What Frank Digital does

Frank Digital is an Australian digital agency, founded in 2012 and headquartered in Sydney (Millers Point) with a second office in Melbourne, specializing in UX/UI design, website development, eCommerce platform builds, and end-to-end digital product design for major Australian enterprise brands and government bodies. The agency's core technology stack centres on human-centered design methodology and agile sprint-based delivery, with implementation expertise across Angular Universal, headless CMS architectures, Shopify, WooCommerce, Adobe Experience Manager, Salesforce Sales and Marketing Clouds, Sitecore Experience Platform, and Algolia search integration. Proprietary tooling includes Whisper and Almanac for analytics-driven design decisions, and the firm has deployed AI-based image and text analysis features inside client platforms (notably the City of Sydney What's On platform).

Frank Digital operates a professional services model based on bespoke, project-based engagements — typically fixed-price scopes or multi-year retainers secured through direct business enquiry, RFP processes, and senior-led consultative sales targeting Australia's biggest brands. The client roster spans financial services (AMP Capital, Perpetual, E&P, Regional Australia Bank), education (SAE, Western Sydney University, Wesley College), government (City of Sydney, Federation Square), hospitality (Merivale), property (Aqualand), and media (Bauer Media). Since 2018, the agency has operated under Jaywing ownership, which integrated in-house data analytics with design capabilities; in August 2025, both Jaywing and Frank Digital were acquired by Merchantwise Group (backed by private equity firm Parc Capital), positioning the combined 145+-person group as a top-five independent marketing and media agency in Australia and expanding the service surface into AI-powered media, data strategy, and performance marketing.

Name

Frank Digital

Legal name

Frank Digital Pty Ltd

Website

https://frankdigital.com.au

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

Frank Digital is an Australian digital agency that designs and develops UX/UI, websites, eCommerce platforms, and digital products for major Australian enterprise brands and government bodies. The firm operates on a project-based professional services model and is now part of Merchantwise Group.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430), Information (51)

SIC

Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Digital agency services
• UX and UI design
• Website development
• ECommerce platform builds
• Digital product design

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Professional Services: Project-based digital product design and development engagements including UX/UI design, website development, eCommerce builds, and digital transformation projects. Engagements are typically structured as fixed-price projects or retainers with major Australian enterprise brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Frank Digital is an Australian digital agency specialising in the design and development of digital products, websites, eCommerce platforms, and applications for Australia's biggest brands and enterprise organisations. Services span end-to-end UX/UI design, service design, research and testing, agile sprint-based development, and data analytics and optimisation. Engagements are bespoke, project-based, and typically secured through direct enterprise sales and RFP processes.

Product overview

Frank Digital is a digital agency specializing in UX and website design, offering end-to-end capabilities spanning research & testing, service design, experience design, user interface design, digital development, and data analytics & optimisation. Their core offerings include digital product design & development, UX/UI design, eCommerce solutions, and responsive website development. Additional specialized services include data analytics & optimisation (using proprietary tools like Whisper and Almanac) and digital wayfinding systems. The company operates as a full-service digital agency combining the end-to-end capabilities of a large agency with the agility of an independent firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Product Design & Development End-to-end design and development of digital products, websites, eCommerce platforms, and applications, specialising in high-conversion experiences for Australia's biggest brands and enterprise organisations.
• UX/UI Design User experience and interface design services including research, testing, service design, experience design, and UI design to create intuitive, conversion-focused digital experiences for enterprise clients.
• eCommerce Solutions Design and development of eCommerce websites and platforms including responsive design, shopping experiences, payment integrations (Afterpay, Zip), intelligent search and filtering, and conversion optimisation.
• Responsive Website Development

Quantifiable outcome

• Platform generated over 1.8 million visits in the past year, with 38,000 events contributed and 16,000 users actively submitting events
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature8 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thinkerbell: Australian independent creative and digital agency known for measured 'fame, feel, finance' model. Comparable to Frank Digital as a senior-led, award-winning independent competitor for the same enterprise Australian brand clients across digital, brand, and integrated marketing mandates.
• R/GA (Australian operations): Global digital and design agency with a strong presence in Australia. Directly competes with Frank Digital in enterprise digital product design, transformation, and innovation consulting for major Australian brands.
• The Monkeys (Deloitte Digital owned): Creative-led agency now part of Deloitte Digital Australia. Direct competitor for major Australian brand creative and digital mandates with similar senior talent and award-winning positioning.
• Hardhat (Australian agency): Independent Australian digital creative agency focused on digital products, UX, and design. Comparable mid-sized independent competitor for enterprise digital product and web design engagements in the Australian market.
• Elephant in the Boardroom: Australian digital experience agency with enterprise focus. Comparable mid-sized independent offering digital strategy, design, and development for enterprise clients across financial services and retail verticals.
• Wunderman Thompson Australia: Global network agency with significant Australian operations. Competes with Frank Digital in enterprise digital transformation, CRM (Salesforce), and customer experience work for the same enterprise client base.
• Deloitte Digital Australia: Consulting-led digital agency arm of Deloitte Australia. Competes for the same enterprise digital transformation mandates (Adobe, Salesforce, Sitecore) and is increasingly winning large enterprise engagements away from independents like Frank Digital.
• BMF (The Big Marketing Firm): Top-tier Australian independent creative agency. Direct competitor to Frank Digital for enterprise Australian brand work, with similar integrated creative, digital, and brand transformation offerings targeting large Australian enterprise clients.

Broad incumbents

• Accenture Song Australia: Global experience agency within Accenture competing for the largest Australian enterprise digital transformation programs. A scaled, consulting-led incumbent that competes for transformation mandates where Frank Digital is also positioned.

Others

• Jaywing (sister company): Data, analytics, and performance marketing agency that acquired Frank Digital in 2018 and is now co-owned under Merchantwise Group. Closely related as a sister capability and likely source of cross-sell opportunities for Frank Digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/frank_digital
• Facebookfacebook.com/frankdigitalagency
• LinkedInlinkedin.com/company/2247982
• Instagraminstagram.com/frank_digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Digital