Mofid Securities

What Mofid Securities does

Mofid Securities (کارگزاری مفید) is one of Iran's oldest and largest retail-facing financial services groups, founded in 1995 and headquartered at Nelson Mandela Boulevard, Tehran. The firm operates an integrated capital market platform built around four pillars: online securities brokerage (anchored by the EasyTrader platform, which the company describes as the largest user base among Iranian trading platforms, supplemented by Mofid Online, BourseView, MofidTrader, and the Mofid App), asset management (17+ investment funds — stock, fixed-income, mixed, gold, sector, leveraged, capital-guaranteed, market-making, and pension — with assets under management exceeding 4,700 trillion IRR), investment banking advisory (the Mofid Idea subsidiary covering IPO advisory, capital raising via bond issuance, and corporate valuations, with +18,000 billion Toman in facilitated financing), and free capital market education (Mofid Learning with 1,600+ articles, 27+ video courses, and 3,000+ online classes, served by 12+ million users).

The firm monetizes through brokerage commissions, asset management fees (recurring/subscription), professional services fees from investment banking mandates, usage-based margin facility economics, and the Pellekan customer club, which trades a 25% commission discount for customer retention. Distribution is hybrid: a self-serve digital motion for retail investors (primary segment) and a field sales motion through Mofid Idea for corporates. Operations are supported by 50+ branches, 5,000+ service points nationwide, ~1,200 specialized personnel, and a 24/7 customer service center handling approximately 5,000 calls, 6,000 emails, and 3,000 chats per day.

Mofid's competitive positioning rests on 30+ years of brand heritage (it claims to be the first broker in Iran to introduce online trading), a deeply distributed omnichannel footprint, and a vertically integrated product stack — broker + funds + Hami cash management plan + Mofid Card + education + IB — that creates cross-sell density and customer lock-in. The company operates as a licensed brokerage under Iran's Securities and Exchange Organization (SEO) and is a member of Tehran Stock Exchange, Iran Mercantile Exchange, Iran Energy Exchange, and Farabourse. In 2025 it was named top asset management institution at the Iran Capital Market Annual Conference and won multiple awards from the Federation of Euro-Asian Stock Exchanges (FEAS). Revenue, profitability, and ownership structure are not publicly disclosed.

Name

Mofid Securities

Legal name

کارگزاری مفید (Mofid Securities)

Website

https://emofid.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mofid Securities is an Iranian financial services group offering retail investors and corporates an integrated capital market platform: online brokerage (EasyTrader, Mofid App), 17+ investment funds, investment banking via its Mofid Idea subsidiary, and the country's largest free capital market education portal.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Private Placements (144A/Reg S/MTN) (FSACABAK)

akta.pro secondary industry

Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)

Keywords

• Online securities brokerage
• Investment fund management
• Asset management services
• Investment advisory services
• Capital market education

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Commission fees charged on securities transactions executed through trading platforms
2. Asset Management Fees: Management fees from 17+ investment funds and separately managed accounts; AUM of +4,700 trillion IRR
3. Investment Banking Services: Capital raising, IPO advisory, and valuation services through Mofid Idea subsidiary; +18,000 billion Toman total financing facilitated
4. Margin Trading: Interest-free margin facilities provided to customers for leveraged trading
5. Pellekan Customer Club: Commission discount program that rewards trading activity and drives customer loyalty

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mofid Securities is an Iranian brokerage and financial services group that executes securities transactions on behalf of retail and institutional clients through proprietary digital trading platforms (EasyTrader, Mofid Online, Mofid App). It also manages 17+ diversified investment funds with over 4,700 trillion IRR in assets, offers discretionary portfolio management, and delivers corporate financial advisory through its Mofid Idea subsidiary covering IPO listings, capital raising via bond issuance, and company valuations.

Product overview

Mofid Securities (کارگزاری مفید) operates as a full-service financial group in Iran's capital market, offering an integrated platform ecosystem spanning three core pillars: (1) Online Trading — through ایزی‌تریدر (EasyTrader, web + mobile), مفید آنلاین (Mofid Online), and commodity futures/options trading; (2) Asset Management — through 17+ mutual investment funds (stock, fixed-income, mixed, gold, sector, leveraged, capital-guaranteed, market-making, and pension), discretionary portfolio management, investment advisory, and مفید کارت (Mofid Card) for instant fund access; and (3) Financial Advisory — through ایده مفید (Mofid Idea) for capital raising, IPO advisory, and business valuation. Analytical and advisory tools include بورس‌ویو (BourseView, web + mobile) for fundamental/technical analysis, پلکان (Pellekan) loyalty club for commission discounts, طرح حامی (Hami) for idle cash yield, and weekly market reports. An integrated learning platform (آموزش مفید / Mofid Learning) provides free educational content including daily live classes, video courses, and articles to over 12 million users.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Trader (ایزی‌تریدر): Online trading platform, the most-used trading system in Iran's capital market, available in web and mobile versions.
• Mofid Online (مفیدآنلاین)
• Bourse View (بورس ویو)
• Mofid App (مفید اَپ)
• Pellekan (پلکان)
• Hami (حامی)
• Mofid Card (مفید کارت)

Products and services

• EasyTrader (ایزی‌تریدر) Flagship online securities trading platform available in web and mobile versions; holds the largest user base among trading platforms in Iran's capital market and provides professional-grade trading tools with a simplified interface including Easy Chart, Easy Filter and a market overview feature.
• Mofid Online (مفید آنلاین) Web-based securities trading platform offered by Mofid with comprehensive trading features and a user-friendly interface for buying and selling stocks in Iran's capital market.
• BourseView (بورس‌ویو) Analytical platform that aggregates and publishes fundamental company data and provides tools for technical analysis and market surveillance, including financial statements, financial ratios, fundamental stock filters, market maps and fundamental charts.
• Mofid App (مفید اَپ) Unified mobile investment management application that enables investment in Mofid funds, provides personalized portfolio recommendations based on risk tolerance and investment horizon, allows quick access to Hami account balances, supports Mofid Card management and tracks asset performance.
• Mofid Investment Funds (صندوق‌های سرمایه‌گذاری مفید) Suite of 17+ diversified mutual investment funds managed by Mofid Asset Management covering stock, fixed-income, mixed, gold, sector, leveraged, capital-guaranteed, market-making and supplementary pension fund strategies for retail and institutional investors.
• Portfolio Management (سبدگردانی اختصاصی) Discretionary portfolio management service in which Mofid's professional managers construct and manage a personalized investment portfolio on behalf of clients aligned with their risk profile and financial goals.
• Investment Advisory (مشاوره سرمایه‌گذاری) Free investment consultation service connecting clients with professional investment advisors who provide guidance aligned with their financial objectives.
• Mofid Idea — Investment Banking Advisory (ایده مفید) Wholly-owned investment banking advisory subsidiary providing capital raising through debt financing and bond issuance, IPO advisory and listing services, and business valuation for Iranian enterprises seeking capital markets access.
• Mofid Card (مفید کارت) Shetab-network debit card providing instant access to Hami account balance, issued exclusively to Mofid brokerage clients.
• Mofid Learning (آموزش مفید) Comprehensive free educational platform covering Iran's capital markets with daily live online classes, video courses, textual articles across beginner to expert levels, and learning roadmaps, designed to drive customer acquisition and retention for Mofid's brokerage and asset management services.

Quantifiable outcome

• 24/7 customer support answering 5000 calls, 6000 emails, and 3000 chat messages daily
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Iran Energy Exchange (IEB)coreOthersMarket infrastructure partner enabling commodity futures trading. Mofid provides trading access to Iran Energy Exchange markets through its platforms.
• Tehran Stock Exchange (TSE)coreOthersPrimary market infrastructure partner. Mofid serves as brokerage member enabling retail and institutional trading on TSE.
• Iran Mercantile Exchange (IME)coreOthersCommodities exchange partner for futures and options trading on commodity markets.
• FaraboursecoreOthersOver-the-counter market infrastructure partner enabling trading of securities not listed on main exchanges.
• Securities and Exchange Organization of Iran (SEO)coreOthersRegulatory authority overseeing capital markets. Mofid operates as licensed brokerage under SEO supervision.
• Brokers Association (SeBA)minorOthersIndustry association for brokerage firms. Mofid participates as member representing brokerage community interests.
• Islamic Finance Association (IAIF)minorOthersIndustry association promoting Islamic finance standards and practices in capital markets.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Charles Schwab: Large US-listed brokerage and asset-management group combining self-directed trading platforms, mutual funds, and wealth advisory. A broad-incumbent analog to Mofid's integrated brokerage-plus-funds business model, though at vastly different scale and in an open capital market.
• Interactive Brokers: Global multi-asset broker with proprietary trading platforms and broad market access for retail and institutional clients. Comparable to Mofid in the platform-centric, multi-exchange brokerage model (EasyTrader / Mofid Online analog).
• Hargreaves Lansdown: UK-listed retail investment platform combining a self-directed trading platform, fund supermarket, and research/education tools. A useful functional peer for Mofid's combined brokerage + fund platform + educational content library model.

Emerging players

• Robinhood Markets: US commission-free retail broker with mobile-first UX and self-serve account opening. Comparable to Mofid's EasyTrader positioning as a self-serve, mobile-enabled platform with a large retail user base.

Direct peers

• Karafarini (Brokerage): Iranian stock brokerage providing online trading platforms, research, and investment funds across the Tehran Stock Exchange and related markets — directly comparable to Mofid's brokerage and asset-management offerings.
• Agah Securities (Agah Brokerage): One of the largest competing Iranian brokerages offering online trading, asset management, and investment funds. Direct competitor to Mofid in retail brokerage, mutual funds, and investment banking on the Tehran Stock Exchange.
• Saman Brokerage: Iranian brokerage firm offering online trading and asset management services through the Tehran Stock Exchange; comparable in scope of retail brokerage, margin, and investment funds to Mofid.
• Behdad Brokerage: Competing Iranian brokerage offering online securities trading, margin facilities, and investment advisory, with branch presence in multiple cities — a like-for-like peer to Mofid in retail and online brokerage services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mofidsecurities/posts/?feedView=all
• Instagraminstagram.com/emofid
• Xx.com/mofidsecurities

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mofid Securities