AGILA Haustierversicherung

Name

AGILA Haustierversicherung

Legal name

AGILA Haustierversicherung AG

Website

https://agila.de

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Health & Liability Insurance Premiums: AGILA generates revenue through recurring insurance premiums charged to policyholders for pet health insurance (Tierkrankenschutz), surgical cost insurance (OP-Kostenschutz), and liability insurance (Haftpflichtschutz) for dogs and cats. Pricing is subscription-based (monthly or annual billing).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AGILA Haustierversicherung AG sells pet insurance products for dogs and cats in Germany. Its core offerings are Tierkrankenschutz (comprehensive pet health insurance), OP-Kostenschutz (surgical cost protection), and Hundehaftpflicht (dog liability insurance), distributed through a fully digital quote-and-buy process, a native mobile app, and a web customer portal.

Product overview

AGILA Haustierversicherung offers a portfolio of pet insurance products for dogs and cats. The core products include Tierkrankenschutz (comprehensive health insurance covering illness and accidents), OP-Kostenschutz (surgical cost coverage including post-operative care), and Hundehaftpflicht (dog liability insurance). The company also provides supplementary services including a customer mobile app, web-based customer portal, veterinary video consultation (tierärztliche Videosprechstunde), free dog trainer consultation (Hundetrainer-Sprechstunde), and directories for veterinarians and dog trainers. The product architecture consists of core insurance products supplemented by digital self-service tools and advisory services. Founded in 1994, AGILA insures approximately 400,000 customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Tierkrankenschutz (Pet Health Insurance) Comprehensive health insurance coverage for dogs and cats covering illness and accident treatment, including all benefits of OP-Kostenschutz. Reimburses up to 100% of veterinary costs within the contractually agreed coverage amount. Sold on a monthly subscription basis to German pet owners.
• OP-Kostenschutz (Surgical Cost Protection) Insurance coverage specifically for surgical and operation costs for dogs and cats, including post-operative care and treatment at animal clinics. Mid-tier alternative to the comprehensive Tierkrankenschutz, with lower monthly premiums.
• Hundehaftpflicht (Dog Liability Insurance) Liability insurance for dog owners covering property damage, personal injury, and financial loss claims from third parties. Includes full coverage for non-commercial dog sitting (Fremdhütung) and offers the same pricing across all dog breeds.

Quantifiable outcome

• Rechnungsbearbeitung innerhalb von 8 Arbeitsstunden (Claim processing within 8 business hours)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tellja GmbHcoreGTM or Marketing PartnerTellja GmbH operates the online 'Freunde werben Freunde' (customer referral) program for AGILA. Existing customers generate personalized recommendation links via Tellja's platform, and Tellja manages referral tracking, cookie validation, and commission payouts (6-8 weeks after contract conclusion). Referral rewards range from 20€ to 60€ depending on the product recommended.
• PfotendoctorminorGTM or Marketing PartnerPfotendoctor provides an emergency veterinary clinic finder integrated into AGILA's website (Tierarztverzeichnis). AGILA redirects users to Pfotendoctor's Notdienst-Finder for locating emergency vet services outside regular hours.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zurich Versicherung: German subsidiary of Zurich Insurance Group offering pet health and liability insurance within its wider property & casualty portfolio. Overlaps with AGILA's product set but Zurich competes as a broad incumbent rather than a pet specialist.
• Allianz Versicherung: Germany's largest general insurer, offering Tierkrankenversicherung as one product among a broad multi-line portfolio. Not specialized in pet insurance but competes with AGILA for German pet owners through scale, brand, and bundling.
• Helvetia Versicherung: Swiss-headquartered insurer with German operations offering Tierversicherung alongside home, motor, and life products. Competes with AGILA in German pet insurance but from a diversified multi-line carrier position rather than a focused pet niche.
• HUK-COBURG: Large German mutual insurer offering Hundehaftpflicht and Tierkrankenversicherung to its broad German policyholder base. Comparable to AGILA in product coverage but competes as a high-volume incumbent across multiple insurance lines.

Direct peers

• Gothaer Versicherung: Cologne-based German insurer with a Tierversicherung product line covering illness, surgery, and liability for dogs and cats. Comparable to AGILA in product breadth and German retail customer focus.
• R+V Versicherung: Wiesbaden-based German cooperative insurer that sells Tierkranken- and Hundehaftpflichtversicherung as part of its general insurance portfolio. Targets the same German consumer segment as AGILA with similar subscription-based products.
• Uelzener Versicherung: One of Germany's oldest and most established pet insurance specialists, founded in 1873. Offers Tierkrankenversicherung, OP-Versicherung, and Hundehaftpflicht under a similar product architecture to AGILA, targeting the same German dog and cat owner segment.
• DFV Deutsche Familienversicherung: Frankfurt-based, publicly-listed German insurer that markets Tierkrankenversicherung and Hundehaftpflicht directly to consumers. Competes head-to-head with AGILA on price, digital UX, and direct-to-consumer distribution in the German pet insurance market.
• Barmenia Versicherungen: Wuppertal-based German insurer offering Tierkrankenversicherung alongside broader health and liability products. Competes with AGILA for the same German pet owner segment with comparable subscription-based health insurance products.
• HanseMerkur Versicherung: Hamburg-based mutual insurer offering Tierkranken- and OP-Versicherung as part of its health insurance portfolio. Comparable to AGILA in targeting German pet owners with subscription-based health coverage for dogs and cats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Haustierversicherung
• Facebookfacebook.com/AGILA.Welt
• LinkedInlinkedin.com/company/agila-haustierversicherung-ag
• Instagraminstagram.com/agila.de

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGILA Haustierversicherung