Starrett

What Starrett does

Starrett Indústria e Comércio Ltda. is a Brazilian manufacturer of precision measuring instruments and industrial cutting tools, headquartered in Itu, São Paulo, and operating as a private limited company (CNPJ 56.994.700/0001-01). The company sells under the Starrett brand and carries over 140 years of heritage, with a product portfolio spanning more than 1,252 measurement SKUs plus cutting tools, hand tools, abrasives, machines, and consumables. Core product categories include digital and analog calipers, micrometers, dial comparators, surface roughness testers, profile projectors, automatic optical measurement machines (Galileo AVR), hardness testers (Rockwell Normal, Rockwell Superficial, Brinell, Shore A), universal testing machines, and a Data Transmission System for connecting instruments to external systems. Cutting tool lines cover Bi-Metal, Metal Carbide, and Diamond hole saws, band saw blades (including food-grade Meatkutter), reciprocating, jigsaw, and circular saw blades, professional knives, and bench/hand tools.

The business operates a product-led, e-commerce-first go-to-market via the official starrett.com.br storefront, selling directly to SMBs, individual professionals, and industrial users. Revenue is generated entirely through one-time product sales across five customer verticals: manufacturing/industrial, construction/metalworking, food processing, woodworking, and DIY/trades. Pricing is unit-based and denominated in BRL, with a published 5% PIX payment discount and installment options up to six months interest-free; price points range from BRL 2.26 (entry-level cutting discs) to over BRL 40,000 (industrial band saw machines). Distribution is single-country (Brazil), supplemented by a UK/EU channel for the HDV250 Digital Comparator via partner Optimax. Recent strategic actions include the April 2026 launch of the HDV250 Digital Comparator with micron-level accuracy and digital traceability, and a December 2025 partnership with ASDQMS for hardware-interface integration. Marketing relies on content (blog, YouTube), organic social (LinkedIn), email, and the e-commerce storefront, with no headcount, revenue, or funding data disclosed.

Name

Starrett

Legal name

Starrett Indústria e Comércio Ltda.

Website

https://starrett.com.br

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Starrett Indústria e Comércio Ltda. is a Brazilian manufacturer of precision measuring instruments (calipers, micrometers, hardness testers, optical comparators) and industrial cutting tools (saws, blades, abrasives), selling primarily through its own e-commerce platform to manufacturing, construction, food-processing, and trade professionals in Brazil.

Ownership category

akta.pro rank

Product category

Precision Measuring Instruments

NAICS

Saw Blade and Handtool Manufacturing (332216), Cutting Tool and Machine Tool Accessory Manufacturing (333515), Analytical Laboratory Instrument Manufacturing (334516), Cutlery and Handtool Manufacturing (33221)

SIC

Cutlery, Handtools & General Hardware (3420), Machine Tools, Metal Cutting Types (3541), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)

Keywords

• Precision measuring instruments
• Industrial cutting tools
• Saws and blades
• Metalworking equipment
• Abrasive discs

Headquarters

HQ city

Itu

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Measuring Instruments: Starrett generates revenue through the sale of precision measuring instruments including micrometers, calipers, comparators, dial indicators, hardness testers, and optical measurement machines sold directly via e-commerce platform
2. Product Sales - Cutting Tools: Sale of saw blades, hole saws, reciprocating saw blades, and band saw blades for industrial and professional applications
3. Product Sales - Hand Tools: Sale of manual tools including squares, levels, files, tweezers, and precision instruments for workshop and industrial use
4. Product Sales - Abrasives and Discs: Sale of cutting discs, grinding discs, flap discs, and diamond discs for various cutting and finishing applications

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Starrett manufactures and sells precision measuring instruments and cutting tools for industrial, construction, food processing, woodworking, and professional trade applications. Its product portfolio spans calipers, micrometers, comparator gauges, hardness testers, optical and profile measurement machines, hole saws, band saw blades and machines, abrasive discs and sandpapers, professional knives, bench and hand tools, and metalworking consumables. The company distributes primarily through its own Brazilian e-commerce platform (starrett.com.br), targeting manufacturers, quality-control professionals, and skilled trades.

Product overview

Starrett (Starrett Indústria e Comércio Ltda.) is a Brazilian manufacturer of precision measuring instruments and industrial tools with over 140 years of heritage. The product portfolio spans measurement instruments (digital and analog calipers, micrometers, comparator gauges, hardness testers, optical measurement machines, profile projectors, surface roughness testers, thread gauges, angle measurers, and universal testing machines), cutting tools (hole saws in Bi-Metal/Metal Carbide/Diamond variants, band saw blades, reciprocating saw blades, jigsaw blades, circular saw blades), saw machines (portable, bench, gravity/manual, and automatic band saws), abrasive tools (cutting/grinding/flap discs, sandpapers), professional knives and sharpening tools, bench tools, hand tools (tape measures, hacksaw frames), and precision lubricants. The company also offers a web-based digital tool (StarrettCalc) for saw selection. The portfolio is distributed through its official Brazilian e-commerce platform (starrett.com.br) and targets industrial, manufacturing, construction, food processing, and professional trades sectors.

Differentiator

Problem solved

Functional benefit

Brands

• StarrettCalc: Online calculator tool for saw selection and calculations

Products and services

• HDV250 Digital Starrett Comparator A digital optical comparator for precision measurement that replaces traditional projection screens with a high-resolution camera and digital monitor, featuring micron-level accuracy, LED ring light illumination, advanced measurement algorithms, and digital traceability for quality assurance and compliance.
• Calipers (Paquímetros)

Quantifiable outcome

• Over 140 years of precision manufacturing expertise
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bahco (SNA Europe): Swedish heritage tool brand (saws, hand tools, files, cutting tools). Direct peer in cutting tools, hacksaws, band saw blades, and hand tool categories where Starrett competes.
• Mitutoyo: Japanese global leader in precision measurement instruments (micrometers, calipers, optical comparators, CMMs). Most directly comparable to Starrett's measurement instruments business and competes head-to-head in industrial QC markets.
• Mahr Group: German precision measurement manufacturer specializing in dimensional metrology, surface metrology, and form metrology. Directly comparable in precision calipers, comparators, and roughness testers serving industrial QC.
• INSIZE Co., Ltd. China-based manufacturer of measuring instruments (calipers, micrometers, indicators, height gauges) at competitive price points. Direct competitor in precision measurement, particularly in emerging markets where price sensitivity is high.
• Fowler High Precision (Sylvac / Fowler): US-based precision measurement brand offering calipers, micrometers, bore gages, and optical comparators. Comparable product overlap with Starrett's mid-range and industrial measurement portfolio.
• Lenox (Industrial Tools): US-based saw blade and cutting tool manufacturer (band saw blades, hole saws, reciprocating blades). Directly comparable to Starrett's cutting tools portfolio across industrial metal cutting applications.
• The L.S. Starrett Company: Original US-based parent of the Starrett brand (founded 1880), manufacturer of precision tools, saws, and gauges. Closest brand and product analog; the Brazilian entity shares product lines, branding heritage, and overlap with the global parent's catalog.

Broad incumbents

• Stanley Black & Decker: Diversified global tools and industrial conglomerate. Overlaps with Starrett in hand tools, tape measures, cutting tools, and industrial fastening, but operates across many more categories and geographies.
• Bosch Power Tools: Global power tools and accessories giant. Overlaps with Starrett in cutting discs, drill bits, and measuring tools but operates at much broader scale across consumer and industrial channels.
• Hexagon Manufacturing Intelligence: Global leader in measurement and manufacturing intelligence (CMMs, optical scanners, portable metrology). Comparable in industrial measurement but focused on high-end digital/software solutions rather than hand tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/starrettbrasil
• LinkedInlinkedin.com/company/starrettbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starrett