Faircloud PMS

What Faircloud PMS does

FairCloud PMS operates a cloud-based property management and distribution platform targeting limited-service boutique hotels and resorts, primarily in US primary and secondary territories. Founded in 2009 and headquartered in Pleasanton, California, the company is now on its third software generation and claims 99.99% platform uptime since inception. The platform unifies PMS, Channel Manager (distribution to 500+ channels), Yield Manager, Booking Engine, TheBrand.com vanity sites, Loyalty Program, integrated POS, and native iOS/Android mobile apps into a single subscription stack.

The product integrates two-way with major OTAs (Expedia, Booking.com, Agoda, Priceline, CTRIP, Hotwire, TripConnect), all three major GDS systems (Sabre, TravelPort, Amadeus), wholesalers (HotelBeds, DHISCO), and certified payment gateways (Shift4, Zeamster/FortisPay). Distribution via the FC Partner Connect program extends reach through regional resellers. The platform supports reservation restrictions (minimum length of stay, close to arrival/departure, total close-out), Google Analytics booking engine integration, occupancy-based pricing, direct-bill accounts, and last-minute promotions.

FairCloud employs between 11 and 50 staff and uses a tiered SaaS pricing model: Lite ($0/month, sub-40-room independents), Standard ($399), Plus ($899), and Elite ($1,299), each charging reservation fees on top, with optional one-time setup, GDS connectivity, and gateway fees. A related initiative, The Apex Fund (2024), provides 2-4 year loans to hotel owners for technology upgrades including FairCloud license fees, electronic locks, hosting/support, and FairBridge signage, plus $200K/year for server hosting. The business is privately held with no disclosed funding rounds, ownership structure, or revenue figures.

Name

Faircloud PMS

Legal name

FairCloud PMS

Website

https://faircloudpms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FairCloud PMS is a privately held, cloud-based property management platform founded in 2009 that provides integrated PMS, channel manager, yield manager, booking engine, POS, and mobile tools to limited-service boutique hotels and resorts in the United States.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

Keywords

• Hospitality software
• Property management system
• Channel management
• Revenue management software
• Hotel booking engine

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly subscription fees based on tiered pricing plans (Lite $0, Standard $399, Plus $899, Elite $1,299 per month) plus reservation fees.
2. Setup and Gateway Fees: Initial setup fees, GDS connectivity fees (optional), and payment gateway setup fees.
3. The Apex Fund Loans: Technology upgrade capital loans for hotel owners including electronic locks, FC license fees, hosting and support fees, and FairBridge signage. Investment capital available for 2-4 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

FairCloud PMS is a 100% cloud-based Property Management System (PMS) for hotels and hospitality businesses, providing reservations, inventory management, housekeeping, and guest operations. The platform bundles a Channel Manager (500+ distribution integrations), Yield Manager (automated revenue optimization), Booking Engine, modern POS, Loyalty Program, and TheBrand.com vanity sites into a single integrated suite with native iOS/Android mobile apps.

Product overview

FairCloud PMS is a hospitality platform offering a unified product portfolio built around its cloud-based Property Management System (PMS). The core FairCloud PMS platform serves as the foundation, with integrated modules including Channel Manager (for distribution to 500+ OTAs), Yield Manager (for revenue optimization), Booking Engine (direct booking), Point of Sale, Loyalty Program, and Vanity Sites via TheBrand.com. A Mobile Platform provides native iOS and Android apps for on-the-go property management. The platform is described as being in its 3rd generation with 99.99% uptime. Pricing tiers include Lite ($0), Standard ($399/mo), Plus ($899/mo), and Elite ($1,299/mo).

Differentiator

Problem solved

Functional benefit

Brands

• The Apex Fund: An investment fund created by FairCloud and its partners to help companies in the Hospitality and Travel space with technology upgrades, offering loans for electronic locks, FC license fees, hosting and support fees, and FairBridge signage.

Products and services

• FairCloud PMS Platform 100% cloud-based Property Management System providing 99.99% uptime with integrated property operations, reservations, inventory, housekeeping, and guest management for hotels and hospitality businesses.
• Channel Manager

Quantifiable outcome

• 99.99% platform uptime since inception
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major and moderate.

• ExpediacoreTechnology or IntegrationTwo-way interface with Expedia for real-time inventory synchronization and reservation management.
• Booking.comcoreTechnology or IntegrationTwo-way integration plus content API connection for seamless property distribution and reservation synchronization.
• SabremajorTechnology or IntegrationGDS (Global Distribution System) connection for corporate bookings and travel agent distribution.
• TravelPortmajorTechnology or IntegrationGDS connectivity including WorldSpan and Galileo for expanded distribution reach.
• AmadeusmajorTechnology or IntegrationGDS connection for hospitality distribution to travel agents and corporate booking tools.
• AgodamajorTechnology or IntegrationTwo-way integration for property distribution across Agoda's booking platform.
• PricelinemajorTechnology or IntegrationTwo-way integration for Priceline's hotel booking network.
• CTRIPmajorTechnology or IntegrationIntegration with China's leading online travel agency for international hotel distribution.
• HotwiremoderateTechnology or IntegrationTwo-way integration for Hotwire's opaque and standard hotel bookings.
• HotelBedsmoderateTechnology or IntegrationWholesale hotel booking platform integration for B2B distribution.
• DHISCOmoderateTechnology or IntegrationHotel distribution network connecting to multiple travel intermediaries.
• Shift4coreTechnology or IntegrationPayment gateway integration with Hotel Motel Certification for secure payment processing.
• Zeamster/FortisPaycoreTechnology or IntegrationCertified payment processing partner for credit card transactions. Hardware requirements include USB credit card swipe reader (e.g., IDTECH) and SignPad for digital signatures.
• FC Partner ConnectmajorChannel Partner/ Reseller/ DistributorProprietary partner program including Abreu, Alibaba (Fliggy), American Tours International (ATI), HotelBeds, and numerous other regional channel partners for global distribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ThinkReservations: Cloud-based reservation and property management software for boutique hotels, inns, and B&Bs. Strongly comparable on target market (limited-service boutique properties), feature focus (PMS + booking engine), and US-centric GTM.
• Hotelogix: Cloud PMS with channel manager, booking engine, and revenue management for small and mid-size hotels. Same product surface (PMS + channel + booking + yield) and similar focus on independent and boutique properties; competes directly in tier pricing and integrations.
• innRoad: Cloud PMS aimed at independent hotels, inns, and small chains in North America. Comparable feature set (PMS, channel manager, booking engine) and similar SMB target customer; competes in the same Lite-to-Standard pricing band.
• Mews: Cloud-native hospitality platform offering PMS, booking engine, payments, and marketplace integrations. Directly comparable modular suite and channel-distribution breadth; Mews competes head-to-head for boutique and lifestyle hotel deals with substantially more capital and global reach.
• SiteMinder: Hotel commerce platform combining a channel manager, booking engine, PMS, and guest management. Highly comparable distribution-led GTM and channel breadth, with broader scale and a public-market trajectory that benchmarks FairCloud's channel-manager-led model.
• Little Hotelier: Cloud PMS and booking platform purpose-built for small hotels, B&Bs, and hostels under ~40 rooms — the exact Lite-tier customer profile FairCloud targets. Direct overlap in pricing structure (low entry price, transaction fees) and use cases.
• Cloudbeds: Cloud-based PMS, channel manager, and booking engine for hotels, hostels, and alternative accommodations. Closely comparable in target market (independent and boutique properties), all-in-one product scope, and freemium-adjacent GTM, though Cloudbeds is significantly larger and venture-backed.
• RMS Cloud: Cloud hospitality platform with PMS, channel manager, online booking, and POS modules. Comparable all-in-one suite and tiered subscription model targeting small-to-mid hotels and resorts; also operates a partner/reseller channel akin to FC Partner Connect.
• RoomKey PMS: Cloud PMS with built-in channel manager, booking engine, and yield management for North American hotels. Directly comparable module coverage and US-focused boutique/mid-market positioning.

Broad incumbents

• Oracle OPERA Cloud: Enterprise-grade cloud PMS from Oracle Hospitality, dominant in large hotel chains and full-service properties. Represents the incumbent alternative FairCloud must displace for multi-property and brand-tier deals; competes on scale, integrations, and compliance certifications rather than price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faircloud-pms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faircloud PMS