What Preciso does

Preciso S.R.L. is an Italy-based adtech company founded in 2020 by Piero Pavone that operates a proprietary demand-side platform (DSP) called Smart-Bid (also marketed as Preciso Bid Smart). The platform uses machine learning models to evaluate every ad impression in real time across three dimensions — user, timing, and placement — and to bid accordingly for display advertising inventory. The company's go-to-market is hybrid: a self-service dashboard at smartbid.preciso.net for direct advertiser activation, combined with sales-led engagement for enterprise and agency clients. Preciso positions the platform as privacy-first, supporting server-to-server tracking as a cookieless alternative and claiming compliance with GDPR and CCPA. Geographic operations span Italy (HQ at Atri), China, India, and the Philippines, with active campaign activation across the UK, Europe, US, LATAM and additional international markets.

Preciso's customer base is distributed across e-commerce verticals including fashion, beauty, travel, retail, sports nutrition, and lifestyle. Documented case studies span both large advertisers (Cleartrip, Myntra, LightInTheBox, MuscleBlaze, Vevor, Tomtop) and SMEs (Bellelily, BettyCora, Luvmehair). Revenue mechanics combine a transaction fee on media spend recorded through the platform with self-service platform licensing, both structured per Insertion Order, with prepayment required for new or higher-risk advertisers. A core partnership with Shopify (announced late 2023) integrates Preciso's DSP with the Shopify merchant ecosystem, and a research collaboration with the AI Chip Centre at Digital University of Kerala (December 2023) uses Preciso's bidder as an academic use case. The company is privately held, founder-led, with no disclosed institutional funding rounds.

The company competes with established DSPs in a crowded programmatic landscape by targeting SMBs that lack access to enterprise-grade bidding technology and by emphasizing cookieless, AI-driven optimization. Its competitive advantages are an integrated RTB + ML stack, a privacy-first architecture positioned around third-party cookie deprecation, and a delivery footprint in lower-cost geographies. Constraints include the absence of disclosed revenue, undisclosed institutional capital, no patents or trademarks on file, and a relatively young operating history (founded 2020) in an industry where scale and data depth typically determine RTB performance.

Name

Preciso

Legal name

Preciso S.R.L.

Website

https://preciso.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Preciso is an Italy-based adtech company operating a proprietary AI-driven DSP called Smart-Bid that helps small and midsize businesses run programmatic display advertising campaigns with real-time bidding and cookieless, privacy-first targeting across global markets.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology (DSP)

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Programmatic advertising
• Real-time bidding
• Demand-side platform
• AI-driven adtech
• Display advertising

Headquarters

HQ city

Atri

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Advertising Fees: Preciso charges fees based on actual media or traffic costs as recorded in the Preciso Bid Smart platform, plus additional fees for add-on services specified in Insertion Orders. Fees are calculated exclusively based on platform measurements (impressions, clicks, engagement metrics). Payments are made in Euro unless otherwise specified.
2. Platform Licensing (Bid-Smart Self-Service): Preciso Bid Smart is available as a self-managed platform license, where advertisers plan and manage their own campaigns. The Service Provider provides dashboard access and functional technical support, with fees determined per the applicable Insertion Order.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Preciso operates the Smart-Bid Demand-Side Platform (DSP), an AI-driven programmatic advertising system that enables advertisers to plan, execute, and optimize real-time bidding campaigns for display advertising across global markets. The platform evaluates each ad impression across user, timing, and placement dimensions using machine learning to maximize win rates and return on ad spend, and is delivered both as a self-service dashboard and via direct sales engagement to advertisers and agencies worldwide.

Product overview

Preciso operates as an adtech company offering a unified programmatic advertising platform centered around its Smart-Bid demand-side technology. The primary product, Preciso Smart-Bid (also referred to as Preciso Bid Smart), is a DSP platform that combines real-time bidding with AI-driven optimization and consumer journey data analysis to help advertisers reach relevant audiences across global markets. The platform is designed for advertisers of all sizes, from small and medium businesses to large brands, offering access to premium inventory and bidding capabilities typically reserved for major brands. The platform integrates with ecommerce solutions including Shopify and operates within privacy frameworks such as GDPR and CCPA.

Differentiator

Problem solved

Functional benefit

Products and services

• Preciso Smart-Bid
• Preciso Bid Smart (Self-Service Dashboard)

Quantifiable outcome

• 405.7% increase in impressions for Cleartrip Hotels campaign
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• AI Chip Centre, Digital University of KeralaminorStrategic or Co-development Partner · 5 December 2023Preciso announced a collaboration with the AI Chip Centre at Digital University of Kerala (DUK), where the university's Masters students in AI and Electronic Systems use Preciso's programmatic bidder as a use case for their studies. The collaboration, led by Alex James (Dean of Academics), aims to improve ad creatives and boost contextual relevance and personalisation through AI research. Initial engagement involved postgraduate students Dibyasha Mahapatra, Vrinda Rani, and Gopika A H.
• ShopifycoreTechnology or IntegrationPreciso announced an integration with Shopify, the multinational e-commerce platform, to help SMEs reduce manual processes and budget waste through programmatic ad buying. The integration opens premium advertising capabilities to smaller advertisers by connecting the Shopify e-commerce ecosystem with Preciso's Smart-Bid DSP platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quantcast: Quantcast operates an AI-powered DSP built on its audience data and real-time bidding technology. Comparable to Preciso on ML-driven impression evaluation and global campaign activation.
• The Trade Desk: The Trade Desk is a leading independent DSP offering AI-driven real-time bidding across display, video, CTV, and audio. Most directly comparable to Preciso on product (DSP) and customer base (advertisers/agencies), but operates at vastly greater scale.
• Criteo: Criteo operates a global programmatic bidding platform with strong ecommerce and retargeting DNA, comparable to Preciso's ecommerce focus and AI-driven bidding approach, though Criteo is a public company with far greater scale.
• AdRoll: AdRoll is a programmatic advertising platform historically focused on retargeting and SMB/ecommerce advertisers, closely matching Preciso's SME and ecommerce emphasis and its self-service bidding model.
• StackAdapt: StackAdapt is a multi-channel programmatic DSP using machine learning for native, display, video, and CTV buying. Directly comparable to Preciso on the AI-driven, self-service DSP proposition for mid-market advertisers.
• MediaMath: MediaMath is an independent DSP focused on programmatic media buying with an emphasis on supply-path optimization and audience targeting. Closely comparable to Preciso on core DSP functionality and global advertiser focus.

Emerging players

• Choozle: Choozle is a smaller independent DSP providing a self-service programmatic platform aimed at mid-market advertisers. Comparable to Preciso in the self-service, mid-market DSP niche, with a similar value proposition.
• SmartyAds: SmartyAds is an independent adtech company offering a DSP for programmatic display, video, and native buying, with self-service tools comparable to Preciso's Bid-Smart dashboard, though smaller in scale.

Broad incumbents

• Google Display & Video 360: Google's DV360 is the dominant enterprise DSP inside the Google Ads ecosystem, offering programmatic display and video buying at global scale. It overlaps with Preciso in DSP functionality but is part of a much broader ad platform.
• Amazon DSP: Amazon DSP is the demand-side platform within Amazon Ads, leveraging Amazon's first-party commerce data. Comparable to Preciso in offering programmatic display and video buying, but with unique retail-data scale incumbents lack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/precisobidsmart
• LinkedInlinkedin.com/company/preciso-it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preciso