Sci-MX Nutrition

What Sci-MX Nutrition does

Sci-MX Nutrition (legal entity: Supreme Imports Ltd, registered in England and Wales, company number 05292196) is a UK-based sports nutrition brand founded in 2007, operating from Manchester. The company formulates and sells a comprehensive range of supplements through its own e-commerce storefront at sci-mx.co.uk, with a free-delivery threshold of £30 within the United Kingdom. Its product portfolio spans protein powders (flagship Ultra Whey with 33g protein per serving from concentrate, isolate, and hydrolysate; Diet Protein; Total Protein; Pro V-Gain; Ultra Plant Protein), mass gainers (Total Mass, Ultra Muscle), performance supplements (Creatine Monohydrate, X-Plode Pre-Workout, Total Pre-Workout, Essential Amino Acids), hydration products (Hydration Sticks with 8 vitamins/minerals), and on-the-go protein snacks (blondies, brownies, cookies). A proprietary-licensed ingredient, DigeZyme® — a digestive enzyme complex of amylase, protease, lipase, cellulase and lactase — is integrated across protein products to reduce digestive discomfort, and is the company's most differentiated formulation technology.

The business model is direct-to-consumer, with one-time unit purchases supplemented by pre-configured bundles (Pre-workout Bundle, Strength & Recovery Bundle) offering up to 40% savings to lift average order value. Pricing is positioned as competitive value versus premium incumbents, with discounted entry SKUs such as Ultra Whey at £17.99 (RRP £25.99) and Creatine at £10.00. A distinct sub-brand, Juicy Protein, extends the portfolio into ready-to-drink protein beverages (up to 35g protein, lactose-free), and the company has launched adjacent categories including Hydration Sticks and Ultra Greens for gut-health. Multi-platform social presence (Facebook, Twitter, Instagram, TikTok), a 10% newsletter discount, and sport-specific nutrition content targeting six sports (football, tennis, golf, hiking, running, climbing) drive top-of-funnel acquisition.

The company serves primarily UK-based fitness enthusiasts, sport-specific amateur athletes, weight-management consumers, and a smaller vegan/plant-based segment. A trade/wholesale channel is referenced but not visibly active. Sci-MX is privately held with no disclosed parent, institutional investors, leadership team, or financial metrics, and operates without disclosed revenue, funding, or headcount time-series. Material constraints — UK-only geographic scope, commoditised product category, low switching costs, and absence of disclosed institutional capital — frame the competitive position relative to larger UK and global DTC sports nutrition brands.

Name

Sci-MX Nutrition

Legal name

Supreme Imports Ltd

Website

https://sci-mx.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sci-MX Nutrition is a UK-based sports nutrition brand founded in 2007, selling protein powders, performance supplements, hydration products, and protein snacks direct-to-consumer via its own e-commerce storefront, serving UK fitness enthusiasts, amateur athletes, and vegan consumers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Dairy Product Manufacturing (3115), Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Dairy Products (2020), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Whey-Based Nutrition & Functional Blends (Sports, Medical, Infant/Young Child Premixes) (AFAHAGAI), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition supplements
• Whey protein powders
• Performance supplements
• Fitness nutrition products
• Mass gainer protein

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce revenue from direct-to-consumer sales of sports nutrition supplements. Products include protein powders, mass gainers, pre-workout supplements, amino acids, hydration products, protein snacks, and accessories. Sales made through owned online storefront with order threshold for free delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SCI-MX Nutrition manufactures and sells a comprehensive range of sports nutrition supplements directly to UK consumers via its own e-commerce storefront. The product range spans whey and plant-based protein powders, mass gainers, pre-workout formulas, creatine, essential amino acids, hydration sticks with electrolytes and B vitamins, ready-to-drink Juicy Protein beverages, protein snacks (blondies, brownies, cookies), and branded accessories and apparel. The flagship ULTRA WHEY™ PROTEIN delivers 33g of protein per serving from a concentrate, isolate and hydrolysate blend with integrated DigeZyme® digestive enzymes.

Product overview

Sci-MX Nutrition is a UK-based sports nutrition brand established in 2007, offering a comprehensive range of supplements and accessories. The core product portfolio centres on protein powders (including flagship ULTRA WHEY™, TOTAL PROTEIN, DIET PROTEIN, PRO V-GAIN™, and plant-based ULTRA PLANT PROTEIN), mass gainers (TOTAL MASS and ULTRA MUSCLE), performance supplements (CREATINE MONOHYDRATE, X-PLODE and TOTAL PRE-WORKOUT, ESSENTIAL AMINO ACIDS), and hydration products (HYDRATION STICKS). The range extends to protein snacks (blondies, brownies, cookies) and branded accessories (shakers, water bottles, apparel). A sub-brand, Juicy Protein, offers ready-to-drink protein beverages. Products are bundled strategically (Pre-workout Bundle, Strength & Recovery Bundle) to provide savings up to 40%. The company positions itself on premium quality formulation, in-house nutritionist expertise, and competitive pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Juicy Protein: A sub-brand offering ready-to-drink protein beverages in fruity flavours with up to 35g of protein per serving. Positioned as a distinct product line from standard protein powders.

Products and services

• ULTRA WHEY™ PROTEIN Flagship whey protein shake offering 33g of protein per serving from a concentrate, isolate and hydrolysate blend, with 8.4g BCAAs, 179 calories per serving, and DigeZyme digestive enzymes for post-workout recovery. Targeted at consumers building lean muscle or improving recovery.
• TOTAL PROTEIN High-quality protein powder with 119 calories per serving and no added sugar, formulated to support daily protein intake for general consumers maintaining a balanced diet.
• DIET PROTEIN Low-calorie high-protein shake with 22g protein and 110 calories per serving, with CLA, L-Carnitine, and Green Tea Extract for consumers on calorie-restricted diets targeting weight management.
• PRO V-GAIN™ PROTEIN Advanced protein powder delivering 39g of protein and 159 calories per serving for consumers building lean muscle; available in 900g and 2.2kg sizes.
• ULTRA PLANT PROTEIN Vegan protein shake offering 33g of plant-based protein per serving from a soy, pea and rice protein blend, targeted at vegan and vegetarian consumers seeking dairy-free protein.
• TOTAL MASS GAINER High-calorie mass gainer with 32g protein, 478 calories, and 81g carbs per serving, including DigeZyme digestive enzymes, for consumers seeking muscle building and healthy weight gain; available in 875g and 2kg sizes.
• ULTRA MUSCLE Mass gainer delivering 56g protein, 551 calories per serving, and 5g of creatine to support muscle building and performance gains.
• ULTRA GREENS Natural unflavoured blend with 13 active ingredients including spirulina, barley grass, wheatgrass, kale, and vitamins D, C, and iron, supporting gut health via fibre, prebiotics, and enzymes; suitable for vegans.
• CREATINE MONOHYDRATE 100% pure creatine monohydrate powder scientifically proven to boost physical performance in successive bursts of short-term, high-intensity exercise such as weight training.
• X-PLODE PRE-WORKOUT Advanced pre-workout formula combining 6g L-Citrulline Malate, 3.2g Beta-Alanine, 250mg caffeine and an amino acid blend to optimise performance and enhance workout capacity.
• TOTAL PRE-WORKOUT High-impact pre-workout delivering 3000mg Citrulline Malate, 1500mg AAKG, 2500mg Beta-Alanine, and 200mg caffeine, supporting muscle recovery and elevating performance.
• ESSENTIAL AMINO ACIDS Essential amino acids powder delivering 9g EAAs per serving, including 3.3g L-Leucine and 1.4g L-Valine, supporting muscle growth, repair and active lifestyles in blackcurrant flavour.
• HYDRATION STICKS Electrolyte and B-vitamin hydration sticks in Blue Raspberry and Tropical flavours, replenishing essential electrolytes lost through daily activity and supporting fluid balance; suitable for vegans.
• Juicy Protein Ready-to-Drink Sub-Brand Ready-to-drink protein sub-brand offering up to 35g of protein in bold fruity flavours including Blue Raspberry, Apple & Kiwi, Tropical, and Strawberry & Watermelon; positioned as a lactose-free, on-the-go format alternative to protein powders.
• Protein Snacks Range (Blondies, Brownies, Cookies) High-protein on-the-go snacks including Protein Blondie (20g protein, 259 calories), Protein Brownie (20g protein, 246 calories) and Protein Cookie (23g protein, 275 calories), targeted at consumers looking for convenient protein-rich snacks between meals.
• Pre-workout Bundle Pre-configured bundle combining pre-workout and creatine products at savings of up to 40% versus separate purchase, targeted at performance-oriented consumers.
• Strength & Recovery Bundle Pre-configured bundle combining creatine and amino acid products at a discount, targeted at consumers focused on strength building and muscle recovery.
• Accessories Range (Shakers, Water Bottles, Hoodies, T-Shirts) Branded accessories including 700ml Protein Shaker, 750ml PD Water Bottle, SCI-MX hoodie (4 colours, 3 sizes), and MXIMUM Performance t-shirt (2 colours) supporting consumers using the supplement range.

Quantifiable outcome

• Products contain 33g protein per serving in flagship Ultra Whey
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyProtein: UK-based sports nutrition brand and direct-to-consumer leader within THG, offering whey protein, performance supplements, and snacks. Closest direct competitor to Sci-MX in product mix, UK D2C focus, and value-tier positioning, but at materially larger scale.
• PhD Nutrition: UK sports nutrition brand selling protein powders, diet products, and performance supplements through D2C and retail channels. Comparable in product portfolio breadth, UK-centric D2C/retail mix, and target customer (fitness enthusiasts, athletes).
• Applied Nutrition: UK sports nutrition brand producing protein powders, pre-workouts, and supplements, with growing presence in convenience and grocery retail. Comparable in product mix, UK market focus, and expansion trajectory.
• Bulk Powders: UK-based active nutrition brand selling protein powders, supplements, and snacks directly to consumers at value-tier price points. Directly comparable in D2C e-commerce model, value positioning, and protein-centric product range.
• Reflex Nutrition: UK sports nutrition brand and manufacturer selling protein, performance, and diet products through retailers and D2C. Comparable as a UK-headquartered supplement brand with multi-channel distribution and a broad sports-nutrition portfolio.
• Maximuscle: UK heritage sports nutrition brand owned by Glanbia, selling protein powders, performance supplements, and snacks. Overlaps directly with Sci-MX in whey protein, performance, and RTD product lines targeted at UK athletes.
• Grenade: UK sports nutrition brand known for protein bars, Carb Killa range, and supplement lines sold through grocery, convenience, and online. Comparable in UK market focus, sports/protein-led product range, and multi-channel distribution.
• Protein Works: UK sports nutrition brand offering protein powders, performance supplements, and snacks via D2C e-commerce. Directly comparable D2C-only model, protein-led portfolio, and UK-centric operations.
• USN (Ultimate Sports Nutrition): UK sports nutrition brand selling protein, creatine, and performance supplements through D2C and retail. Comparable UK-centric positioning, product range overlap, and target consumer (fitness enthusiasts, athletes).

Broad incumbents

• Optimum Nutrition: Global sports nutrition brand (Glanbia) and category leader in whey protein (Gold Standard Whey). Competes with Sci-MX in protein powders and performance supplements, but at materially larger global scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scimx
• Facebookfacebook.com/officialscimx
• Instagraminstagram.com/scimx
• TikToktiktok.com/@scimxofficial
• LinkedInlinkedin.com/company/sci-mx-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sci-MX Nutrition