OPSM
- Company typePrivate
- Founded1932
- HeadquartersNorth Sydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
OPSM firmographics
Firmographics- Name
- OPSM
- Legal name
- Luxottica Retail Australia Pty Ltd
- Website
- https://opsm.com.au
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where OPSM is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
OPSM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Product Sales: Retail sales of prescription glasses, sunglasses, and frames from luxury to affordable brands including Ray-Ban, Oakley, Prada, Gucci, Versace, and in-house OPSM brand
- Contact Lens Sales: Sales of daily, fortnightly, and monthly contact lenses including Acuvue, Dailies, Biofinity, and iWear brands. Offers subscription model with Subscribe & Save 25% discount
- Eye Care Services: Professional optometry services including eye tests, retinal scans, and eye health assessments. Standard eye tests are bulk billed for eligible Medicare card holders
- Audiology Services: Hearing tests and hearing care services including hearing aid fitting
- Health Fund Claims Processing: Processing health fund claims through Tyro Health for optical and hearing benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Designer Frames Under $250 |
| Unit Pricing | Pay-as-you-go | Standard Frame + Lenses Package |
| Unit Pricing | Pay-as-you-go | Mid-Range Designer Frames |
| Subscription | Monthly | Contact Lens Subscription |
| Other | Pay-as-you-go | Bulk Billed Eye Tests |
| Transaction based/ take rate | Pay-as-you-go | Health Fund Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
OPSM product offering
Product offeringCore offering
OPSM is an Australian and New Zealand optical retailer that sells prescription glasses, sunglasses, contact lenses, AI-powered smart glasses, and hearing-aid-integrated eyewear, and delivers professional optometry (eye tests, retinal scans) and audiology (hearing tests) services. It distributes designer brands from its parent EssilorLuxottica portfolio (Ray-Ban, Oakley, Prada, Gucci, Versace, Moncler, Michael Kors, Tiffany & Co.) alongside its own iWear and OPSM 1-Day contact lens brands, and processes health fund claims on behalf of customers.
Product overview
OPSM is an Australian eyewear retail chain owned by Luxottica, offering a comprehensive eye care and eyewear platform. The core offering spans prescription glasses, sunglasses, and contact lenses for men, women, and children, complemented by specialized AI-powered smart glasses (Ray-Ban Meta, Oakley Meta) and innovative Nuance Audio hearing glasses. Services include eye tests, hearing tests, myopia control, and a Subscribe & Save contact lens subscription. Technology features include Virtual Mirror (facial scanning for virtual try-on), Frame Advisor, and advanced eye imaging technologies (Digital Retinal Scan, OCT). The company distributes designer eyewear brands including Ray-Ban, Oakley, Prada, Gucci, Versace, Michael Kors, Moncler, and its own iWear contact lens brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Prescription Glasses
- Sunglasses
- Contact Lenses
- AI Glasses
- Nuance Audio Hearing Glasses
- Eye Tests
- Hearing Tests
- Subscribe & Save Plan
- Tele Optometry
- Transitions Lenses
- Essilor Stellest Myopia Control Lenses
- Workplace Eye Care Services
Quantifiable outcome
- 25% savings on contact lenses with subscription
- +1 more outcomes
Companies that use OPSM
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
OPSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature7 records
OPSM partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Tyro HealthcoreTyro Health integration enables instant online health fund claiming at checkout. Customers can claim their health fund optical benefits directly through the OPSM online platform using Tyro Health payment systems.
- BupacoreHealth fund partnership allowing Bupa members to claim optical benefits at OPSM stores. Bupa members receive promotional discounts including 25% off frames and lenses.
- MedibankcoreHealth fund partnership allowing Medibank members to claim optical benefits at OPSM stores.
- NIBcoreHealth fund partnership allowing NIB members to claim optical benefits and receive promotional offers at OPSM.
- HBFcoreHealth fund partnership allowing HBF members to claim optical benefits at OPSM stores.
- ahm (Australian Health Management)coreHealth fund partnership allowing ahm members to claim optical benefits at OPSM.
- EssilorLuxotticacoreParent company and ultimate holding company for OPSM. EssilorLuxottica is the world's largest eyewear company, owning brands including Ray-Ban, Oakley, LensCrafters, Sunglass Hut, and operating retail chains globally.
- Ray-Ban MetacorePartnership to offer Ray-Ban Meta AI glasses - smart glasses with integrated camera and audio features. OPSM is an authorized retailer for Ray-Ban Meta products including Wayfarer, Scriber, and Blazer models.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
OPSM competitors and assessment
Company assessmentDirect peers
- Specsavers: Specsavers is the largest optical retail chain in Australia and New Zealand, offering prescription glasses, contact lenses, eye tests, and audiology services through a similar store-and-online model. It is OPSM's primary direct competitor in the ANZ mass-market optical segment, with comparable value-pack pricing and health fund partnerships.
- Clearly (NZ): Clearly is an EssilorLuxottica-owned online optical retailer operating across Australia and New Zealand, selling prescription glasses and contact lenses at lower price points with strong virtual try-on. It competes head-on with OPSM's e-commerce channel while sharing the same parent company and product sourcing.
- Laubman & Pank: Laubman & Pank is another Luxottica Retail Australia brand, offering prescription eyewear, eye tests, and contact lenses across regional Australia. It directly competes with OPSM in optometry-led optical retail, with overlapping service offerings but a more regional-store footprint.
- Bailey Nelson: Bailey Nelson is an Australian-born optical retail chain offering prescription glasses, sunglasses, and contact lenses with a design-led, mid-market positioning. It competes directly with OPSM for style-conscious consumers and has expanded into New Zealand with a similar store-and-online model.
- Oscar Wylee: Oscar Wylee is an ASX-listed Australian optical retailer with a high-volume, value-oriented model emphasizing $79 frame+lens packages. It directly competes with OPSM's value tier and has grown rapidly through both physical stores and online channels in Australia and New Zealand.
- EyeQ Optometrists: EyeQ is an EssilorLuxottica-affiliated optical chain in Australia focused on independent optometrist-led practices with clinical-grade technology. It targets a similar customer to OPSM but with a smaller footprint and stronger clinical-service positioning.
Broad incumbents
- Sunglass Hut: Sunglass Hut is a sister brand under Luxottica Retail Australia, specializing in non-prescription fashion sunglasses. It is directly comparable to OPSM's sunglass business and shares the same parent, supply chain, and store footprint, but does not offer optometry services or prescription eyewear.
- LensCrafters: LensCrafters is a sister brand to OPSM under EssilorLuxottica, operating a large optical retail chain in North America with optometry services, prescription eyewear, and insurance partnerships. It is broadly comparable in operating model but serves a different geography and is not directly competitive in ANZ.
Emerging players
- Warby Parker: Warby Parker is a US-born vertically integrated online and retail eyewear brand known for disrupting the traditional optical model with home try-on and direct pricing. While it does not currently operate in ANZ, its global expansion ambitions and brand-led positioning make it a comparable benchmark for OPSM's premium online channel.
- Zenni Optical: Zenni Optical is the largest online-only eyewear retailer globally, offering prescription glasses starting at very low price points. It represents the price-disruption benchmark that pressures traditional optical retailers like OPSM on e-commerce prescription eyewear.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OPSM social profiles
Digital presenceOPSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
OPSM leadership team
Management profileNumber of profiles
OPSM subsidiaries and ownership
Company hierarchySubsidiaries1 record
OPSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OPSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OPSM
What does OPSM do?
OPSM is an Australian and New Zealand optical retailer that sells prescription glasses, sunglasses, contact lenses, AI-powered smart glasses, and hearing-aid-integrated eyewear, and delivers professional optometry (eye tests, retinal scans) and audiology (hearing tests) services. It distributes designer brands from its parent EssilorLuxottica portfolio (Ray-Ban, Oakley, Prada, Gucci, Versace, Moncler, Michael Kors, Tiffany & Co.) alongside its own iWear and OPSM 1-Day contact lens brands, and processes health fund claims on behalf of customers.
Is OPSM a public or private company?
OPSM is a private company. It is classified as corporate owned and is currently operating.
When was OPSM founded?
OPSM was founded in 1932. It employs 1,001 to 5,000 people.
Where is OPSM based?
OPSM is headquartered in North Sydney, Australia, in the Oceania region.
How does OPSM make money?
Five revenue lines are on record. Eyewear Product Sales are the primary driver. The others are contact Lens Sales, eye Care Services, audiology Services and health Fund Claims Processing.
Who are OPSM's main competitors?
Direct peers on record are Specsavers, Clearly (NZ), Laubman & Pank, Bailey Nelson, Oscar Wylee and EyeQ Optometrists. Broad incumbents are Sunglass Hut and LensCrafters. Emerging players are Warby Parker and Zenni Optical.
Does OPSM have an API?
No public API is recorded for OPSM.