Homeless Alliance
Homeless Alliance is a 501(c)(3) nonprofit in Oklahoma City that operates the WestTown Homeless Resource Campus, the Key to Home rehousing program, and day/winter shelters, delivering coordinated housing and case management services to people experiencing homelessness.
- Company typePrivate
- Founded2004
- HeadquartersOklahoma City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Homeless Alliance does
Homeless Alliance is a 501(c)(3) nonprofit organization founded in 2004 and headquartered at 1724 N.W. 4th Street in Oklahoma City, operating with 51-100 employees. Its mission is to end homelessness in Oklahoma City by convening community partners, identifying service gaps, and applying research-based rehousing strategies. The organization operates the WestTown Homeless Resource Campus, a centralized facility that houses the OKC Day Shelter and Winter Shelter and provides a single access point to dozens of partner agencies. Its flagship programmatic offering is the Key to Home rehousing initiative, which combines housing placement with 12 months of case management support and has placed over 500 individuals since 2023. From 2013 through April 2026, the Alliance also incubated Curbside Enterprises, a set of four social enterprises (Curbside Chronicle, Curbside Flowers, Curbside Apparel, Sasquatch Shaved Ice) that helped approximately 200 people earn over $1 million annually; Curbside spun off as an independent nonprofit in April 2026.
The organization's revenue model is a diversified nonprofit funding stack comprising individual donations ranging from $5 to $5,000, corporate and foundation giving, state government contracts (notably a State of Oklahoma agreement at $1,667 per person monthly for Operation SAFE-displaced individuals), an annual Homecoming fundraising event with dollar-for-dollar matching up to $200,000 from an anonymous donor and the Arnall Family Foundation, and in-kind donations of supplies. Services are provided at no cost to beneficiaries. Its go-to-market is community-led: rallying partner agencies, streamlining cross-organization processes, and advocating for affordable housing supply, eviction protections, and non-criminalization approaches to homelessness. Dan Straughan serves as founder and executive director.
Homeless Alliance firmographics
Firmographics- Name
- Homeless Alliance
- Legal name
- Homeless Alliance
- Website
- https://homelessalliance.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Homeless Alliance is a 501(c)(3) nonprofit in Oklahoma City that operates the WestTown Homeless Resource Campus, the Key to Home rehousing program, and day/winter shelters, delivering coordinated housing and case management services to people experiencing homelessness.
- Ownership category
- akta.pro rank
Homeless Alliance industry classification
Industry- Product category
- Homeless Services
- NAICS
- Community Housing Services (62422), Temporary Shelters (624221), Emergency and Other Relief Services (624230)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)
Keywords
Where Homeless Alliance is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Homeless Alliance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Individual Donations: Financial contributions from individuals of any size, from $5 to $5,000, which form a core part of the organization's operational funding.
- Corporate and Foundation Giving: Financial contributions from corporations, foundations, and organizations to support the organization's mission and programs.
- Government Contracts: State funding for housing programs, including the Key to Home rehousing initiative. Oklahoma City secured state contract at $1,667 per person monthly for housing displaced individuals through Operation SAFE.
- Fundraising Events: Annual Homecoming fundraising event featuring a homecoming court, music, heavy hors d'oeuvres, with dollar matching up to $200,000 from anonymous donor and Arnall Family Foundation.
- In-Kind Donations: Accepts in-kind donations of supplies, hygiene items, clothing, household items, and pet supplies. Also offers 'Welcome Home Basket' donations at $175 for household items.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Homeless Alliance product offering
Product offeringCore offering
Homeless Alliance is a 501(c)(3) nonprofit that operates the WestTown Homeless Resource Campus in Oklahoma City, providing day shelter, winter shelter, and coordinated access to services from dozens of partner agencies. It administers the Key to Home rehousing program, which places individuals into rental housing and delivers 12 months of case management, and previously incubated social enterprises (Curbside Chronicle, Curbside Flowers, Curbside Apparel, Sasquatch Shaved Ice) offering supportive employment to people experiencing homelessness.
Product overview
Homeless Alliance is a 501(c)(3) nonprofit organization in Oklahoma City that operates as a coordinated homeless services network rather than a technology product company. The organization provides a portfolio of shelter and housing services centered at the WestTown Homeless Resource Campus, which houses the OKC Day Shelter and Winter Shelter. The organization administers the Key to Home Program, a housing-first rehousing initiative that has housed over 500 people since 2023. Previously, Homeless Alliance incubated Curbside Enterprises, a collection of four social enterprises (Curbside Chronicle, Curbside Flowers, Curbside Apparel, and Sasquatch Shaved Ice) that together helped approximately 200 people experiencing homelessness earn over $1 million annually—though Curbside Enterprises spun off as an independent nonprofit in April 2026. The organization also hosts the annual Homecoming fundraising event.
Differentiator
Problem solved
Functional benefit
Brands
- WestTown Homeless Resource Campus: A homeless resource campus that includes the OKC Day Shelter and Winter Shelter, where people can visit to get help from dozens of agencies.
- Curbside Enterprises
Products and services
- WestTown Homeless Resource Campus Centralized homeless resource campus in Oklahoma City that houses the OKC Day Shelter and Winter Shelter, providing people experiencing homelessness with access to dozens of partner agencies for housing, case management, and supportive services.
- OKC Day Shelter Daytime shelter facility located within the WestTown Homeless Resource Campus, providing meals and access to support services for guests experiencing homelessness in Oklahoma City.
- Winter Shelter Seasonal shelter facility operating during winter months as part of the WestTown Homeless Resource Campus, providing cold-weather refuge for people experiencing homelessness in Oklahoma City.
- Key to Home Program Rehousing initiative providing rental housing placement and 12 months of case-management support to help individuals experiencing homelessness achieve housing stability. Since 2023, the program has housed over 500 people and contributed to reducing the unsheltered rate from 35 percent to 22 percent.
Quantifiable outcome
- Housed over 500 people since 2023 through Key to Home program
- +3 more outcomes
Companies that use Homeless Alliance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Homeless Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Homeless Alliance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Curbside EnterprisescoreCurbside Enterprises was incubated within Homeless Alliance for 13 years before spinning off as an independent nonprofit in April 2026. Curbside operates four social enterprises helping approximately 200 people experiencing homelessness earn over $1 million annually. Both organizations will continue to focus on their respective missions.
- State of OklahomacoreState of Oklahoma contracted with Homeless Alliance through the Key to Home rehousing initiative to house approximately 40 homeless people displaced by Operation SAFE encampment clearances. State pays $1,667 per person monthly for housing and case management.
- United WaycoreHomeless Alliance is listed as a community partner of United Way, indicating a core collaborative relationship in the community services ecosystem.
- Francis TuttleminorFrancis Tuttle collaborated with Homeless Alliance to organize an annual Thanksgiving meal, demonstrating community partnership in providing meals to those in need.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Homeless Alliance competitors and assessment
Company assessmentDirect peers
- Compass Housing Alliance: Seattle/Puget Sound nonprofit operating shelters, housing programs, and supportive services comparable to Homeless Alliance's WestTown Campus + Key to Home program combination. Similar integrated model of emergency, transitional, and permanent housing.
- National Alliance to End Homelessness: National nonprofit focused on ending homelessness through policy, research, and capacity-building. Directly comparable mission to Homeless Alliance (ending homelessness), operating at the national scale rather than a single city, but pursuing the same systems-change and outcomes-measurement approach.
- Family Promise: National nonprofit addressing family homelessness through shelter, housing, and prevention programs. Closely comparable to Homeless Alliance's family rehousing segment, which source notes as growing fastest (71% since 2022).
- Mercy Housing: National nonprofit developing and operating affordable housing for low-income families, seniors, and people experiencing homelessness. Highly relevant given the ~45,000 affordable-unit shortage cited for OKC; comparable affordable-housing production model.
- PATH (People Assisting the Homeless): Los Angeles-based nonprofit providing housing and supportive services across California. Directly comparable service portfolio (interim housing, rapid rehousing, case management) and similar housing-first orientation as Homeless Alliance.
- Community Solutions: Runs the Built for Zero campaign—a coalition of cities working to measurably reduce homelessness to functional zero, using point-in-time data the way Homeless Alliance uses metrics. Strong methodological peer on outcomes measurement and cross-city coalition building.
- Coalition for the Homeless (NYC): Long-running NYC-based nonprofit operating shelters, advocacy, and direct service programs to end homelessness. Mirrors Homeless Alliance's combined service-plus-advocacy model, though at much larger scale and in a different city.
Broad incumbents
- United Way Worldwide: Homeless Alliance is explicitly listed as a community partner of United Way. United Way functions as both a funder/coordinator and a sector peer in the housing and homelessness space, but at substantially larger scope across all human services.
- Salvation Army (USA): Large international nonprofit operating emergency shelters, transitional housing, and social services nationwide. Provides overlapping shelter/homelessness services in virtually every U.S. metro, but as part of a much broader humanitarian portfolio rather than a homelessness-focused mission.
Regional players
- Building Changes: Washington-state intermediary and advocacy organization working to end youth and family homelessness. Operates primarily in a different geography but uses a comparable approach of coordinating regional service systems and policy reform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Homeless Alliance social profiles
Digital presenceHomeless Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeless Alliance leadership team
Management profileNumber of profiles
Profiles2 records
Homeless Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeless Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeless Alliance
What does Homeless Alliance do?
Homeless Alliance is a 501(c)(3) nonprofit that operates the WestTown Homeless Resource Campus in Oklahoma City, providing day shelter, winter shelter, and coordinated access to services from dozens of partner agencies. It administers the Key to Home rehousing program, which places individuals into rental housing and delivers 12 months of case management, and previously incubated social enterprises (Curbside Chronicle, Curbside Flowers, Curbside Apparel, Sasquatch Shaved Ice) offering supportive employment to people experiencing homelessness.
Is Homeless Alliance a public or private company?
Homeless Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Homeless Alliance founded?
Homeless Alliance was founded in 2004. It employs 51 to 100 people.
Where is Homeless Alliance based?
Homeless Alliance is headquartered in Oklahoma City, United States, in the North America region.
How does Homeless Alliance make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are corporate and Foundation Giving, government Contracts, fundraising Events and in-Kind Donations.
Who are Homeless Alliance's main competitors?
Direct peers on record are Compass Housing Alliance, National Alliance to End Homelessness, Family Promise, Mercy Housing, PATH (People Assisting the Homeless), Community Solutions and Coalition for the Homeless (NYC). Broad incumbents are United Way Worldwide and Salvation Army (USA). Building Changes is listed as a regional player.
Does Homeless Alliance have an API?
No public API is recorded for Homeless Alliance.
What industry is Homeless Alliance in?
Homeless Alliance's product category is Homeless Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422 and its SIC code is 8300.