Finance Brokers Association of Australia

What Finance Brokers Association of Australia does

Finance Brokers Association of Australia (FBAA) is a not-for-profit professional industry association representing 13,600+ finance and mortgage brokers across Australia, founded in 1990 and headquartered in Eight Mile Plains, Brisbane. The organization operates a dual advocacy-and-education mandate: its Regulatory Engagement Group (REGS) engages directly with Treasury, ASIC, and federal/state parliamentarians on broker-related policy, while its Education Institute and Certified Finance Broker (CFB) program — delivered in partnership with CFMIA, Accendo, and AAMC — provide the only higher designation course for commercial and asset finance in Australia, alongside CPD tracking, a Grow Broker Scholarship, and a structured mentorship network built on the elevateB platform.

The association-s revenue mechanics combine tiered membership subscriptions ($35 Retired to $2,457 Corporate, refreshed 1 August 2025), CFB certification fees (up to $2,795 for members via Zip installment plans), subsidized flagship event ticketing ($149 for the National Industry Conference and Gala Dinner), Grow Broker scholarship contributions, and sponsorship from 40+ industry partners including Pepper Money, Bluestone, Prospa, La Trobe Financial, Latitude, Helia, and major banks. Distribution is community-led and event-driven, leveraging an annual conference (1,000+ attendees), the Gala Dinner at Sydney Town Hall, the Awards of Supremacy, Coffee Meets and roadshows across Australian cities, and a digital infrastructure comprising the FBAA App, the FBAA My Education & Events Portal, a Broker Magazine publication, podcasts, and a deployed AI Assistant chatbot for member support.

FBAA-s value proposition centers on regulatory representation, professional development, and a Member Benefits program covering 4,500+ products and services. The organization is member-governed, with voting rights held by Accredited, Associate, and Corporate members; there is no external equity, no funding rounds, and no M&A activity in the data. Customer concentration on the demand side is highly diversified across the SMB broker base, while the supply side reflects a broad but moderately concentrated sponsorship ecosystem spanning lenders, aggregators, mortgage insurers, and credit providers.

Name

Finance Brokers Association of Australia

Legal name

Finance Brokers Association of Australasia Limited

Website

https://fbaa.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Not-for-profit professional industry association founded in 1990 that represents 13,600+ finance and mortgage brokers across Australia, providing regulatory advocacy to government and ASIC, the CFB commercial finance designation, CPD education, mentorship, and member benefits.

Ownership category

akta.pro rank

Product category

Professional Industry Association

NAICS

Business Associations (813910)

akta.pro primary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

akta.pro secondary industry

Finance, Accounting & Risk (CFA/CPA/FRM) Certifications (EDAAANAD)

Keywords

• Industry association membership
• Professional development education
• Broker advocacy representation
• Mortgage broker certification
• Continuing professional development

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from multiple tiers including Accredited Member ($541), Associate Member ($420), Corporate Member ($2,457), Corporate Employee ($168), Employee Administration ($163), Affiliate Member ($672), and Retired Member ($35), plus once-off application fees.
2. Event Tickets and Conferences: Revenue from ticket sales for National Industry Conference, Gala Dinner, professional development days, webinars, and other events. Conference tickets subsidized at $149 for members.
3. Education and Certification Programs: Revenue from CFB (Certified Finance Broker) program courses including Step 1 workshops ($229 for members) and Step 2 certification ($2,795 for members upfront or $140/month installment plan). Also includes Grow Broker scholarship contributions.
4. Member Discounts and Sponsorship: Sponsorship revenue from industry partners displayed on website and at events, plus member benefit program partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels14 records

Core offering

FBAA is a not-for-profit professional industry association providing membership-based support, advocacy, education, and representation for finance and mortgage brokers across Australia. Core offerings include tiered membership subscriptions, a dedicated learning portal with CPD-accredited courses, the Certified Finance Broker (CFB) certification program, structured mentorship, and major annual industry events including the National Industry Conference and Awards of Supremacy.

Product overview

The Finance Brokers Association of Australia (FBAA) operates as a professional body offering a membership-based platform for finance and mortgage brokers. The core offering centers on FBAA Membership with multiple tiers (Accredited, Associate, Corporate, Employee, Affiliate, Student, and Retired), complemented by the FBAA Learning Centre for education and the Certified Finance Broker (CFB) Program for professional certification. Additional offerings include the Grow Broker Scholarship for career development, the Mentorship Program connecting brokers with approved mentors, and the FBAA Events Program encompassing the flagship National Industry Conference (NIC), Gala Dinner, and Awards of Supremacy. Members also access the Find a Broker directory service, Broker Magazine publication, FBAA Podcasts, Wellness Hub, and the Member Benefits Program featuring over 4,500 discounted products and services. An AI Assistant chatbot provides member support on the website.

Differentiator

Problem solved

Functional benefit

Brands

• FBAA: Primary brand name and acronym for the Finance Brokers Association of Australasia, representing Australian finance and mortgage brokers.

Products and services

• FBAA Membership

Quantifiable outcome

• 96% consumer satisfaction with broker channel vs banks
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• CoreDatacoreStrategic or Co-development PartnerFBAA has a partnership with CoreData to deliver real-time industry insights and research that inform advocacy, support member education, and highlight opportunities across the mortgage and finance broking sector. This research partnership provides data-driven intelligence to members.
• Success & BrokercoreStrategic or Co-development PartnerPartnership with Success & Broker (led by Ruan Burger, ranked in Australia's Top 100 Mortgage Brokers) to deliver the Grow Broker Scholarship 2026 - a structured development program for brokers in their 2-5 year career window. FBAA funds the majority of coaching value.
• CFMIAcoreStrategic or Co-development PartnerEducation provider partner collaborating with FBAA to deliver the Certified Finance Broker (CFB) program - Australia's only higher designation course for commercial and asset finance industry.
• AccendocoreStrategic or Co-development PartnerEducation provider partner collaborating with FBAA to deliver the CFB program with practical, industry-relevant training and professional certification pathway.
• AAMCcoreStrategic or Co-development PartnerEducation provider partner collaborating with FBAA to deliver the CFB program, providing interactive materials, audiobooks, and assessments for the certification course.
• Success & BrokercoreStrategic or Co-development PartnerNatalie Howells of Success & Broker delivers mentoring program with hands-on one-on-one training and coaching for FBAA members at any proficiency level, adapted for individual professional brokers.
• elevateBcoreTechnology or IntegrationFBAA partnered with elevateB to develop an innovative online mentoring program for new-to-industry Mortgage Brokers. The program is delivered through an interactive online platform with flexible learning opportunities.
• Strive FinancialminorGTM or Marketing PartnerSponsor of FBAA events and programs, displaying logo on FBAA website as part of sponsor recognition.
• Pepper MoneyminorGTM or Marketing PartnerASX-listed non-bank lender sponsor displayed on FBAA website. FBAA has raised concerns about regulatory changes that could create opportunities for alternative lenders like Pepper Money.
• BluestoneminorGTM or Marketing PartnerNon-bank lender sponsor displayed on FBAA website sponsor section.
• ProspaminorGTM or Marketing PartnerBusiness lender sponsor displayed on FBAA website sponsor section.
• La Trobe FinancialminorGTM or Marketing PartnerCredit fund manager and lender sponsor displayed on FBAA website sponsor section.
• LibertyminorGTM or Marketing PartnerNon-bank lender and aggregator (Liberty Network Services) sponsor displayed on FBAA website with multiple personnel involved in FBAA mentoring programs.
• BanjominorGTM or Marketing PartnerFinance company sponsor displayed on FBAA website sponsor section.
• BizcapminorGTM or Marketing PartnerBusiness finance lender sponsor displayed on FBAA website sponsor section.
• Deposit PowerminorGTM or Marketing PartnerGuarantor loan provider sponsor displayed on FBAA website sponsor section.
• OnDeckminorGTM or Marketing PartnerBusiness lender sponsor displayed on FBAA website sponsor section.
• MA MoneyminorGTM or Marketing PartnerNon-bank lender sponsor displayed on FBAA website sponsor section.
• Ryker CapitalminorGTM or Marketing PartnerFinance company sponsor displayed on FBAA website sponsor section.
• Latitude Financial ServicesminorGTM or Marketing PartnerConsumer and commercial finance provider sponsor displayed on FBAA website sponsor section.
• HeliaminorGTM or Marketing PartnerLenders mortgage insurance provider sponsor displayed on FBAA website sponsor section.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Insurance Brokers Association of Australia (NIBA): NIBA is the peak body for Australian insurance brokers, operating a near-identical model of tiered membership, CPD programs, advocacy, and annual conference. Highly comparable business mechanics and member-engagement playbook for a parallel broking profession.
• Australian Finance Industry Association (AFIA): AFIA represents a broad swath of Australian finance and credit providers, aggregators, and brokers, overlapping with FBAA's corporate membership base (lenders, aggregators, credit providers). Comparable membership-association model with sponsorship, advocacy, and events as core offerings.
• Mortgage & Finance Association of Australia (MFAA): MFAA is Australia's other major industry association for mortgage and finance brokers, competing directly with FBAA for the same individual broker membership base, CPD accreditation, and lender sponsor relationships. It is the closest direct competitor in product, member segment, and revenue model.
• Financial Planning Association of Australia (FPA): FPA is the peak professional body for financial planners in Australia, structurally analogous to FBAA: tiered membership, CPD programs, professional designations (CFP), advocacy to government/regulators, and flagship events. Comparable scale and member-engagement model in an adjacent financial-services profession.
• Australian Restructuring Insolvency and Turnaround Association (ARITA): ARITA is the peak professional body for insolvency and restructuring practitioners in Australia, operating a tiered membership, certification, advocacy, and events model closely parallel to FBAA's structure for a different financial-services profession.
• Australian Institute of Credit Management (AICM): AICM represents credit professionals in Australia with membership, certification, and professional development offerings analogous to FBAA's CFB and CPD programs. Direct peer in the credit-and-finance professional association niche.
• Association of Financial Advisers (AFA): AFA represents financial advisers and planners with a similar membership-fee, CPD, advocacy, and conference-driven model. Direct structural peer in the financial-services professional association category serving overlapping regulatory and educational needs.

Broad incumbents

• CPA Australia: CPA Australia is a much larger professional accounting body with overlapping financial-services CPD, certification, and member-benefit infrastructure. Comparable in operating model but operates at significantly greater scale and broader scope than FBAA's broker-focused niche.
• Australian Industry Group (Ai Group): Ai Group is a broad Australian employer association representing thousands of businesses across multiple industries, including financial services. Comparable membership-association mechanics (advocacy, training, events) but operates at much larger scale and across non-financial verticals.

Regional players

• Council of Small Business Organisations Australia (COSBOA): COSBOA represents small-business organisations across Australia, with a similar federation-style advocacy and member-services model but a different member target (small-business owners rather than finance brokers). Useful reference for cross-vertical member-association dynamics in the same Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOJSJXnJzAI-SPj7m5wTmkA
• Facebookfacebook.com/FinanceBrokersAssociationofAustralia
• LinkedInlinkedin.com/company/fbaa
• Instagraminstagram.com/_fbaa_
• Xx.com/fbaapresident

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finance Brokers Association of Australia