Blueprint
Blueprint Partners is a London-founded marketing and events agency that delivers internal channel enablement and external brand experience services to enterprise clients in automotive, telecoms, technology, retail, sports, and channel sectors, operating from London and Plano, Texas.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Blueprint does
Blueprint Partners (legal entity The Blueprint Partners Ltd.) is a London-headquartered marketing and events agency founded in 1996 that delivers two interlocking service lines: internal enablement (engagement programmes, events and experiences, dealer and partner marketing, portal and platform support, content creation) and external engagement (events, experiential marketing, content, production, digital services). The firm serves enterprise clients across automotive, telecoms, technology, retail, sports, and channel sectors, with a concentration of marquee relationships that includes Samsung, Adobe, Microsoft, JLR, Aston Martin, Lotus, Geely Auto UK, BT EE, and GoTo, alongside sports clients such as BWT Alpine F1 Team and BAFTA.
The company's product surface now extends beyond pure agency services into two proprietary assets: the Knowledge App, a closed-AI platform launched in March 2025 for real-time knowledge retrieval, sales enablement, and partner assessment; and Blueprint Studios London, a Fulham-based content creation facility launched in September 2025 with multi-camera 6K production capability, five pre-lit studio sets, an integrated LED screen, and a virtual gallery handling up to 80 simultaneous content channels. Technology infrastructure supports both client delivery and a white-label hire offering to other agencies.
Blueprint operates from offices in London (headquarters) and Plano, Texas (Dallas area), with more than 30 employees across three time zones serving EMEA and The Americas. The business is privately held within The Blueprint Group holding structure, with no disclosed external funding rounds; revenue is generated through bespoke, project-based and multi-year retainer engagements priced individually per client. The firm has been recognised with multiple UK industry awards between 2024 and 2026, including UK Content & PR Awards (PR Event of the Year 2025), Corporate Content Awards (Best Use of Digital 2025), micebook Awards (Best Product Launch 2025), Indie Awards (Automotive Campaign of the Year 2026), and a #2 ranking in B2B Marketing UK's Top 10 Rising Stars (2026).
Blueprint firmographics
Firmographics- Name
- Blueprint
- Legal name
- The Blueprint Partners Ltd.
- Website
- https://blueprintpartners.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blueprint Partners is a London-founded marketing and events agency that delivers internal channel enablement and external brand experience services to enterprise clients in automotive, telecoms, technology, retail, sports, and channel sectors, operating from London and Plano, Texas.
- Ownership category
- akta.pro rank
Blueprint industry classification
Industry- Product category
- Marketing and Events Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Technology & B2B PR (MPAAADAC)
Keywords
Where Blueprint is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Blueprint business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Marketing and Events: Provides marketing and events agency services including internal enablement programmes (engagement programmes, events, dealer/partner marketing, portal support, content creation) and external engagement services (events, experiential, content, production, digital). Revenue is generated through project-based engagements and retainer arrangements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels5 records
Blueprint product offering
Product offeringCore offering
Blueprint Partners is a marketing and events agency that delivers internal enablement programmes (engagement programmes, dealer and partner marketing, portal and platform support, content creation) and external engagement services (events, experiential marketing, content, production, digital). It serves large enterprise brands with bespoke project-based engagements, supported by its proprietary Knowledge App (a closed-AI knowledge retrieval platform) and its in-house Blueprint Studios London content production facility.
Product overview
Blueprint Partners is a marketing and events agency that operates two main service offerings: Internal Enablement and External Engagement. Internal Enablement transforms scattered sales channels and partner networks into confident brand advocates through engagement programmes, events and experiences, dealer and partner marketing services, portal and platform support, and content creation. External Engagement designs and executes bold brand experiences through events, experiential, content, production, and digital services. The company also offers proprietary AI-powered products including the Knowledge App (a closed-AI platform for real-time knowledge retrieval) and Blueprint Studios London (a content creation facility with broadcast production capabilities up to 6k resolution).
Differentiator
Problem solved
Functional benefit
Brands
- Blueprint Studios London: A broadcast-style content creation studio facility located in Fulham, London, offering audio, video, and live broadcast production capabilities.
- Knowledge App
Products and services
- Knowledge App A closed-AI knowledge retrieval platform that helps companies access critical insights in real time, equipping sales teams with in-the-moment product details and supporting partner assessments and brand standards compliance.
- Blueprint Studios London Broadcast-style content creation facility in Fulham, London offering multi-camera production up to 6K, five pre-lit studio sets, an integrated LED screen, and a virtual gallery managing 80 simultaneous content channels; available by the hour, day, or week for podcasts, video interviews, content, and live broadcasts.
- Internal Enablement Services Agency service line that transforms scattered sales channels and partner networks into confident brand advocates through engagement programmes, events and experiences, dealer and partner marketing services, portal and platform support, and content creation.
- External Engagement Services Agency service line that designs and executes bold brand experiences combining events, experiential marketing, content, production, and digital services to create standout moments that drive brand growth.
Quantifiable outcome
- Geely EX5 launch seen by more than 11 million live viewers
- +3 more outcomes
Companies that use Blueprint
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Blueprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Blueprint partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blueprint Studios London (Internal)coreBlueprint Studios London is an internal content creation facility launched in September 2025, featuring multi-camera production capabilities up to 6K resolution, five pre-lit studio sets, integrated LED screen, and virtual gallery capability managing 80 simultaneous content channels. Available to Blueprint clients and white-labeled to other content creators and agencies.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Blueprint competitors and assessment
Company assessmentDirect peers
- Jack Morton Worldwide: Global brand experience agency delivering events, experiential marketing, and content for enterprise clients across technology, automotive, and telecoms - the closest direct competitor to Blueprint Partners, with a comparable mix of internal enablement and external engagement services.
- George P. Johnson Experience Marketing: Experience marketing agency specializing in brand activations, launch events, and partner programs for enterprise B2B clients in technology and automotive - directly comparable to Blueprint's external engagement and launch event services including the work done for Geely, Lotus, and Samsung.
- Imagination Group: London-headquartered creative brand experience agency with global reach - one of the most direct UK-based competitors to Blueprint Partners, operating in the same brand experience and engagement delivery category.
- Sparks: Experiential marketing agency delivering event-driven brand experiences for B2B and consumer brands, including corporate events and launch activations - comparable in scope and delivery model to Blueprint's external engagement services.
- MKG: Experiential and content marketing agency focused on brand experiences and creative campaigns for enterprise clients - directly comparable to Blueprint Partners' mix of content, experiential, and event services.
- MCI Group: Global events, meetings, and experiential marketing organization with deep B2B and association focus - comparable to Blueprint in delivering large-scale brand experiences and enterprise engagement programs globally.
- Wasserman: Sports, music, and entertainment marketing agency with strong experience in automotive and technology sectors - comparable in experiential delivery and B2B automotive client work to Blueprint Partners.
- Circle Agency: UK-based creative agency specializing in events, brand activations, and corporate experiences - a direct UK regional peer to Blueprint Partners with overlapping experiential and event delivery capabilities.
Broad incumbents
- Dentsu: Global advertising and marketing services network with deep B2B and enterprise capabilities across communications, events, and content - a broad incumbent that competes with Blueprint Partners for large enterprise clients in automotive, technology, and telecoms.
- Ogilvy: Global advertising and PR network with extensive B2B, technology, and automotive client portfolios - a broad incumbent competing with Blueprint Partners for enterprise marketing budgets across integrated campaigns and brand experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blueprint social profiles
Digital presenceBlueprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint leadership team
Management profileNumber of profiles
Profiles7 records
Blueprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint
What does Blueprint do?
Blueprint Partners is a marketing and events agency that delivers internal enablement programmes (engagement programmes, dealer and partner marketing, portal and platform support, content creation) and external engagement services (events, experiential marketing, content, production, digital). It serves large enterprise brands with bespoke project-based engagements, supported by its proprietary Knowledge App (a closed-AI knowledge retrieval platform) and its in-house Blueprint Studios London content production facility.
Is Blueprint a public or private company?
Blueprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueprint founded?
Blueprint was founded in 1996. It employs 101 to 250 people.
Where is Blueprint based?
Blueprint is headquartered in London, United Kingdom, in the Europe region.
How does Blueprint make money?
One revenue line is on record: professional Services - Marketing and Events.
Who are Blueprint's main competitors?
Direct peers on record are Jack Morton Worldwide, George P. Johnson Experience Marketing, Imagination Group, Sparks, MKG, MCI Group, Wasserman and Circle Agency. Broad incumbents are Dentsu and Ogilvy.
Does Blueprint have an API?
No public API is recorded for Blueprint.
What industry is Blueprint in?
Blueprint's product category is Marketing and Events Agency Services. Its primary akta.pro industry code is MPAAADAC, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7330.