Liber & Co.
- Company typePrivate
- Founded2011
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Liber & Co. firmographics
Firmographics- Name
- Liber & Co.
- Legal name
- Liber & Co.
- Website
- https://liberandcompany.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Liber & Co. is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liber & Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct-to-Consumer Syrup Sales: E-commerce sales of cocktail syrups and bar tools to home bartenders. Products include individual syrups ($12-15 range), bundles (Trifecta Bundle at $39), and bar tools. Free shipping at $75 threshold.
- Wholesale/On-Premise B2B Sales: Bulk sales to bars, restaurants, and coffee shops through direct ordering, distributor network, and Faire marketplace. National accounts scene established with hundreds of thousands of cocktails sold within first year of on-premise launch in 2016.
- Retail Distribution: Sales through specialty retail stores including Central Market, wine/spirits shops, and gourmet grocers nationwide
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Syrup Bottles |
| Unit Pricing | Pay-as-you-go | Trifecta Bundle |
| Unit Pricing | Pay-as-you-go | Home Bar Essentials Collection |
| Unit Pricing | Pay-as-you-go | Modern Mixologist Bar Tools |
| Transaction based/ take rate | Multi-year contract | Wholesale Pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Liber & Co. product offering
Product offeringCore offering
Liber & Co. manufactures and sells a line of premium cocktail syrups, cordials, and shrubs (20 essential SKUs including Almond Orgeat, Demerara Gum, Tropical Passionfruit, Japanese Yuzu, Madagascar Vanilla, Fiery Ginger, and Real Grenadine) made from whole ingredients and pure cane sugar in a custom Austin, TX facility. The company distributes these products to professional bars and restaurants through a wholesale/on-premise channel (over 1,000 accounts) and to home bartenders through a direct-to-consumer e-commerce store, complemented by a curated Modern Mixologist bar tools collection and a 800+ recipe content library.
Product overview
Liber & Co. is a premium cocktail syrup company founded in 2011, offering 20 essential syrups and related products. The core product line consists of cocktail syrups including Almond Orgeat Syrup, Demerara Gum Syrup, Tropical Passionfruit Syrup, Japanese Yuzu Syrup, Madagascar Vanilla Syrup, and 16 additional specialty syrups such as Blood Orange Cordial, Fiery Ginger Syrup, and Toasted Coconut Syrup. The company sells these through a direct-to-consumer e-commerce platform and a wholesale program serving over 1,000 bars and restaurants nationwide. Complementary products include Modern Mixologist bar tools (designed by Tony Abou-Ganim) and SmokeTop cocktail smokers. The company also offers a recipe collection with over 800 cocktail recipes and operates from a 21,000 sq ft custom manufacturing facility in Austin, TX.
Differentiator
Problem solved
Functional benefit
Products and services
- Almond Orgeat Syrup
Quantifiable outcome
- Consistency in cocktail programs - bars report elimination of flavor variability from homemade syrups
- +1 more outcomes
Companies that use Liber & Co.
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Liber & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liber & Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tony Abou-Ganim / Modern MixologistcoreRenowned bartender and author Tony Abou-Ganim (known for programs at Harry Denton's Starlight Room and Bellagio Las Vegas) designed a line of bar tools sold through Liber & Co. Liber & Co. proudly uses these tools daily. This partnership positions Liber & Co. as a curated destination for professional-grade cocktail equipment alongside their syrups.
- Middleton MixologyminorMiddleton Mixology's SmokeTop Cocktail Smoker is featured and sold through Liber & Co.'s Modern Mixologist collection. The product enables home bartenders to infuse smoky flavors into cocktails.
- Uchi RestaurantcoreJason Kosmas, Beverage Director at Uchi, is featured as a brand advocate providing testimonial endorsement. Uchi represents the target customer segment of elite establishments requiring premium, consistent cocktail ingredients.
- Peruvian Ginger CooperativeminorSustainable sourcing partner for ginger ingredients used in Fiery Ginger Syrup. Represents Liber & Co.'s approach to building supplier relationships for high-quality ingredients.
- Texas Grapefruit OrchardsminorSourcing partner for Texas grapefruit used in Rio Red Grapefruit Cordial. Part of Liber & Co.'s strategy to source from world-renowned ingredient regions.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Liber & Co. competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Liber & Co. social profiles
Digital presenceLiber & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liber & Co. leadership team
Management profileNumber of profiles
Profiles13 records
Liber & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liber & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liber & Co.
What does Liber & Co. do?
Liber & Co. manufactures and sells a line of premium cocktail syrups, cordials, and shrubs (20 essential SKUs including Almond Orgeat, Demerara Gum, Tropical Passionfruit, Japanese Yuzu, Madagascar Vanilla, Fiery Ginger, and Real Grenadine) made from whole ingredients and pure cane sugar in a custom Austin, TX facility. The company distributes these products to professional bars and restaurants through a wholesale/on-premise channel (over 1,000 accounts) and to home bartenders through a direct-to-consumer e-commerce store, complemented by a curated Modern Mixologist bar tools collection and a 800+ recipe content library.
Is Liber & Co. a public or private company?
Liber & Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liber & Co. founded?
Liber & Co. was founded in 2011. It employs 11 to 50 people.
Where is Liber & Co. based?
Liber & Co. is headquartered in Austin, United States, in the North America region.
How does Liber & Co. make money?
Three revenue lines are on record. Direct-to-Consumer Syrup Sales are the primary driver. The others are wholesale/On-Premise B2B Sales and retail Distribution.
Does Liber & Co. have an API?
No public API is recorded for Liber & Co..