Protein Works
Protein Works is a UK-based direct-to-consumer functional nutrition brand selling protein shakes, meal replacements, supplements, and functional foods through six localized e-commerce storefronts across the UK and Europe, serving over 2.5 million customers.
- Company typePrivate
- Founded-
- HeadquartersUnited Kingdom, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Protein Works does
Protein Works, legally Class Delta Ltd, is a UK-based direct-to-consumer functional nutrition brand founded in 2012 and headquartered in Runcorn, Cheshire, with 112 employees. The company sells a broad portfolio of protein shakes, meal replacements, supplements, and functional foods through its own e-commerce platform, with localized storefronts in the UK, Spain, Ireland, Italy, France, and Germany. Core technology centers on in-house food science and nutrition: products are formulated by an internal team of food scientists and nutritionists, organized under a proprietary '360 Formulas' taxonomy with PLATINUM, GOLD, and BLACK innovation tiers signaling formulation depth and active-ingredient density. Pricing spans from entry-level SKUs (£3.89 for Creatine 360) to premium meal replacements (£36.59+ for PLATINUM whey) with bundle and subscription-style incentives and free delivery over £60.
The business model is product-led growth via self-serve e-commerce: customers discover products through social media (Instagram, Facebook, YouTube, TikTok, Pinterest, X), content marketing via The Locker Room educational hub, referral and ambassador programs, and discount schemes targeting students and key workers. Payment infrastructure supports Visa, Mastercard, PayPal, Klarna (BNPL), Apple Pay, and Google Pay. The company claims over 2.5 million customers served, 500 million+ shakes sold cumulatively, and a 4.7/5 Trustpilot rating across 50,000+ reviews. Recent strategic activity includes a 2024-2025 product expansion wave (GLP-1 friendly line, Savoury SuperMeals, nootropics, mushroom gummies, collagen range), European market rollout, and a 2025-announced move to a new £10m vertically integrated headquarters signaling in-house production capacity.
Protein Works firmographics
Firmographics- Name
- Protein Works
- Legal name
- Class Delta Ltd
- Website
- https://proteinworks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Protein Works is a UK-based direct-to-consumer functional nutrition brand selling protein shakes, meal replacements, supplements, and functional foods through six localized e-commerce storefronts across the UK and Europe, serving over 2.5 million customers.
- Ownership category
- akta.pro rank
Protein Works industry classification
Industry- Product category
- Sports Nutrition and Functional Supplements
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)
Keywords
Where Protein Works is headquartered
LocationHeadquarters
- HQ city
- United Kingdom
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Protein Works business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Protein Works operates a direct-to-consumer e-commerce platform selling protein shakes, supplements, and functional foods. Products are sold as one-time purchases with bundle/package options for value. Revenue generated through online transactions with free delivery threshold of £60.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Whey Protein 360 - Premium protein shake |
| Unit Pricing | Pay-as-you-go | Diet Meal 360 - Weight control meal replacement |
| Unit Pricing | Pay-as-you-go | Vegan Protein 360 - Plant-based protein shake |
| Unit Pricing | Pay-as-you-go | Creatine 360 - Ultra pure micronised creatine |
| Unit Pricing | Pay-as-you-go | Complete Meal 360 - Nutritionally complete meal shake |
| Unit Pricing | Pay-as-you-go | Super Greens 360 - Superfood blend supplement |
| Unit Pricing | Pay-as-you-go | Multivitamin Gummies |
| Unit Pricing | Pay-as-you-go | Lion's Mane Limitless - Brain health supplement |
| Unit Pricing | Pay-as-you-go | Savoury SuperMeals Bundle |
| Unit Pricing | Pay-as-you-go | One Month Weight Loss Pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Protein Works product offering
Product offeringCore offering
Protein Works is a direct-to-consumer nutrition brand that develops, manufactures, and sells protein shakes, meal replacement shakes, sports supplements, functional supplements (creatine, collagen, multivitamins, nootropics), and protein-enriched food products (bars, porridge, pancakes, savoury meals). Products are sold through the company's own e-commerce websites across multiple European markets, organized into four proprietary innovation tiers (PLATINUM, GOLD, BLACK, standard) under the 360 formula system.
Product overview
Protein Works is a multi-award winning functional lifestyle nutrition brand offering an extensive e-commerce range of protein supplements, meal replacements, and health-focused products. The portfolio is organized across four innovation tiers (PLATINUM, GOLD, BLACK, and standard) and spans three main categories: Shakes (including meal shakes, protein powders, vegan options, weight loss shakes, muscle and gainer shakes, and focus and energy products), Foods and Snacks (breakfast items, sweet snacks, savoury meals, nut butters), and Supplements (vitamins, minerals, creatine, collagen, pre-workouts, omega-3, mushroom products, and specialty wellness supplements). Key products include the Whey Protein 360 and Vegan Protein 360 lines, Diet Meal 360 for weight management, Complete Meal 360 for nutritionally complete meal replacement, Creatine 360, Super Greens 360, and the comprehensive Savoury SuperMeals line. The company emphasizes scientific formulation with active ingredients, health benefits claims, and multiple flavour options across most products. They offer bundle/package deals including the One Month Weight Loss Pack and Savoury SuperMeals Bundle, along with accessories like shakers and water bottles. The company serves over 2.5 million customers worldwide and operates across multiple European markets (UK, Spain, Ireland, Italy, France, Germany).
Differentiator
Problem solved
Functional benefit
Brands
- The Locker Room™: The company's educational content hub featuring articles on nutrition, health, wellness, recipes, training, and supplement guides, written and reviewed by nutritionists, dietitians, exercise scientists and wellness coaches
Products and services
- Whey Protein 360 Whey protein shake available in PLATINUM tier (24g protein per serve, 166 health benefits, 12 flavours) and GOLD tier (20g protein per serve, 87 health benefits, 8 flavours). Formulated for fitness consumers and athletes seeking daily protein supplementation.
- Diet Meal 360 Weight management meal replacement shake available in PLATINUM tier (25g protein, 37 active ingredients, 15 flavours) and GOLD tier (20g protein, 32 active ingredients, 8 flavours). Designed for dieters and weight loss consumers seeking calorie-controlled nutrition.
- Vegan Protein 360 Vegan protein shake available in PLATINUM tier (29g protein per serve, 12 flavours) and GOLD tier (26g protein per serve, 12 flavours). Formulated for vegan and plant-based consumers needing complete amino acid profiles from plant sources.
- Complete Meal 360 Complete meal shake available in PLATINUM tier (40g protein per serve, 168 health benefits, 7 flavours) and GOLD tier (30g protein per serve, 165 health benefits, 5 flavours). Marketed as a nutritionally complete meal in shake form.
- Creatine 360 Ultra pure micronised creatine monohydrate in ultra fine powder form, BLACK tier product marketed for scientifically proven health and performance benefits. Priced from £3.89.
- Creatine Gummies
Quantifiable outcome
- 2.5 million customers worldwide trust Protein Works with their nutrition
- +2 more outcomes
Companies that use Protein Works
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Protein Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Protein Works partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Protein Works competitors and assessment
Company assessmentDirect peers
- Grenade: Grenade is a UK-based sports nutrition brand known for protein bars, shakes, and supplements sold via DTC, supermarkets, and gyms. Closely comparable to Protein Works on UK DTC nutrition positioning, protein shake portfolio, and protein bar/snack cross-category extensions.
- PhD Nutrition: PhD Nutrition is a UK sports nutrition brand offering protein powders, diet shakes, and supplements via DTC and retail. Comparable competitor with overlapping weight-loss, protein, and meal replacement product lines targeting similar UK and European consumers.
- Applied Nutrition: Applied Nutrition is a UK sports nutrition brand offering protein powders, creatine, pre-workouts, and supplements through DTC and retail channels. Comparable to Protein Works as a UK-headquartered, multi-category sports nutrition brand with growing international presence.
- USN (Ultimate Sports Nutrition): USN is a UK-headquartered sports nutrition brand selling protein, meal replacements, and supplements through DTC, gyms, and retail. Direct peer on protein shake formulations, meal replacement category, and UK fitness consumer targeting.
- Myprotein: Myprotein is the UK's largest DTC sports nutrition brand, owned by THG, offering whey protein, meal replacements, vitamins, and activewear across global markets. Directly competes with Protein Works on protein shakes, meal replacements, and supplements across the same UK and European footprint.
- Bulk.com: Bulk.com is a UK-based DTC nutrition brand offering protein powders, shakes, supplements, and vitamins at value pricing to athletes and fitness consumers. Direct competitor to Protein Works with comparable product range, DTC model, and European customer base.
Broad incumbents
- Garden of Life (Nestlé Health Science): Garden of Life, owned by Nestlé Health Science, is a global supplements and plant-based nutrition brand offering protein powders, multivitamins, and greens. A broad incumbent that overlaps with Protein Works on the supplements, plant-based protein, and super greens categories at global scale.
- Optimum Nutrition: Optimum Nutrition is a global sports nutrition brand owned by Glanbia, dominant in whey protein with significant retail presence. A broad incumbent that competes with Protein Works in the protein shake category but operates at much larger scale and through more diversified distribution.
Emerging players
- Boombod: Boombod is a UK weight-management shake and nutrition brand focused on meal replacement for slimming. Comparable to Protein Works on the meal replacement/Diet Meal 360 side and on the GLP-1 friendly weight management positioning.
- Form Nutrition: Form Nutrition is a UK plant-based meal replacement brand offering shakes, powders, and bars. Comparable to Protein Works on the vegan/plant-based meal replacement side, particularly the Vegan Protein 360 and Complete Meal 360 lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Protein Works social profiles
Digital presenceProtein Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protein Works leadership team
Management profileNumber of profiles
Profiles7 records
Protein Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protein Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protein Works
What does Protein Works do?
Protein Works is a direct-to-consumer nutrition brand that develops, manufactures, and sells protein shakes, meal replacement shakes, sports supplements, functional supplements (creatine, collagen, multivitamins, nootropics), and protein-enriched food products (bars, porridge, pancakes, savoury meals). Products are sold through the company's own e-commerce websites across multiple European markets, organized into four proprietary innovation tiers (PLATINUM, GOLD, BLACK, standard) under the 360 formula system.
Is Protein Works a public or private company?
Protein Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Protein Works founded?
Protein Works was founded in -1. It employs 101 to 250 people.
Where is Protein Works based?
Protein Works is headquartered in United Kingdom, United Kingdom, in the Europe region.
How does Protein Works make money?
One revenue line is on record: direct E-commerce Sales.
Who are Protein Works's main competitors?
Direct peers on record are Grenade, PhD Nutrition, Applied Nutrition, USN (Ultimate Sports Nutrition), Myprotein and Bulk.com. Broad incumbents are Garden of Life (Nestlé Health Science) and Optimum Nutrition. Emerging players are Boombod and Form Nutrition.
Does Protein Works have an API?
No public API is recorded for Protein Works.
What industry is Protein Works in?
Protein Works's product category is Sports Nutrition and Functional Supplements. Its primary akta.pro industry code is AFAFAFAD, Protein & Meal-Replacement Beverage Production (RTD Shakes). Its NAICS code is 311 and its SIC code is 2000.