VNA Health

What VNA Health does

VNA Health is a Santa Barbara County-based nonprofit healthcare provider founded in 1908, delivering comprehensive in-home health services across home health, hospice, palliative care, and bereavement support. The organization serves terminally ill patients, post-hospital recovery patients, individuals with serious illness, grieving families, children with life-limiting conditions, and Santa Barbara County residents needing medical equipment through its free Loan Closet program. VNA Health operates all four levels of hospice care (routine, continuous, inpatient, respite), maintains 24/7 nurse availability 365 days a year, and offers integrative therapies including music therapy, pet therapy, aromatherapy, reiki, guided imagery, and reflexology.

The service portfolio rests on an in-home healthcare delivery model supported by interdisciplinary clinical teams and a single 18-bed inpatient hospice facility called Serenity House — the only such facility in the Tri-County area. All physicians are board-certified in Hospice & Palliative Care. VNA Health is accredited by The Joint Commission (Gold Seal of Approval for Home Health, Palliative, and Hospice Care) and holds 4-Star CMS ratings across Patient Satisfaction, Quality of Care, and Family Caregiver measures. Its pediatric 'Partners for Kids' program, launched in 2025, extends concurrent curative-palliative care to children ages 0-20 through partnerships with Cottage Children's Medical Center, CenCal Health, and other community organizations.

VNA Health's revenue model blends fee-for-service reimbursement from Medicare, Medi-Cal (via CenCal Health), private insurance, and long-term care insurance with charitable donations managed through the VNA Health Foundation. Charity care is provided on a sliding-fee scale for those unable to pay. Patient acquisition runs through physician referrals, hospital discharge planning, insurance coordination, and community partnerships — most notably exclusive palliative care partnerships with BlueShield California and CenCal Health. As a 501(c)(3) nonprofit, VNA Health is governed by a Board of Directors with no parent company, VC/PE ownership, or public listing.

Name

VNA Health

Legal name

VNA Health

Website

https://vna.health

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

101–250 employees

Short description

VNA Health is a Santa Barbara County-based nonprofit founded in 1908 delivering home health, hospice, palliative, and bereavement care. It serves terminally ill, post-hospital, grieving, and pediatric patients with the only Tri-County inpatient hospice facility and a free medical equipment loan program.

Ownership category

akta.pro rank

Product category

Home Health and Hospice Care Services

NAICS

Home Health Care Services (621610), Home Health Care Services (62161), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Hospice care
• Home health care
• Palliative care
• Bereavement support
• Skilled nursing

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medicare Reimbursement: VNA Health is Medicare certified and accepts Medicare as full coverage for at-home hospice care with no additional copays for eligible patients. Medicare covers all services and supplies related to the terminal illness.
2. Medi-Cal Reimbursement: California state and federally funded Medi-Cal program covers eligible patients, with CenCal Health as a key local partner.
3. Private Health Insurance: Services may be paid through employer-sponsored or individually-purchased private health insurance plans.
4. Long-term Care Insurance: Individually-purchased long-term care insurance that covers qualified in-home personal care services.
5. Charitable Donations and Foundation Support: Donations from individuals, organizations, and special events support charitable community programs and subsidized care. The VNA Health Foundation manages fundraising efforts.
6. Charity Care: Subsidized care on a sliding fee scale provided through grants and private contributions for those who cannot afford services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VNA Health is a nonprofit healthcare provider delivering comprehensive in-home healthcare services across Santa Barbara County, including skilled nursing, rehabilitation therapies (physical, occupational, and speech), hospice care (at-home and at Serenity House inpatient facility), palliative care, bereavement support, and community programs such as the Loan Closet medical equipment lending program and Partners for Kids pediatric concurrent care.

Product overview

VNA Health is a nonprofit healthcare provider offering a comprehensive suite of in-home healthcare services organized around three core pillars: Home Health Care (skilled nursing and rehabilitation therapies), Hospice Care (including the inpatient Serenity House facility), and Community Care programs. The Home Health Care service includes Skilled Nursing and Rehabilitation Therapies (Physical, Occupational, and Speech Therapy). Hospice Care encompasses at-home hospice, inpatient hospice at Serenity House, and respite care, supported by Bereavement Care services. Community Care programs include Palliative Care, Integrative Therapies, Pet Therapy, Partners for Kids (pediatric concurrent care), We Honor Veterans, Loan Closet (medical equipment lending), PHorum educational symposium, and Caregiver Support resources. The organization also operates volunteer programs including Trained Hospice Volunteers and Vet-to-Vet Volunteers. Additional offerings include End-of-Life Option Act support and various community education resources.

Differentiator

Problem solved

Functional benefit

Brands

• Partners for Kids: An innovative alliance allowing children 0-20 years of age with life-limiting or life-threatening conditions to receive both curative and palliative treatments concurrently.
• Serenity House
• Loan Closet

Products and services

• Home Health Care Comprehensive in-home healthcare including Skilled Nursing, Physical Therapy, Occupational Therapy, and Speech Therapy services provided at patients' residences in Santa Barbara County. Includes 24/7 nursing availability 365 days a year.
• Hospice Care End-of-life comfort care for patients with terminal illnesses including at-home hospice, inpatient hospice at Serenity House, and respite care. Offers all four levels of hospice care (routine, continuous, inpatient, and respite). Medicare certified with full coverage and no copays for eligible patients.
• Palliative Care Specialized medical care providing relief from symptoms, pain, and stress of serious illness, focused on improving quality of life for patients and families. Exclusive partner of BlueShield California and CenCal Health for in-home palliative care.
• Serenity House 18-bed inpatient hospice facility providing around-the-clock medical care in a homelike setting for hospice patients whose needs cannot be met at home, including general inpatient care and respite care.
• Bereavement Care Grief counseling and support services including individual counseling, support groups, anticipatory grief support, caregiver support, community memorial services, and bilingual grief counseling available free of charge to anyone in the community who has experienced loss.
• Loan Closet Free short-term loans of basic medical equipment such as wheelchairs, walkers, crutches, shower seats, and knee scooters to Santa Barbara County residents by appointment.
• Partners for Kids Pediatric concurrent care program allowing children ages 0-20 with life-limiting or life-threatening conditions to receive both curative and palliative treatments simultaneously, in partnership with Cottage Children's Medical Center, CenCal Health, Teddy Bear Cancer Foundation, and other community organizations.
• We Honor Veterans Veteran-centered hospice program offering Vet-to-Vet volunteers, pinning ceremonies, and specialized care for veteran patients. VNA Health is the only Level 4 Member in the Tri-County area.

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cottage Children's Medical CentercoreStrategic or Co-development PartnerCottage Children's Medical Center provides children's health care services on California's Central Coast, partnering with VNA Health for the Partners for Kids program allowing children 0-20 with life-limiting conditions to receive both curative and palliative treatments concurrently.
• CenCal HealthcoreStrategic or Co-development PartnerCenCal Health is the local Medi-Cal health plan serving over 240,000 members in Santa Barbara and San Luis Obispo counties. VNA Health is an exclusive partner for palliative care services provided in the home.
• Hearts AlignedminorStrategic or Co-development PartnerHearts Aligned Inc. provides financial assistance, family support, and advocacy for families with critically ill children living in Santa Barbara County, supporting the Partners for Kids collaborative approach.
• Hospice of Santa BarbaraminorStrategic or Co-development PartnerCollaboration for community hospice services and the NODA (No One Dies Alone) program bringing comfort to those at end of life without family present.
• Central Coast Home Health and HospiceminorStrategic or Co-development PartnerPartner in the Partners for Kids collaboration providing services to children with life-limiting illness or conditions with focus on quality of life and symptom management.
• Herencia IndigenaminorImplementation/ SI/ Consulting PartnerFacilitates communication between healthcare providers and indigenous communities throughout the Central Coast through interpreting services supporting the Partners for Kids program.
• Teddy Bear Cancer FoundationminorStrategic or Co-development PartnerAdvocates for families living in Santa Barbara, Ventura, and San Luis Obispo counties who have a child with cancer by providing financial, educational, and emotional support as part of Partners for Kids.
• Dignity HealthminorStrategic or Co-development PartnerDignity Health Home Health provides comprehensive care for patients discharged from hospital or needing professional nursing and/or rehabilitative care throughout northern Santa Barbara and San Luis Obispo Counties.
• Pierre Claeyssens Veterans FoundationminorStrategic or Co-development PartnerVNA Health co-founded and organizes the Santa Barbara VetNet program with the Foundation to maximize collective ability to serve Veterans through networking, resource sharing, and service coordination.
• Advanced Veterinary SpecialistsminorGTM or Marketing PartnerAVS sponsors the VNA Health Pet Therapy program which uses trained hospice volunteers and their certified pet therapy animals to provide comfort to patients.
• Alliance for Living & Dying WellminorStrategic or Co-development PartnerVNA Health collaborates with the Alliance for Living & Dying Well to offer monthly Advanced Care Planning Community Workshops free and open to the public.
• BlueShield CaliforniacoreStrategic or Co-development PartnerVNA Health is the exclusive partner of BlueShield California for Palliative Care services provided in the home, wherever home may be.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LHC Group: Large national home health and hospice operator (now part of Optum) with significant California footprint; competes with VNA Health across the same home health, hospice, and palliative service lines.
• VITAS Healthcare: Nation's largest hospice provider with established California operations; competes with VNA Health for hospice referrals in overlapping regions and represents scaled hospice delivery capability.
• Encompass Health: National post-acute care provider with home health and hospice operations; offers overlapping home health and hospice services and competes for the same post-hospitalization patient referrals.
• Providence TrinityCare Hospice: Large health system-affiliated hospice and palliative program operating across California; competes with VNA Health in the in-home hospice space and shares the nonprofit/community-oriented operating model.
• Amedisys: National publicly traded home health and hospice operator with extensive California presence; competes directly with VNA Health for skilled nursing and hospice referrals and represents the scaled, for-profit model of the same core services.
• Dignity Health Home Health: Larger system-affiliated home health provider serving northern Santa Barbara and San Luis Obispo counties, partnering with VNA Health on patient transitions; comparable in-home skilled nursing and rehabilitative care offering.
• Gentiva: National hospice and home health provider with a strong California presence; competes directly with VNA Health in hospice and palliative care delivery, and reflects the scaled PE-backed operator model.

Regional players

• Hospice of Santa Barbara: Direct local peer also serving Santa Barbara County with hospice and bereavement support services; VNA Health collaborates with them on the NODA (No One Dies Alone) program, confirming overlapping service area and patient population.

Direct peers

• Central Coast Home Health and Hospice: Regional home health and hospice provider that partners with VNA Health on the Partners for Kids pediatric program; offers comparable skilled nursing, hospice, and rehabilitation services across the same Central Coast geography.

Others

• Visiting Nurse Associations of America: National membership association for nonprofit visiting nurse services like VNA Health; comparable in mission, service model, and nonprofit funding structure, and provides industry advocacy and shared resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnjPR9fU5MYlR6RjrDhkKvw
• Facebookfacebook.com/VNALivewell
• Instagraminstagram.com/vnahealth
• LinkedInlinkedin.com/company/vna-health
• Xx.com/VNALiveWell

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNA Health