VM Products

What VM Products does

VM Products, Inc. is a privately held Texas-based manufacturer of professional pest management hardware, founded in 2003 and headquartered in Bedford with an additional Arlington, Texas location. The company designs and produces mechanical pest control equipment — primarily rodent bait stations (EZ Secured, EZ Klean, MBS1), insect monitoring stations (EZ Conceal, EZ Kat, FBS1, IBS), and the MosquitoCon water-holding receptacle for larval mosquito control — protected by multiple U.S. utility patents and a portfolio of registered trademarks. Core technical differentiators include a patented concrete-block anchoring system with lag screws and flexible fastening cones, dual-wall construction with internal drain holes, a universal key system that opens every station in the lineup, and a removable EZ Service Tray that accepts multiple bait formats.

The business operates a sales-led, two-tier go-to-market model. VM Products does not sell directly to end customers; instead, its hardware is purchased by pest management professionals (PMPs) and routed through industry distribution channels such as Veseris, with PMPs deploying the equipment at commercial sites (restaurants, food processing, healthcare, retail, warehouses, manufacturing) and residential properties. Revenue is generated primarily through hardware sales, supplemented by a Private Label program in which PMPs can customize EZ Secured stations with their own branding via full-color in-plastic labeling. Pricing is not publicly disclosed and is quote-based through the PMP/distributor channel. All products are positioned as 100% American-made, with the company's competitive narrative centered on durability, field-proven reliability, and PMP-facing service rather than on technology disruption.

Name

VM Products

Legal name

VM Products, Inc.

Website

https://vmproducts.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

VM Products is a Texas-based, 100% American-made manufacturer of patented rodent bait stations, insect monitoring stations, and mosquito control receptacles sold exclusively through pest management professionals and industry distributors like Veseris across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Pest Management Equipment

NAICS

Exterminating and Pest Control Services (56171)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

IPM Baiting Systems & Targeted Low-Impact Treatments (Gels, Stations, Dusts) (HSAMAJAD)

akta.pro secondary industries

Mosquito Control (Misting Systems, Barrier Sprays) (HSAIANAA), In2Care/Trap-Based Mosquito Control (Targeted Trapping) (HSAMAEAG), Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

Keywords

• Rodent bait stations
• Insect monitoring stations
• Mosquito control equipment
• Pest management hardware
• Professional pest control supplies

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pest Control Equipment Sales: VM Products generates revenue through the sale of pest management equipment including rodent bait stations, insect monitoring stations, and mosquito control products. Products are sold to pest management professionals who then deploy them at commercial and residential customer sites.
2. Private Label/ Custom Branding: The VM Private Label Program allows pest management professionals to customize rodent control bait stations with their company branding, logo, and contact information for customer differentiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VM Products designs, manufactures, and sells professional-grade pest management hardware, including weighted rodent bait stations (EZ Secured®, EZ Klean®, MBS1®), insect monitoring stations (EZ Conceal®, EZ Kat®), and the MosquitoCon® water-holding receptacle for mosquito larval control. Products are sold through pest management professionals (PMPs) and industry distributors for deployment at commercial and residential customer sites, with an optional private-label program that customizes bait stations with PMP branding.

Product overview

VM Products is a manufacturer of professional pest management equipment, founded in 2003 and based in Bedford, Texas. Its product portfolio centers on mechanical pest control hardware — rodent bait stations, insect monitoring stations, and mosquito control receptacles — sold exclusively through pest management professionals (PMPs). The core product lines include the EZ Secured® weighted rodent bait station family (with variants such as the Front Lock option and in-plastic labeling customization), the compact EZ Klean® and MBS1® multi-species bait stations, and the MosquitoCon® water-holding receptacle for larval mosquito control. Complementary products include the EZ Conceal® and EZ Kat® insect monitoring stations, the EZ Service Tray for multi-bait servicing, and the VM Private Label Program for professional branding. All products are 100% American-made, and the EZ Secured and EZ Klean lines are protected by U.S. patents.

Differentiator

Problem solved

Functional benefit

Brands

• EZ Secured: Rodent bait station - The Original Weighted Bait Station, built to adapt to its environment and withstand outdoor conditions. Features patented concrete block construction with lag screws and flexible fastening cones.
• EZ Klean
• MBS
• MosquitoCon
• EZ Conceal
• EZ Kat
• IPL (In Plastic Labeling)

Products and services

• EZ Secured® Rodent Bait Station The original weighted rodent bait station featuring patented concrete-block anchoring, dual-wall construction, drain holes, and the EZ Service Tray. Used by pest management professionals for exterior perimeter rodent control around commercial properties.
• EZ Secured® Front Lock Front-lock variant of the EZ Secured rodent bait station, adding a front-entry locking mechanism to the standard station design. Sold as a best seller alongside the standard EZ Secured station.
• EZ Klean® Rodent Bait Station Compact rodent bait station with low-profile design for secure placement in tight residential, commercial, and warehouse spaces. Provides reliable rodent management where larger stations cannot fit.
• MBS1® Multifunctional Bait Station Multifunctional bait station that simultaneously baits mice and insects, designed for use in tight spaces. Accommodates both rodent and insect bait placements in a single station.
• MosquitoCon® Water-Holding Receptacle Water-holding receptacle designed to attract egg-laying mosquitoes. Features heavy-duty concrete block, integrated leaf guard, and low-profile design, and holds 96oz of water for extended service intervals. When paired with an EPA-registered larvicide, it interrupts the mosquito breeding cycle at the larval stage.
• EZ Conceal® Insect Monitoring Station Low-profile insect monitoring station with double-sided foam tape for secure, discreet placement in narrow, hard-to-reach areas such as behind kitchen equipment, under sinks, and behind toilets. Used for German cockroach monitoring.
• EZ Kat® Insect Monitoring Station Larger insect monitoring station that holds a standard-size flat glue board in the bottom of the trap. Used for monitoring German cockroach populations and determining the direction of insect ingress into treatment areas.
• IPL (In Plastic Labeling / In-Mold Labeling) on EZ Secured Rodent Bait Stations Full-color in-plastic labeling (In-Mold Labeling) option applied to EZ Secured rodent bait stations as part of VM Products' private label program for pest management professionals. Enables custom company branding on stations.
• EZ Snap Rat® Snap Trap Rat snap trap product within the VM Products pest management hardware portfolio.
• EZ Block® Rodent Bait Block-format rodent bait consumed within VM Products bait stations, registered as a trademark of VM Products.
• VM Private Label Program Private labeling service that allows pest management professionals to customize VM Products rodent control bait stations with their own logo, company name, and contact information for brand visibility and customer loyalty at deployment sites.

Quantifiable outcome

• Concrete block creates friction to keep station in place and raises it above ground level to prevent flooding
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• VeseriscoreChannel Partner/ Reseller/ DistributorVeseris (formerly Univar's environmental products division) distributes VM Products through their network. MosquitoCon is featured in Veseris Integrated Mosquito Management Program. VM Products serves as an OEM/supplier component within Veseris' pest management product ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AP&G (Catchmaster): AP&G manufactures insect and rodent glue-based monitoring devices, including glue boards and insect monitoring traps used by PMPs. Directly comparable to VM Products' EZ Conceal and EZ Kat insect monitoring stations.
• JT Eaton & Co. JT Eaton & Co. is a pest control product manufacturer known for rodent control products, traps, and bait stations for PMPs. Directly comparable to VM Products in the rodent control hardware space.
• Control Solutions Inc. Control Solutions Inc. manufactures professional pest control products including rodenticides, insecticides, and related application equipment for the PMP channel. Comparable to VM Products as a mid-market professional pest control product manufacturer.
• Bell Laboratories: Bell Laboratories is the leading manufacturer of rodent control products, including bait stations, baits, and mechanical traps sold through PMPs. Directly comparable to VM Products across EZ Secured/EZ Klean-style stations and the broader rodent-control hardware line.
• LiphaTech (Elanco): LiphaTech (now part of Elanco) manufactures rodent control products including bait stations and rodenticides for professional pest control channels. Directly comparable as a PMP-focused rodent bait station and bait supplier.

Emerging players

• SenesTech: SenesTech develops fertility-control based pest management products for rodents. Comparable as a PMP-facing pest control technology company innovating beyond traditional bait stations.
• EcoClear Products: EcoClear develops botanical and biorational pest control products positioned for the professional pest management market. Comparable as an emerging competitor in adjacent PMP product categories.

Broad incumbents

• Bayer Environmental Science: Bayer (now part of Envu) is a global pest control product manufacturer offering rodenticides, insecticides, and professional pest management solutions. Comparable as a broad incumbent selling through PMP channels and competing in the same product categories as VM Products.
• Neogen Corporation: Neogen manufactures diagnostics, biosecurity, and pest control products including rodenticides and related equipment. Comparable as a broad incumbent with adjacent PMP-facing pest control product offerings.
• BASF Professional & Specialty Solutions: BASF operates a large professional pest control solutions portfolio including rodenticides, insect control products, and integrated pest management offerings. Comparable as a broad incumbent PMP supplier with overlapping bait/station products and broader international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VMProductsTx
• YouTubeyoutube.com/user/vmproductsvideo
• Facebookfacebook.com/VMpestProducts
• LinkedInlinkedin.com/company/vm-products
• Instagraminstagram.com/vmproductstx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VM Products