King Jewelers

What King Jewelers does

King Jewelers (legal entity: King & Co. LLC) is a privately held, family-owned luxury jewelry and timepiece retailer founded in 1912 and headquartered at 4121 Hillsboro Pike in Nashville's Green Hills neighborhood. The company operates a single physical showroom supplemented by an e-commerce storefront at kingjewelers.com. Its product portfolio spans fine jewelry (engagement rings, wedding bands, designer pieces in 14K/18K gold and platinum with diamonds and colored stones), lab-grown diamond jewelry under its proprietary Ella Rose brand, luxury timepieces from authorized Swiss brands (TUDOR, IWC Schaffhausen — for which it operates a dedicated boutique — plus Omega, Cartier, Rolex, Patek Philippe, Audemars Piguet, and others), certified pre-owned luxury watches, and watch accessories from WOLF and Jean Rousseau.

The business generates revenue primarily through one-time retail sales of jewelry and watches, complemented by service-fee revenue from custom jewelry design, jewelry and watch repair, engraving, appraisal, and gold/diamond buying. Pricing spans an unusually wide range — from $110 entry-level accessories to $475,000 fine jewelry and $207,500 timepieces — reflecting both broad accessibility (lab-grown diamond pieces starting at $735) and ultra-luxury offerings. The go-to-market motion is sales-led through in-store consultation, supported by SEO-optimized category pages, an editorial blog (KING Magazine), trunk shows, and an active social media presence on Facebook, Instagram, TikTok, and YouTube. The customer base is B2C, primarily serving bridal customers, luxury watch collectors, and fashion jewelry buyers, with a secondary service and trade segment handling repairs, estate buying, and custom commissions. The company is bootstrapped, with no external funding, no parent company, and no subsidiaries identified.

Name

King Jewelers

Legal name

King & Co. LLC

Website

https://kingjewelers.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

King Jewelers is a family-owned luxury jewelry and timepiece retailer founded in 1912, operating a single Nashville showroom plus e-commerce store, serving bridal, watch collector, and designer-jewelry customers with authorized Swiss watch brands and proprietary Ella Rose lab-grown diamond lines.

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Pre-owned Fine Jewelry Dealers (CRAKAKAC), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ), Diamond Jewelry (CRAKAAAA)

Keywords

• Luxury jewelry retail
• Fine jewelry sales
• Luxury watch retail
• Engagement ring store
• Custom jewelry design

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Retail Sales: One-time retail sales of fine jewelry including engagement rings, wedding bands, designer jewelry, and lab-grown diamonds. Revenue generated through direct point-of-sale transactions at retail location and online store.
2. Luxury Watch Sales: Sales of luxury timepieces from premium brands including TUDOR, Rolex, Omega, Cartier, and other Swiss watchmakers. Includes new watches and premium pre-owned timepieces.
3. Jewelry Services: Services including custom jewelry design, jewelry repair, watch repair, engraving, appraisal, and gold/diamond buying. Additional revenue from service fees.
4. Watch Accessories: Sales of watch accessories including WOLF watch winders, watch rolls, watch boxes, and Jean Rousseau custom watch straps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

King Jewelers retails fine jewelry (engagement rings, wedding bands, designer jewelry, lab-grown diamonds, men's and personalized jewelry) and luxury timepieces (new TUDOR and other Swiss brands plus certified pre-owned Rolex, Cartier, Patek Philippe, Audemars Piguet, Panerai, and Omega) through a Nashville showroom and e-commerce site. The retailer also provides fee-based services including custom jewelry design, jewelry and watch repair, expert appraisal, engraving, and gold/diamond buying.

Product overview

King Jewelers is a luxury jewelry and timepiece retailer founded in 1912, operating as a single-location boutique in Nashville, TN. The product portfolio centers on fine jewelry and luxury watches with two main categories: Designer Jewelry (engagement rings, wedding bands, bracelets, earrings, necklaces, pendants) and Timepieces (luxury watches from TUDOR, Swiss brands, and pre-owned pieces). The jewelry offerings include a proprietary Ella Rose lab-grown diamond brand and the King Jewelers Private Collection, alongside designer brands like Marco Bicego, Kwiat, Mikimoto, Zoe Chicco, and others. The watch collection features TUDOR as a primary authorized retailer brand plus other Swiss watchmakers. Services include custom jewelry design, jewelry and watch repair, expert appraisal, engraving, and gold/diamond buying. Accessories include WOLF watch winders, watch boxes, and watch rolls. The store operates as an authorized retailer for TUDOR watches and offers a Premium Pre-Owned collection of authenticated luxury timepieces with a one-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Luxury engagement rings including natural and lab-grown diamond options from multiple designer brands, sold to engaged couples and individuals for proposals.
• Wedding Bands Bridal wedding bands including anniversary bands, eternity bands, ladies' and men's wedding bands in gold, platinum, and with diamonds and gemstones.
• Designer Jewelry Fine jewelry collection from over 25 designer brands including bracelets, earrings, necklaces, pendants, and rings in gold, platinum, and silver with diamonds and colored gemstones.
• Lab Grown Diamond Jewelry Ella Rose branded lab-grown diamond jewelry including engagement rings, wedding bands, bracelets, earrings, and necklaces, IGI certified, sold to customers seeking an alternative to mined diamonds.
• Timepieces (Luxury Watches) New luxury watches from brands including TUDOR (Official Retailer), IWC Schaffhausen, Omega, Cartier, Rolex, Patek Philippe, Audemars Piguet, Blancpain, Jaeger-LeCoultre, Zenith, Baume & Mercier, Hamilton, Longines, Seiko, Shinola, and Tissot, sold with manufacturer warranty.
• Premium Pre-Owned Timepieces Certified pre-owned luxury watches from Rolex, Cartier, Patek Philippe, Audemars Piguet, Panerai, and Omega, authenticated by master watchmakers and sold with a one-year in-house warranty covering internal mechanical defects.
• Men's Jewelry Jewelry designed for men including rings, bracelets, and necklaces from designer brands such as John Varvatos and others.
• Personalized Jewelry Custom and personalized jewelry pieces including engravable items for individual customers seeking bespoke gifting or self-purchase options.
• Gifts & Watch Accessories Watch accessories and gift items including WOLF watch winders, watch rolls, and watch boxes, plus Jean Rousseau custom watch straps, sold to watch owners and gift purchasers.
• Custom Jewelry Design In-house custom jewelry design service creating bespoke pieces from concept through finished product, including engagement rings, redesigns of heirloom jewelry, and signature pieces for individual clients.
• Jewelry Repair Professional jewelry repair and restoration services performed by in-house craftsmen, including ring sizing, stone setting, prong repair, and polishing.
• Watch Repair Master watchmaker services for watch repair, maintenance, and movement servicing on luxury mechanical timepieces.
• Sell Your Timepiece Service for customers to sell or trade in pre-owned luxury watches against new purchases or for cash, supporting the secondary market for high-end timepieces.
• Gold, Diamond, and Jewelry Buying Purchase service buying gold, diamonds, and estate jewelry from customers, providing liquidity and supporting trade-up transactions.
• Expert Appraisal Professional jewelry and watch appraisal services for insurance, estate, and resale purposes, supporting documentation and valuation needs.
• Watch and Jewelry Engraving Personalization service engraving messages, dates, or monograms on watches and jewelry pieces purchased from the store.

Quantifiable outcome

• One-year in-house warranty on all pre-owned watches covering internal mechanical defects

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• TUDORcoreChannel Partner/ Reseller/ DistributorKing Jewelers is an Official Retailer of TUDOR watches in Nashville, TN. As an authorized dealer, they offer the full range of TUDOR collections including Black Bay, Pelagos, 1926, Ranger, and Royal. Customers receive full manufacturer warranty support and authentic product guarantee.
• IWC SchaffhausencoreChannel Partner/ Reseller/ DistributorKing Jewelers operates an IWC Schaffhausen boutique located in The Mall at Green Hills in Nashville. The boutique offers the complete IWC collection and serves as a hub for Jean Rousseau custom watch strap configuration.
• Jean RousseauminorChannel Partner/ Reseller/ DistributorKing Jewelers is the exclusive authorized retailer of Jean Rousseau custom watch straps in Nashville, TN. Jean Rousseau creates bespoke handcrafted watch straps made in France using premium materials including alligator leather, calfskin, and rubber.
• WOLFminorChannel Partner/ Reseller/ DistributorExclusive retailer of WOLF watch accessories including watch winders, watch rolls, and watch boxes. Products range from single watch winders to 16-piece winder cabinets.
• Swiss Watch Brand PartnerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer relationships with multiple Swiss watch manufacturers including Rolex, Omega, Cartier, Patek Philippe, Audemars Piguet, Blancpain, Jaeger-LeCoultre, Zenith, Glashütte Original, and others. Partnerships enable authentic product sales with warranty support.
• Designer Jewelry Brand PartnerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer for designer jewelry brands including Marco Bicego, Kwiat, Mikimoto, Buccellati, Chopard, Gurhan, Temple St Clair, and others. Over 25 designer brands represented in the jewelry collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Watches of Switzerland Group: Public, multi-brand operator of luxury watch and jewelry showrooms in the US and UK; competes for AD allocations and high-end watch clientele but at significantly larger scale and capital.
• Tiffany & Co. Iconic luxury jewelry and engagement ring brand (now owned by LVMH); represents the high-end branded benchmark against which independents like King Jewelers position their bridal and designer offerings.
• Signet Jewelers: Public parent of Kay Jewelers, Zales, and Jared; operates a much larger mid-market bridal-focused retail footprint that defines pricing and traffic dynamics for independent luxury jewelers.

Emerging players

• Blue Nile: Online-first bridal and fine jewelry retailer specializing in lab-grown and natural diamonds; provides the digital competitive benchmark for engagement ring discovery, customization, and pricing transparency.

Direct peers

• Hyde Park Jewelers: Multi-store luxury jewelry and watch retailer focused on bridal, designer fashion jewelry, and authorized Swiss watch dealerships; comparable in assortment breadth, average transaction value, and service-oriented sales motion.
• Hamilton Jewelers: Family-owned luxury jeweler founded in 1912 with locations in New Jersey and Florida; offers authorized dealer status for top Swiss watch brands, designer jewelry, bridal, and custom design services—closely mirroring King Jewelers' business model and product mix.
• Lee Michaels Fine Jewelry: Family-operated regional luxury jeweler in the South-Central US with designer jewelry, bridal, and authorized luxury watch dealerships; highly comparable family-run model and reliance on branded luxury partnerships.
• Tapper's Diamonds & Fine Jewelry: Michigan-based family-owned luxury jewelry and watch boutique featuring designer brands, bridal, and Swiss watch dealerships; directly comparable product mix and customer experience orientation.
• Meierotto Jewelers: Family-owned Kansas City luxury jeweler with a curated selection of designer jewelry, bridal, and authorized luxury watch brands; closely comparable single/multi-store specialty retail model.
• Bernie Robbins Fine Jewelers: Family-owned fine jeweler in the Mid-Atlantic offering designer jewelry, bridal, and luxury watches with similar multi-generational positioning and authorized dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KingJewelersUSA
• Facebookfacebook.com/kingjewelersnashville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Jewelers