Firstlink

What Firstlink does

Firstlink is a privately held Belgian outsourcing services company founded in 2001 and headquartered in Boutersem, near Brussels. The company operates a network-based model coordinating independent freelance professionals to deliver four core service categories: Administration (database entry into systems such as SAP, Oracle, MS Access, SQL), Secretariat (freelance secretarial staffing, correspondence, diary management, dictaphone transcription, home office support), Translation (professional translation, interpreting, and meeting reporting across Dutch, French, English, German, Italian, Spanish, and additional on-request languages), and Marketing (mailing, telemarketing, telesales, copywriting, webdesign, conference organization, newsletters, customer satisfaction surveys, and presentation support). The company also offers a specialized "Sales Europe" service targeting technology companies entering the European market.

The underlying delivery model is entirely services-based with no proprietary technology platform, software product, or AI tooling disclosed. Firstlink functions as a coordinator and brand layer between client demand and freelance supply, delivering services either on-location at client premises or remotely from freelancers' home offices. There is no API, no mobile application, and no disclosed data assets.

Firstlink's business model is professional services outsourcing on a quote-based engagement structure — pricing is not publicly disclosed and is determined after discussion of client assignments. Revenue is generated through project-based or hourly billing for administrative, secretarial, translation, and marketing services rendered. The go-to-market is sales-led and direct, with the multi-language website (Dutch, French, English) serving as the primary marketing channel and customer acquisition touchpoint. The company serves a horizontal mix of clients across pharmaceuticals, industrial, IT, telecom, legal, accounting/consulting, catering, recruitment, government, and technology sectors, spanning multinationals, SMEs, and public-sector organizations in Belgium and Europe. The company is small (11-50 employees) and founder/management-owned, with no external investors, no parent company, no subsidiaries, no acquisitions, and no funding rounds disclosed.

Name

Firstlink

Legal name

Firstlink bvba

Website

https://first-link.be

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Firstlink is a Belgian privately held outsourcing services company, founded in 2001, that coordinates freelance professionals to deliver administrative, secretarial, translation, and marketing services to enterprises, SMEs, and government organizations in Belgium and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Boutersem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Outsourcing: Firstlink provides outsourced administrative, secretarial, translation, and marketing services by coordinating freelance professionals. Revenue appears to be project-based or hourly billing for services rendered to businesses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Firstlink is a Belgian outsourcing services company that coordinates a network of independent freelance professionals to deliver administrative, secretarial, translation, and marketing services to businesses. The company provides database entry, secretarial staffing, professional translation and interpreting, and full-service marketing including mailing, telemarketing, telesales, copywriting, conference organization, web design, newsletters, and customer satisfaction surveys. Services are delivered either on-location at client premises or remotely from freelancers' home offices, with pricing handled through custom quotations.

Product overview

Firstlink is a Belgian outsourcing service company offering a comprehensive portfolio of professional services organized into four main categories: Administration, Secretariat, Translation, and Marketing. The core offering includes database entry services; freelance secretarial staffing for office management; professional translation, interpreting, and meeting reporting; and full-service marketing including mailing, telemarketing, telesales, copywriting, conference organization, webdesign, presentation support, newsletters, and customer satisfaction surveys. Additionally, Firstlink offers a specialized Sales Europe service specifically designed for technology companies seeking to establish or expand their presence in the European market. The company operates as a network of independent freelance service providers, delivering flexible and tailored solutions to both multinationals and SMEs in Belgium and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Database Entry Data entry and database management services, entering customer data, personal details, and resumes into systems such as SAP, Oracle, MS Access, or SQL according to company procedures. Targeted at businesses needing accurate, high-volume data processing without permanent in-house staff.
• Freelance Secretary Freelance secretarial staffing service providing specialized support for secretarial work, office management, and administration. Freelance secretaries work on location at the client or from a home office. Targeted at organizations needing flexible, professional administrative staffing.
• Secretarial Services Comprehensive secretarial support including correspondence, wage administration, diary management, business trip organization, and printing of letterheads and promotional materials. Targeted at businesses needing broad-based administrative support.
• Home Office Services Tailored secretarial services for remote workers and sales representatives working from home offices, including documentation preparation, client contact, and payment follow-up. Targeted at remote workers, field sales representatives, and distributed organizations.
• Dictaphone Transcription Professional transcription service for dictaphone recordings in multiple languages (Dutch, French, English, German, Spanish, Italian), handling both European and American dictaphone formats including digital DSS and MP3 files. Targeted at professionals generating voice-based content that requires written documentation.
• Translating Professional translation services in Dutch, French, English, German, Italian, and Spanish, with additional languages available on request including Greek, Swedish, Polish, Hungarian, Czech, Arabic, Turkish, and Russian. Services include annual reports, legal texts, press releases, and technical manuals. Targeted at businesses needing multilingual document translation.
• Interpreting Professional interpretation services with interpreters specialized in various business domains, available for short interviews or extensive meetings at client locations. Targeted at businesses conducting multilingual meetings, hearings, or business events.
• Reporting Meeting documentation and minute-taking services in Dutch, English, French, or German, covering meetings, hearings, and work councils. Targeted at organizations needing accurate multilingual records of meetings and hearings.
• Mailing Direct mail services including database processing, printing, and postal distribution of marketing materials, with options for standard automated processing or personalized client-specific mailings. Targeted at businesses running direct mail campaigns.
• Telemarketing Professional telemarketing campaigns for customer satisfaction surveys, dormant customer reactivation, mailing follow-ups, contact research, and prospect appointment scheduling. Targeted at businesses running outbound telephone-based marketing initiatives.
• Telesales Outbound sales campaign services to contact new prospects and arrange appointments with sales representatives, including sending necessary documentation. Targeted at businesses seeking to generate qualified sales appointments.
• Copywriting Professional copywriting services for websites, leaflets, sales letters, emailings, and advertisements designed to generate interest and purchasing desire for products or services. Targeted at businesses needing persuasive written content.
• Freelance Marketer Freelance marketing professional staffing for Marcom activities and event organization, working on location or from a home office. Targeted at organizations needing flexible marketing communications expertise.
• Conferences Full or partial conference and seminar organization services in Belgium and abroad, including venue selection, invitations, catering, staffing, and event reporting. Targeted at organizations planning business events, seminars, or conferences.
• Webdesign Professional and creative website development services emphasizing user-friendliness and functionality, with aligned layout, design, and company branding. Targeted at businesses needing professionally designed websites.
• Presentation Presentation support and visual impact enhancement services using powerful tools to give meetings and events greater visual impact. Targeted at professionals needing high-impact presentation materials.
• Newsletter Electronic newsletter creation and optimization services with high visual impact to ensure recipient engagement and readability. Targeted at businesses running email newsletter campaigns.
• Customer Satisfaction Survey Professional telephone-based customer satisfaction survey services including database preparation, questionnaire design, telemarketer training, execution, and quantitative/qualitative analysis. Targeted at organizations seeking structured customer feedback.
• Sales Europe

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Direct peers

• SD Worx: Belgian-headquartered HR and payroll outsourcing provider serving SMEs and multinationals across Belgium and Europe. Matches Firstlink in geography, customer profile (SME + enterprise), and outsourced administrative services focus, though SD Worx is significantly larger and concentrated in payroll.
• Page Personnel (PageGroup): Specialist staffing firm dedicated to office-support roles — secretarial, administrative, customer-service, and marketing support — across Europe. Closely comparable to Firstlink in that both supply flexible administrative and marketing talent for project-based and permanent placements.
• Office Angels: Office-support and secretarial staffing specialist focused on temporary, contract, and permanent placements of administrative professionals. Comparable to Firstlink in core secretarial/admin staffing focus, though skewed more toward the UK market.
• Tempo-Team (House of HR): Belgian staffing and outsourcing provider within the House of HR group, covering administrative, secretarial, marketing, and customer-service roles. Directly comparable in geography, target customers, and service categories.

Broad incumbents

• Adecco: Global staffing and workforce solutions provider with a strong Belgium/Europe footprint covering office, administrative, marketing, and language-services categories. Overlaps with Firstlink's service mix at much larger scale, with proprietary matching platforms.
• Randstad: Global HR services leader with dedicated administrative, secretarial, marketing, and language-services staffing lines across Europe. Comparable service breadth but significantly larger scale, brand recognition, and technology investments.
• Robert Half: International staffing and consulting firm specializing in administrative, secretarial, marketing, and creative/communications talent. Highly comparable service categories — including marketing/communications support — at substantially larger scale.
• ManpowerGroup: Global workforce solutions provider with administrative, customer-service, and marketing staffing lines across Europe. Comparable in service categories and customer overlap but operates at much greater scale with proprietary technology platforms.

Regional players

• Titeca Professionals: Belgian outsourcing, accounting, and professional services firm offering administrative outsourcing, payroll, and secretarial services to Belgian SMEs. Comparable Belgian focus and admin-outsourcing model, though more concentrated in accounting and payroll specialties.

Emerging players

• Malt: European freelance marketplace connecting businesses with independent professionals across admin, marketing, translation, and web disciplines. A potential disruptor to Firstlink's intermediary role by enabling clients to source the same freelance talent directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myfirstlink
• LinkedInlinkedin.com/company/firstlink

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firstlink