Email Marketing Forum

What Email Marketing Forum does

Email Marketing Forum (email-marketing-forum.de) is a German-language specialist industry portal serving email marketing professionals in the DACH region (Germany, Austria, Switzerland). It is operated by marketing-BÖRSE GmbH, a privately held company headquartered in Waghäusel, Germany, founded in 1997. The platform provides curated news, expert articles, a weekly newsletter of five specialist articles every Thursday, webinars, industry event coverage, and access to a service provider directory of over 16,000 marketing providers, with categories focused on email and data-driven marketing.

The core product is a web-based content management and publishing platform supporting news, expert articles, a directory catalog, event listings, and a webinar archive. The company also publishes a paid line of industry guidebooks (the "Leitfaden" series), covering email marketing, online marketing, dialog marketing, integrated communications, and word-of-mouth marketing, with the more substantial titles ranging from roughly 320 to 850 pages. The directory infrastructure is shared with sibling portals Call-Center-News.de, erfolgX.de, and Egypt-Business.com, all wholly owned by marketing-BÖRSE GmbH.

The business operates on a freemium model: basic directory entries are free, while premium enhanced listings and paid guidebooks generate revenue. GTM is community-led, combining editorial content, a weekly newsletter, event presence at DMEXCO, OMR Festival, and the Digital Conference Marketing Automation & KI, plus industry association ties with DDV, MEKA, and eco. The company employs 1-10 people and is led by Managing Director Gabriele Braun and editorial lead Eveline E. Schuhmacher, with no external investment or parent company disclosed.

Name

Email Marketing Forum

Legal name

marketing-BÖRSE GmbH

Website

https://email-marketing-forum.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Email Marketing Forum is a German-language specialist portal serving email marketing professionals in the DACH region, operated by marketing-BÖRSE GmbH, offering industry news, expert articles, a directory of 16,000+ marketing service providers, webinars, and a line of paid industry guidebooks.

Ownership category

akta.pro rank

Product category

Marketing Directory & Industry Portal

NAICS

Information (51), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Interest-Based Communities & Forums (BPAMABAC)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Email marketing portal
• Marketing service directory
• Email marketing news
• Marketing guide publications
• Digital marketing content

Headquarters

HQ city

Waghäusel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Directory Listings & Premium Services: The marketing-BÖRSE directory (which includes Email-Marketing-Forum) offers basic free company entries while premium features and enhanced listings generate revenue. The directory lists over 16,000 marketing service providers.
2. Book & Guide Sales: Sale of specialized books and guides on email marketing and online marketing topics, including the 'Leitfaden E-Mail-Marketing 2.0', 'Leitfaden Online Marketing Band 2', and other industry publications through the marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Email Marketing Forum is a German-language online industry portal for email marketing professionals, providing news, expert articles, a weekly newsletter, webinars, event listings, and a directory of over 16,000 marketing service providers. It also retails a series of professional guidebooks (Leitfaden) on email marketing, online marketing, dialog marketing, and word-of-mouth marketing through its integrated marketplace.

Product overview

Email-Marketing-Forum is a specialized German-language industry portal for email marketing professionals, operated by marketing-BÖRSE. It functions as a content and directory platform providing news, expert articles, a service provider catalog, webinars, and industry events. The portal also publishes a comprehensive series of professional Leitfaden (guide) books covering email marketing, online marketing, integrated communications, dialog marketing, and word-of-mouth marketing. The marketing-BÖRSE directory underlying the portal lists over 16,000 marketing service providers with categories for email and data-driven marketing.

Differentiator

Problem solved

Functional benefit

Brands

• marketing-BÖRSE: Primary brand for the marketing service provider directory platform operated by marketing-BÖRSE GmbH, serving German-speaking markets with over 16,000 listed marketing service providers.

Products and services

• Email-Marketing-Forum Portal A specialized German-language online portal for email marketing professionals featuring industry news, expert articles, a directory of service providers, webinars, and event listings.
• marketing-BÖRSE Service Provider Directory The largest German-language marketing service provider directory with over 16,000 listings including categories for email and data-driven marketing, with free basic listings and premium enhanced listings.
• Leitfaden Online Marketing Band 2 An 800-page expert guide covering SEO, affiliate marketing, targeting, usability, conversion optimization, retargeting, behavioural email, and social web marketing strategies.
• Leitfaden Integrierte Kommunikation A 324-page guide on integrated communications and how Web 2.0 is transforming marketing, with 36 case studies from practice.
• Leitfaden eMail-Marketing und Newsletter-Gestaltung A practical guide with 55 checklists for professional email marketing introduction, covering newsletter design and software selection.
• Leitfaden WOM-Marketing A 448-page guide covering word-of-mouth marketing, viral marketing, social media marketing, advocating, and buzz marketing strategies.
• Leitfaden E-Mail-Marketing 2.0 A comprehensive 500-page guide covering email marketing strategies including address acquisition, shipping system integration, campaign design, segmentation, and legal compliance.
• Leitfaden Dialogmarketing A 536-page compendium covering direct marketing knowledge including advertising effectiveness, copywriting, customer database building, catalogues, customer magazines, and sector-specific applications.
• Leitfaden Online Marketing An 850-page foundational guide on online marketing covering affiliate marketing, search engine marketing, contextual advertising, and Web 2.0 strategies.
• Sonderdruck Permission Marketing A special reprint featuring 36 experts describing practical applications of permission marketing through concrete case studies.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• DDV Deutscher Dialogmarketing Verband e.V.minorOthersIndustry association membership. DDV is the German Dialog Marketing Association representing the interests of companies active in direct and dialog marketing.
• MEKA Medienregion Karlsruhe e.V.minorOthersMedia region association based in Karlsruhe, Germany.
• eco Verband der InternetwirtschaftminorOthersAssociation of the Internet industry (eco) based in Germany, representing internet businesses and supporting digital economy.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• DMEXCO: Major DACH digital marketing event and content platform. Comparable as a German-market digital marketing community that Email Marketing Forum actively covers; operates primarily at the event/exhibition layer.
• m3 (Werben & Verkaufen successor): German-language marketing and communications trade magazine and digital platform. Comparable as a DACH marketing media brand, though serving a broader marketing/communications audience than email-specialist Email Marketing Forum.

Direct peers

• The Drum: Global marketing news and insights platform. Comparable as a marketing-industry media brand monetizing advertising and sponsored content to a professional audience.
• Chief Marketer: B2B marketing media brand targeting senior marketers with content, events, and resources. Comparable as a marketing professional community monetizing through content and events.
• Litmus: Email marketing software/tools vendor with a strong content marketing arm producing email design, deliverability, and analytics resources. Comparable as an email-marketing-focused content authority with commercial product offerings.
• MarketingCharts: Marketing data and research publisher delivering charts, dashboards, and insights to marketers. Comparable as a marketing intelligence content platform serving similar professional audiences.
• MarketingProfs: Marketing education and content community serving B2B marketers; comparable to Email Marketing Forum as a curated content + training platform targeting professional marketers, though broader in scope (not email-specific) and English-language.
• MediaPost: US-based marketing and advertising media outlet publishing daily news across channels including email. Comparable as an advertising/marketing news and analysis platform serving industry professionals.
• OMR (Online Marketing Rockstars): Leading German-language digital marketing media brand and event organizer (OMR Festival). Comparable as a DACH-focused digital marketing content community and event producer covering email, marketing automation, and AI.

Broad incumbents

• Ad Age: Long-established advertising industry media brand covering marketing broadly. Comparable as an advertising-industry publisher monetizing to professional audiences, but at much larger scale and broader scope than Email Marketing Forum.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_email
• Facebookfacebook.com/Email.Marketing.Forum
• LinkedInlinkedin.com/company/e-mail-marketing-forum

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Email Marketing Forum