What Veseris does

Veseris is a B2B distributor of professional pest management, turf and ornamental, wildlife management, safety, and sanitation products serving North American customers through 82+ ProCenter physical retail locations and an online e-commerce storefront at veseris.com, supplemented by phone sales (800-888-4897) and international distribution partners. Its product portfolio spans insecticides, rodenticides, bait stations, pheromone traps, professional application equipment (misters, sprayers, foggers), turf chemicals, and PPE, sourced from hundreds of manufacturer brands including BASF, Bell Laboratories, CSI, Envu, Syngenta, Maruyama, MistAway, FlowZone, and VM Products. The company's core customers are professional pest control operators, with secondary segments in turf and ornamental care, wildlife management, public health vector control, post-harvest, and animal health.

Veseris operates a sales-led go-to-market with account-based pricing (login-gated customer-specific pricing) and a quick reorder feature, supplemented by the ProTraining educational platform for professional certification and webinars. The legal entity is ES OpCo USA LLC, and the company is privately held with no public market presence or disclosed funding rounds. The company is headquartered in Austin, TX with 251-500 employees and a stated year founded of 2020, though the ProCenter footprint and brand portfolio suggest substantial inherited scale. In 2024-2025, Veseris executed three acquisitions — Integrated Pest Supplies Limited (Feb 2024), The Tessman (Jan 2025), and The Lynde Company (Jan 2025) — and increased its commitment to the Professional Pest Management Alliance at the Supplier Guardian level (Dec 2025). Leadership changes in 2026 included the appointment of John Smith as President of The Tessman & Lynde Companies and the addition of Jason W. Rich as CFO and Kamran Amir Ali as Director of FP&A.

Name

Veseris

Legal name

ES OpCo USA LLC

Website

https://veseris.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Veseris is a B2B distributor of professional pest management, turf and ornamental, wildlife, and safety products, serving pest control operators and related professionals across North America through 82+ ProCenter retail locations, an e-commerce platform, and international distribution partners.

Ownership category

akta.pro rank

Product category

Pest Management Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Pest Control Product Supply (Fumigants, Traps, Lures, Applicator Equipment) (AFAOAIAN)

akta.pro secondary industries

Commercial Stored-Product Pest Management (Restaurants, Grocers, Warehouses) (HSAMAHAF), Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Restaurant, Bar & Commercial Kitchen Pest Control (HSAMAKAB)

Keywords

• Pest management distribution
• Professional pest control
• Turf and ornamental products
• Wildlife management supplies
• Pest control equipment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices59 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Veseris generates revenue through the distribution and sale of professional pest management products, turf and ornamental care products, and equipment to professional pest control operators, wildlife management professionals, and related industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Veseris distributes professional pest management products, turf and ornamental care products, and application equipment to pest control operators, wildlife management professionals, and related industries. The company operates 82 ProCenter retail locations across North America and a B2B e-commerce storefront at veseris.com, carrying brands such as BASF, Bell Laboratories, Envu, Syngenta, MistAway, Maruyama, and FlowZone. The portfolio spans insect control, rodenticides and wildlife management, safety and sanitation, professional application equipment, and turf and ornamental solutions, complemented by ProTraining educational resources for industry professionals.

Product overview

Veseris is a B2B e-commerce platform and distributor of professional pest control and vegetation management products. The company operates through its online store (https://veseris.com/) and 82+ ProCenter physical locations across North America. The product portfolio includes five main categories: (1) Insect Control Solutions — bait stations, insecticides, fumigants, pheromone traps, and traps; (2) Rodenticides & Wildlife Management — rodenticides, bird control equipment, and humane wildlife traps; (3) Safety: Odor & Sanitizers — cleaning supplies, enzyme cleaners, odor control, and PPE; (4) Professional Equipment — misting systems, foggers, sprayers, and application tools; and (5) Turf & Ornamental Solutions — fertilizers, herbicides, fungicides, and plant growth regulators. The company also offers ProTraining educational resources and services like quick reorder and account management. Featured brands include BASF, Bell Laboratories, CSI, Envu, Syngenta, VM Products, MistAway, FlowZone, and Maruyama.

Differentiator

Problem solved

Functional benefit

Products and services

• Insect Control Solutions Catalog category of insect control products including bait stations, insecticides, fumigants, pheromone traps and lures, repellents, traps for crawling and flying insects, insect light traps, mosquito traps, termite baits, termiticides, and vector control products. Sold to professional pest control operators.
• Rodenticides & Wildlife Management Catalog category of rodent and wildlife control products including avicides, bait stations, bird control equipment (spikes, nets, electric track, wire, traps), rodenticides in multiple formats, mechanical and glue traps, humane wildlife traps, and remote monitoring devices. Sold to wildlife management and pest control professionals.
• Safety: Odor & Sanitizers Catalog category of professional safety and sanitation products including cleaning equipment and supplies, enzyme and microbe cleaners, odor control machines, odor control sanitizers, and personal protective equipment (PPE). Sold to pest control and sanitation professionals.
• Professional Equipment Catalog category of professional application tools and devices including misting equipment, foggers, sprayers, termite application equipment, inspection tools, and training materials. Sold to professional pest control applicators.
• Turf & Ornamental Solutions Catalog category of turf and ornamental care products including adjuvants, aquatic treatments, fertilizers, fungicides, herbicides, insecticides, nematicides, and plant growth regulators. Sold to lawn care, golf course, and ornamental plant care professionals.
• Veseris ProTraining Professional education and training platform offering technical courses, webinars, and certification resources for pest control professionals, delivered through the Veseris website and educational marketing channels.
• Veseris ProCenters

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Professional Pest Management AllianceminorGTM or Marketing Partner · 3 December 2025Veseris participates in the Professional Pest Management Alliance investor network at the Supplier Guardian level. The Alliance provides investors with marketing resources through its Mainframe digital platform and enhanced visibility on PestWorld.org's Find a Pro locator.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SiteOne Landscape Supply: Largest U.S. wholesale distributor of lawn, garden, turf, and irrigation products to professional landscape and turf care operators. Direct peer to Veseris's Turf & Ornamental Solutions segment, with comparable B2B branch network, professional customer base, and category expansion playbook via acquisitions.
• Helena Agri-Enterprises: National distributor of agricultural inputs including crop protection chemicals, fertilizers, and specialty products to professional growers and applicators. Highly comparable B2B distribution model, similar supplier-brand portfolio (BASF, Syngenta equivalents), and overlapping turf/ornamental and pest control product lines.
• WinField United (Land O'Lakes): Agricultural retail and distribution business of Land O'Lakes serving professional growers with crop protection, seed, and agronomy services. Comparable in serving professional applicators with chemistry and equipment at scale, with co-op structure that differentiates ownership but parallels operating model.
• Target Specialty Products: West Coast-rooted professional pest control, turf, and vegetation management distributor that became part of Univar Solutions. Directly comparable to Veseris across product mix, professional customer base, and distribution channels, representing the most direct competitive overlap in pest distribution.

Regional players

• GROWMARK: Regional agricultural cooperative supplying crop protection, fertilizer, and turf products across the U.S. Midwest and Ontario. Comparable B2B professional distribution model with overlapping turf and pest control categories, though geographically concentrated relative to Veseris's national ProCenter footprint.

Broad incumbents

• Univar Solutions: Former parent of Veseris (divested its pest control distribution business in 2020), now focused on broader specialty chemical distribution across industrial, food ingredients, and remaining pest verticals. Continues to operate a pest distribution business (Target Specialty Products) that directly competes with Veseris, while offering broader chemistry access.
• Pool Corporation: Largest wholesale distributor of swimming pool supplies and related equipment to professional service providers via a multi-channel branch and e-commerce network. Closely comparable business model (B2B specialty distribution to recurring professional buyers with stock-keeping unit breadth and category expertise), though in a different end vertical.
• Rollins: Parent of Orkin and other consumer/residential pest control service brands and a major buyer of professional pest control products. Not a distributor, but represents the largest aggregated buyer of pest chemistry and equipment in the U.S., making Veseris a meaningful supplier and key customer-base constituent.

Emerging players

• AMVAC Chemical Corporation: Specialty crop protection and pest control chemical manufacturer serving professional and consumer markets. Comparable in targeting professional pest and turf applicators with branded chemistry that competes with the brands Veseris distributes (BASF, Syngenta), positioning AMVAC as both a potential supplier and a competing channel.
• Bell Laboratories: Leading manufacturer of rodent control products (a core Veseris category, including block, liquid, meal, pelleted, and soft baits). As a Veseris supplier-partner, Bell Labs represents a key upstream brand dependency but also a comparable specialized pest product company serving the same professional channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veseris