Terra Centre

What Terra Centre does

Terra Centre for Teen Parents is a registered Canadian charity (CRA Reg. No. 119210417RR0001) founded in 1971 and headquartered at 10320 146 Street NW in Edmonton, Alberta. The organization delivers free, non-judgmental wraparound services to pregnant teens, teen mothers, teen fathers, and their children, addressing educational interruption, parenting skill gaps, housing instability, financial hardship, social isolation, and mental health challenges. Core programs include the Services for Educational Achievement program operated onsite at Braemar School (Edmonton Public Schools) since 1998, the Post High School Transition Program (PHSTP), Family Learning home visitations, Group Programming, Young Dads services, Cultural Supports, Housing Support, Mental Health & Wellness, and the C5 Youth Connect mental health and suicide prevention initiative launched in August 2024 in collaboration with the C5 Consortium of six north Edmonton agencies.

Terra operates from multiple Edmonton sites — headquarters, Terra West, Braemar School, Brentwood House, and C5 partner agency locations — serving thousands of teen parent families over five decades. The organization reports strong participant outcomes: 97% credit SEA staff with helping them stay in school, 85% report increased parenting confidence, and 74% report improved ability to meet family needs (Terra Talk Back Survey).

Terra Centre generates revenue exclusively through charitable donations, corporate and community sponsorships, signature fundraising events (Promising Futures, Laughs Over Lunch), and government grants — most notably the Government of Alberta Youth Suicide Prevention Grant funding C5 Youth Connect (August 2024–July 2026) and prior support from RBC Future Launch, the Rotary Club of Edmonton Glenora, and the Edmonton Civic Employees Charitable Assistance Fund. All services are provided free of charge; the organization holds Imagine Canada Standards Program accreditation and was honored with a City of Edmonton Terra Day proclamation in 2021. Headcount is reported in the 101–250 range under Executive Director Karen Mottershead.

Name

Terra Centre

Legal name

Terra Centre for Teen Parents

Website

https://terracentre.ca

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Terra Centre for Teen Parents is a 1971-founded Edmonton charity providing free wraparound services — education, childcare, housing, mental health, and parenting support — to pregnant teens, teen parents, and their children across multiple Edmonton sites.

Ownership category

akta.pro rank

Product category

Youth and Family Social Services

NAICS

Child and Youth Services (624110), Social Assistance (624), Child Care Services (62441), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Pregnant & Parenting Teen Education Programs (EDAJAEAH)

akta.pro secondary industries

Family Resource Centers & Wraparound Support Services (EDACALAH), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Teen parent support
• Social services nonprofit
• Early childhood education
• Youth mental health
• Family support services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Fundraising: Terra Centre generates revenue through charitable donations from individuals, corporations, and community organizations. The organization hosts annual fundraising events including 'Promising Futures' and 'Laughs Over Lunch', and accepts monthly recurring donations. Donations support program delivery and capital campaigns.
2. Government Funding: As a registered charity serving vulnerable populations, Terra Centre receives government grants and funding from Alberta Government programs, including the Youth Suicide Prevention Grant for the C5 Youth Connect project.
3. Post High School Transition Program (PHSTP): The PHSTP is 100% donor-funded, providing post-secondary transition support for young parents. This represents restricted funding specifically for program delivery.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Terra Centre provides free, non-judgmental wraparound support services for pregnant teens, teen parents, and their children in Edmonton, Alberta. Programs include High School Completion, licensed Child and Family Support (childcare), Housing Support, Mental Health services, Cultural programming, and Outreach and Education. All services are offered at no cost to clients and are funded through donations, government grants, and community sponsorships.

Product overview

Terra Centre is a non-profit organization offering a comprehensive suite of programs and services for teen parents and their children in Edmonton, Alberta. The organization operates as a unified service model rather than a platform architecture, with core programs including the High School Completion Program (Services for Educational Achievement at Braemar School since 1998), the Post High School Transition Program (PHSTP), Group Programming with various support groups, Family Learning through home visitations, Cultural Supports, Housing Support, Mental Health & Wellness services, and the C5 Youth Connect mental health initiative. Additional services include Child and Family Support Centre with early childhood education, Clothing & Essentials, Young Dads Program, Youth Leadership Program, and Financial Support/Bursary. The organization has been serving the community since 1971 and is accredited by Imagine Canada's Standards Program.

Differentiator

Problem solved

Functional benefit

Brands

• Services for Educational Achievement (SEA): Program providing integrated social-emotional support services for pregnant and parenting teens attending Braemar School
• Post High School Transition Program (PHSTP)
• C5 Youth Connect

Products and services

• High School Completion Program Education support program enabling pregnant and parenting teens in Edmonton to complete their high school education while balancing parenting responsibilities.

Quantifiable outcome

• 97% of participants strongly agreed or agreed that Services for Educational Achievement staff have helped them with their ability to stay in school.
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and major.

• C5 Collaboration (Bent Arrow Traditional Healing Society, Boyle Street Community Services, Norwood Child and Family Resource Centre, Newcomer Centre, C5 Northeast Hub, C5 Clareview Hub)coreStrategic or Co-development Partner · 1 August 2024Terra is a member of the C5 Collaboration, a network of six agencies serving north Edmonton. The C5 Youth Connect project is a comprehensive initiative to empower youth and agency staff to promote mental health and well-being within their communities with the goal of reducing youth suicide. Funded by the Government of Alberta through the Youth Suicide Prevention Grant Program (August 2024 - July 2026).
• Alberta Health ServicesmajorStrategic or Co-development Partner · 1 January 2024Evaluation of the C5 Youth Connect project is supported by Deanna Marler (Health Promotion Facilitator) and Dianna Fondo (Research and Planning Officer) from Alberta Health Services. Continuous monthly evaluation and summative evaluation in Summer 2026.
• Rotary Club of Edmonton GlenoramajorGTM or Marketing Partner · 1 January 2008The Rotary Club of Edmonton Glenora first came to Terra in 2008 with a donation to support the Child and Family Support Centre. Since then, they have continued to support early child development, the scholarship program, Youth Leadership program, and parenting skills services. They provide regular volunteer support including gifts-in-kind (diapers, children's clothing), Clothes Closet program support, and hot lunch program support at Braemar School.
• Braemar School (Edmonton Public Schools)coreStrategic or Co-development Partner · 1 January 1998Since 1998, Terra has partnered with Braemar School to operate the Services for Educational Achievement program onsite. This partnership allows teen moms to complete their high school education while accessing integrated social-emotional support services, childcare, and community resources. The partnership minimizes educational interruption and provides responsive, relationship-centered support so young parents can focus on achieving their educational goals.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Mothercraft (Toronto): Toronto-based non-profit providing early childhood development, parenting support, and family resource programs for vulnerable families. Comparable as a regional Canadian organization with overlapping early learning, parenting education, and family support service offerings.
• Children's Cottage Society (Calgary): Calgary-based non-profit providing childcare, early childhood development, and family support services. Comparable as a regional Alberta organization with similar wraparound supports for vulnerable young families, though operating in a different metro.

Broad incumbents

• Covenant House Toronto: Large Canadian non-profit serving youth experiencing homelessness and trafficking, including young parents and pregnant youth. Comparable as a broader incumbent youth services organization with overlapping wraparound housing, education, and mental health offerings for vulnerable youth.
• Boys & Girls Clubs of Canada: National non-profit network providing before/after-school programs, youth leadership, and family support services across Canada. Comparable as a broader incumbent youth services organization with similar grant-funded, school-partnered service delivery model.

Direct peers

• YWCA Edmonton: Edmonton-based non-profit providing wraparound services for women, children, and families including housing, childcare, and youth programming. Directly comparable as a local Edmonton feminist social services organization with overlapping family support and childcare service lines.
• Kids Kottage Foundation: Edmonton-based non-profit providing emergency childcare, family support, and crisis intervention for young families. Comparable as a local Edmonton organization serving overlapping vulnerable young parent demographics with similar childcare-centric service model.
• Bent Arrow Traditional Healing Society: Edmonton-based Indigenous non-profit providing children, youth, and family services including cultural programming, healing, and education supports. Comparable as a C5 collaboration partner with overlapping cultural programming and youth mental health service lines.
• Boyle Street Community Services: Edmonton-based non-profit providing social services to vulnerable populations including youth, housing, and family support. Comparable as a C5 collaboration partner operating in the same Edmonton catchment with similar service intensity and donor/grant funding model.
• The Pregnancy Care Centre (Edmonton): Edmonton-area non-profit providing pregnancy support, parenting education, and material assistance to expectant parents. Comparable as a direct demographic-mirror organization serving pregnant women and new parents in the same Edmonton market.
• Norwood Child and Family Resource Centre: Edmonton-based non-profit offering child and family support services including early childhood programs, family education, and community resources. Comparable as a C5 collaboration partner serving overlapping demographics with similar wraparound service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TerraCentre?feature=mhum
• Facebookfacebook.com/TerraCentre
• LinkedInlinkedin.com/company/terra-centre-for-pregnant-and-parenting-teens
• Instagraminstagram.com/terracentre
• Xx.com/terracentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Centre