MiningStore
MiningStore is an Australian cryptocurrency mining hardware retailer and hosting provider, founded in 2017 in Melbourne. It sells ASIC, GPU, and FPGA miners from major manufacturers and operates multi-region hosting facilities across Europe, USA, Asia, and Africa, serving individual investors, SMSF clients, and business owners.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What MiningStore does
MiningStore Pty Ltd (ABN 92 633 190 128) is an Australian private company founded in 2017 by William Wright and Callum Cameron, headquartered in Melbourne. The company operates a dual-sided business: (1) retail and wholesale sale of cryptocurrency mining hardware, including Bitmain Antminer and Bitdeer SealMiner ASIC miners, custom-built AMD/NVIDIA GPU rigs, FPGA miners, accessories, and rig kits; and (2) global mining hosting services where customers place purchased hardware at MiningStore facilities and pay per-kWh power and maintenance fees. Hosting facilities span Europe (€0.12 AUD/kWh), USA ($0.13 AUD/kWh), Asia/Thailand ($0.075 USD/kWh), and Ethiopia, with an Australian renewable-energy facility planned for 2026.
The business serves individual cryptocurrency investors, business owners seeking BTC treasury exposure, SMSF clients through a partnership with SMSFAI, hobbyist/DIY miners buying GPU rigs and components, and wholesale miners requiring bulk volumes. Sales-led go-to-market combines an e-commerce storefront, phone sales (1300-644-978), and free 30-minute strategy consultations. Revenue is generated through one-time hardware sales, recurring hosting fees billed monthly per kWh, monthly/quarterly community membership subscriptions ($39/$117 + GST), and trading education courses delivered through the Imperial Wealth partnership. A content and community layer, including an active Discord with 6,000+ members, a profitability calculator, free eBooks, and SMSF consultation services, supports top-of-funnel acquisition and post-sale engagement.
The company is founder-owned with no disclosed external funding, has a team of 17 specialists, and self-identifies as the longest-standing and largest mining supplier in Australia and the Southern Hemisphere, serving over 6,000 cumulative clients. Operational risk is concentrated in ASIC hardware cyclicality, manufacturer dependence (Bitmain-led), and BTC price exposure for end customers.
MiningStore firmographics
Firmographics- Name
- MiningStore
- Legal name
- Mining Store Pty Ltd
- Website
- https://miningstore.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MiningStore is an Australian cryptocurrency mining hardware retailer and hosting provider, founded in 2017 in Melbourne. It sells ASIC, GPU, and FPGA miners from major manufacturers and operates multi-region hosting facilities across Europe, USA, Asia, and Africa, serving individual investors, SMSF clients, and business owners.
- Ownership category
- akta.pro rank
MiningStore industry classification
Industry- Product category
- Cryptocurrency Mining Hardware Retail & Hosting Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Support Activities for Mining (213)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Mining Hardware (ASIC/GPU) Manufacturing & Distribution (FSADAOAD)
- akta.pro secondary industries
- Mining Hosting, Colocation & Managed Facilities (FSADAOAE), Mining Infrastructure & Energy Procurement (Power, Cooling, Grid Services) (FSADAOAG)
Keywords
Where MiningStore is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MiningStore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Sale of cryptocurrency mining equipment including ASIC miners (Bitmain Antminer series), GPU mining rigs, FPGA miners, and accessories. Products are available for purchase and can be shipped to customers or hosted at MiningStore facilities.
- Mining Hosting Services: Power and hosting fees for miners hosted at MiningStore facilities globally. Customers own the hardware while MiningStore provides power, cooling, security, and maintenance. Hosting fees are charged per kilowatt-hour at competitive rates.
- Community Memberships: Monthly and quarterly community membership subscriptions providing access to the MiningStore/Imperial Wealth Discord community, technical support, and exclusive content. Priced at $39/month or $117/quarter.
- Trading Education: Crypto trading courses and educational programs offered through partnership with Imperial Wealth, including Crypto Trading Course, DeFi Trading Course, and Trading Academy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ASIC Miners - Entry to Premium |
| Usage-based | Monthly | Global Hosting Rates |
| Subscription | Monthly | Community Membership |
| One time/ perpetual license | Pay-as-you-go | Trading Education |
| One time/ perpetual license | Pay-as-you-go | GPU Mining Rigs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
MiningStore product offering
Product offeringCore offering
MiningStore retails cryptocurrency mining hardware — ASIC miners (Bitmain Antminer series, Bitdeer SealMiner), GPU rigs, FPGA miners, and accessories — and provides global mining hosting services with power, cooling, 24/7 monitoring, remote access, and on-site repairs. The company complements hardware sales and hosting with trading education (via Imperial Wealth), SMSF advisory (via SMSFAI), and a subscription community platform.
Product overview
MiningStore is Australia’s #1 cryptocurrency mining supplier offering a comprehensive ecosystem of products and services. The core offering includes ASIC miners (Bitmain Antminer series, Bitdeer SealMiner), GPU mining rigs (6/8/12 GPU configurations with AMD RX570/RX580 and NVIDIA GTX 1060), and FPGA miners (MS-K420 U, MS-K325T). These hardware products can be purchased for self-hosting or hosted through MiningStore's global facility network spanning Europe ($0.12 AUD/kWh), USA ($0.13 AUD/kWh), and Asia ($0.075 USD/kWh). Complementary services include mining hosting with 24/7 monitoring and on-site repairs, Bitcoin mining profitability calculator, community membership subscriptions, crypto trading education via Imperial Wealth partnership, automated tax calculation via Summ partnership, and SMSF consultation services via SMSFAI. The company also offers free educational resources including blockchain guides, Bitcoin mining tutorials, and trading strategy e-books.
Differentiator
Problem solved
Functional benefit
Products and services
- ASIC Miners Application-Specific Integrated Circuit miners specialised for Bitcoin mining. Lineup includes Bitmain Antminer series (S19K Pro, S19 XP, T21 190TH/s, S21 200TH/s, S21+ 235TH/s, S21 Pro 220TH/s, S21 Pro 234TH/s, S21 XP 270TH/s, S23 318TH/s, KS7) and Bitdeer SealMiner A2 Pro 255TH/s. Available for purchase with global free shipping or hosted at MiningStore facilities. Targeted at individual miners, businesses, and SMSF investors seeking passive Bitcoin income.
- GPU Mining Rigs Pre-built GPU mining rigs using AMD RX570/RX580 and NVIDIA GTX 1060 graphics cards, available in 6-GPU, 8-GPU, and 12-GPU configurations. Designed for hobbyist and DIY miners targeting altcoins, with pricing from $4,300 (6 GPU AMD) to $7,899.95 (12 GPU NVIDIA).
- FPGA Miners Field-Programmable Gate Array miners, including MS-K420 U and MS-K325T models, offering flexibility to mine various cryptocurrencies. Sold to hobbyist and DIY miners, including past cases of customers hosting FPGA units with MiningStore.
- Mining Desktop Computer Pre-built mining desktop computers combining processing power and convenience for streamlined mining operations at home or in small setups.
- Mining Rig Kits and Cabinets Comprehensive kits for building custom mining setups, including Lian Li Whatsminer Hydro Cabinet, water cooling kits, and container solutions. Targeted at miners building or scaling their own operations.
- Crypto Mining Hosting Services Global mining hosting service at facilities in Europe ($0.12 AUD/kWh), USA ($0.13 AUD/kWh), Asia/Thailand ($0.075 USD/kWh), and a planned Australia site (2026) powered by renewable energy. Customers own the hardware while MiningStore provides power, cooling, security, 24/7 monitoring, remote access, and an on-site service centre for repairs. Scalable from 1 to 100,000+ machines.
- Community Membership Subscriptions Monthly ($39 + GST) and quarterly ($117 + GST) subscriptions to the Mining Store / Imperial Wealth Discord community, plus a Weekly Rundown at $5.95/month. Includes access to the community, technical support, trading insights, and exclusive content. 7-day and 30-day free trials available.
- Crypto Trading Courses Educational trading programmes delivered in partnership with Imperial Wealth, including the Crypto Trading Course, DeFi Trading Course, Trading Academy, NFT Premiere, and the Advanced Trading Package ($300 + GST). Targeted at MiningStore customers who want to learn technical and fundamental trading.
- Branded Merchandise Branded apparel and accessories including caps, hoodies, polo shirts, singlets, and t-shirts sold via the MiningStore storefront.
- SMSF Crypto Consultation Consultation service connecting Australian SMSF trustees with SMSFAI (Self-Managed Super Fund Adviser) to incorporate Bitcoin mining into compliant retirement strategies. Olivia Long, CEO & Founder of SMSFAI, leads the advisory relationship.
Quantifiable outcome
- Power cost savings of 50%+ compared to Australian home mining rates (12 cents vs 25-30 cents per kWh)
- +4 more outcomes
Companies that use MiningStore
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
MiningStore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MiningStore partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Imperial WealthcoreImperial Wealth is a closely integrated partner providing cryptocurrency trading education, courses, and community services. The two companies share branding, co-market on MiningStore's website, and Imperial Wealth's trading academy and courses are promoted alongside MiningStore products. Combined community operates through shared Discord servers.
- Summ (Crypto Tax Calculator)minorSumm is a cryptocurrency tax automation platform offered as a partner service to MiningStore clients. Exclusive 20% discount offered to MiningStore customers for Summ services.
- SMSFAIcoreSMSFAI (Self-Managed Super Fund Adviser) partnership enables MiningStore to offer SMSF-compliant Bitcoin mining solutions. MiningStore connects clients with SMSFAI for consultation on incorporating cryptocurrency mining into self-managed super funds. Olivia Long serves as CEO & Founder of SMSFAI.
- Bitmain TechnologiescoreBitmain is the manufacturer of Antminer ASIC miners. MiningStore is a certified reseller of Bitmain products including Antminer S19, S21, S23, T21, and KS7 series. Featured as primary brand logo on MiningStore website.
- Ice RiverminorIce River is a manufacturer of cryptocurrency miners. MiningStore resells Ice River products and features their logo as a partner brand.
- Whatsminer (MicroBT)minorWhatsminer is a manufacturer of ASIC miners. MiningStore resells Whatsminer products including HydroCabinet series and features their logo as a partner brand.
- GoldshellminorGoldshell is a manufacturer of cryptocurrency miners. MiningStore resells Goldshell products and features their logo as a partner brand.
- BitdeerminorBitdeer manufactures the SealMiner series. MiningStore resells Bitdeer SealMiner products including the A2 Pro 255TH/s model.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
MiningStore competitors and assessment
Company assessmentBroad incumbents
- Bitmain: Largest ASIC miner manufacturer (Antminer S21, S23, T21). MiningStore is a certified Bitmain reseller, but Bitmain also sells direct and increasingly offers hosted mining, making it both a critical supply partner and a competitor.
- Galaxy Digital: Broad crypto financial-services and mining infrastructure platform. Operates Bitcoin mining hosting at scale and trades digital assets, overlapping MiningStore's hosting arm while serving a different (institutional) customer set.
- Bitdeer Technologies Group: Vertically integrated crypto mining operator and ASIC manufacturer (SealMiner series). Competes with MiningStore on both hardware sales (Bitdeer-branded miners) and managed hosting at scale across multiple geographies.
- Canaan (Avalon Miner): Public ASIC miner manufacturer (Avalon series). Competes with MiningStore via direct hardware sales and occasionally direct-to-customer channels, similar to other manufacturers MiningStore resells.
- Hut 8 Corp. Large-scale institutional Bitcoin miner and data-center operator in North America. Operates at much greater scale but addresses the same core use case (hosted crypto mining) and shares hosting-as-a-service economics.
- MicroBT (Whatsminer): ASIC manufacturer of Whatsminer hardware (HydroCabinet series). MiningStore is a reseller; MicroBT increasingly sells direct to enterprise and provides hosting, overlapping MiningStore's offerings.
- Riot Platforms: Vertically integrated US Bitcoin miner with industrial-scale hosting infrastructure and selective ASIC procurement. Comparable in hosting economics and miner procurement scale, though Riot is institutional-only vs MiningStore's retail focus.
Direct peers
- Compass Mining: US-based crypto mining retailer and hosting marketplace that lets individuals purchase ASICs and host them at third-party facilities. Direct comp to MiningStore's hardware-plus-hosting model and retail/SMB customer focus.
- D-Central Technologies: Canadian crypto mining hardware retailer and repair service selling ASIC miners and rigs to individual and small-business miners. Closest geographic-and-business-model comp to MiningStore outside Australia.
- NiceHash: Hashrate marketplace serving individual miners and small operators with software, hosting referrals, and education. Overlaps MiningStore's retail miner audience and hardware-plus-services funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MiningStore social profiles
Digital presenceMiningStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiningStore leadership team
Management profileNumber of profiles
Profiles4 records
MiningStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiningStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiningStore
What does MiningStore do?
MiningStore retails cryptocurrency mining hardware — ASIC miners (Bitmain Antminer series, Bitdeer SealMiner), GPU rigs, FPGA miners, and accessories — and provides global mining hosting services with power, cooling, 24/7 monitoring, remote access, and on-site repairs. The company complements hardware sales and hosting with trading education (via Imperial Wealth), SMSF advisory (via SMSFAI), and a subscription community platform.
Is MiningStore a public or private company?
MiningStore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MiningStore founded?
MiningStore was founded in 2017. It employs 1 to 10 people.
Where is MiningStore based?
MiningStore is headquartered in Melbourne, Australia, in the Oceania region.
How does MiningStore make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are mining Hosting Services, community Memberships and trading Education.
Who are MiningStore's main competitors?
Broad incumbents on record are Bitmain, Galaxy Digital, Bitdeer Technologies Group, Canaan (Avalon Miner), Hut 8 Corp., MicroBT (Whatsminer) and Riot Platforms. Direct peers are Compass Mining, D-Central Technologies and NiceHash.
Does MiningStore have an API?
No public API is recorded for MiningStore.
What industry is MiningStore in?
MiningStore's product category is Cryptocurrency Mining Hardware Retail & Hosting Services. Its primary akta.pro industry code is FSADAOAD, Mining Hardware (ASIC/GPU) Manufacturing & Distribution, with a secondary code of FSADAOAE, Mining Hosting, Colocation & Managed Facilities. Its NAICS code is 518210 and its SIC code is 5734.