iFitness

What iFitness does

iFitness is a Vietnamese direct-to-consumer retailer of sports nutrition products and fitness equipment, operating primarily through its Shopify-based e-commerce platform ifitness.vn and a single physical retail showroom in Ho Chi Minh City's Sala Urban Area (Thu Duc City, formerly District 2). Founded in 2015 and incorporated as Công ty Cổ phần IRACE (business registration 0315105285), the company is led by founder Tran Ngoc Chinh and employs between 11 and 50 people. iFitness is an authorized distributor of more than 50 international sports nutrition and fitness brands — including Optimum Nutrition, Scitec Nutrition, Hammer Nutrition, Applied Nutrition, MyProtein, Garmin, and CamelBak — carrying roughly 2,000 SKUs that span gym, yoga, running, cycling, swimming, triathlon, and pickleball categories. The catalog is organized around fitness goals (muscle gain, fat loss, endurance, recovery) rather than around brands, with unit pricing ranging from approximately 28,000 VND for basic accessories to over 12,490,000 VND for premium smartwatches. Revenue is generated almost entirely through one-time retail transactions, supplemented by free-shipping thresholds, 0%-interest installment payments via Payoo, Buy Now Pay Later through Aftee, and cash-on-delivery.

Beyond third-party brands, iFitness has built two proprietary sub-brands — LiveFit (in-house shakers, first-aid kits, resistance bands, training gear) and iRace (multi-functional spinners and sports equipment) — and runs a custom apparel and accessories manufacturing service at aothun.ifitness.vn and phukien.ifitness.vn. Distribution combines direct e-commerce, a single showroom in District 2/Thu Duc, and a dealer/agent program for third-party resellers. Marketing is primarily content-driven (fitness blog, sports-specific sub-blogs, SEO, email, social) and is reinforced by sponsorship and coverage of running events and marathons. The firm holds a registered trademark on the iFitness name; no patents, regulatory actions, funding rounds, M&A activity, named enterprise customers, or revenue figures are disclosed in the available sources.

The business model is asset-light multi-brand distribution: iFitness does not manufacture the bulk of its catalog but monetizes authorized brand access in the Vietnamese market, with payment-flexibility and authenticity positioning as the principal purchase drivers. Competitive advantage rests on brand portfolio breadth, multi-sport category coverage, payment-method localization, and an in-house trained consultation team. The absence of disclosed financials, institutional capital, or headcount growth data limits visibility into scale and velocity.

Name

iFitness

Legal name

CÔNG TY CỔ PHẦN IRACE

Website

https://ifitness.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

iFitness is a Vietnamese D2C retailer and authorized distributor of 50+ international sports nutrition and fitness brands, selling 2,000+ SKUs via ifitness.vn and a Ho Chi Minh City showroom, serving gym-goers, runners, and endurance athletes across Vietnam.

Ownership category

akta.pro rank

Product category

Sports Nutrition & Fitness Equipment Retail

NAICS

Sporting Goods Retailers (45911), Food (Health) Supplement Retailers (456191), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Sports nutrition retail
• Fitness equipment distribution
• Dietary supplements
• Protein supplements
• Pickleball gear

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online retail sales of sports nutrition products (protein supplements, pre-workout, vitamins, accessories) and fitness equipment through their e-commerce platform ifitness.vn and physical retail store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

iFitness is an authorized Vietnamese distributor and retailer of authentic international sports nutrition supplements and fitness equipment, operating the e-commerce platform ifitness.vn and a physical showroom in Ho Chi Minh City. It sells 50+ brands and 2,000+ products across categories such as whey protein, pre-workout, creatine, BCAAs, fat burners, multivitamins, energy gels, pickleball gear, and fitness accessories. The company also offers a bespoke apparel and accessories manufacturing service through dedicated subdomain portals.

Product overview

iFitness operates a single unified e-commerce platform (iFitness.vn) that functions as a comprehensive online retail store for sports nutrition and fitness equipment. The core offering is organized around product categories including Whey Protein, Pre-Workout, Creatine, BCAAs, Protein Bars, Mass Gainers, Fat Burners, Amino Acids, Energy Gels, Electrolyte Drinks, Casein, Multivitamins, Health Support Supplements (vitamins, fish oil, joint support), Meal Replacement products, Pickleball Equipment, and Sports Accessories (shakers, yoga mats, resistance bands, smartwatches like Garmin). Additionally, the company offers a custom apparel manufacturing service via subdomains for bespoke t-shirts and accessories. The platform distributes over 50 international brands and carries approximately 2,000 diverse products serving sports including gym, yoga, running, cycling, swimming, triathlon, and Pickleball.

Differentiator

Problem solved

Functional benefit

Brands

• LiveFit: In-house sports equipment and accessory brand including shakers, first aid kits, resistance bands, and training gear
• iRace

Products and services

• Whey Protein Protein powder supplements designed to support muscle growth and recovery after training, available in brands such as ON Gold Standard, Scitec Nutrition, and Mammut Nutrition, sold to gym-goers and strength-training individuals.
• Pre-Workout Supplements Pre-training supplements consumed before exercise to boost energy, focus, and workout intensity, including products like Applied Nutrition Pump 3G, sold to individuals seeking enhanced training performance.
• Creatine Supplements Sports nutrition supplement designed to increase strength, power, and endurance during high-intensity training sessions, targeted at strength athletes and gym users.
• BCAAs & Amino Acids Amino acid supplements including leucine, isoleucine, and valine formulations plus Glutamine, used to support muscle recovery and reduce exercise fatigue, sold to active gym users.
• Protein Bars Ready-to-eat protein-rich snack bars designed for convenient muscle support and energy supplementation on the go, sold to active consumers seeking portable nutrition.
• Weight Gainers / Mass Gainers High-calorie supplements designed to support weight gain and muscle mass increase, such as Scitec Nutrition Jumbo and Extreme Massive Mass Gainer, sold to consumers aiming to gain weight.
• Fat Burners / Weight Loss Supplements Supplements designed to support fat loss and weight management, including Nutrex Lipo 6 Black and Hydroxycut Hardcore Elite, sold to consumers focused on weight loss.
• Energy Gels & Electrolyte Drinks Fast-absorbing energy gels and electrolyte beverages designed for endurance athletes, including GU Energy Gel, Hammer Gel, and Tailwind Nutrition, sold to runners, cyclists, and triathletes.
• Casein Protein Slow-digesting protein supplements designed for sustained amino acid release, typically consumed before sleep to support overnight muscle recovery, sold to recovery-focused gym users.
• Multivitamins Comprehensive vitamin and mineral supplements that support overall health and fill nutritional gaps for active individuals, including brands such as Pharmekal and Blackmores.
• Health Support Supplements (Vitamins, Fish Oil, Joint Support) Broad category of health-focused supplements including vitamins, omega-3 fish oil, joint support (glucosamine, chondroitin), and cardiovascular health products from brands such as Blackmores, Pharmekal, and OstroVit.
• Meal Replacement Products Nutritional products designed to replace regular meals, providing controlled calories with balanced macronutrients for weight management, sold to weight-conscious consumers.
• Pickleball Equipment Complete line of pickleball gear including paddles, balls, protective bags, and backpacks, with paddles categorized for beginners, intermediate, and advanced players, sold to pickleball enthusiasts.
• Sports Accessories (Shakers, Yoga Mats, Resistance Bands, Smartwatches) Fitness equipment and accessories including shaker bottles, yoga mats, resistance bands, dumbbells, pull-up bars, and smartwatches such as Garmin Forerunner series, sold to active consumers across multiple sports.
• Custom Apparel & Accessories Manufacturing Service Bespoke manufacturing service for custom-designed t-shirts and sports accessories, offered through dedicated subdomain portals at aothun.ifitness.vn and phukien.ifitness.vn for customers wanting personalized sportswear or branded gear.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WheyVN: Vietnamese sports nutrition and supplement e-commerce retailer, closely comparable in product mix (whey, pre-workout, creatine), target customer (Vietnamese gym-goers), and direct-to-consumer model.
• Supp.vn: Vietnam-based sports nutrition e-commerce platform distributing international supplement brands to fitness consumers, directly overlapping iFitness's core assortment and customer base.
• Bodybuilding.com: Global sports nutrition and fitness equipment e-commerce retailer offering the same category mix (proteins, pre-workouts, accessories, apparel) to a similar fitness-enthusiast persona, serving as a comparable multi-brand DTC model.

Emerging players

• MyProtein: International sports nutrition brand expanding direct-to-consumer operations into Vietnam. iFitness distributes MyProtein, but MyProtein's own DTC site represents a partial-overlap, brand-owned competitor in the same category.
• Protein World: UK-based sports nutrition and slimming brand with a multi-category product line (protein, weight management, vitamins) that competes for the same female-and-endurance-athlete segments iFitness serves.
• Shopee Vietnam: Mass-market Southeast Asian marketplace where third-party sellers distribute overlapping supplement and fitness accessory SKUs, providing price-discovery and convenience competition to iFitness's own storefront.
• Bulk Powders: International sports nutrition brand offering direct-to-consumer protein and performance supplements with similar value-positioning to the imported brands carried by iFitness.

Broad incumbents

• The Vitamin Shoppe: Established US multi-channel vitamins, supplements, and sports nutrition retailer with comparable breadth across brands, categories, and physical-plus-digital retail model.
• GNC: Global specialty retailer of vitamins, supplements, and sports nutrition with a comparable assortment breadth and an established multi-brand distribution model that iFitness mirrors at smaller scale.
• Decathlon Vietnam: Vietnam presence of the global sporting-goods retailer offering fitness equipment, accessories, and growing nutrition/equipment categories, providing direct overlap with iFitness's equipment and accessories assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ifitnessvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFitness