a third-party payer revenue stream.
4. Community Donations and Charitable Contributions: With generous donations from the community, Iowa City Hospice is able to provide services to those who do not have any insurance coverage. No one will be denied care because of an inability to pay. The organization accepts a wide range of giving methods including scheduled gifts, cash contributions, Venmo, Amazon Wish List items, memorial and honorary gifts, employer matching gifts, endowment fund gifts, wills/trusts/bequests, gifts of stock, IRA assets, and gifts of real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Iowa City Hospice delivers community-based, nonprofit end-of-life hospice care to seriously ill patients with a life prognosis of six months or less. Services are provided wherever the patient resides (private home, nursing home, assisted living, or hospital) and include pain and symptom management, nursing care, social work, chaplaincy, music therapy, personal care assistance, 24-hour assistance, and bereavement counseling for family caregivers. All hospice-related medications, equipment, and supplies are covered 100% by Medicare for eligible beneficiaries.

Product overview

Iowa City Hospice is a community-based, nonprofit hospice organization offering a comprehensive suite of end-of-life care services. The core offering consists of Hospice Services for patients with serious illness and a six-month or less prognosis, supplemented by Bereavement Support and Counseling available to the broader community. Specialty Programs include We Honor Veterans (veteran-centric care), Pet Peace of Mind (pet care support), Legacy Project (story preservation), 11th Hour Volunteers (death vigil support), and Honoring Your Wishes (advance care planning). The organization also provides Caregiver Resources through SeriousIllness.org, offering educational content and support tools. All services are delivered across a seven-county service area in Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• Honoring Your Wishes: A community-wide advance care planning program promoted and sustained by Iowa City Hospice, helping individuals discuss, document, and have their health care preferences honored.

Products and services

• Hospice Services Specialized end-of-life care providing physical, emotional, and spiritual support to seriously ill patients with a life prognosis of six months or less, delivered wherever the patient is located. Includes nursing care, personal care assistance, pain and symptom management, emotional and spiritual support, 24-hour assistance, and coordination of multiple services.
• Bereavement Support and Counseling Grief support services available to anyone grieving a loss, including 1-on-1 support, grief education and support groups, memorial services, and special events. Provided at no cost to the community.
• We Honor Veterans Program Veteran-centric hospice care providing specialized training for staff and volunteers to offer empathic support to veterans and their families at end of life, including certificates of appreciation for veterans who served in the US Armed Forces.
• Pet Peace of Mind Program providing services necessary to keep patient and pet together throughout the end-of-life journey, including pet exercise, transport to veterinarians, and assistance with pet care decisions.
• Legacy Project Program capturing patient stories, images, and wisdom through oral interviews, professional photographic portraits, and memory books.
• 11th Hour Volunteers 24-hour volunteer support for patients within hours to days of death to ensure they do not die alone and to provide family support.
• Honoring Your Wishes (Advance Care Planning) Community-wide advance care planning program helping individuals discuss, document, and have their health care preferences honored, based on the Respecting Choices model from La Crosse, Wisconsin. Includes facilitator appointments, IPOST forms, and video resources.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Visiting Nurse Association (VNA / VNAIC)coreStrategic or Co-development PartnerIowa City Hospice works alongside the Visiting Nurse Association as a key partner in providing a continuum of home-based healthcare from birth to end of life. The VNA shares the same address and appears to be the parent or closely affiliated organization, with Iowa City Hospice managing hospice services while VNA handles home health services. They operate together under the Iowa Care Community affiliation.
• Iowa Care CommunitycoreStrategic or Co-development PartnerIowa City Hospice is affiliated with Iowa Care Community, which shares a board of directors. Iowa Care Community includes Iowa Care Community Finance, Iowa Care Community Psychosocial Manager, and Iowa Care Community Clinical Director. The shared governance structure enables coordinated home-based healthcare services across the community.
• Hospice and Palliative Care Association of Iowa (HPCAI)minorStrategic or Co-development PartnerIowa City Hospice is referenced as part of the HPCAI network. HPCAI issued a statement on racism affirming that each human life has intrinsic meaning and value, and that the protection of human rights and reduction of healthcare disparities are cornerstones of its mission to be the statewide leader in enhancement of end-of-life care.
• Veterans Affairs Administration and National Alliance for Care at Home (We Honor Veterans)coreStrategic or Co-development PartnerIowa City Hospice is a participant in the national We Honor Veterans initiative, led by the Veterans Affairs Administration and the National Alliance for Care at Home. The organization has achieved four levels of skill in providing veteran-centric care at end of life. Veterans who served in the US Armed Forces receive a certificate of appreciation presented by an Iowa City Hospice staff member or volunteer.
• CommUnity Crisis ServicesminorStrategic or Co-development PartnerCommUnity Crisis Services in Iowa City offers a free Coping with Suicide Loss Support Group on the first Thursday of each month. Iowa City Hospice refers community members to this additional support resource.
• UI Health Care (University of Iowa Health Care)coreStrategic or Co-development PartnerUI Health Care is a partner organization offering advance care planning appointments as part of the Honoring Your Wishes program. Located at 200 Hawkins Dr., Iowa City, IA. The partnership enables patients to schedule ACP appointments at UI Health Care facilities, providing community-wide access to advance care planning facilitation.
• Iowa City/Johnson County Senior CentercoreStrategic or Co-development PartnerThe Iowa City/Johnson County Senior Center is a partner in the Honoring Your Wishes advance care planning program. Located at 28 South Linn St., the Senior Center provides a convenient community location for ACP appointments alongside Iowa City Hospice and UI Health Care.
• Iowa City Senior CenterminorStrategic or Co-development PartnerThe Iowa City Senior Center made a generous donation toward the production of Honoring Your Wishes video resources, which are part of the advance care planning education program. The Senior Center also sponsored the PBS 'Being Mortal' documentary screening.
• Lensing Funeral and Cremation ServiceminorStrategic or Co-development PartnerLensing Funeral and Cremation Service co-sponsors bereavement events with Iowa City Hospice, including the Yesterday, Today & Tomorrow support group, Mending Hearts Celebration, and the annual memorial butterfly release event. The partnership provides additional bereavement support resources to the community.
• Sanctuary Community ChurchminorStrategic or Co-development PartnerSanctuary Community Church sponsored a screening of the PBS 'Being Mortal' documentary in January 2017, hosted at 2205 East Grantview Drive, Coralville, IA, as part of the Honoring Your Wishes community education initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visiting Nurse Association (VNA of Iowa City): Shares headquarters and governance with Iowa City Hospice under Iowa Care Community; delivers the home-health side of the birth-to-end-of-life continuum, making it the closest operational peer and partner for referral integration.
• St. Croix Hospice: PE-backed regional hospice operator with a Midwest-heavy footprint and aggressive clinician-hiring playbook; directly comparable in service offering (routine home hospice, nursing facility hospice) and competes for clinical talent in adjacent Iowa markets.
• EveryStep (formerly HCI Care Services): Iowa-based nonprofit hospice and home care provider; one of the most structurally comparable peers given shared Iowa geography, nonprofit status, and similar mix of hospice, home health, and bereavement programs.
• Hospice of the Valley (Arizona): One of the largest nonprofit community hospices in the U.S.; comparable as a nonprofit hospice operator with diversified philanthropic revenue, comprehensive specialty programs, and broad community-based service delivery.

Broad incumbents

• UnityPoint Hospice (UnityPoint Health): Iowa-based health system that operates hospice services across the state, including eastern Iowa counties overlapping Iowa City Hospice's seven-county footprint; comparable clinical model and patient population but embedded in a broader health system.
• Gentiva Hospice: National hospice operator owned by Clayton, Dubilier & Rice; offers routine home hospice across multiple states and competes with Iowa City Hospice for staff, referrals, and patients in regional Iowa markets.
• Amedisys (AMED): Public, large-scale home health and hospice operator with significant Iowa presence; benchmarks hospice reimbursement scale, clinical staffing models, and technology-enabled operations against smaller nonprofit peers.
• Enhabit (EHAB): Public home health and hospice operator spun out from Encompass Health; provides hospice services across the Midwest and serves as a relevant comparable for staffing economics and Medicare hospice rate exposure.

Emerging players

• BrightSpring Health Services: Public home and community-based services platform with hospice exposure via its Provider Services segment; relevant for benchmarking value-based care contracting and hospice growth strategy under public-company scrutiny.

Others

• Hospice and Palliative Care Association of Iowa (HPCAI): Statewide trade association of which Iowa City Hospice is a member; not a direct competitor but a relevant ecosystem peer for advocacy, regulatory alignment, and industry benchmarking in Iowa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iowa-city-hospice-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iowa City Hospice