Primary Vision Network
Primary Vision is a private oilfield data firm operating the proprietary Frac Spread Count™ metric and EFRACS analytics platform, delivering weekly U.S. completions, production, and operator-level intelligence to energy producers, oilfield service companies, institutional investors, and financial media.
- Company typePrivate
- Founded2011
- HeadquartersSheridan, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Primary Vision Network does
Primary Vision is a privately held U.S. oilfield data analytics company (Primary Vision, LLC, Wyoming) founded in 2011 and headquartered in Sheridan, Wyoming, with 11-50 employees. It operates the proprietary, trademarked Frac Spread Count™ metric — a weekly estimate of active hydraulic fracturing crews across the United States that serves as a leading indicator of completions activity and near-term oil and gas production — alongside the Frac Job Count, REFRACS, NGL Monitor, Consumables, Frac Operator Monitor, Frac Supply, and Market Sentiment datasets. These products are delivered through the EFRACS SaaS platform, which combines customizable dashboards, AI-driven forecasting and chart analysis, basin- and operator-level granularity, and integrations with Bloomberg Terminal and PowerBI.
The company is led by CEO Matt Johnson and generates revenue almost entirely through annual subscription plans to EFRACS: a free press/media tier, Essentials at $1,000/year, Professional at $3,000/year, and custom-priced Enterprise plans with up to 15 users, DB/FTP integration, and full module access. Customers include U.S. energy producers and oilfield service companies (Halliburton, Calfrac, Liberty Energy referenced), institutional investors and hedge funds, private equity firms, energy research organizations, supply chain providers, and major financial and energy media (Reuters, Bloomberg, Semafor, Associated Press, OilPrice, AOGR), which cite Primary Vision data as an industry benchmark. Distribution is direct and digital through primaryvision.co and efracs.primaryvision.co, supplemented by AWS-hosted infrastructure, Bloomberg Terminal integration, and PowerBI outputs for enterprise customers.
Primary Vision Network firmographics
Firmographics- Name
- Primary Vision Network
- Legal name
- Primary Vision, LLC
- Website
- https://primaryvision.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primary Vision is a private oilfield data firm operating the proprietary Frac Spread Count™ metric and EFRACS analytics platform, delivering weekly U.S. completions, production, and operator-level intelligence to energy producers, oilfield service companies, institutional investors, and financial media.
- Ownership category
- akta.pro rank
Primary Vision Network industry classification
Industry- Product category
- Oil and Gas Data Analytics
- NAICS
- Software Publishers (513210)
- SIC
- Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Well Completions & Stimulation (Hydraulic Fracturing, Sand Control) (EUALAAAE)
- akta.pro secondary industry
- Production Operations & Well Optimization (Artificial Lift, Flow Assurance) (EUALAAAF)
Keywords
Where Primary Vision Network is headquartered
LocationHeadquarters
- HQ city
- Sheridan
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Primary Vision Network business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription Revenue - Tiered Plans: Primary Vision generates revenue primarily through annual subscription plans for its EFRACS analytics platform and Frac Spread Count data. Plans range from free (press/media access) to paid tiers at $1,000/year (Essentials), $3,000/year (Professional), and custom Enterprise pricing. Subscriptions provide access to data dashboards, forecasts, basin-level analysis, and research content. Annual billing is the standard cadence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier: Press area access, weekly market news updates, and bonus content. |
| Subscription | Annual | Essentials ($1,000/year): Full research portal, national-level Frac Spread Count & Frac Job Count with forecasts, Frac Operator Monitor, and quarterly Third Party Opinion webinars. |
| Subscription | Annual | Professional ($3,000/year): Everything in Essentials plus basin-level Frac Spread Count & Frac Job Count data, regional forecasting, and capital/operational/supply chain decision support. |
| Subscription | Annual | Enterprise (Custom quote): Full-scale frac intelligence including all data (FSC, FJC, Consumables, REFRACS/Recompletions), complete EFRACS tools (AI Analysis, Data Export, Downloading, Integration), full forecasting modules, basin/pumper data, EFRACS for up to 15 users, and weekly activity data. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Primary Vision Network product offering
Product offeringCore offering
Primary Vision provides subscription-based market intelligence on U.S. hydraulic fracturing activity, anchored by its proprietary Frac Spread Count™ and Frac Job Count metrics. Data and forecasts are delivered through the EFRACS SaaS analytics platform under Free, Essentials ($1,000/yr), Professional ($3,000/yr), and custom Enterprise tiers. Customers include energy producers, oilfield service companies, institutional investors, private equity firms, research organizations, and energy media.
Product overview
Primary Vision offers a subscription-based market intelligence and consulting platform focused on U.S. hydraulic fracturing activity and oilfield analytics. The core product is the Frac Spread Count™ metric, complemented by the Frac Job Count, which together provide leading indicators of U.S. completions and production activity. Access is delivered through the EFRACS platform (efracs.com), a modular SaaS platform offering national and basin-level data, forecasting tools, and AI-powered analytics. The product portfolio spans free content (press access, weekly updates) through paid tiers (Essentials at $1,000/year, Professional at $3,000/year, and Enterprise with full API access and AI Analysis). Add-on modules include NGL Monitor, REFRACS for recompletion tracking, Consumables data, Frac Operator Monitor, Frac Supply (horsepower/emissions), Market Sentiment tracking, Third Party Opinion webinars, and Research Portal with macro/earnings analysis. The platform integrates with Power BI for data visualization and provides database/FTP integration for Enterprise subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- EFRACS: Analytics platform providing frac spread data, forecasts, and oilfield activity intelligence
- Frac Spread Count™
- Frac Job Count
- REFRACS
- NGL Monitor
- Third Party Opinion (TPO)
Products and services
- EFRACS Analytics Platform Comprehensive subscription platform providing access to Frac Spread Count, Frac Job Count, forecasts, customizable dashboards, AI Analysis, data export, and integration tools for energy producers, service companies, investors, and media.
- Frac Spread Count™ Proprietary registered metric estimating the number of active hydraulic fracturing crews (frac spreads) operating across the U.S., serving as a leading indicator of completions activity with weekly updates and 8+ years of historical forecasts at national, basin, state, and county levels.
- Frac Job Count Tracks the number of completed hydraulic fracturing jobs across U.S. shale basins, providing insight into the pace, location, and direction of oilfield activity, including operator trends and regional development momentum.
- NGL Monitor Provides aggregate, supply source, and product type time-series data for natural gas liquids with 12 complete months of forecasts, plus exclusive resources and insights for NGL market participants.
- REFRACS Predicts the number of active pressure pumpers performing refracs, tracked by basin, state, and county, with weekly updates and 8+ years of forecasts. Available at Premium and Enterprise subscription levels.
- Well-Level Consumables U.S. well-level consumables dataset covering downhole water, proppant, and chemicals, including the Frac Chemistry Inspector for quick chemical look-ups. Part of the Enterprise subscription tier.
- Frac Operator Monitor Tracks frac spread and job count by individual E&P operator, enabling monitoring of competitor and customer activity at the operator level. Available in Essentials and higher tiers.
- Market Sentiment Tracker Tracks sentiment signals for U.S., Europe, and China markets, providing weekly macroeconomic and energy-related context to complement frac activity data.
- AI Analysis AI-powered analysis of charts and forecasts within the EFRACS platform, enabling interpretation of Frac Spread Count, Frac Job Count, and forecasting modules. Enterprise tier feature.
- Canada Frac Spread Count Provides frac spread count updates for Canada, extending Primary Vision's hydraulic fracturing crew estimates beyond the United States. Enterprise tier offering.
Quantifiable outcome
- Frac Spread Count rose to 184 crews in May 2026, a 20% increase since start of year, signaling potential U.S. production above 14 million bpd.
- +1 more outcomes
Companies that use Primary Vision Network
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles5 records
Primary Vision Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
Primary Vision Network partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)corePrimary Vision operates its platform (primaryvision.co and efracs.primaryvision.co) on Amazon Web Services infrastructure. AWS is listed as a partner on the company's website with a logo, indicating a cloud infrastructure partnership that enables the company's data platform, analytics, and AI capabilities.
- BloombergcorePrimary Vision data is available on the Bloomberg Terminal. Bloomberg users can access Primary Vision frac data and analysis within their existing financial terminal workflow. This is a significant distribution partnership that extends Primary Vision's reach to Bloomberg's global institutional investor and energy professional subscriber base. PowerBI outputs are also available as part of this integration.
- OilPriceminorOilPrice is listed as a trusted site and media partner on primaryvision.co. OilPrice publishes articles citing Primary Vision data and analysis. The relationship is primarily content and media co-distribution, with OilPrice serving as a channel for Primary Vision's market intelligence to reach energy market participants.
- American Oil & Gas Reporter (AOGR)minorAmerican Oil & Gas Reporter is listed as a trusted site on primaryvision.co. AOGR is an industry trade publication that provides Primary Vision with media exposure and credibility within the upstream oil and gas community.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Primary Vision Network competitors and assessment
Company assessmentOthers
- OilPrice.com: Energy news and analysis site that cites and co-distributes Primary Vision data. Not a direct data competitor, but a media partner/channel that both cites and competes for audience attention in oil and gas news.
- Haynes and Boone (Energy Reports): Law firm publishing widely-followed oil and gas industry reports and data on mergers, bankruptcies, and shale activity. Functions as an alternative research source for the same investor and operator audience Primary Vision serves.
Broad incumbents
- Wood Mackenzie: Global energy research and consulting firm covering upstream, midstream, and energy transition. Provides overlapping U.S. shale intelligence and operator analysis, with a much wider product breadth.
- S&P Global Commodity Insights (Platts): Large-scale commodity intelligence and energy data publisher. Overlaps with Primary Vision on U.S. shale reporting and market commentary, but as part of a much broader global commodities portfolio.
Direct peers
- Novi Labs: Oil and gas analytics SaaS focused on completions design, well performance benchmarking, and capital efficiency for shale operators. Closely comparable in serving the same U.S. shale customer base with completion-focused analytics.
- Enverus (formerly DrillingInfo): Energy SaaS and analytics platform providing well-level, production, and completions data across U.S. shale. Directly competes with Primary Vision on granular frac/completion intelligence and is the closest scaled competitor in the same niche.
- Rystad Energy: Independent global energy research and data provider covering upstream, shale, and oilfield services with proprietary databases and forecasts. Competes with Primary Vision on shale activity forecasting and operator benchmarking, albeit at a broader global scope.
Emerging players
- B3 Insight: Shale-focused analytics firm providing well economics, type curve, and benchmarking data for operators and investors. Overlaps with Primary Vision on completion activity and operator-level analytics for U.S. shale.
- Rextag (Energy Solutions Group): Energy data and GIS provider for midstream and infrastructure, with growing coverage of upstream and completions data. Adjacent competitor in the energy data space serving similar operator and investor buyers.
- TGS (well data and analytics): Provider of subsurface and well data, increasingly expanding into predictive analytics and digital oilfield solutions. Comparable in offering proprietary data assets to upstream operators and investors, though with a stronger subsurface/seismic orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Primary Vision Network social profiles
Digital presencePrimary Vision Network compliance and trust
Trust signalCompliance4 records
Primary Vision Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Vision Network leadership team
Management profileNumber of profiles
Profiles1 record
Primary Vision Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Vision Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Vision Network
What does Primary Vision Network do?
Primary Vision provides subscription-based market intelligence on U.S. hydraulic fracturing activity, anchored by its proprietary Frac Spread Count™ and Frac Job Count metrics. Data and forecasts are delivered through the EFRACS SaaS analytics platform under Free, Essentials ($1,000/yr), Professional ($3,000/yr), and custom Enterprise tiers. Customers include energy producers, oilfield service companies, institutional investors, private equity firms, research organizations, and energy media.
Is Primary Vision Network a public or private company?
Primary Vision Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Vision Network founded?
Primary Vision Network was founded in 2011. It employs 11 to 50 people.
Where is Primary Vision Network based?
Primary Vision Network is headquartered in Sheridan, United States, in the North America region.
How does Primary Vision Network make money?
One revenue line is on record: subscription Revenue - Tiered Plans.
Who are Primary Vision Network's main competitors?
Others on record are OilPrice.com and Haynes and Boone (Energy Reports). Broad incumbents are Wood Mackenzie and S&P Global Commodity Insights (Platts). Direct peers are Novi Labs, Enverus (formerly DrillingInfo) and Rystad Energy. Emerging players are B3 Insight, Rextag (Energy Solutions Group) and TGS (well data and analytics).
Does Primary Vision Network have an API?
No public API is recorded for Primary Vision Network.
What industry is Primary Vision Network in?
Primary Vision Network's product category is Oil and Gas Data Analytics. Its primary akta.pro industry code is EUALAAAE, Well Completions & Stimulation (Hydraulic Fracturing, Sand Control), with a secondary code of EUALAAAF, Production Operations & Well Optimization (Artificial Lift, Flow Assurance). Its NAICS code is 513210 and its SIC code is 1389.