Business Cube

What Business Cube does

Business Cube, legally registered as Business Cube Management Solutions Ltd., is a Central London serviced-office operator founded in 2012 by Craig Haggerty (CEO) and Gavin Wogman. The company owns, refurbishes, and lets 14 self-contained office centres spanning premium submarkets from Mayfair (65 Curzon Street) through Farringdon, Old Street, the City (Bevis Marks), Aldgate, Bloomsbury (Russell Square), Gray's Inn Road, Angel (10 White Lion Street), and into Shoreditch (Worship Street cluster, Bonhill Street). Unit sizes range from approximately 130 sq ft serviced offices to a 54,352 sq ft Grade A new-build at White Lion Street and full-floor Mayfair suites of around 6,000 sq ft.

The core product is unbranded, fully fitted, customisable office space with all-inclusive monthly pricing that bundles business rates, service charge, cleaning, maintenance, reception support, and utilities. Flexible licence terms (months to years) and dedicated on-site building Executives (City, Mid-Town, West End, Mayfair) support a service-led rather than self-serve model. The technology layer is a WordPress-based website with a Live Availability System, downloadable floor plans, YouTube-hosted virtual tours, and WhatsApp/email inquiry channels — standard property-marketing tooling rather than a proprietary platform. There is no mobile app, no public API, and no disclosed AI/ML capability.

Revenue is generated through recurring monthly office rentals (subscription/recurring) supplemented by meeting-room hire on a usage basis. GTM is consultative direct sales led by an in-house team, with the website serving as the primary top-of-funnel lead generator. The book of named customers spans enterprise and mid-market accounts across industries including beauty/skincare (Aesop), gaming (ComeOn), transportation (Limobike), and business services (Cobis). Customer segments are SMEs and growth-stage companies seeking brand-aligned Central London space without long lease commitments, with secondary demand from hybrid-work-oriented tenants. The firm is privately held, founder-controlled, with no external institutional investors or funding rounds disclosed, and operates exclusively within Greater London.

Name

Business Cube

Legal name

Business Cube Management Solutions Ltd.

Website

https://businesscube.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Cube is a Central London serviced-office operator running 14 owned-and-operated, unbranded customisable office centres from Mayfair to Shoreditch, serving SMEs and growth-stage companies with flexible, all-inclusive monthly licences and dedicated on-site building executives.

Ownership category

akta.pro rank

Product category

Serviced Office Space

NAICS

Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Serviced office space
• Flexible office rental
• Central london offices
• Business centre operations
• Commercial property leasing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Office Space Rental: Monthly rental of serviced office spaces ranging from small individual offices to full floors. Pricing is per square foot with all-inclusive costs covering business rates, service charge, cleaning, maintenance, reception support, and utilities.
2. Meeting Room Hire: Access to meeting rooms and boardroom facilities within office spaces for tenants and external users

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Business Cube provides serviced, fully furnished office spaces in 14 self-contained Central London buildings, rented on flexible monthly licences with all-inclusive pricing covering business rates, cleaning, maintenance, reception, and utilities. Office sizes range from ~130 sq ft individual suites to entire floors of ~6,000 sq ft, with each location offering a dedicated Executive, meeting rooms, breakout areas, high-speed internet, 24/7 access, and unbranded interiors that tenants can customize with their own branding. The company also provides meeting room and boardroom hire for tenants and external users.

Product overview

Business Cube is a serviced office space provider offering a portfolio of 14 luxury self-contained office locations across Central London (Mayfair, Shoreditch, Clerkenwell, Old Street, King's Cross, Aldgate, Bloomsbury, and Angel). Their core offering is flexible, unbranded office spaces that tenants can customize with their own branding. The product suite includes individual location properties (from flagship Clerkenwell Green to Mayfair's 65 Curzon Street), each offering various floor sizes and configurations. All spaces come as standard with meeting rooms, breakout areas, high-speed internet, and dedicated executive support. The portfolio ranges from smaller 110 sq ft offices to large 54,352 sq ft Grade A workspaces, serving small to enterprise-level businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cube Serviced Office Spaces Luxury self-contained office spaces across 14 Central London locations, offering fully equipped workspaces with meeting rooms, breakout spaces, high-speed internet, 24/7 access, dedicated building executives, and all-inclusive monthly pricing. Spaces are unbranded, allowing tenants to customize and make their mark. Range spans ~130 sq ft individual offices up to full-floor suites of ~6,000 sq ft, with the largest single building at ~54,352 sq ft.
• Meeting Room and Boardroom Hire Access to meeting rooms and boardroom facilities within Business Cube's serviced office buildings, available to tenants and external users on a usage-based pricing model. Each of the 14 locations provides meeting space ranging from small huddle rooms to dedicated boardrooms.

Quantifiable outcome

• Office spaces fully equipped and ready for immediate use, saving setup time and costs

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• The National TrustminorOthersBusiness Cube has partnered with The National Trust for their 'Plant a Tree fund'. For every client currently in each of their buildings and every new client who joins Business Cube, they donate money to plant trees. This initiative supports environmental sustainability and creates new wildlife habitats.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IWG (International Workplace Group): IWG is the world's largest flexible workspace operator (Regus, Spaces, HQ, Signature) with thousands of locations globally. Directly comparable in offering flexible/serviced offices on monthly terms, but at vastly greater scale and with global brand presence.
• WeWork: WeWork is a global flexible office and coworking provider with significant London presence. Comparable in offering flexible leased space and meeting rooms, but operates at much larger scale with heavy branding model.

Direct peers

• The Office Group (TOG): TOG operates a portfolio of premium flexible office buildings across major UK cities, with strong presence in London. Direct competitor targeting similar SME and enterprise customers with design-led, all-inclusive serviced office space.
• Workspace Group: Workspace Group owns and operates a portfolio of flexible office and studio space predominantly in London. Closest direct UK peer in terms of London-centric flexible workspace model with SME focus.
• Runway East: Runway East operates flexible and serviced office spaces in London focused on startups and scale-ups. Comparable as a London-focused flexible office operator with tech/creative tenant base, though smaller and more startup-focused.
• Work.Life: Work.Life operates flexible coworking and office space across London and other UK cities. Comparable as a UK flexible workspace provider with all-inclusive pricing and member community focus.
• Mindspace: Mindspace is a premium flexible office operator with locations in London and several European cities. Comparable in offering design-led, all-inclusive serviced offices targeting SMEs and enterprises.
• Huckletree: Huckletree operates multiple London flexible workspace locations targeting tech, creative, and digital tenants. Comparable as a London flexible office operator with community-driven positioning.

Emerging players

• Industrious: Industrious is a US-headquartered premium flexible office operator that has expanded into UK/London. Comparable in offering premium, design-forward flexible offices, though primarily US-based with selective UK presence.
• Knotel (Newmark): Knotel, acquired by Newmark, offered on-demand flexible office space and is now part of Newmark's flexible workspace platform. Comparable in offering customizable, branded office space to enterprises, primarily in US with limited London presence.

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/businesscubelondon
• LinkedInlinkedin.com/company/businesscubeldn
• Instagraminstagram.com/businesscubeldn
• Xx.com/businesscubeldn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Cube