The Jewelers

What The Jewelers does

The Jewelers of Las Vegas is a family-owned luxury jewelry retailer and manufacturer founded in 1976 by Mordechai and Vicki Yerushalmi, operating two physical showrooms in Las Vegas, Nevada (Western Avenue flagship and Summerlin). The firm sells diamond, gemstone, and gold jewelry alongside wedding bands and engagement rings, and runs an in-house custom design studio that combines CAD rendering and wax modeling with master-jeweler craftsmanship, supporting its positioning as Nevada's largest in-house jewelry manufacturer. Its celebrity-client heritage (Elvis Presley, Liberace, Wayne Newton, Mike Tyson, Floyd Mayweather, Celine Dion, Chuck Norris, Mike Piazza) and 4.9-star rating on 500+ reviews underpin the "Nevada's Most Trusted Jeweler®" brand.

The business operates a direct-to-consumer, appointment-based go-to-market with no e-commerce purchasing capability. Revenue is generated across four streams: one-time fine jewelry sales, custom design services (requiring a 50% non-refundable deposit), jewelry and watch repair and restoration (carrying a 12-month warranty), and certified appraisals for insurance, estate, and resale purposes. Pricing is not publicly disclosed; custom and special-order work is non-cancellable, while a 90-day exchange policy (store credit only) governs stock items. The customer base is anchored in Las Vegas couples purchasing engagement and wedding jewelry and affluent collectors, with existing-jewelry owners contributing repair and appraisal volume.

Marketing is content-led through an educational blog and an active social media presence (Instagram, Facebook, TikTok, YouTube, email), supplemented by community sponsorships and meet-and-greet events. Distribution is exclusively through the two Las Vegas showrooms. The firm has no disclosed funding rounds, no M&A activity, no patents or trademarks, and no parent company, operating as a single-entity independent business under continued family stewardship, recognized by the City of Las Vegas in 2022 and voted Best of Las Vegas 2025 by the Las Vegas Review-Journal.

Name

The Jewelers

Legal name

The Jewelers Inc.

Website

https://thejewelers.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jewelers of Las Vegas is a family-owned luxury jewelry retailer and in-house manufacturer, founded in 1976, operating two Las Vegas showrooms that sell engagement rings, wedding bands, and custom fine jewelry, and serve couples, collectors, and existing-jewelry owners.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Custom Bridal & Engagement Design (CRAKAHAB)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Diamond Jewelry (CRAKAAAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE)

Keywords

• Fine jewelry retail
• Custom engagement rings
• Bridal jewelry
• Jewelry repair services
• Certified jewelry appraisals

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fine Jewelry Sales: One-time sales of engagement rings, wedding bands, diamond jewelry, gemstone jewelry, and gold jewelry through retail showrooms. Products crafted in-house by master craftsmen.
2. Custom Design Services: Bespoke custom jewelry creation from consultation through final assembly. Process includes design consultation, CAD rendering, stone selection, metalwork, and final setting/polish. Requires 50% deposit, non-refundable.
3. Jewelry & Watch Repair: Comprehensive repair and restoration services for fine jewelry and luxury timepieces, including ring resizing, stone replacement, clasp repair, and movement servicing. Repair warranty of 12 months on watch repairs.
4. Jewelry Appraisals: Certified appraisals for insurance, estate, and resale purposes. Includes detailed documentation with market value assessments and diamond/gemstone grading evaluations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Jewelers is a family-owned Las Vegas luxury jewelry retailer that designs, manufactures, and sells fine jewelry—primarily engagement rings, wedding bands, diamond, gemstone, and gold jewelry—both ready-made and custom-crafted in-house by master jewelers. The business also provides supporting services including on-site jewelry repair and restoration, watch sizing and repair, and certified jewelry appraisals for insurance, estate, and resale purposes.

Product overview

The Jewelers is a family-owned luxury jewelry brand and retail business operating since 1976 in Las Vegas, Nevada. The company operates as a single-location service provider offering fine jewelry products across multiple categories including Engagement Rings, Wedding Bands, Diamond Bracelets, Diamond Jewelry, Gemstone Jewelry, and Gold Jewelry, along with a Custom Designs service for bespoke creations. The business provides complementary services including Jewelry Design & Repair, Watch Sizing & Repair, and Appraisals. All products are either crafted in-house by master jewelers or curated from trusted suppliers, with GIA or equivalent certification for diamonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Diamond and gemstone engagement rings crafted with precision and expert craftsmanship, available as ready-made selections from the showroom or fully custom designs tailored to individual preferences; targeted at couples shopping for engagement jewelry.
• Wedding Bands Wedding bands available in classic gold, modern diamond, and fully custom designs including men's and women's styles in platinum, gold, or mixed metals; targeted at couples preparing for weddings.
• Diamond Bracelets Diamond bracelets crafted with sophistication and timeless beauty, ranging from classic tennis bracelets to bold contemporary designs; targeted at luxury jewelry buyers and gift purchasers.
• Diamond Jewelry Curated diamond jewelry including necklaces, earrings, bracelets, and rings designed to deliver harmony, elegance, and radiant impact with perfectly matched pieces; targeted at fine jewelry consumers.
• Gemstone Jewelry Hand-selected gemstone jewelry featuring vibrant stones including sapphires, rubies, emeralds, and other precious colored gems in timeless designs; targeted at fine jewelry buyers seeking colored stone pieces.
• Gold Jewelry Timeless and custom gold jewelry in 14K and 18K gold including rings, chains, bracelets, and bespoke custom designs crafted in-house; targeted at consumers seeking gold jewelry for daily wear or special occasions.
• Custom Jewelry Designs Full-service custom jewelry design from concept to creation, with expert jewelers guiding clients from sketch to final polish using high-quality materials, CAD rendering, wax modeling, and traditional techniques; targeted at customers seeking one-of-a-kind, bespoke pieces.
• Jewelry Design & Repair Expert on-site jewelry repair services including ring resizing, clasp and chain repair, prong re-tipping, stone tightening, rhodium plating, and heirloom restoration performed by master craftsmen; targeted at existing jewelry owners needing restoration or modification.
• Watch Sizing & Repair Precision watch repair and sizing services by specialists with 30+ years of experience, covering battery replacement, strap adjustments, movement service, crystal replacement, and water resistance testing; targeted at owners of luxury timepieces needing servicing, with a 12-month repair warranty.
• Certified Jewelry Appraisals Certified jewelry appraisals for insurance, estate, or resale purposes, providing accurate valuations backed by more than 49 years of family-owned expertise and including detailed diamond/gemstone grading evaluations; targeted at jewelry owners needing formal documentation of value.

Quantifiable outcome

• 68% of couples now choosing customized engagement rings
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Robbins Brothers: Engagement-ring specialist retailer with multiple showrooms and in-house custom design services. Direct comparable to The Jewelers on bridal focus, custom design capabilities, and showroom-based consultative selling model.
• King Jewelers: Family-owned luxury jeweler operating multiple showrooms with in-house manufacturing, custom design, and repair services. Closely mirrors The Jewelers' vertically integrated, multi-generational, custom-bridal-led business model.
• Ben Bridge Jeweler: Multi-generational family-founded fine jewelry retailer (now Berkshire Hathaway-owned) with broad bridal, diamond, and watch categories across physical showrooms. Comparable retail format, bridal mix, and heritage positioning to The Jewelers.
• Lee Michaels Fine Jewelry: Family-operated luxury fine jeweler with multiple showrooms across the U.S. South carrying bridal, diamond, and colored gemstone jewelry. Comparable on multi-store regional luxury retail model and bridal focus.

Broad incumbents

• Tiffany & Co. Iconic global fine jewelry incumbent offering bridal, diamond, and luxury collections through owned retail. Sets the benchmark for bridal brand equity against which regional independents like The Jewelers are positioned.
• Cartier: Global luxury jewelry and watch maison with established brand cachet comparable to the aspirational positioning The Jewelers cultivates through its celebrity clientele and in-house craftsmanship.
• Harry Winston: High-end fine jewelry and watch retailer known for premium bridal and rare gemstone pieces. Comparable to The Jewelers' luxury positioning and emphasis on engagement and bespoke high-value jewelry.

Emerging players

• Blue Nile: Online-first diamond and fine jewelry retailer that has reshaped bridal discovery and pricing transparency. Represents the digital-native model that The Jewelers does not currently compete in.
• Brilliant Earth: Direct-to-consumer fine jewelry retailer focused on ethically sourced and lab-grown diamonds with showrooms and digital channels. Comparable on bridal focus while highlighting the digital and lab-grown trends pressuring traditional independents.

Regional players

• Diamonds Direct: Multi-market bridal-focused diamond retailer with showrooms primarily across the U.S. Southeast. Comparable on bridal specialization and showroom-led consultative sales, but competes in different geographies than The Jewelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thejewelersoflasvegas
• Facebookfacebook.com/thejewelersoflasvegas
• Instagraminstagram.com/thejewelersoflasvegas
• TikToktiktok.com/@thejewelersoflasvegas
• Xx.com/thejewelersoflv
• LinkedInlinkedin.com/company/jewelers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jewelers