Master Power Technologies

What Master Power Technologies does

Master Power Technologies (MPT), founded in 1999 in South Africa as MasterGuard and rebranded in 2010, is a privately held critical power and data centre infrastructure specialist serving enterprise customers across Africa and the Middle East. The company designs, manufactures, and integrates turnkey data centre solutions, including modular and prefabricated builds, brick-and-mortar facilities, and edge deployments, alongside its proprietary SURE product portfolio: PowerSure UPS systems (3 kVA to 600 kVA), CoolSure precision cooling (5-200 kW in-room, 12.5-80 kW in-row), SURE Batteries, intelligent rPDUs, and BattSure battery cell and string monitoring. MPT's flagship software platform is AIVA (Advanced Infrastructure Visual Analytics), a brand-agnostic monitoring solution deployed at 210+ sites across 16 countries, with a 15-year forward/backward hardware-software compatibility guarantee and a 24/7/365 Network Operations Centre.

MPT operates an in-house 7,000 m² steel module manufacturing facility and a dedicated IEC 61439-compliant Panel Workshop in Midrand, supported by what it describes as Africa's only fully automated 2,000 kVA UPS test centre and a 5 MVA generator testing bay. The company sells directly to enterprise customers (banks, mobile network operators, industrial corporates, hyperscalers, and government agencies) through a sales-led model with quote-based project pricing, supplemented by a Channel Partner program in Africa and the Gulf. Revenue streams combine one-time hardware and turnkey project sales (largest share) with recurring AIVA subscription monitoring, preventative maintenance contracts, and fuel/generator monitoring subscriptions.

The customer base includes South Africa's leading banks (Standard Bank, FNB, Absa), tier-1 telcos (MTN, Vodacom, Telkom), industrial corporates (Nestle, Bidvest, Multichoice), and data centre operators (Digital Parks Africa, Wingu Africa), with cumulative installations of 300+ mVA of UPS, 500+ mVA of generator power, 160,000+ battery units, and 36,000+ m² of DC modules. MPT employs 300+ professionals across 20+ African countries, with regional offices in Midrand, Cape Town, Lusaka, Maputo, Windhoek, Luanda, Gaborone, Lagos, Dar es Salaam, Harare, Victoria (Seychelles), and Dubai. In November 2025, MPT became the first African company certified as an Endorser of the European Code of Conduct for Energy Efficiency in Data Centres, reinforcing its positioning as a sustainability-aware critical infrastructure partner for the African market.

Name

Master Power Technologies

Legal name

Master Power Technologies

Website

https://kva.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Master Power Technologies is a South African critical power and data centre infrastructure specialist serving enterprise customers across 20+ African countries and the Middle East, delivering turnkey data centres, proprietary SURE-branded power and cooling hardware, and the AIVA monitoring platform with 24/7 NOC services.

Ownership category

akta.pro rank

Product category

Data Center Infrastructure

NAICS

Electric Power Generation, Transmission and Distribution (2211), Power and Communication Line and Related Structures Construction (237130), Electronic and Precision Equipment Repair and Maintenance (811210), Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Refrigeration & Service Industry Machinery (3580), Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)

akta.pro secondary industries

Power Distribution Units (PDUs) & Rack Power (HDACAJAC), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Power Quality, Metering & Monitoring (HDACAJAG)

Keywords

• Critical power solutions
• Data center infrastructure
• Uninterruptible power supply
• Precision cooling systems
• Infrastructure monitoring platform

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Hardware Sales (Power, Cooling, Batteries, rPDUs, Generators): Sale of MPT's SURE-branded and OEM-distributed hardware including PowerSure UPS, SURE Batteries, CoolSure units, intelligent rPDUs, and generators; one-time transactional revenue tied to data centre and power infrastructure projects
2. Turnkey Data Centre Solutions: End-to-end design, engineering, construction, installation, and commissioning of modular, prefabricated, edge, and brick-and-mortar data centres; project-based revenue driven by long sales cycles and high contract values
3. AIVA Managed Monitoring Services: Recurring revenue from AIVA (Advanced Infrastructure Visual Analytics) subscriptions bundled with 24/7/365 NOC monitoring, preventative maintenance programs, and custom SLAs across customer sites
4. Preventative Maintenance & After-Sales Support: Recurring service contracts covering UPS, batteries, cooling units, fire systems, LV infrastructure; emergency response services, technical troubleshooting, and equipment testing (FAT/SAT)
5. Steel Module & Panel Manufacturing: Revenue from in-house 7,000 m² steel manufacturing workshop producing prefabricated data centre modules and IEC 61439-compliant low-voltage distribution panels built in-house
6. Fuel & Generator Monitoring Subscriptions: Subscription-based fuel monitoring (theft detection, leak detection, consumption trends) and generator monitoring (status, RPM, run hours) integrated into the AIVA platform

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Master Power Technologies designs, manufactures, and delivers critical power and data center infrastructure across Africa, including SURE-branded UPS systems (3 kVA-600 kVA), SURE Batteries, CoolSure precision cooling, BattSure battery monitoring, intelligent rPDUs, and generators, together with turnkey modular and prefabricated data center builds. Solutions are supported by the proprietary AIVA unified monitoring platform deployed at 210+ sites across 16 countries, 24/7/365 NOC services, preventative maintenance, and an in-house 7,000 m² steel manufacturing facility.

Differentiator

Problem solved

Functional benefit

Brands

• SURE: Proprietary in-house brand encompassing power systems (PowerSure UPSes, 3 kVA–600 kVA), SURE Batteries (9Ah–220Ah 12V), intelligent rPDUs, CoolSure cooling units (In-Room 5–200 kW and In-Row 12.5–80 kW), and BattSure battery cell and string monitoring.
• AIVA

Products and services

• AIVA (Advanced Infrastructure Visual Analytics) MPT's flagship in-house monitoring platform providing unified real-time visibility across power, cooling, environmental, battery, fuel, and security systems, with bespoke dashboards, multi-site geographic views, custom alarms, predictive diagnostics, mobile apps (iOS/Android), and 15-year forward/backward hardware-software compatibility guarantee. Deployed at 210+ sites across 16 African countries.
• PowerSure (UPS) Range of UPS systems spanning 3 kVA to 600 kVA, engineered as the first line of defence against outages and power fluctuations, integrated with AIVA monitoring for full UPS performance visibility and uptime assurance.
• SURE Batteries High-performance battery range (9Ah to 220Ah in 12V) tailored for backup power applications, offering extended lifespan and built-in monitoring options via BattSure integration.
• Intelligent rPDUs (Rack Power Distribution Units) Intelligent rack-mount PDUs supporting up to 3 x 2 kW server loads off a single-phase 32 A PDU, with monitored options that integrate with AIVA for clear insights into usage and load.
• CoolSure Precision Cooling In-house precision cooling solution (In-Room 5-200 kW, In-Row 12.5-80 kW), designed for Africa's challenging climate with EC fans, variable frequency scroll compressors, free/hybrid cooling, and low-water or water-free options.
• BattSure Battery Cell and String Monitoring Intelligent battery cell and string monitoring system with BVT (Battery Voltage and Temperature) modules, BVT-ETH Ethernet converter, CAN bus connectivity, and per-battery precision tracking. Supports SOC, SOH, internal resistance, leak detection, and fire mitigation responses.
• Turnkey Data Centre Solutions End-to-end data centre delivery from design and engineering (MADE department) through CFD modelling, construction, installation, five-stage commissioning, audits/testing, Uptime accreditation, and ongoing maintenance. Includes prefabricated, modular, edge, brick-and-mortar, satellite gateway, and cable landing stations.
• CFD Modelling Computational Fluid Dynamics analysis simulating airflow, heat transfer, and thermal gradients in data centre environments. Includes accurate rack modelling, CRAC/CRAH integration, floor void considerations, dynamic load variations, 3D visualisation, what-if analysis, and failure simulation.
• Steel Manufacturing Workshop (Prefabricated Modules) In-house 7,000 m² steel module factory enabling design, manufacturing, and assembly of data centre infrastructure with strict quality control. Produces prefabricated steel structures and components for data centres, energy centres, and industrial projects.
• Panel Workshop (Low-Voltage Distribution Boards) Dedicated in-house facility for design, manufacturing, and testing of low-voltage distribution boards built to IEC 61439 standards, including Schneider Prisma P prefabricated panel solutions with end-to-end control and in-house testing.
• Smart Change Over (TCO) AIVA's Triple Change Over module providing automated, algorithm-driven switching between utility power and up to two independent generators. Features safe grid return evaluation, fault-tolerant design, optimised generator use, and open-protocol compatibility.
• Preventative Maintenance Programs Comprehensive support services including proactive maintenance programs with custom SLAs, 24/7 emergency response, senior-level technical support, 24/7 remote monitoring via AIVA, and Factory Acceptance Testing (FAT) / Site Acceptance Testing (SAT).
• Equipment Testing (FAT/SAT) and Audits Factory Acceptance Testing (FAT) and Site Acceptance Testing (SAT) of UPS, generator, and cooling systems, supported by Africa's only fully automated 2 MVA UPS test centre and 5 MVA generator testing bay, plus audits and Uptime Institute accreditation support.

Quantifiable outcome

• 99.9% guaranteed uptime across deployed infrastructure
• +7 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature9 records

Partnerships

14 partnerships are on record, tiered strategic and core.

• VertivstrategicOEM/ Whitelabel/ Licensing PartnerVertiv is one of MPT's OEM cooling and power partners. Used as a source for the 80e-XL Mono UPS (QTY 4 - 500 kVA Vertiv 80e-XL Mono UPS) in the DPA Samrand 2 turnkey modular data centre project. Vertiv cooling/chiller solutions can be fully customised to integrate with MPT's existing infrastructure.
• HuaweistrategicOEM/ Whitelabel/ Licensing PartnerHuawei is one of MPT's OEM cooling and power partners. Used as a source for Huawei Modular 5000E UPS (QTY 6 - 300 kVA Huawei Modular 5000E UPS and QTY 1 - 300 kVA Huawei Modular 5000E UPS Facility) in the DPA Samrand 2 project. Huawei cooling/chiller solutions integrated within MPT's turnkey offerings.
• AiredalecoreOEM/ Whitelabel/ Licensing PartnerAiredale is one of MPT's OEM cooling and chiller partners; their solutions can be fully customised to integrate with MPT's existing infrastructure and complement MPT's in-house CoolSure brand.
• StulzcoreOEM/ Whitelabel/ Licensing PartnerStulz is one of MPT's OEM cooling and chiller partners; their solutions are customised to integrate seamlessly with MPT's cooling infrastructure alongside the in-house CoolSure range.
• CiatcoreOEM/ Whitelabel/ Licensing PartnerCiat is one of MPT's OEM cooling and chiller partners; their solutions can be fully customised to integrate with MPT's existing infrastructure.
• HitachicoreOEM/ Whitelabel/ Licensing PartnerHitachi is one of MPT's OEM cooling and chiller partners; their solutions can be fully customised to integrate with MPT's existing infrastructure.
• Schneider ElectricstrategicTechnology or IntegrationSchneider Electric is a key technology partner for MPT. Schneider Prisma P prefabricated panel solutions are used in MPT's low-voltage distribution boards, and Schneider Prisma P Board (QTY 2 - 3200A Form 3B N+N) is deployed at the DPA Samrand 2 data centre. The Panel Workshop manufactures low-voltage distribution boards to IEC 61439 standards using Schneider Prisma P components.
• FG WilsonstrategicOEM/ Whitelabel/ Licensing PartnerFG Wilson is one of MPT's generator OEM partners. QTY 2 - 2500 kVA FG Wilson generators provide diesel generator power supply at the DPA Samrand 2 turnkey modular data centre under a 2(N+1) configuration.
• CumminsstrategicOEM/ Whitelabel/ Licensing PartnerCummins is one of MPT's generator OEM partners. QTY 3 - 1450 kVA Cummins generators contribute to the diesel generator power supply at DPA Samrand 2.
• MitsubishistrategicOEM/ Whitelabel/ Licensing PartnerMitsubishi is one of MPT's generator OEM partners. QTY 2 - 1250 kVA Mitsubishi generators are deployed at the DPA Samrand 2 turnkey modular data centre.
• MTUcoreOEM/ Whitelabel/ Licensing PartnerMTU is one of MPT's generator OEM partners. QTY 3 - 2 x 800 kVA MTU generators are deployed at the DPA Samrand 2 turnkey modular data centre.
• PerkinscoreOEM/ Whitelabel/ Licensing PartnerPerkins is one of MPT's generator OEM partners. QTY 1 - 800 kVA Perkins generator is deployed at the DPA Samrand 2 turnkey modular data centre.
• BL International Consultant (Bernard Lecanu)strategicStrategic or Co-development PartnerStrategic partner supporting MPT's European Code of Conduct certification. Bernard Lecanu, Managing Director at BL International Consultant, is one of the original architects of the Code of Conduct for Energy Efficiency in Data Centres and welcomed MPT's certification. MPT is helping to pioneer a future African Code of Conduct with support from BL International and European institutions.
• Digital Parks AfricastrategicChannel Partner/ Reseller/ DistributorDigital Parks Africa is a carrier-neutral data centre environment established in 2017 with a mission to become the fastest-growing and biggest modular data centre company in Africa. MPT serves as a turnkey data centre infrastructure provider for DPA, delivering the DPA Samrand and DPA Samrand 2 projects (4,500 racks, 24 MW site) in South Africa.

Scale indicators19 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• ABB: ABB is a global electrification and automation incumbent supplying UPS, switchgear, and modular DC solutions. ABB competes with MPT in African enterprise and utility-scale backup power deals, particularly for industrial customers.
• Eaton: Eaton is a global power management company with a strong UPS and switchgear portfolio competing against MPT in African enterprise and hyperscale DC deals. Both target data center operators, telecoms, and industrial customers requiring backup power solutions.
• Johnson Controls: Johnson Controls provides building technologies, HVAC, and DC infrastructure solutions at global scale, competing with MPT for large turnkey DC projects and integrated facility management contracts across African enterprise customers.
• Schneider Electric: Schneider Electric is a global incumbent in power distribution, UPS, and data center infrastructure. Schneider Prisma P panels are deployed at MPT's DPA Samrand 2 project, but Schneider's Galaxy and Easy UPS ranges compete directly with MPT's PowerSure line in Africa.

Direct peers

• Rittal: Rittal manufactures enclosures, power distribution, and cooling for data centers and competes with MPT's in-house Panel Workshop and CoolSure product lines, particularly in European-style installations across multinational customers in Africa.
• Stulz: Stulz is a German precision cooling and chiller manufacturer that is both an OEM partner of MPT and a competitor in African data center cooling projects. Their CRAC/CRAH units compete directly with MPT's CoolSure range for high-density deployments.
• Cummins: Cummins is a global generator OEM partner of MPT (1,450 kVA units deployed at DPA Samrand 2) and a competitor through its own direct African dealer network for backup generator supply and service contracts.
• Huawei Digital Power: Huawei is both an OEM partner of MPT (Huawei Modular 5000E UPS deployed at DPA Samrand 2) and a direct competitor in Africa, offering integrated UPS, cooling, and prefabricated DC solutions. Huawei competes particularly aggressively with African telco customers like MTN and Vodacom.
• Vertiv: Vertiv is a global leader in critical digital infrastructure (UPS, precision cooling, monitoring) and is both an OEM partner of MPT and a direct competitor in the African DC market. They compete head-to-head on UPS systems (Vertiv 80e-XL deployed at DPA Samrand 2) and turnkey DC projects across emerging markets.

Regional players

• Africa Data Centres (Liquid Intelligent Technologies): Africa Data Centres is a pan-African colocation operator that is both a potential customer of MPT's turnkey DC infrastructure and a regional competitor offering integrated DC + connectivity services. They compete for hyperscale DC buildouts across South Africa, Nigeria, Kenya, and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@masterpowertechnologies9897
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• LinkedInlinkedin.com/company/masterguard
• Instagraminstagram.com/masterpower.technologies

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Power Technologies