Dmexco
DMEXCO is Europe's leading digital marketing and tech expo and conference, organized annually in Cologne by Koelnmesse with BVDW as brand owner. It aggregates 40,000+ visitors, 1,000+ exhibitors, and 1,000+ speakers across two days for marketing, media, agency, AdTech, and e-commerce buyers.
- Company typePrivate
- Founded2009
- HeadquartersCologne, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Dmexco does
DMEXCO (Digital Marketing Exposition & Conference) is a privately operated annual B2B trade show and conference held in Cologne, Germany, positioned as Europe's leading digital marketing and technology event. Founded in 2009 and organized by Koelnmesse GmbH in cooperation with the German Association for the Digital Economy (BVDW) — which owns the DMEXCO brand — the event aggregates approximately 40,000 professional visitors, 1,000+ exhibitors from 40+ countries, and 1,000+ speakers across 17+ conference stages, delivering roughly 220 hours of programming over two days (September 23-24 in 2026). The product stack pairs a physical expo at the Koelnmesse venue with a digital companion platform built on Swapcard technology, a mobile application with AI-powered networking and matchmaking, an on-demand video library, a podcast series, and a year-round newsletter and content operation. Target attendees are marketing and media professionals, brand-side buyers, agencies, AdTech/MarTech vendors, e-commerce/retail brands, and startups.
DMEXCO generates revenue through a multi-stream event business model: exhibitor booth fees across four themed "Worlds" (Agencies, Commerce, Media, Tech) plus a Startup Area, tiered professional visitor ticket sales (historically €99-€129 for a two-day pass), and layered sponsorship packages that include CMO Lounge sponsors, Summit sponsors (Commerce, Creativity), and general event partners. Adjacent monetization includes media partnerships (national and international publications such as HORIZONT, brand eins, and tech.eu), technology partnerships (consent management, social media, branding), and startup pitch competition prize sponsorships. Distribution is event-driven and B2B, combining direct enterprise sales for booth packages with self-serve ticketing and a global digital platform. In 2025, DMEXCO began its first international expansion with the launch of DMEXCO Asia in Singapore, co-organized with CloserStill Media and co-located with Tech Week Singapore / eCommerce Expo for an April 2027 debut.
Dmexco firmographics
Firmographics- Name
- Dmexco
- Legal name
- Koelnmesse GmbH
- Website
- https://dmexco.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DMEXCO is Europe's leading digital marketing and tech expo and conference, organized annually in Cologne by Koelnmesse with BVDW as brand owner. It aggregates 40,000+ visitors, 1,000+ exhibitors, and 1,000+ speakers across two days for marketing, media, agency, AdTech, and e-commerce buyers.
- Ownership category
- akta.pro rank
Dmexco industry classification
Industry- Product category
- Digital Marketing Trade Shows & Conferences
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industries
- Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where Dmexco is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Dmexco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Fees: Companies pay to exhibit at DMEXCO, gaining visibility among 40,000+ industry professionals with booth space in themed Worlds (Agencies, Commerce, Media, Tech) and Startup Area.
- Ticket Sales: Professional visitors purchase tickets for two-day conference and expo access, with various ticket tiers and early bird pricing available.
- Sponsorship Revenue: Multiple sponsorship tiers including CMO Lounge Sponsors, Summit Sponsors (Commerce Summit, Creativity Summit), and general partner sponsorships.
- Media Partnership: National and international media partners receive visibility in exchange for coverage and promotional support of the event.
- Technology Partnership: Technology partners provide solutions (consent management, social media tools, branding) with partnership benefits including visibility at the event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Two-Day Professional Ticket |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Dmexco product offering
Product offeringCore offering
DMEXCO operates Europe's leading digital marketing and technology expo and conference, held annually at Koelnmesse in Cologne, Germany. The two-day event combines themed exhibition halls (World of Agencies, Commerce, Media, Tech and Startup Area) with a multi-stage conference program featuring 1,000+ speakers and 220+ hours of programming. DMEXCO sells exhibition booth space, professional visitor tickets, and multi-tiered sponsorships to brands, agencies, technology providers, and startups, complemented by a digital event platform and mobile app for global reach.
Product overview
DMEXCO is a digital marketing exposition and conference event, described as Europe's leading digital marketing & tech event. The core offering is the annual Expo & Conference event in Cologne, featuring expositions, keynotes, debates, and masterclasses. The product ecosystem includes supplementary digital services: the DMEXCO App (mobile application for networking, agenda planning, and digital hall navigation), DMEXCO On-Demand (video-on-demand library for session recordings), DMEXCO Podcast (audio content series), and DMEXCO Newsletter (email updates). The company has also launched DMEXCO Asia as its first international expansion, co-located with eCommerce Expo at Tech Week Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- DMEXCO Expo & Conference Europe's leading digital marketing and technology expo and conference, held annually in Cologne with themed exhibition halls (World of Agencies, Commerce, Media, Tech and Startup Area), 17+ conference stages, 1,000+ speakers, and 220+ hours of programming. Targets marketing professionals, agencies, brands, technology companies, and startups.
- DMEXCO Asia (eCommerce Expo x DMEXCO Asia) First international edition of DMEXCO, co-located with eCommerce Expo at Tech Week Singapore, serving as the leading platform for digital marketing, e-commerce, and technology in the Asian market.
Quantifiable outcome
- 40,000+ professional visitors attend annually
- +3 more outcomes
Companies that use Dmexco
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Dmexco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dmexco partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CloserStill MediacoreJoint organizer of eCommerce Expo x DMEXCO Asia, the first international expansion of DMEXCO. The partnership combines DMEXCO's brand with CloserStill's existing eCommerce Expo platform during Tech Week Singapore.
- BVDW (Bundesverband Digitale Wirtschaft)coreThe German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. BVDW provides content leadership and brand ownership for the event.
- Koelnmesse GmbHcoreKoelnmesse GmbH is the organizer of DMEXCO, providing the venue, logistics, and operational infrastructure for the event at Messeplatz 1, 50679 Cologne, Germany.
- OVK (Circle of Online Marketers)minorSpecial participation in DMEXCO alongside BVDW, contributing to the professional direction of the event.
- Tech Week SingaporeminorHost venue and partner for DMEXCO Asia debut. DMEXCO Asia is hosted as part of Tech Week Singapore, setting trends in the Southeast Asian and Pacific market.
- RMS (Radio Marketing Service)minorAudio marketer and podcast production partner for the DMEXCO Podcast. RMS serves as producer and cooperation partner for the podcast launched in 2018.
- Swapcard Corporation SAScoreTechnology provider for the DMEXCO digital event platform and mobile application, enabling exhibitor discovery, networking, agenda planning, and video-on-demand features.
- SevenVentures (ProSiebenSat.1 Media SE)minorInvestment arm of ProSiebenSat.1 that partnered with DMEXCO for the SevenVentures Pitch Day startup competition, offering 3 million EUR in TV advertising and 200,000 EUR online marketing budget as prizes.
- Unilever FoundryminorGlobal platform for startups and innovators that co-presented The Hatch startup pitch competition with DMEXCO in 2018.
- d3conminorCooperation partner for DMEXCO, representing the digital advertising and marketing technology conference community.
- IAB EuropeminorInteractive Advertising Bureau Europe serves as a cooperation partner, representing the digital advertising industry standards and practices.
- bvik (Bundesverband Industrie Kommunikation)minorGerman association for industrial communication serving as cooperation partner.
- VAUNETminorGerman media association serving as cooperation partner.
- Mad//FestminorInternational marketing festival serving as cooperation partner with content partnership for DMEXCO @home digital event.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Dmexco competitors and assessment
Company assessmentDirect peers
- Web Summit: Web Summit is one of the largest tech and digital industry conferences globally, attracting enterprise technology buyers, startups, and media. It competes directly with DMEXCO for European tech and marketing decision-maker mindshare, though with a broader tech scope.
- Cannes Lions International Festival of Creativity: Cannes Lions is the premier global advertising and creativity festival, drawing the same CMOs, agency leaders, and brand marketers as DMEXCO. It represents the global prestige alternative to DMEXCO's European-centric positioning.
- OMR (Online Marketing Rockstars): OMR is the leading digital marketing festival in the DACH region (Hamburg), directly competing with DMEXCO for German and European marketing professionals. Both events target similar marketing/agency/tech audiences with overlapping content and exhibitor bases.
- Advertising Week: Advertising Week runs major events in New York, London, and other markets focused on the advertising, marketing, and media industries. It overlaps with DMEXCO's audience of brand marketers, agencies, and tech vendors across the European market.
- Mad//Fest: Mad//Fest is an international marketing festival that explicitly cooperates with DMEXCO (content partnership for DMEXCO @home) and competes for the same European agency and brand marketer audience with a creative-focused positioning.
- Tech Week Singapore: Tech Week Singapore is the host venue and partner for DMEXCO Asia, and runs co-located events covering digital marketing, e-commerce, and technology in Southeast Asia. It serves as both a partner and a regional competitor in the same Asian market.
Broad incumbents
- CES (Consumer Electronics Show): CES is the world's largest tech trade show, hosted annually in Las Vegas by the Consumer Technology Association. While focused on consumer electronics and hardware, it attracts many of the same enterprise tech buyers and marketing technology exhibitors that participate in DMEXCO.
- Mobile World Congress (MWC): MWC Barcelona is the world's largest mobile and connectivity industry event, organized by GSMA. It overlaps with DMEXCO's telecom marketing audience (e.g., Deutsche Telekom) and digital advertising technology exhibitors, though with a more telecom/connectivity focus.
- SXSW (South by Southwest): SXSW combines technology, music, film, and marketing/brand programming in Austin, Texas. It attracts a similar creative and tech-forward marketing audience to DMEXCO, particularly brands and agencies exploring emerging digital trends.
Emerging players
- eCommerce Expo: eCommerce Expo is a UK-based B2B trade show for e-commerce and retail technology, run by CloserStill Media. It is DMEXCO's explicit partner for the DMEXCO Asia expansion and shares overlapping retail/Commerce exhibitor segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dmexco social profiles
Digital presenceDmexco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dmexco leadership team
Management profileNumber of profiles
Profiles7 records
Dmexco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dmexco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dmexco
What does Dmexco do?
DMEXCO operates Europe's leading digital marketing and technology expo and conference, held annually at Koelnmesse in Cologne, Germany. The two-day event combines themed exhibition halls (World of Agencies, Commerce, Media, Tech and Startup Area) with a multi-stage conference program featuring 1,000+ speakers and 220+ hours of programming. DMEXCO sells exhibition booth space, professional visitor tickets, and multi-tiered sponsorships to brands, agencies, technology providers, and startups, complemented by a digital event platform and mobile app for global reach.
Is Dmexco a public or private company?
Dmexco is a private company. It is classified as corporate owned and is currently operating.
When was Dmexco founded?
Dmexco was founded in 2009. It employs 51 to 100 people.
Where is Dmexco based?
Dmexco is headquartered in Cologne, Germany, in the Europe region.
How does Dmexco make money?
Five revenue lines are on record. Exhibitor Fees are the primary driver. The others are ticket Sales, sponsorship Revenue, media Partnership and technology Partnership.
Who are Dmexco's main competitors?
Direct peers on record are Web Summit, Cannes Lions International Festival of Creativity, OMR (Online Marketing Rockstars), Advertising Week, Mad//Fest and Tech Week Singapore. Broad incumbents are CES (Consumer Electronics Show), Mobile World Congress (MWC) and SXSW (South by Southwest). eCommerce Expo is listed as an emerging player.
Does Dmexco have an API?
No public API is recorded for Dmexco.
What industry is Dmexco in?
Dmexco's product category is Digital Marketing Trade Shows & Conferences. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of MPAGAOAC, Hybrid Conferences & Conventions (In-Person + Streamed). Its NAICS code is 561920 and its SIC code is 7900.