FairBridge Hotels International

What FairBridge Hotels International does

FairBridge Hotels International is a US-based, privately held hotel brand licensing and hospitality management company founded in 2009 and originating from a single property in Spokane, Washington. It operates a portfolio of sub-brands — FairBridge Inn & Suites, FairBridge Express, FairBridge Loyalty Inn, and FairBridge by FairCloud — targeting leisure and business travelers across the United States with a value proposition centered on clean, affordable, and friendly stays. The company recruits independent hotel owners into its network through promotional licensing programs supported by dedicated Brand Development Specialists, supplying branding, technology, and operational support services in exchange for licensing fees.

The underlying technology stack is anchored by the FairCloud PMS (Property Management System), operated by core partner FairCloud Hospitality Systems Inc, which handles data management across the affiliated hotel network. Consumer-facing distribution is delivered through a corporate website with search and booking functionality, native iOS and Android mobile applications, and a free FairBridge Rewards loyalty program offering member-only rates, complimentary upgrades, and early check-in/late check-out privileges. The company also operates a Meetings & Events group booking service.

The business model combines brand licensing and franchise fees from hotel property owners with direct consumer booking revenue transacted through owned digital channels. FairBridge generates the majority of its customer relationships from two structurally distributed segments: independent hotel operators seeking brand affiliation, and a fragmented base of individual leisure and business travelers. The company is headquartered in Pleasanton with a documented origin location in Spokane, and reports a headcount of 11-50 employees with no disclosed external funding.

Name

FairBridge Hotels International

Legal name

FairBridge Hotels

Website

https://fairbridgeinns.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FairBridge Hotels International is a US-based private hotel brand licensing company that recruits independent hotel owners into a multi-sub-brand portfolio (Inn & Suites, Express, Loyalty Inn, by FairCloud), providing branding, FairCloud PMS technology, and loyalty programs in exchange for licensing fees, while also serving leisure and business travelers through direct website and mobile app bookings.

Ownership category

akta.pro rank

Product category

Hotel Brand Licensing & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

akta.pro secondary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel brand licensing
• Hotel franchise conversion
• Hospitality brand management
• Hotel loyalty program
• Budget hotel accommodations

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Brand Licensing and Franchise Fees: FairBridge generates revenue through promotional licensing programs where independent hotel owners and operators license the FairBridge brand. The company provides branding, technology, and support services to hotels across all market segments in exchange for licensing fees.
2. Direct Consumer Bookings: Revenue generated from direct bookings through the FairBridge website and mobile applications where guests book rooms at FairBridge properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FairBridge Hotels International operates as a hotel brand licensing and franchise organization that recruits independent hotel owners to adopt the FairBridge brand across multiple sub-brands (Inn & Suites, Express, Loyalty Inn, by FairCloud). In exchange for licensing fees, the company provides affiliated properties with branding, the FairCloud PMS technology stack, and operational/support services. It also distributes hotel room inventory directly to consumers through its own website and mobile applications under a FairBridge Rewards loyalty program.

Product overview

FairBridge Hotels International operates as a hospitality management company and brand licensing network, offering multiple hotel sub-brands including FairBridge Inn & Suites, FairBridge Express, FairBridge Loyalty Inn, and FairBridge by FairCloud. The company provides a unified platform of services spanning hotel operations (brand licensing, technology, and support services through FairCloud Hospitality Systems), guest loyalty programs (FairBridge Rewards), mobile booking applications, and group/meeting event services. Properties can join the network through promotional licensing programs and a streamlined conversion process. The company began in Spokane, Washington and has grown to include locations across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• FairBridge Inn & Suites: Hotel brand offering accommodations for travelers seeking clean, affordable, and friendly stays.
• FairBridge Express
• FairBridge Loyalty Inn
• FairCloud

Products and services

• FairBridge Inn & Suites Mid-range hotel brand offering extended-stay accommodations with both inn and suite room types, positioned as a clean and affordable option for families, businesses, and leisure travelers.
• FairBridge Express Express hotel brand within the FairBridge portfolio designed for travelers seeking quick, efficient stays.
• FairBridge Loyalty Inn Hotel brand within the FairBridge portfolio focused on guest loyalty and repeat stays, integrated with the FairBridge Rewards Program membership.
• FairBridge by FairCloud Hotel brand variant operated in association with FairCloud Hospitality Systems Inc, the technology and support services arm for affiliated hotel properties.
• FairBridge Rewards Program Free loyalty membership program offering Special Rewards Member Rates, Complimentary Upgrades, and Early Check In / Late Check Out benefits to registered members across the FairBridge hotel network.
• FairBridge Mobile App Native mobile application available on iOS (App Store) and Android (Google Play) platforms enabling direct room reservations, rewards account access, and guest services for FairBridge properties.
• Meetings & Events Services Group booking and event planning services for organizations coordinating meetings or events at FairBridge properties, capturing inquiries regarding group size, room counts, and venue requirements.
• Brand Development & Licensing Programs Promotional licensing program and brand conversion offering for independent hotels and property owners seeking to join the FairBridge network, bundling FairBridge branding, FairCloud PMS technology, and ongoing support services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• FairCloud Hospitality Systems InccoreOEM/ Whitelabel/ Licensing PartnerFairCloud Hospitality Systems Inc provides the FairCloud PMS (Property Management System) technology to FairBridge Hotels and its affiliated network hotels. This includes handling personal data management for both online and offline operations. FairBridge Hotels appears to be operated under or in partnership with FairCloud Hospitality Systems Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonesta International Hotels: Multi-brand franchisor with a portfolio spanning upscale to extended-stay; comparable in offering independent owners a brand license plus operational support across differentiated sub-brands.
• G6 Hospitality (Motel 6 / Studio 6): Franchised economy/midscale motel chain with property management systems and a direct booking channel; closely comparable in franchise-led distribution and PMS-backed operations.
• Magnuson Hotels: Independent hotel soft-brand and franchise network rebranding independent properties across multiple tiers; the closest analog to FairBridge's brand-licensing-only model with multi-tier sub-brands.
• Red Lion Hotels Corporation: Mid-tier hotel franchise and management company operating multiple brands across North America; comparable asset-light franchise model targeting similar independent owner customer base.

Broad incumbents

• Best Western Hotels & Resorts: Membership-based referral and franchise network with multi-tier brands; comparable in franchising to independent owners but with far greater scale and a global footprint.
• Choice Hotels International: Large-scale multi-brand franchisor (Comfort, Quality Inn, Sleep Inn, Econo Lodge) competing for the same independent-owner pool but with materially larger reservation, loyalty, and marketing infrastructure.
• Wyndham Hotels & Resorts: World's largest franchisor by hotel count, with deep midscale and economy brand coverage (Days Inn, Super 8, Howard Johnson); represents the dominant incumbent FairBridge competes against for franchise sign-ups.
• InterContinental Hotels Group (IHG): Global franchisor with midscale and economy brands (Holiday Inn, Holiday Inn Express, avid hotels); competes for the same midscale independent-owner segment with a much larger loyalty program and tech stack.

Emerging players

• Hospitality International (HI): Small franchisor of economy independent hotels across multiple soft brands; comparable in scale and target customer (independent owners seeking brand affiliation at low cost).

Regional players

• AmericInn by Wyndham: Midscale franchised hotel brand primarily in the US Midwest; comparable midscale franchised positioning but with a regional concentration versus FairBridge's coast-to-coast footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Customer concentration

• LinkedInlinkedin.com/company/fairbridge-hotels-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairBridge Hotels International