The American Oil & Gas Reporter

What The American Oil & Gas Reporter does

The American Oil & Gas Reporter (AOGR) is an independent B2B trade publication founded in 1958 in Haysville, Kansas, owned by National Publishers Group Inc. It serves the U.S. independent oil and gas exploration, drilling, and production industry, with C-suite executives and operations managers as its primary readership, and operates as the "Official Publication" for 27 state and regional independent producer/operator associations. Editorial coverage spans legislative and regulatory developments, financial market analysis, geological and engineering innovations, and field case studies across all major U.S. basins (Permian, Williston, Eagle Ford, Bakken, DJ Basin, Delaware, and others). The publication also tracks 21 national associations and professional societies such as AAPG, API, SPE, and IADC.

The core product is a monthly print magazine, supplemented by a digital e-Edition delivered through nxtbook.com (launched January 2012) and daily Web Exclusives content on aogr.com. Recurring content verticals include Markets & Analytics, Frac Facts (a technical hydraulic-fracturing section), Cover Stories, and Editor's Choice. Industry data products include weekly U.S. Rig Count data (sourced from Baker Hughes) and weekly U.S. Frac Spread Count data (sourced from Primary Vision), embedded into editorial coverage. Additional offerings include a Calendar of Events/Conferences, a Media File advertising package, and a Reprints/E-Prints licensing service.

AOGR's business model rests on three revenue streams: (1) recurring print and digital subscriptions priced by region (U.S. bundled at $100/year or $260 for three years; Canada/Mexico at $300/year; international at $500/year), with bulk seat tiers ranging from 2-5 seats at $150/year to 1,000+ seats at $7,500/year; (2) classified and display advertising at $3/word (minimum $75) and $150/column inch, with frequency discounts; and (3) reprint and e-print licensing for marketing distribution. Direct sales are conducted via phone (1-800-847-8301) and the website, with no third-party resellers. The 27-association Official Publication network and the integrated industry data feeds constitute the principal distribution and content moat.

Name

The American Oil & Gas Reporter

Legal name

National Publishers Group Inc.

Website

https://aogr.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Oil & Gas Reporter is an independent B2B trade publication founded in 1958, serving C-suite and operations executives at U.S. independent oil and gas exploration, drilling, and production companies as the "Official Publication" for 27 state and regional producer associations.

Ownership category

akta.pro rank

Product category

Oil and Gas Trade Publication

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Oil and gas publishing
• Trade publication services
• Upstream industry coverage
• Industry intelligence reports
• Exploration drilling news

Headquarters

HQ city

Haysville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Subscriptions: Bundled print and online subscriptions with tiered pricing based on geographic region (U.S., Canada/Mexico, International) and subscription term length (annual vs. three-year). Online-only subscriptions available for international customers. Bulk pricing tiers for organizations.
2. Classified Advertising: Per-word text ads (minimum 25 words, $75) and display ads per column inch ($150). 10% discount for three consecutive insertions of same copy.
3. Reprints and E-Prints: Professional reproduction of published articles for marketing distribution. Quantities from 1,000 to 10,000+. E-prints available as PDF digital reproductions for website placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The American Oil & Gas Reporter publishes a monthly print magazine and digital e-Edition delivering business intelligence, regulatory and legislative updates, financial market analysis, and technical innovation coverage for the U.S. independent oil and gas exploration, drilling, and production industry. The publication also offers standalone industry data products (U.S. Rig Count and U.S. Frac Spread Count), Web Exclusives content on aogr.com, and licensed reprint/e-print services for article reproduction.

Product overview

The American Oil & Gas Reporter is an independent trade publication serving the oil and gas exploration, drilling, and production industry. The company offers a print magazine (The American Oil & Gas Reporter) and a digital e-Edition as its core products, supplemented by online-exclusive Web Exclusives content. Key content verticals include Markets & Analytics, Frac Facts (technical fracturing articles), Cover Stories, and Editor's Choice selections. The publication also provides industry data products including U.S. Rig Count and U.S. Frac Spread Count data. Additional services include a Calendar of Events/Conferences, Media File for advertising information, and subscription services. The publication serves as Official Publication for 27 independent producer/operator associations.

Differentiator

Problem solved

Functional benefit

Brands

• Frac Facts: A special section of the magazine featuring technical articles about hydraulic fracturing technology, completion operations, proppant analysis, fleet management, and stimulation chemistry.
• Markets & Analytics

Products and services

• The American Oil & Gas Reporter (Print Magazine Subscription) Monthly print magazine subscription marketed as the "Better Business" publication of the exploration, drilling, and production industry, featuring in-depth market and financial analysis alongside technological breakthroughs and field case studies. Offered as a bundled print and digital package with regional tiered pricing for U.S., Canada/Mexico, and international subscribers.
• Digital Magazine e-Edition

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• Arkansas Independent Producers & Royalty OwnerscoreOthersAOGR serves as Official Publication for this state association of independent oil and gas producers and royalty owners, providing coverage and distribution to their membership.
• California Independent Petroleum AssociationcoreOthersAOGR serves as Official Publication for this state association representing independent oil producers in California.
• Colorado Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association serving Colorado's independent oil and gas industry.
• Eastern Kansas Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this regional association serving eastern Kansas oil and gas producers.
• Gas & Oil Association of West VirginiacoreOthersAOGR serves as Official Publication for this state association representing West Virginia's gas and oil industry.
• Illinois Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association representing Illinois oil and gas producers.
• Independent Petroleum Association of New MexicocoreOthersAOGR serves as Official Publication for this state association serving New Mexico's independent petroleum producers.
• Indiana Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association representing Indiana's oil and gas industry.
• Kansas Independent Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association representing Kansas' independent oil and gas producers.
• Kentucky Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association serving Kentucky's oil and gas industry.
• Louisiana Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association representing Louisiana's oil and gas industry.
• New Mexico Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association serving New Mexico's oil and gas industry.
• North Dakota Petroleum CouncilcoreOthersAOGR serves as Official Publication for this state organization representing North Dakota's petroleum industry.
• Ohio Oil & Gas AssociationcoreOthersAOGR serves as Official Publication for this state association representing Ohio's oil and gas industry.
• Oklahoma Energy Producers AlliancecoreOthersAOGR serves as Official Publication for this state alliance serving Oklahoma's energy producers.
• Permian Basin Petroleum AssociationcoreOthersAOGR serves as Official Publication for this regional association representing the Permian Basin's petroleum industry.
• Petroleum Alliance of OklahomacoreOthersAOGR serves as Official Publication for this state alliance serving Oklahoma's petroleum industry.
• Texas Alliance of Energy ProducerscoreOthersAOGR serves as Official Publication for this state alliance representing Texas energy producers.
• Baker HughescoreTechnology or IntegrationBaker Hughes provides weekly U.S. Rig Count data that AOGR publishes on its web exclusives section, providing industry-standard rig count metrics to readers.
• Primary VisioncoreTechnology or IntegrationPrimary Vision provides weekly U.S. Frac Spread Count data that AOGR publishes, tracking completion activity across U.S. basins.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oil & Gas Journal: Long-established weekly trade publication covering global exploration, drilling, and production — directly comparable in product category (print + digital periodical), target audience (upstream operators), and revenue model (subscriptions + advertising). AOGR positions itself as the independent-E&P-focused complement to OGJ's broader operator base.
• Journal of Petroleum Technology (SPE): Official publication of the Society of Petroleum Engineers, the largest individual-member upstream technical society. Functions as an association-affiliated trade journal competing with AOGR for technical readership, particularly among engineers — analogous to AOGR's 27 association partnership model.
• World Oil: Monthly upstream trade publication with digital editions covering drilling, completions, and production technology. Targets the same operating geoscientists and engineers as AOGR and competes for the same advertising base of oilfield service and equipment providers.
• Petroleum News: Weekly Alaska-focused oil and gas trade publication with similar print/digital subscription and advertising model. Comparable in scale (small team, niche audience) and target buyer (independent E&P executives and operators), making it a strong small-pub analog despite Alaska focus.
• Hart Energy: Publisher of multiple upstream oil and gas trade titles including E&P Magazine and Oil and Gas Investor. Competes directly with AOGR for advertising dollars and independent-E&P readership, with overlapping coverage of shale plays, completions technology, and operator case studies.
• Natural Gas Intelligence: Subscription-based trade publication focused on natural gas markets, pricing, and policy. Comparable as a small-team, niche-audience B2B trade title serving upstream and midstream decision-makers with subscription and advertising revenue models similar to AOGR.
• E&P Magazine: Hart Energy's flagship upstream trade title focused on exploration and production technology and case studies. Overlaps directly with AOGR's Frac Facts, cover story, and technology editorial verticals, and competes for the same independent operator and oilfield service advertiser base.

Broad incumbents

• Upstream: Global upstream newsweekly covering exploration, drilling, and production across international markets. Overlaps with AOGR's E&P coverage but operates at significantly larger scale and globally — the broad incumbent AOGR is most often benchmarked against in editorial reach.
• S&P Global Commodity Insights (Platts): Dominant global energy data, analytics, and news provider — owns rig count data and oil price benchmarks. Represents the broad-incumbent direction AOGR could be pressured into competing against as energy intelligence increasingly shifts to paid data platforms over print trade journals.

Emerging players

• Rigzone: Digital-first oil and gas industry news and jobs platform. Competes with AOGR for upstream audience attention and classified/recruitment advertising dollars, but lacks the print magazine and association-official-publication distribution that defines AOGR's moat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/american-oil-&-gas-reporter
• Xx.com/aogrmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The American Oil & Gas Reporter