Vine Digital
Vine Digital is a bootstrapped, founder-led digital marketing agency headquartered in Sydney that exclusively serves health and wellness brands across Australia, New Zealand and Ireland, specialising in AHPRA/TGA-compliant SEO, paid media, web design and CRO for medical practices, healthcare networks and consumer health manufacturers.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vine Digital does
Vine Digital Pty Ltd is a privately held, founder-led digital marketing agency founded in 2015 and headquartered in Sydney (Level 17, International Tower 3, 300 Barangaroo Ave), with additional offices in Auckland, New Zealand and Naas, Ireland. The company exclusively serves health and wellness brands, including consumer health manufacturers (Reckitt portfolio: Dettol, Nurofen, Durex, Strepsils, Gaviscon), medical-software platforms (MedicalDirector), large multi-location healthcare networks (Abano Healthcare's Lumino, Maven Dental and 1300 Smiles with 120+ sites), not-for-profits (Diabetes Australia, Dementia Australia, ChildFund), individual medical and allied-health practices, and pharma-adjacent specialists such as surgeons and diagnostic services. Its value proposition rests on regulatory fluency in AHPRA advertising rules, TGA therapeutic goods compliance, E-E-A-T and YMYL guidelines — areas where generalist agencies typically lack the specialisation to operate safely.\n\nThe company operates a professional-services model across three core pillars: SEO (Search Engine Optimisation and Local SEO), Paid Media (Paid Search, Paid Social, Programmatic & Media Buying), and Web & Creative (Web Design, Agile Web Design, Conversion Rate Optimisation, UI/UX), supported by Data Analytics, Content Marketing, Complete Digital Strategy and a Website Speed & Security Audit. Technology is built primarily on WordPress for web design and development, with GA4 proficiency and AI-assisted workflows for content creation and data analysis. The proprietary layers — an AHPRA/TGA Compliance Framework, an E-E-A-T-focused Health SEO playbook, multi-location SEO tooling (duplicate-safe location pages, per-site Google Business Profile management, LocalBusiness schema), and an AI Disclosure Framework published in June 2025 — together constitute its differentiated capability stack.\n\nVine Digital generates revenue primarily through monthly retainer-based digital marketing services (SEO at AUD 2,500–6,000/month, Google Ads management at AUD 1,500–3,500/month plus pass-through ad spend) and one-time web design and development projects starting at AUD 12,000 for a mid-sized practice, with multi-location networks scoped individually. It employs a hybrid go-to-market combining consultative enterprise field sales, inside sales to mid-market medical and allied-health practices, referral-driven re-engagement from year-on-year retainer clients, and content-led inbound via the Australian Health Marketing Newsletter (3,000+ subscribers) and the '2026 Health Digital Marketing Guide' lead magnet. The company remains bootstrapped with no disclosed institutional funding and is led by Founder & Executive Director Elmo Stoop and Group Managing Director Ruth Chapman.
Vine Digital firmographics
Firmographics- Name
- Vine Digital
- Legal name
- Vine Digital Pty Ltd
- Website
- https://vinedigital.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vine Digital is a bootstrapped, founder-led digital marketing agency headquartered in Sydney that exclusively serves health and wellness brands across Australia, New Zealand and Ireland, specialising in AHPRA/TGA-compliant SEO, paid media, web design and CRO for medical practices, healthcare networks and consumer health manufacturers.
- Ownership category
- akta.pro rank
Vine Digital industry classification
Industry- Product category
- Healthcare Digital Marketing Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where Vine Digital is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Vine Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Marketing Services Retainers: Monthly retainer-based professional services for ongoing digital marketing support including SEO, paid media, content marketing, and web design services. Clients re-engage year on year as they see compound benefits from continued investment.
- Web Design & Development Projects: One-time project fees for website design and development engagements, typically ranging from AUD 12,000 for mid-sized practice websites, with multi-location networks scoped individually.
- SEO Management Fees: Monthly recurring fees for SEO services, ranging from AUD 2,500 to AUD 6,000 per month for single-location practices, with multi-location networks priced individually.
- Google Ads Management: Monthly management fees plus ad spend pass-through for Google Ads campaigns, typically AUD 1,500 to AUD 3,500 per month management fee plus ad spend.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Medical Web Design: AUD 12,000+ starting for mid-sized practice |
| Subscription | Monthly | Surgical SEO: AUD 2,500 to AUD 6,000 per month |
| Subscription | Monthly | Google Ads Management: AUD 1,500 to AUD 3,500 per month |
| Subscription | Monthly | Complete Digital Strategy: Custom scoped |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Vine Digital product offering
Product offeringCore offering
Vine Digital is a healthcare-specialised digital marketing agency that sells SEO, paid media, web design, conversion rate optimisation, content marketing, and complete digital strategy services to health, medical, pharmaceutical, and consumer health brands across Australia, New Zealand, and Ireland. Every engagement is built around regulatory compliance with AHPRA and TGA advertising standards, E-E-A-T and YMYL guidelines, and measurable ROI reporting across organic search, paid acquisition, and conversion metrics.
Product overview
Vine Digital is a health and wellness digital marketing agency offering a suite of digital marketing services. The portfolio consists of 14 distinct service offerings organized around three core pillars: SEO (Search Engine Optimisation and Local SEO), Paid Media (Paid Search Ads, Paid Social Ads, Programmatic & Media Buying), and Web & Creative (Web Design, Agile Web Design, Conversion Rate Optimisation, UI/UX Design). Additional supporting services include Data Analytics, Content Marketing, Complete Digital Strategy, and Website Speed & Security Audit. The agency also publishes an Australian Health Marketing Newsletter as a thought leadership product. All services are tailored specifically for health brands operating in regulated environments, with deep expertise in TGA and AHPRA compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Vine Design: A separate design-focused sub-brand operated by Vine Digital, with its own website at vinedigitaldesign.com.au.
Products and services
- Search Engine Optimisation (SEO) SEO service focused on health brands, grounded in E-E-A-T principles, algorithm updates, and proven best practices to achieve compound growth and long-term digital success.
- Local SEO Local SEO service to maximise brand visibility in one or more locations, helping users searching for nearby services to find the business.
- Paid Search Ads Pay-per-click advertising service that builds targeted strategies from content through to placement and conversion, optimising every dollar of ad budget.
- Paid Social Ads Custom paid social strategy service to engage with customers and increase conversions through scroll-stopping social media campaigns.
- Programmatic & Media Buying Digital automated buying service using programmatic advertising to target customers based on interests, demographics, browser histories, and shopping habits.
- Web Design Website design service combining beautiful design with user experience and conversion optimisation, leveraging user psychology to boost conversions.
- Agile Web Design Iterative web design process using real-time user data to make isolated changes one at a time for maximum conversion optimisation.
- Conversion Rate Optimisation (CRO) Service to improve website user experience based on data, making the most of existing customers and reducing acquisition costs.
- User Interface / User Experience Design (UI/UX) UX/UI design service creating user experiences to guide website visitors down the conversion path, aligned with business goals, branding, and user research.
- Data Analytics Data analytics service providing insights on users, competitors, and the digital health industry landscape to shape marketing decisions.
- Content Marketing Content marketing service creating consistent, high-quality content to establish brand voice, build authority, and support SEO strategies.
- Complete Digital Strategy Full digital strategy service aligning all digital channels and assets to work in harmony towards consistent business goals.
- Website Speed & Security Audit Comprehensive WordPress website audit service exploring performance, speed, and security aspects with in-depth analysis and remediation recommendations.
- eCommerce Full-service eCommerce offering to enhance digital presence, streamline online operations, and drive sales for online stores.
Quantifiable outcome
- 27 million organic sessions generated for clients
- +10 more outcomes
Companies that use Vine Digital
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles8 records
Vine Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vine Digital partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vine Digital competitors and assessment
Company assessmentDirect peers
- June Digital: Australian digital marketing agency focused on healthcare and life sciences brands. Closest direct comparable given shared AU base, health vertical specialism, and SEO/paid media service mix.
- Deepend Group: Australian-born digital agency with a strong health and government practice, offering strategy, design and development services. Comparable on digital marketing services to regulated/enterprise clients in AU.
- Luminary: Australian digital agency providing web design, development, SEO and digital strategy. Comparable on service mix and SMB-to-mid-market digital delivery in the AU/NZ market.
- Frank Digital: Australian digital agency offering web design, SEO, paid media and digital strategy. Comparable on AU digital marketing service mix and target mid-market client profile.
Broad incumbents
- Havas Health & You: Global healthcare communications and marketing network within Havas. Competes for the same pharma and consumer health brands but at global scale with integrated creative, media and PR offerings.
- Publicis Health: Global healthcare marketing network inside Publicis Groupe serving pharma, biotech and consumer health. Competes for multinational health brand mandates that Vine targets regionally.
- Ogilvy Health: WPP-owned global healthcare marketing and communications agency. Directly comparable on health brand marketing services but with substantially larger global delivery capability.
- VMLY&R Health: WPP's global health-focused agency network combining creative, medical, and digital capabilities. Competes for the same enterprise pharma and consumer health clients as Vine at multi-region scale.
- Cello Health (now part of Ashfield Health): Global healthcare consultancy and communications firm offering strategic marketing and digital services to pharma clients. Comparable on regulated health marketing expertise at larger scale.
Emerging players
- Brave Bison: Digital media and marketing group with a growing health and lifestyle vertical. Partial overlap in paid media, content and SEO services, with comparable mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vine Digital social profiles
Digital presenceVine Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vine Digital leadership team
Management profileNumber of profiles
Profiles2 records
Vine Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vine Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vine Digital
What does Vine Digital do?
Vine Digital is a healthcare-specialised digital marketing agency that sells SEO, paid media, web design, conversion rate optimisation, content marketing, and complete digital strategy services to health, medical, pharmaceutical, and consumer health brands across Australia, New Zealand, and Ireland. Every engagement is built around regulatory compliance with AHPRA and TGA advertising standards, E-E-A-T and YMYL guidelines, and measurable ROI reporting across organic search, paid acquisition, and conversion metrics.
Is Vine Digital a public or private company?
Vine Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vine Digital founded?
Vine Digital was founded in 2015. It employs 11 to 50 people.
Where is Vine Digital based?
Vine Digital is headquartered in Sydney, Australia, in the Oceania region.
How does Vine Digital make money?
Four revenue lines are on record. Digital Marketing Services Retainers are the primary driver. The others are web Design & Development Projects, SEO Management Fees and google Ads Management.
Who are Vine Digital's main competitors?
Direct peers on record are June Digital, Deepend Group, Luminary and Frank Digital. Broad incumbents are Havas Health & You, Publicis Health, Ogilvy Health, VMLY&R Health and Cello Health (now part of Ashfield Health). Brave Bison is listed as an emerging player.
Does Vine Digital have an API?
No public API is recorded for Vine Digital.
What industry is Vine Digital in?
Vine Digital's product category is Healthcare Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 54183 and its SIC code is 7311.